Narada : Jurnal Desain dan Seni
Narada: Jurnal Desain dan Seni diterbitkan oleh Fakultas Desain dan Seni Kreatif, Universitas Mercu Buana. Jurnal ini merupakan sarana untuk mempublikasikan tulisan ilmiah berupa hasil penelitian, hasil pemikiran (gagasan konseptual), serta hasil perancangan karya desain dan seni terapan (Applied Art) dalam ruang lingkup bidang desain dan seni rupa yang mencakup desain interior, desain produk, desain fashion, desain multimedia, desain komunikasi visual, fotografi, HAKI Desain, Hak Cipta Desain serta bidang perluasan yang ditujukan untuk mengembangkan bidang ilmu tersebut. Narada: Jurnal Desain dan Seni terbit sebanyak tiga kali dalam setahun, yakni pada bulan April, September, dan Desember. NARADA Jurnal Desain dan Seni menerima artikel yang ditulis menggunakan Bahasa Indonesia.
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<![CDATA[KAJIAN PERGESERAN BENTUK DAN MAKNA BUSANA ADAT MADYA PRIA BALI ]]>
<![CDATA[Dewanti, Pande Putu Wiweka Ari]]>;
<![CDATA[Wulansari, Vita]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.001
<![CDATA[As a diverse country, Indonesia has various kinds of traditional clothing in each region. Each of this distinct traditional clothing represents the culture, tradition and craft within the area. Like the Balinese traditional clothing that is composed with shapes and meaning in accordance of their culture, tradition, and craft. Which the usage of this traditional fabric becomes one of a fundamental characteristic of Balinese traditional clothing. Balinese traditional clothing consists of three separate groups, that is Nista, Madya and Utama which each serves different purposes. The Madya traditional clothing often aimed at the man to go to the temple is currently being misused and shift their meaning and form which become a main issue of traditional clothing usage to the temple. This inappropriate usage of traditional clothing to the temple is based on several factors, one of them is the lack of appropriate knowledge about form and meaning of Madya traditional clothing, especially when it used to pray at the temple. By making direct observation, which based on several literatures, the usage of traditional clothing is divided into three important parts called the Tri Angga concept. Each of these parts has a deep meaning related to human responsibility to carry out the teaching of truths. The upper, middle and lower parts of the human body are related to each other to interpret the meaning of the traditional clothing that being worn.]]>
<![CDATA[RANCANGAN DESAIN PRODUK SET FESYEN PRIA DENGAN MENGEKSPLORASI MATERIAL SABUT KELAPA ]]>
<![CDATA[Anam, Choirul]]>;
<![CDATA[Wijaya, Ilham Mukti]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.010
<![CDATA[Indonesia is one of the largest coconut producers in the world, especially in the Lamongan area is one of the largest coconut distributors in East Java. The residents in the area always use coconuts only filled with meat for culinary purposes, so they always leave wasted coconut husk without being processed again into useful products and can be sold again. One possible use is men's fashion set products such as shoes, bags, hats, belts, and watch straps. The research method used is product experiments by managing coconut husk into materials carried out experimentally such as soaking, drying, thinning, mixing ingredients, finishing materials, and combining ingredients. From the experimental results of coconut husk produces a strong and flexible structure without changing the texture. The results of this exploration can be used as a design design for men's fashion sets such as shoes, bags, and watch straps.]]>
<![CDATA[PEMETAAN ‘KEBAYA INDONESIA’ BERDASAR RAGAM BUSANA ATASAN PAKAIAN DAERAH DI INDONESIA ]]>
<![CDATA[Ardhiati, Yuke]]>;
<![CDATA[Muchlison, Sonny]]>;
<![CDATA[Pramestuti, Agustina Wilujeng]]>;
<![CDATA[Nafasia, Sahadat]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.003
<![CDATA[Kebaya has been recognized as the Indonesian national costume in Jawa, Bali, Lombok and Riau. Kebaya identified by kutuburu as fleas or bef, it roles as a 'bridge' for the pairs of folding collars, and also the kebaya silhouette itself. Even though it sustains since Colonials era and well known in aboard, unfortunately kebaya was not mentioned either in the Presidential Decree in 1972 and 1990, the Law of the Republic of Indonesia No. 9 of 2010 related to the dress code the State Events till the Presidential Regulation in 2018. All presidential regulations focussed on men when they will attend state events. Because it is not specifically stated, the position of the kebaya is interpreted as the equivalent of other regional clothing superiors. This is not realized by the community, so it is necessary to unite aspirations in order to be easier to submit to Kebaya Goes to UNESCO as a single nomination. This is a grounded research-based in qualitative research aims to mapping all various regional tops, into one terminology that can represent one meaning as Indonesian Kebaya. The research results in the form of mapping of the ‘Indonesian Kebaya' are expected to obtain a legality as THE KEBAYA INDONESIA, so that it is meaningful to support the Kebaya Indonesia Goes To UNESCO.]]>
<![CDATA[FILM DAN VIDEO TANPA MUSIK ]]>
<![CDATA[Asharyanto, Muhammad]]>;
<![CDATA[Anas, Afdal]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.005
<![CDATA[Films and videos are works of art that cannot be separated from music as an atmosphere builder to affect the emotions of the audience. So that many of the existing films and videos are built from music as the backing. However, aren't there any films or videos made without using music? By using a qualitative description method the author aims to collect data about films and videos that do not use music. The final results of this study found that there were several films and videos that were produced without using music. Like feature-length films, there is the films Turah. Short films or videos such as Top Soccer Shootout Ever With Scott Sterling (Original), Five Truths: Jerzy Grotowski, and Five Truths: Peter Brook.]]>
<![CDATA[ANALISIS KEBUTUHAN PERANCANGAN PICTURE BOOK AUGEMENTED REALITY PENGENALAN PARTUTURAN BATAK TOBA ]]>
<![CDATA[Hartono, Vivianty]]>;
<![CDATA[Sihombing, Riama Maslan]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.002
<![CDATA[The Toba Batak ethnicity has a kinship system that becomes their cultural identity and way of life, known as Dalihan Na Tolu. Every Toba Batak needs to know two kinship systems in this philosophy: Tarombo Batak and Partuturan. After conducting research, it found that Toba Batak parents tend to teach Partuturan to their children as a basis they must know before exploring Dalihan Na Tolu. However, the Partuturan can be complicated for children to understand because it has many complex classifications. On the other hand, using verbal and observation to introduce this culture is also a problem that makes it more difficult for children to understand the Partuturan. This study aims analyze the method of introducing Partuturan using picture books and augmented reality. The methodology is mix-method in the form of interview data, literature study, and questionnaires in the form of open-ended questions. The implications of this study can be helpful for other researchers in understanding the design process of Partururan for Batak Toba children to foster a solid cultural identity using picture books based on augmented reality.]]>
<![CDATA[KAJIAN STRATEGI KOMUNIKASI VISUAL PADA IKLAN ANIMASI SASA & HAROUSEL “SASA HADIRKAN RASA UNTUK INDONESIA” ]]>
<![CDATA[Nisa, Fika Khoirun]]>;
<![CDATA[Erdiana, Setya Putri]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.007
<![CDATA[The outbreak of the Covid-19 pandemic has had a major impact on various sectors. Likewise the advertising industry, the changes requires workers in the advertising sector to find solutions that can overcome all the limitation. One way that can be done is by implementing a visual communication strategy using materials that are not only efficient, but can also be done in a limited scope of locations, as did the Sasa brand through the animated advertisement. The analytical method used in the form of a semiotic method will begin with a discussion of the visual objects shown in the ad by paying attention to each design element used. Then the study will focus on the semiotic elements of the level of meaning which will be divided into two, namely connotative (implicit) meaning and denotative (explicit) meaning. The results of this study can be used as evaluation material and reference for visual communication strategies in designing an advertisement during a pandemic and after a pandemic, so that an animated product can be interpreted as an alternative advertising medium within the social limitations of the Covid-19 pandemic.]]>
<![CDATA[SUNDEL: REINTERPRETASI BUNGA SEDAP MALAM DALAM MOTIF BORDIR DAN SULAM ]]>
<![CDATA[Hidayati, Nurul]]>;
<![CDATA[Sukerta, Pande Made]]>;
<![CDATA[Supriyanto, Eko]]>;
<![CDATA[Pamardi, Silvester]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.006
<![CDATA[The making of embroidery and needlework motifs on art-wear that inspired from Sedap Malam (Sedap Malam) is the attempt to create an exclusive embroidery and needlework motifs as the identity of Pasuruan Regency, East Java. The creation of this motifs is the response from the need to develop, enrich, and design an embroidery and needlework motifs belongs to Pasuruan that would boost the sustainability of embroidery and needlework industry that is lately decreasing. Therefore, an experiment method in the form of innovative re-production is required to create an art-work with re-interpretation concept. The method in art creation used in this study is artistic research where the artist undergo several practices or creating process in the field study with emic approach, In this case, the process are developing the local potential in Pasuruan Regency (Sedap Malam) and identify what and how meaning inside it. The creation sages consist of data collection from various resources like field data and direct observation on Sedap Malam, literary study, and extensive interview with Tourism and Culture Department of Pasuruan Regency. The next stage is experimenting tuberose motif using reinterpretation concept. The motifs created during the experiment are stillation of Sedap Malam as the main motif, as well as complementary motifs generated from flora in the surrounding such as pandan leaves and rose balsam flower as the flower commodity in Pasuruan Regency. The inspiration in using Sedap Malam in creating embroidery and needlework motif on ready to wear results to ready to wear design with Sedap Malam motif that is made using embroidery and needlework technique, where Sedap Malam is presented as the main motif in the ready to wear.]]>
<![CDATA[PERAN FLYER SEBAGAI MEDIA PROMOSI PESTA PERKAWINAN CINA BENTENG ]]>
<![CDATA[Lidiana, Dian]]>;
<![CDATA[Firmansyah, Imam]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.008
<![CDATA[Cina Benteng community in Tangerang consists of people of Chinese descent who have mixed with the indigenous community. Their wedding was enlivened by a variety of acculturated arts, such as chiautaw, Gambang Kromong, and Cokek. Surprisingly, the wedding party is accessible to the general public, and anyone is welcome to join without an invitation. It is believed that the more guests who come, the more blessings they will bring. Cina Benteng community has promotional media in the version of prints called flyers. This media contains wedding information for one year. This research looks at how flyer can be used to promote weddings in the Cina Benteng community. The research method used is qualitative and descriptive approach. The data was collected through a review of the literature, observation, interviews, and documentation. According to the result of this research, flyers are the main source of information for invited guests, tukang plesir, and wayang cokek. The flyer is the only source of information for all parties interested in attending the wedding ceremony of the Cina Benteng community.]]>
<![CDATA[PENERAPAN MOTIF ARABES MASJID MANTINGAN SEBAGAI UNSUR ESTETIKA PADA WALL FOLDING DESK ]]>
<![CDATA[Erisa, Dian]]>;
<![CDATA[Sany, Nukhbah]]>;
<![CDATA[Budiarto, Budiarto]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.004
<![CDATA[Indonesia has a wide variety of art crafts, one example is carving. Art in the form of carving can be found in Jepara Regency, known internationally for its beautiful quality. History records that Jepara carving began in the 16th century which can be seen in the ornaments of the Mantingan Mosque. The purpose of this research is to apply one of the Mantingan Mosque ornaments, namely arabesque motif, as an aesthetic element on a wall folding desk furniture. The wall folding desk is chosen for its multifunctionality, therefore can act as an alternative choice for homes or spaces with limited sizes. This wall folding desk furniture is equipped with lights, electrical terminals, and storage boxes as an effort to meet consumer needs. The product design process of this research refers to a qualitative approach using the design thinking method. The results of this study are in the form of product designs, technical drawings, and wall folding desk furniture products that apply the arabesque motif of the Mantingan Mosque. The expected benefits of this research are in the form of perseverance effort of the arabesque motif of the Mantingan Mosque as the forerunner of Jepara carving and the additional aesthetic value of the application of the Arabes motif of the Mantingan Mosque of the product.]]>
<![CDATA[METAYOLIVERSE : STRATEGI UNTUK MEMPROMOSIKAN UMKM MELALUI ROBLOX ]]>
<![CDATA[Istiawan, Gregorius Guardiola]]>;
<![CDATA[Widyasari, Widyasari]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i1.009
<![CDATA[The industrial world is increasingly modern with the existence of the virtual metaverse world. This can be seen from the existence of the MSIB program on metaverse implemented by CIAS with the "Metaverse 3D World Creation + Commercialization" program and using Roblox as a medium in visualizing the metaverse. One of the objects of this research is Metayoliverse, one of the program's metaverse projects. The method used in this design is a qualitative method with a Metayoliverse case study approach, observation and SWOT analysis. The methodology in this study began with observing data from Metayoliverse and then proceeding with data analysis using SWOT. In this study, we will analyze the opportunities that can be used on Roblox to promote MSMEs. The results of this study will later show that Roblox has the opportunity to become a medium for promoting MSMEs.]]>
