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Jurusan Pendidikan Ekonomi, Fakultas EKonomi, Universitas Negeri Padang. Jl. Prof. Dr. Hamka Air Tawara Padang- Sumatera Barat
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Jurnal Ecogen
Published by Universitas Negeri Padang
ISSN : -     EISSN : 26548429     DOI : https://dx.doi.org/10.24036/jmpe.v3i2.8762
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri Padang. This journal is published four times a year in an online version. Articles can be from any of the following areas: Learning innovations in economics Improving learning materials in economics Teaching and learning strategies in economics Educational evaluations in the fields of economics and education, Economics, business and accounting, Office administration, Cooperative studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 32 Documents
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Search results for , issue "Vol 1, No 4 (2018): Jurnal Ecogen" : 32 Documents clear
PENGARUH ENDORSER, HARGA DAN KUALIATAS PRODUK TERHADAP PERILAKU PERALIHAN MEREK (BRAND SWITCHING) BEDAK PADAT MAYBELLINE DI KOTA PADANG Reni Anggraeni; Susi Evanita; Rani Sofya
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5682

Abstract

The purpose of this study is to determine the effect of endorser, price and quality of products toward  Brand Switching Maybelline Solid Powder in Padang. The type of research is descriptive and qualitative research.  The sampling technique used is Purposive sampling.  The type of data used is primary  and secondary data. The data analysis technique used is multiple regression by using t test and F test.  The result of the research shows that there is a positive and insignificant influence between endorser variables on brand switching behavior of Maybelline solid powder in Padang. Then for price variable has no effect on brand switching, but there is significant influence between product quality variable to brand switching of Maybelline solid powder in Padang. Keywords : endorser,  price,  product quality,  brand switching
PKM Pengembangan Bisnis Sulaman Sebagai Industri Kecil Keunggulan Daerah dan Budaya Minang Kabau Di Kanagarian Panampuang Kabupaten Agam Sumatera Barat Erni Masdupi; Rosyeni Rasyid; Rahmiati Rahmiati
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5746

Abstract

The embroidery business is a business that has been hereditary in the village of Ampek Angkek, Agam Regency, West Sumatra Province. But in its development this business still faces several obstacles such as the motives, design, and diversification of embroidery products that are still limited, besides that there has not been a common goal in quality among craftsmen as business owners with their sewing children. Therefore the purpose of this activity is to increase the knowledge and skills of embroidery business partners in developing variations in motifs, designs, and diversification of embroidery products, and can improve the quality and quantity of embroidery products to be highly competitive while remaining grounded in the unique characteristics of Minang. Kabau. This activity was carried out by providing training and mentoring on techniques and how to make various variations of embroidery motifs and designs, as well as developing product diversification. The results of the activity showed an increase in partner knowledge and skills in making various variations of motifs and designs of embroidery products. Furthermore, the product diversification in the form of tablecloths, chair cushions and tissue boxes, with the right embroidery layout and quality as expected.Keywords: Craft embroidery, Product diversification, Quality standards
Faktor-Faktor Yang Mempengaruhi Keberhasilan Usaha Penerima Bantuan KUBE Kanagarian Lakitan Tengah Kecamatan Lengayang Kabupaten Pesisir Selatan Refina Saputri; Marwan Usman; Tri Kurniawati
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5671

Abstract

The purpose of this research is to examine factors that affect  the Success of KUBE Business Kanagarian Lakitan Tengah Lengayang District, Pesisir Selatan Regency. The factors are entrepreneurship motivation, entrepreneurship ability and goverment supported. This research is descriptive quantitative, the population is the one who accept the assistance of KUBE business Kanagarian Lakitan Tengah Lengayang District, Pesisir Selatan Regency. This research uses the primer data. Method is regression analysis using SPSS 21. The  risults of this research has showed : 1) entrepreneurship motivation had significan positive influence to the KUBE Business Kanagarian Lakitan Tengah Lengayang District, Pesisir Selatan Regency  with the significan 0,012 < 0,05 2) entrepreneurship ability had significan positive influence to the KUBE Business Kanagarian Lakitan Tengah Lengayang District, Pesisir Selatan Regency with the significan 0,019 < 0,05. 3) goverment supported had significan positive influence to the KUBE Business Kanagarian Lakitan Tengah Lengayang District, Pesisir Selatan Regency with the significan 0,008< 0,05.4) entrepreneurship motivation, entrepreneurship ability, andgoverment supported had significan negative influence to the KUBE Business Kanagarian Lakitan Tengah Lengayang District, Pesisir Selatan Regency with the significan 0,010 < 0,05.Keywords: entrepreneurship motivation, entrepreneurship ability, goverment supported, and business success
PENGARUH MOTIVASI BELAJAR DAN LINGKUNGAN KELUARGA TERHADAP DISIPLIN BELAJAR SISWA SMAN KECAMATAN AUR BIRUGO TIGO BALEH DI BUKITTINGGI Alex Yohanes Sirait; Bustari Muchtar; Menik Kurnia Siwi
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5662

Abstract

Abstract: This study aims to: 1) The Effect of Learning Motivation to the Discipline of learning of high school students in Aur Birugo Tigo Baleh District, Bukittinggi. 2) The Influence of the Family Environment on the Discipline of Learning of Senior High School students in Aur Birugo Tigo Baleh District, Bukittinggi. 3) The Influence of Learning Motivation and Family Environment jointly affects the discipline of learning of high school students in Aur Birugo Tigo Baleh District, Bukittinggi. This research is a type of associative descriptive study. The population in this study were were SMAN students in Aur Birugo Tigo Baleh sub-district in Bukittinggi. Sampling techniques using purposive sampling. Then use the Slovin formula, so that a sample of 317 people is obtained. Data collection techniques using primary data in the form of questionnaires. For data analysis used multiple regression analysis using the SPSS program. The results showed that: Variable Motivation and Family Environment Motivation had a significant and positive effect on Learning Discipline. Keywords: Learning Motivation, Family Environment, Learning Discipline
PERANAN PRAKTIK KERJA INDUSTRI TERHADAP MINAT BEKERJA SISWA KELAS XII JURUSAN PEMASARAN SMK NEGERI BISNIS DAN MANAJEMEN DI KOTA PADANG Irma Yanti; Syamwil Syamwil; Oknaryana Oknaryana
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5653

Abstract

 Abstract: This study aims to determine the effect of student job training to student work interest in class XII business major in SMK State Businesss and Management in Padang City. The type of this research is descriptive quantitative. This study was taken at SMK State (Business and Management) are SMK Negeri 2 Padang, SMK Negeri 3 Padang and SMK Negeri 4 Padang. The population of this study is 170 students of class XII. Technique of collecting the sample is Proportional Sampling so that it obtained the sample 120 students with Slovin formula. The instrument used is Angket. Analysis simple regression with used SPSS version is used to analysing the data. The result shown that the student job traning is significant influence the interested of student in working of SMK State Business and Management in Padang City. R square of student job training to work interest is 13,1%. The researcher would like to give suggested industry of student job training is relevant with major of the students and the teacher must monitoring when student practice.   Keyword:student job training, work interest
PENGARUH PRODUK DAN HARGA TERHADAP MINAT BELI CIMORY DI KOTA PADANG Nurhidayah Nurhidayah; Rose Rahmidani; Rita Syofyan
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5676

Abstract

This study aims to examine: (1) The effect of the product on buying interest, (2) The effect of prices on buying interest. This type of research is causative. The population in this study was the people of Padang City who knew about Cimory's products. The sampling technique used was purposive sampling with a total sample of 100 respondents. The type of data used in this study is primary data. The data analysis technique uses descriptive and inductive analysis through multiple regression analysis using the SPSS version 21 program. The hypothesis is tested by F test and t test at α = 0.05. The results of this study indicate that: (1) Product has a significant effect on buying interest, (2) Price does not significantly influence buying interest.Keyword: Buying Interest, Product, Price
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PRODUK NISSAN GRAND LIVINA Teguh Iman Saputra Nasution; Tri Kurniawati
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5667

Abstract

Abstract: The objectives of this study are to: 1) Analyze the effect of product quality on customer satisfaction on Nissan Grand Livina Products. 2) Analyzing the effect of service quality on customer satisfaction on Nissan Grand Livina Products. 3) Analyzing the effect of product quality and quality of service simultaneously on customer satisfaction on Nissan Grand Livina Products. The type of method of this research is quantitative research methods. The population in this study is to customers who use the Nisaan Grand Livina product whose numbers are unknown. Sampling technique using accidental sampling is the determination of samples based on respondents who meet the criteria, namely those who use Nissan Grand Livina products. Furthermore, using the Cochran formula, so that a sample of 100 people is obtained.Data collection techniques using primary data in the form of questionnaires. For data analysis used multiple regression analysis using the SPSS program. The results showed that product quality and service quality had a significant effect on customer satisfaction.Keyword:product quality, service quality and customer satisfaction.
PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN GO-JEK DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASIPADA MAHASISWA UNIVERSITAS NEGERI PADANG Okla Hanifa; Tri Kurniawati; Rose Rahmidani
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5658

Abstract

thecompetition intransportation services industry, especially in theonline transportaffect customer satisfaction and loyalty through variable pricing and quality of service. Competition inonline transport makes TBI Go-jek percentage decline. This study was conducted to determine the effect of price and service quality on customer loyalty Go-jek with satisfaction variable as a mediating variable in Padang State University student. Associative type of research is quantitative. Padang State University student who had used the Go-jek is a population in this study with the sampling technique used purposive sampling.The samples used were 100 people. The technique of collecting data using questionnaires and documentation with the Likert scale ratings to measure the respondents' answers. Data were analyzed using path analysis with SPSS version 21.0.The results of this study indicate that partial price and service quality affects customer satisfaction, customer satisfaction further partially significant effect on customer loyalty while price and service quality partially no effect on customer loyalty. Go-jek suggested creating a strategy that can improve customer satisfaction and moving obstacles.Keyword: price and,  service quality, customer satisfaction and customer loyalty
ANALISIS PEMELIHARAAN SARANA DAN PRASARANA SEKOLAH DI SEKOLAH MENENGAH KEJURUAN (SMK) NEGERI 3 PADANG Asnita Asnita; Armiati Armiati; Efni Cerya
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5649

Abstract

 This study purposing to determine the process of maintenance of school facilities and infrastructure in Sekolah Menengah Kejuruan (SMK) Negeri 3 Padang.This research is categorized as qualitative descriptive with data sources coming from interviews, direct observation to the object of research and documentation. The validity of the data was tested using Source Triangulation. The results showed that overall maintenance activities had not been carried out optimally. This is caused by: 1) difficulty in disbursing funds used for maintenance activities, 2) inadequate library space, 3) lack of bookshelves in the library room, 4) the school does not use control cards as proof of liability answer. Maintenance activities are carried out by means of periodic, continuous and preventive maintenance. Meanwhile, the solutive action taken is to repair itself if there are damaged facilities or infrastructures, striving to create and increase the number of bookshelves in the library room. By carrying out optimal maintenance activities, it can extend the economic value and maximize the utilization of the facilities and infrastructure in the school. Keywords: Analysis, Maintenance, Facilities and Infrastructure.
ANALISIS FAKTOR PEMBENTUK BAURAN PEMASARAN PADA NASABAH BANK BNI SYARIAH CABANG PADANG Aulia Agusatria; Abel Tasman
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5672

Abstract

This study aims to analyze the factors forming the marketing mix at BNI Syariah customers in Padang Branch. This type of research is quantitative descriptive. The population of this research is customers of Islamic banks in the city of Padang with a sample of 100 customers obtained using Slovin formula. The sampling technique is accidental sampling. Research data are primary data collected by questionnaire. Instrument testing uses validity and reliability tests. Data were analyzed by descriptive analysis and factor analysis. The results of the study showed that of the eight factors there were six factors that influence the form of the marketing mix for customers of the BNI Syariah branch of Padang Branch.Keyword: Marketing Mix

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