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Purnomo Ananto
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INDONESIA
Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Published by Politeknik Negeri Media Kreatif
ISSN : 23385049     EISSN : 27236323     DOI : https://doi.org/10.46961/jip.v8i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Arjuna Subject : Umum - Umum
Articles 5 Documents
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Search results for , issue "Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur" : 5 Documents clear
E-CATALOGUE SEBAGAI BASIS DATA DAN MEDIA PROMOSI BUKU KARYA MAHASISWA PRODI PENERBITAN Akmalia, Nurul; Suratni, Suratni; Yuliana, Refi; Cempaka, Putri Surya; Yakob, Freddy
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.677

Abstract

Publishing is one of the creative industry sub-sectors that continues to grow in Indonesia. This research was carried out as a form of implementing digital publishing knowledge and digital marketing communication knowledge in the Publishing Study Program at Polimedia. The purpose of this research is to explain the creation of a digital catalogue that functions as an archive or database of the works of Publishing Study Program students, and as a promotional medium to a wider audience, as well as a capital for future entrepreneurial practices. The method used is qualitative-descriptive research with data collection techniques through literature/document studies, observation, and interviews. In practice, the research team carried out four stages of work, namely: (1) planning the concept of a website and digital catalogue, (2) compiling data and creating a manual catalogue, (3) compiling website content and website design, and (4) data integration (catalogue) to the website. The results obtained from this applied research are the establishment of a website http://katalog-bukupolimedia.my.id as a digital catalog of works by the Publishing Study Program students at Polimedia.
THE INFLUENCE OF PRODUCT PRICE PERCEPTIONS AND PRODUK QUALITY ON PEOPLE’S PURCHASING DECISIONS IN ONLINE SHOPPING IN THE KELUANG SUB DISTRICT Wijaya, Hendry; Syaputra, Dadang; Subardi, Laidi; Febriyanti, Febriyanti
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.693

Abstract

This study aims to explain the influence of perceptions of product prices and product quality on people's purchasing decisions in shopping online for the people of Keluang District. The sample uses the Slovin formula. The data collection method used was to give questionnaires to the people of Keluang District, Musi Banyuasin Regency. Data were analyzed using the Quantitative Method, namely using the reliability test of the questionnaire, the classical assumption test, multiple regression analysis, correlation analysis, determination analysis, F test and T test with the help of SPSS 15.00 software for windows. The results of the study show that testing the hypothesis shows that partially there is a significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shopping online in the Keluang sub-district. Testing the effect of the independent variables together (simultaneously) on the dependent variable is carried out using the F test, stating that the hypothesis states that there is a simultaneous significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shop online in the Keluang sub-district community..
Strategi Memasarkan Makanan Betawi Menggunakan Website Sebagai Media Periklanan Rahayu, Dwi Mandasari
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.695

Abstract

Peningkatan penggunaan internet saat ini semakin tinggi disertai dengan semakin maraknya masyarakat menggunakan website. Website dapat digunakan untuk memberikan informasi suatu produk sehingga produk dapat diiklankan kepada masyarakat.  Selain itu pengaruh pengguna website  untuk transaksi jual beli juga semakin banyak digunakan sehingga memudahkan masyakat untuk melakukan transaksi belanja dengan cara online. Metode belanja dengan cara online saat ini lebih banyak diminati oleh masyarakat. Masyarakat lebih mudah memahami produk yang ditawarkan dan menghemat waktu transaksi belanja. Permasalahan pada penelitian ini yaitu masyarakat yang kurang memahami makan khas betawi, dan UMKM makanan Betawi yang belum menggunakan website untuk memasarkan produknya. Para pemilik usaha masih menggunakan cara konvensional untuk menjual produk makanan  Betawi. Adapun tujuan penelitian ini yaitu untuk memperkenalkan makanan Betawi kepada masyarakat dengan pangsa pasar yang luas, mudah diakses serta sebagai sarana bagi UMKM makanan Betawi untuk mengiklankan produknya. Penelitian ini menggunakan metode kualitatif. Pengumpulan data yang digunakan menggunakan wawancara, kuesioner  dan studi pustaka. Hasil dari penelitian ini bahwa terjadi peningkatan penggunaan website untuk mengiklankan produk makanan Betawi. Dengan demikian mempengaruhi pemahaman masyarakat tentang produk makanan Betawi dan meningkatkan pemasaran. Maka dapat disimpulkan dengan adanya website saat ini masyarakat menjadi lebih tertarik  untuk membeli produk makanan Betawi  serta UMKM yang menjual makanan Betawi mengalami peningakatan dalam segi penjualan produk.
Food Innovation of Sundanese Nasi Liwet, How New Formulation and Brand Advertise New Food Product Pinandoyo, Dimas Bayu; Khubber, Sucheta
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.708

Abstract

Sundanese Nasi Liwet have less acceptance especially in consumers. Innovation was conducted to improve the consumers and markets acceptance of Sundanese Nasi Liwet. Innovation was adopting fusion method, while branding was changed by branding new innovated product with “Kubu Liwet”. The new product had yellow color made with original recipe. The condiment was crispy fried chicken skin and stir-fried chayote. Topping that being used was sambal matah. Open sensory evaluation and marketing test was conducted to measure the success rate of advertisement by formulation and branding. Open sensory evaluation was conducted toward 100 consumers in Bogor City. Sensory evaluation conducted by applying level 5 Likert scale. Market acceptance conducted by measuring average daily sell point of product during 6-week market time.  Overall acceptability improved from 3.62/5 to 4.33/5.  Average daily selling product of original Nasi Liwet was 6.4 while innovated product was 13.4. It was found that the new formulation and brand successfully advertise the new innovated Sundanese Nasi Liwet.
The Impact of Television Migration on Indonesian Citizens Adrian, Hadisti Nur
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.769

Abstract

This research article aims to investigate the impact of television migration on Indonesian citizens. With the rising popularity of satellite television and over-the-top (OTT) streaming platforms, traditional terrestrial television has encountered significant challenges in retaining its viewership. This article explores the social and cultural consequences of television migration as well as the government interventions focusing on the potential effects it has on the Indonesian population. The results contribute to a deeper understanding of the implications of television migration in a rapidly evolving media environment.

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