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Ali Ramadhan
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INDONESIA
Narada : Jurnal Desain dan Seni
Published by Universitas Mercu Buana
ISSN : 24775134     EISSN : 26215233     DOI : https://dx.doi.org/10.22441/narada
Core Subject : Art,
Arts
Narada: Jurnal Desain dan Seni diterbitkan oleh Fakultas Desain dan Seni Kreatif, Universitas Mercu Buana. Jurnal ini merupakan sarana untuk mempublikasikan tulisan ilmiah berupa hasil penelitian, hasil pemikiran (gagasan konseptual), serta hasil perancangan karya desain dan seni terapan (Applied Art) dalam ruang lingkup bidang desain dan seni rupa yang mencakup desain interior, desain produk, desain fashion, desain multimedia, desain komunikasi visual, fotografi, HAKI Desain, Hak Cipta Desain serta bidang perluasan yang ditujukan untuk mengembangkan bidang ilmu tersebut. Narada: Jurnal Desain dan Seni terbit sebanyak tiga kali dalam setahun, yakni pada bulan April, September, dan Desember. NARADA Jurnal Desain dan Seni menerima artikel yang ditulis menggunakan Bahasa Indonesia.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 9 Documents
 1 
Search results for , issue "Vol 12, No 1 (2025)" : 9 Documents clear
MANGA MATRIX: SEBUAH PENDEKATAN DALAM PERANCANGAN VISUALISASI KARAKTER PADA PROJECT INTEGRATED INTERNATIONAL EXHIBITION INDONESIA-JAPAN SEBAGAI PERWUJUDAN STANDAR IDENTITAS MASKOT Handaru, Wuri Cahya
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Abstract

This research focuses on developing visual identity through a mascot as an effective strategy to support the branding of international events. The study centers around the design of SWEN, the mascot for the Brawijaya International Design Exhibition (BIDEA) at Malang Creative Center (MCC), which represents the values of innovation, creativity, and cross-cultural collaboration between Indonesia and Japan. The development of this mascot applies the Manga Matrix theory framework by Hiroyoshi Tsukamoto, integrating character design elements such as Form Matrix, Costume Matrix, and Personality Matrix. Additionally, a design thinking approach was used to ensure the design centered on user needs through the stages of empathize, define, ideate, prototype, and test. The first stage, empathize, involved interviews with manga artists and character designers to explore the cultural values to be depicted. The second stage, define, focused on clearly articulating the problem based on the insights gathered. The third stage, ideate, generated initial ideas and design concepts. In the fourth stage, a visual prototype of the mascot was developed for implementation in the exhibition. The fifth stage, test, involved conducting a questionnaire survey among exhibition visitors, designers, and manga enthusiasts to gather feedback. During the three-day BIDEA exhibition at MCC, the study engaged participants through a Likert scale 4-based questionnaire to evaluate the mascot's success. The analysis revealed that over 80% of respondents agreed that the SWEN mascot effectively became a relevant and functional visual identity for the international exhibition. The results of the design were applied in both offline and online media during the Indonesia-Japan international event. The study concludes that combining the Manga Matrix theory and the design thinking approach produced a mascot design that is not only visually appealing but also carries strong representational values. This study contributes to the development of character design for international event branding and reinforces the role of mascots as a tool for cross-cultural communication.
KONSEP SMART LIVING PADA DESAIN INTERIOR RUANG TUNGGU PELANGGAN SEBAGAI INOVASI PERAWATAN BANGUNAN BENGKEL GAMA JAYA MOTOR Ramadhani, Viola Malta; Nurmalasari, Riana
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Abstract

Gama Jaya Motor is a car repair and maintenance workshop located in Surabaya. As a business entity, Gama Jaya Motor needs to manage its property to support its operations, one of which is building maintenance. In a workshop business, the customer waiting room is one of the most important aspects of property management, as it is directly used by customers. The interior of the customer waiting room should be designed to be attractive and aesthetically pleasing while maintaining customer comfort. This can be achieved by implementing an interior design concept based on smart living. This concept integrates various smart devices based on the Internet of Things (IoT) into the interior or building design, not only to enhance customer comfort but also to improve the operational efficiency of the workshop. This study employs a design-based case study method. The design process is carried out through field observations, interviews, and an analysis of spatial and technological requirements that can be integrated. The smart devices applied in the design include automatic lighting systems, CCTV, smart switches, smart sockets, and IoT-based temperature control systems. In addition to enhancing customer comfort, the implementation of the smart living concept is also expected to improve energy efficiency and the security of the workshop environment.
INOVASI PEMANFAATAN LIMBAH KULIT BUAH KAKAO SEBAGAI PEWARNA TEKSTIL ALAMI (STUDI KASUS: KAKAO DI KABUPATEN JEMBRANA) Wulansari, Vita; Utami, Sri; Pramesti, Ni Putu Anggita Okta
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Abstract

In the current era, the fashion industry is very developed, high market demand has resulted in mass production of clothing. To prevent the occurrence of fast fashion, world fashion players have now implemented a sustainability system which is done by producing clothes from fabrics made from natural fabric, minimal patterns, and using natural textile dyes. In Indonesia, people now know more about sustainable fashion, one of which is the application of natural textile dyes to fashion products. With abundant natural resources, especially plant species, it can be utilized and has the potential to be developed. One of them is cocoa, cocoa plantations in Indonesia are very developed, especially in Jembrana Regency, Bali, which is the largest cocoa producer in Bali. Cocoa shells are waste that has not been utilized much, in this paper we will present a new innovation in the form of textile dyes from cocoa shell waste, which is expected to help reduce chemical dye pollution in the environment and develop local regional potential in terms of the welfare of local farmers.
INTERPRETASI TOKOH MELALUI POSTER FILM JALAN YANG JAUH JANGAN LUPA PULANG Putra, Dhika Purnama; Saefudin, Ahmad Thabathaba’I
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Abstract

Poster as one of the promotional tools that combine text and images, have an important role in film marketing strategies. Posters not only provide information, but also create emotional impressions through visual signs. In this context, posters function as a medium to convey the atmosphere and main theme of the film to potential viewers. For example, the film "Jalan Yang Jauh Jangan Lupa Pulang". This film poster displays emotional elements and visual signs that are characteristic of the characters, so it becomes an object of semiotic research to understand the interpretation of the characters in the poster. The purpose of this study is to analyze the interpretation of each character through the visual signs of the film poster. This study is expected to understand how the interpretation of the characters through the film poster "Jalan Yang Jauh Jangan Lupa Pulang" using qualitative methods and Roland Barthes semiotics.
PEMANFAATAN KASUR PASIR SEBAGAI MATERIAL BERKELANJUTAN : STUDI KASUS KASUR PASIR DI KAMPUNG KASUR PASIR, DESA LEGUNG TIMUR, SUMENEP Maharlika, Febry; Ramadhanty, Diva Lhatifa
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Abstract

Kasur pasir merupakan elemen budaya unik di Kampung Kasur Pasir, Desa Legung Timur, Sumenep, yang telah digunakan secara turun-temurun sebagai alas tidur. Penelitian ini bertujuan untuk menganalisis pemanfaatan kasur pasir sebagai material berkelanjutan dengan mempertimbangkan kriteria durable, reclaimed, non-toxic, biodegradable, low emission, resilient, dan renewable. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui observasi lapangan, wawancara mendalam dengan warga, serta analisis dokumentasi video. Pengambilan data dilakukan dalam dua periode, yaitu pada 23 September 2023 dan 18 Januari 2025. Analisis data dilakukan secara deskriptif-kualitatif dengan tahapan reduksi data, penyajian data, dan penarikan kesimpulan.Hasil penelitian menunjukkan bahwa pasir yang digunakan untuk kasur pasir berasal dari lingkungan sekitar dan mengalami proses sederhana berupa penjemuran serta pengayakan sebelum digunakan. Material ini bersifat tahan lama (durable), dapat digunakan kembali (reclaimed), serta memiliki emisi rendah (low emission) karena pengolahannya tidak melibatkan proses industri yang kompleks. Selain itu, kasur pasir tidak mengandung zat beracun (non-toxic), mudah berintegrasi dengan lingkungan (biodegradable), dan memiliki ketahanan yang baik terhadap perubahan suhu (resilient). Pasir juga merupakan material yang dapat diperbarui secara alami (renewable), sehingga dapat terus dimanfaatkan tanpa merusak keseimbangan ekosistem secara signifikan.
KAJIAN SEMIOTIKA: REPRESENTASI IDENTITAS KOSMOPOLITAN PADA KONTEN VISUAL FOTOGRAFI DI INSTAGRAM @ANOMALI.BALI Tjahjadi, Clarence Venedictta; Dektisa, Andrian; Wahyudi, Anang Tri
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Cosmopolitan identity is a modern and open-minded concept along with the evolution of the globalization era. The concept of cosmopolitanism can be applied in various aspects, one of which is in photography as visual content. This study discusses the cosmopolitan identity represented through photography as visual content on Anomali Coffee Bali’s  Instagram. Semiotics concepts such as denotation, connotation, and myth are used to understand the signs in the photos. Using qualitative research method to analyze how cosmopolitan identity reflects through visual elements in photography content. This study uses data from literature studies that underpins the theory of research as well as visual data from @anomali.bali on Instagram. This research was conducted to provide an understanding of how a cafe, namely Anomali Coffee in Bali represents a cosmopolitan identity to the audience through their photography content.
NUMERIK WARNA KAIN SEBAGI LAMPUNG Susyanti, Susi
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Detecting Colors in Lampung's Sebagi Fabric and Converting them to Color Codes. The methodology employed in this study is qualitative ethnography, with data collection conducted through direct field surveys and color detection using the SCI D65 10° Colorimeter. The colorimeter detects the surface colors of Sebagi fabric, converting them into Lab values, which are then translated into RGB, CMYK, and HEX color codes through the Nixsensor application. The primary findings indicate that three Sebagi fabrics were successfully identified and assigned color codes, providing a valuable reference for textile, product, and graphic designers, as well as researchers. The study concludes that using a colorimeter yields accurate results for fabric color detection after conversion. The color data collected from Sebagi fabric at the Lampung Museum in 2022 can serve as a valuable reference for documentation and culturally based design development in the digital and manufacturing era.
INOVASI PERTUNJUKAN MILENIAL GAMELAN X SLANK Darmawan, Iwan
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Abstract

The collaboration of traditional and modern musical arts continues to develop in the millennial era as an effort to preserve, develop culture while bringing gamelan culture closer to young audiences. This paper discusses the concept of the performance process of Millennial Gamelan X Slank, a performance art innovation show that combines traditional gamelan instruments with the legendary band Slank as a symbol of modern music style equipped with visual design arrangements and contemporary background dancers. This collaboration aims to show the millennial generation the harmony between traditional music and modern music and bridge generations in understanding the cultural values of gamelan. Through the implementation of the concept of Millennial Gamelan X Slank is an art performance to explore the musical aspects and multidisciplinary creativity of the arts towards strengthening culture through performing arts.
REPRESENTASI DAN PENGARUH KARAKTER PUT ON DALAM PEMBENTUKAN IDENTITAS PERANAKAN TIONGHOA YANG MEMILIKI NILAI KEINDONESIAAN Park, Johanes
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

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Abstract

"Put On" is the name of both a character and the title of a comic that was once popular in Indonesia. Put On was published around 1931 by Kho Wan Gie in the newspaper. The Put On comic showcases many aspects of the Chinese-Indonesian (Peranakan) culture residing in Jakarta. The Chinese--Indonesian cultures depicted in the comic includes language, daily habits, family structure, and the food consumed. In the Put On comic, the character Put On is shown to be mischievous, naive, and childish despite being portrayed as a large middle-aged man. This research was conducted using qualitative methods in the form of multimodal analysis and narrative inquiry. The observation through multimodal analysis was done to see the graphic narrative elements in the comic, while narrative inquiry was carried out to elaborate on the experience of reading Put On. The aspects observed in the reading experience included character design (drawing style, physical appearance, and clothing style), language (body language and speech), and visualization of social situations. The results of the study reveal that while the design and traits of Put On as the main character do not clearly exhibit a Chinese-Indonesian identity, it is the interaction with other characters who use distinctive language and the social environment they inhabit that makes the Put On comic able to represent Chinese-Indonesian culture.

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