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Jurusan Pendidikan Ekonomi, Fakultas EKonomi, Universitas Negeri Padang. Jl. Prof. Dr. Hamka Air Tawara Padang- Sumatera Barat
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Jurnal Ecogen
Published by Universitas Negeri Padang
ISSN : -     EISSN : 26548429     DOI : https://dx.doi.org/10.24036/jmpe.v3i2.8762
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecogen is a peer-reviewed journal and scientific journal devoted to the publication of original papers published by Universitas Negeri Padang. Since 2018, this journal has become an open-access peer-reviewed online journal of economics and education studies published by Universitas Negeri Padang. This journal is published four times a year in an online version. Articles can be from any of the following areas: Learning innovations in economics Improving learning materials in economics Teaching and learning strategies in economics Educational evaluations in the fields of economics and education, Economics, business and accounting, Office administration, Cooperative studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 519 Documents
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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH TABUNGAN PADA BANK NAGARI CABANG AUR KUNING KOTA BUKITTINGGI Winda Octaviani; Yulhendri Yulhendri; Rose Rahmidani
Jurnal Ecogen Vol 1, No 1 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i1.4726

Abstract

This study aims to know and prove how much influence Customer Relationship Management (CRM) on customer loyalty at Bank Nagari Branch Aur Kuning in Bukittinggi City.This type of research is causative. The population in this study were customers of Bank Nagari Branch Aur Kuning. The samples were taken using Slovin formula with 100 respondents. This sampling technique is based on accidental sampling method. The type of data used in this study is primary data and secondary data. Data analysis technique used multiple regression analysis technique using SPSS version 15.00. The results of this study indicate that: 1) Trust has a positive significant effect on customer loyalty, 2) Commitment has a negative and not significant impact on customer loyalty, 3) Communication has a positive significant effect on customer loyalty. Keywords: Trust, Commitment, Communication and Loyalty
PENGARUH MARKETING MIX DAN LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN ONLINE PAKAIAN WANITA DI KOTA PADANG Desy Gusrita; Rose Rahmidani
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5674

Abstract

This study aims to examine the effect of marketing mix and social environment on online women's clothing purchasing decisions in the city of Padang. This research is quantitative descriptive. The population in this study was the people of Padang City who had bought women's clothing online in Padang City using primary data. The sample technique used in this study was purposive sampling with a total sample of 100 respondents. The analytical method used is path analysis using the SPSS version 21 program. For hypothesis testing using a statistical t test with an α level of 5%. The results of this study indicate that 1) Product, price, place, promotion and social environment have a significant effect on purchasing decisions on women's clothing online in Padang City 2) Product has a significant effect on online women's clothing purchasing decisions in Padang City 3) Price has a significant effect on purchasing decisions online women's clothing in Padang City 4) Place has a significant effect on purchasing decisions on women's clothing online in Padang City. 5) Promotion has a significant effect on purchasing decisions on women's clothing online in Padang City. 6) The social environment has a significant effect on women's clothing online purchasing decisions in Padang City. Keyword: Product, Price, Place, Promotion, Social Environment, Purchasing Decision.
PENGARUH WEBSITE QUALITY TERHADAP ONLINE BOOKING INTENTION DENGAN MEDIASI E-TRUST PADA PENGGUNA TRAVELOKA DI KOTA PADANG Fajar Syah Putra; Rahmiati Rahmiati
Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i2.6147

Abstract

The purposes of this researches are to analyze: (1) The effect of Website quality and E-trust on Online Booking Intention of Traveloka users in the city of Padang, (2) The effect of Website Quality on E-trust of Traveloka users in the city of Padang. This type of research is causative research. The population in this study  is the people of Padang who have accessed the Traveloka site. The sample used was 400 respondent using purposive sampling technique. Data was collected through questionnaires distributed online and analyzed using the SmartPLS version 3.0 program. The results of this study indicate that: (1) Website quality has a significant effect on Online Booking Intention with a coefficient value of 0.277 at P Values 0.005 and T statistics at 2.812, (2) Website quality has a significant effect on E-trust with a coefficient of 0.764 on P Values 0,000 and T statistics 18.444, (3) E-trust  has a  significant effect on  Online  Booking  Intention  with  a coefficient value   of 0.484 in P Values 0.000 and T statistics 5.981.Keywords : Website Quality, E-trust, Online Booking Intention
Pengaruh Waktu Belajar, Lingkungan.Sekolah dan Cara.Belajar Terhadap Hasil.Belajar Akuntansi Dasar Siswa Kelas X Akuntansi dan Keuangan Lembaga SMK Negeri 3 Padang Santri Movva; Syamwil Syamwil
Jurnal Ecogen Vol 3, No 2 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i2.8957

Abstract

The aims of this article to know the Effect of Learning Time, School Env1ronment and Learn1ng Method on Basic Accounting Learning Outcomes of Class X AKL of Students SMK Negeri 3 Padang. In this research is a descriptive and associative research with a population of 98 students and 78 sample students with a proportional random sampling technique. Data were collected by documentation and questionnaires. The instrument testing uses validity and reliability tests. The prerequisite tests were performed with a normality test, a heteroscedasticity test, a multicollinearity test, and with a multiple regression analysis technique. The results showed: (1) Learning Time, School Environment and Learning Method together had a significant effect on Learning Outcomes, sig 0,000 <0.05 with a contribution of 87%. (2) Learning Times have a significant effect on Learning Outcomes, sig 0,000 <0.05. (3) School Environment has a significant influence on Learning Outcomes, sig 0,000 <0.05. (4) Learning Methods also have a signifikacant effect on Learning Outcomes, sig 0,000 <0.05.Keywords: learning time, school environment, learning method, learning outcomes
PENGARUH LIKUIDITAS, NET PROFIT MARGIN, DAN PERTUMBUHAN PENJUALAN TERHADAP HARGA SAHAM (STUDI EMPIRIS PADA PERUSAHAAN PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2012-2016) Syafrida anggraini; Syamwil Syamwil
Jurnal Ecogen Vol 1, No 2 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i2.4746

Abstract

The research aims at finding out the effect of likuidity, net profit margin, and sales growth on stock prices. Data  analysis is the annual report and financial statements of Property & Real Estate companies listed on Indonesia Stock Exchange in 2012-2016. While the sample was determined by the purposive sampling method to obtain a sample of 28 companies. Type the data used is secondary data obtained from www.idx.co.id. The method of analysis used multiple regression analysis.Based on the results of multiplie regression analysis with the a significance level of 5% the result of the research concluded: (1) Likuidity has  effect on stock prices on companies property & real estate listed on the IDX with significace value 0,020 < 0,05. (2) net profit margin has  effect on stock prices on companies property & real estate listed on the IDX with significace value 0,000 < 0,05. (3) sales growth has  effect on stock prices on companies property & real estate listed on the IDX with significace value 0,005 > 0,05. Keywords: Likuidity, Net Profit Margin, Sales Growth, Stock Prices
Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang Gita Remeo Nensi; Rose Rahmidani
Jurnal Ecogen Vol 2, No 4 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i4.7859

Abstract

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis
ANALISIS DETERMINAN SETENGAH PENGANGGURAN DI SUMATERA BARAT Syahri Fauzi; Dewi Zaini Putri; Alpon Satrianto
Jurnal Ecogen Vol 1, No 3 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i3.5027

Abstract

This study aims to determine the effect of education level, occupation, employment sector, wages, age, gender, marital status, area of residence of the underemployment in West Sumatra Province. This type of research is descriptive, where this study uses secondary data in the form of a cross-section with the 2015 national labor force survey data and uses the Logistic Regression analysis method. The results of this study indicate that the level of education has a negative and insignificant effect on voluntary underemployment in West Sumatra, the field of work has a negative and not significant effect on voluntary underemployment in West Sumatra, the employment sector has a positive and insignificant effect on voluntary unemployment in West Sumatra Wages have a positive and significant effect on voluntary underemployment in West Sumatra, age has a positive and significant effect on voluntary underemployment in West Sumatra, gender has a negative and significant effect on voluntary underemployment in West Sumatra, marital status has a positive and insignificant effect on underemployment voluntarily in West Sumatra, the area of residence has a negative and insignificant effect on voluntary unemployment in West Sumatra. Keywords: underemployment, economic factor, demographic, dan logistic  regression
PENGARUH KEAKTIFAN BERORGANISASI, TEMAN SEBAYA DAN KESIAPAN BELAJAR TERHADAP INDEKS PRESTASI KUMULATIF MAHASISWA PENDIDIKAN EKONOMI FAKULTAS EKONOMI UNIVERSITAS NEGERI PADANG Mela Oktasari
Jurnal Ecogen Vol 1, No 1 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i1.4737

Abstract

The purpose of this research is to know the influence of activation of organization,  peer group, and readiness of study toward students’ achievement at economic education faculty of padang state university . The type of the research is descriptive asosiative. The primary data obtained through the distribution of questionnaires to the student . The population in this study are the students at economic education at academic year 2014, 2015 and 2016 . The sample of this research were 78 students, thay were chosen by using slovin technique. The results of this study indicate that: (1) there is a significant influence between activation organization, peer group and readiness of study toward students’ achievement at economic education faculty of padang state university .(2) there is a positive and significant influence between activation organization toward students’ achievement at economic education faculty of padang state university (3) there is a positive and significant influence between peer group  toward students’ achievement at economic education faculty of padang state university (4) there is a positive and significant influence between readiness  of study toward students’ achievement at economic education faculty of padang state university Key words : learning  achievement (IPK), activation organization, peer group and readiness of study
PENGARUH RELIGIUSITAS DAN GENDER TERHADAP PENILAIAN ETIS (ETHICAL JUDGEMENT) MAHASISWA AKUNTANSI MINANGKABAU.” Nadia Nila Henda Resty
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5665

Abstract

This study aims to empirically analyze the effects of religiosity and gender on ethical judgments (ethical judgment) of Minangkabau accounting students. This type of research is causative research. The population in this study were all accounting students in four Padang city colleges, Padang State University, Andalas University, Bung Hatta University, Putra Indonesia University (UPI YPTK) Padang. The sample was chosen as many as 898 respondents. The data used in the study are primary data derived from questionnaires distributed to respondents. This study uses multiple regression analysis with SPSS 21 software.                    The results showed that the variables of high religiosity (X1) and low religiosity (X2) had a significant positive effect on ethical assessment (Y). women are not more important in doing ethics (ethical judgment). The third hypothesis is rejected.Keywords: high religiosity, low religiosity, gender, ethical judgment
ANALISIS STRATEGI PEMASARAN PADA USAHA BATIK TANAH LIEK BUNDO KANDUANG Yunita Larasati; Rose Rahmidani
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7334

Abstract

The purpose of this study was to determine the marketing strategies used by the Batik Tanah Liek Bundo Kanduang business in the city of Padang, West Sumatra. This research method is descriptive qualitative. The study was conducted using purposive sampling techniques as for the source and several key informants through the results of in-depth interviews or in-depth interviews and direct observations to the object of the researcher. Secondary data supporting this research were obtained from documents available at the research object. To test the validity of the data used source triangulation.Based on information from the informants of this study it can be explained that the overall marketing strategy is less than optimal and there are still obstacles to the marketing strategy used by the Batik Tanah Liek Bundo Kanduang business. As for some of the problems experienced by the Batik Tanah Liek Bundo Kanduang business which caused suboptimal marketing strategies carried out both from the product, price, promotion and location. As for the description of the problems that exist in the business, namely: 1) The lack of reliable human resources in terms of making batik, 2) Lack of attention from local governments in order to develop SMEs, especially batik liek, 3) There are still a small number of followers on social media instagram created by Batik Tanah Liek Bundo Kanduang business, 4) Lack of promotion by the Batik Tanah Liek Bundo Kanduang business because the business focused on personal selling, 5) Lack of strategic location and the need for innovative store display.Based on research the researchers conducted a recommendation that the writer could suggest to the Tanah Liek Bundo Kanduang Batik business, namely to use marketing methods such as: advertising newspapers, banners, and placing their products at the center of souvenirs scattered in West Sumatra and further intensifying promotions in the media social which is now widely used by people in all walks of life such as Instagram, Facebook, making the web and so on.Keywords: marketing strategic, batik tanah liek.

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