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Jurnal Agribisnis
Published by Universitas Islam Indragiri
ISSN : 23015330     EISSN : 2598733x     DOI : https://doi.org/10.32520/agribisnis
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Agribisnis fokus mempublikasikan artikel artikel dalam bidang ilmu sosial ekonomi pertanian yang meliputi agribisnis mulai dari pengadaan sarana produksi, usahatani, agroindustri, pemasaran dan sarana penunjang termasuk sektor kelembagaan Agribisnis, serta penyuluhan pertanian, perencanaan pembangunan wilayah pertanian, pemberdayaan masyarakat petani dan kebijakan pembangunan pertanian . Scope/Ruang lingkup kajian jurnal Agribisnis mencakup hasil penelitian atau artikel review yang berkaitan dengan pertanian mulai dari hulu sampai hilir serta seluruh sektor pendukungnya.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 172 Documents
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Analisis Willingness to Pay (WTP) Produk Ikan Kaleng di Pasar Tradisional dan Pasar Modern di Kecamatan Marpoyan Damai Kota Pekanbaru Nurul Adelia Fitri; Hazmi Arief; Zulkarnain
JURNAL AGRIBISNIS Vol. 15 No. 2 (2026): Jurnal Agribisnis Volume 15 Nomor 2
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v15i2.5834

Abstract

Ikan kaleng merupakan produk perikanan olahan yang memiliki daya simpan panjang dan banyak dikonsumsi. Penelitian ini bertujuan untuk mengidentifikasi produk ikan kaleng, menganalisis Willingness to Pay (WTP) konsumen, serta mengetahui faktor yang memengaruhi WTP pada pasar tradisional dan pasar modern di Kecamatan Marpoyan Damai, Kota Pekanbaru. Penelitian dilaksanakan pada 6 Februari – 10 Maret 2026 menggunakan metode survei. Responden dipilih melalui accidental sampling, terdiri atas 30 konsumen. Konsumen terdiri dari 15 orang dari Pasar Pagi Arengka sebagai pasar tradisional dan 15 orang dari Planet Swalayan dan Budiman Swalayan sebagai pasar modern. Data dianalisis menggunakan analisis deskriptif, Contingent Valuation Method (CVM), uji Mann-Whitney U, dan regresi logistik biner. Hasil penelitian menunjukkan bahwa pasar tradisional menyediakan 4 merek ikan kaleng, sedangkan pasar modern menyediakan 13 merek, dengan Mili menjadi merek yang paling banyak dikonsumsi. Rata-rata WTP sebesar Rp29.933 per kaleng pada pasar tradisional dan Rp34.867 pada pasar modern. Uji Mann-Whitney menunjukkan tidak terdapat perbedaan WTP yang signifikan antar pasar (Sig. = 0,054 > 0,05). Regresi logistik menunjukkan bahwa pendapatan, kualitas produk, dan persepsi harga secara bersama-sama berpengaruh signifikan terhadap WTP (Sig. = 0,002), sedangkan kualitas produk merupakan satu-satunya faktor yang berpengaruh signifikan secara parsial (Sig. = 0,003)Canned fish is a fishery product with a long shelf life and is widely consumed. This study aimed to identify canned fish products, analyze consumers’ Willingness to Pay (WTP), and determine factors influencing WTP in traditional and modern markets in Marpoyan Damai Subdistrict, Pekanbaru. The research was conducted in 6 February – 10 March 2026 using a survey method. Respondents were selected through accidental sampling, consisting of 30 consumers. The consumers comprised 15 from Pasar Pagi Arengka as traditional market and 15 from Planet Swalayan and Budiman Swalayan as modern markets. Data were analyzed using descriptive analysis, the Contingent Valuation Method (CVM), the Mann-Whitney U test, and binary logistic regression. The results showed that the traditional market offered 4 canned fish brands, while the modern market offered 13 brands, with Mili being the most consumed brand in markets. The average WTP was IDR 29,933 per can in the traditional market and IDR 34,867 in the modern market. The Mann-Whitney U test showed no significant difference in WTP between markets (Sig. = 0.054 > 0.05). Logistic regression showed that income, product quality, and price perception jointly affected WTP (Sig. = 0.002), while product quality was a significant partial factor (Sig. = 0.003)
Compiling a Lowe-Based Plasma FFB Price Index and Assessing Weight Structure Sensitivity Nyayu Azzahra Nabila; Faridl Gifari Kertabudi; Meiliana Auranda Br Siregar; Sylvia Nurulita; Dimas Haryo Pamungkas
JURNAL AGRIBISNIS Vol. 15 No. 2 (2026): Jurnal Agribisnis Volume 15 Nomor 2
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v15i2.5883

Abstract

Officially determined fresh fruit bunch (FFB) prices for plasma smallholders vary across provinces, motivating interprovincial monitoring. This study compiled a Lowe price index for 22 provinces during May 2025–September 2026 and assessed its sensitivity to five alternative weighting scenarios. Monthly provincial prices were arithmetic averages of available daily observations. May 2025 was the price reference period (index = 100), and 2024 crude palm oil (CPO) production from smallholder plantations served as a quantity proxy because plasma FFB production data were unavailable in the dataset. Mean Absolute Percentage Deviation (MAPD) measured differences in index values; Total Variation Distance (TVD) measured differences in provincial weight distributions. The index reached a low of 94.99 in June 2025, a high of 114.19 in April 2026, and 114.16 in September 2026, representing a 14.16% increase from May 2025. MAPD ranged from 0.0039% to 0.0846%, while TVD ranged from 0.46% to 4.99%. The study contributes an interprovincial indicator of officially determined plasma FFB price changes and evidence of limited sensitivity to the weighting scenarios examined. However, CPO-based weights may not represent the plasma FFB production structure, and the index does not measure actual transaction prices or smallholder income.

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