cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
ahmadgawdynano@yahoo.com
Editorial Address
-
Location
Unknown,
Unknown
INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)" : 11 Documents clear
From Scroll to Sale: How Social Media Marketing Builds Customer Equity Through Brand Experience at Creamsie Whimsie Brumadyadisty, Garry Brumadyadisty; Edi Mulyadi; Erialdy; Teuku Fajar Shadiq
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/770hj964

Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMAs) on Customer Equity, with Brand Experience as a mediating variable among consumers of the premium vape product Creamsie Whimsie in Indonesia. The research method used is a quantitative explanatory approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique through SmartPLS 4, based on data obtained from 150 social media user respondents. The results show that SMMAs have a significant effect on Brand Experience and Customer Equity, and Brand Experience is proven to mediate the relationship between SMMAs and Customer Equity. The conclusion of this study confirms that an effective social media marketing strategy can build a strong brand experience and positively impact customer value in the context of the niche market for experience-based FMCG products.   Keywords: Social Media Marketing, Brand Experience, Customer Equity, Premium Vape, PLS-SEM
Analisis Perilaku Konsumen dalam Pembelian Produk yang sudah Memiliki Izin Usaha, Studi Kasus Produk Abon Ikan Pedo Kota Lubuk Linggau Metha Aditya Putri; Endar Pradesa
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/brf3hk16

Abstract

This study aims to analyze consumer behavior toward pedo fish floss products that have a legal business license in Lubuklinggau City. The research method used is a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation. The results indicate that business legality has a positive impact on consumer trust, increasing sales, and expanding the market through digital marketing strategies and participation in various exhibitions. The conclusion of this study is that internal factors such as perception and motivation, as well as external factors such as business legality and marketing strategy, significantly influence consumer behavior in purchasing decisions for pedo fish floss products.   Keywords: Consumer Behavior, Pedo Fish Floss, Business Legality, Marketing Strategy
Implementation of Green Human Resources Management (GHRM) at PT. Pertamina Patra Niaga Fuel Terminal Samarinda to Support Company Sustainability Isnawati, Isnawati; Tuti Wediawati; Annisa Wahyuni Arsyad; Fareis Althalets
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/f9pppa67

Abstract

This study aims to analyze the implementation of Green Human Resource Management (GHRM) at PT. Pertamina Patra Niaga Fuel Terminal Samarinda in supporting the company's aspirations. The research method used a descriptive qualitative approach, collecting data through interviews, observation, and documentation. The research also involved informants from the Community Development Officer (CDO) and HSSE Supervisors. The results indicate that the implementation of GHRM has been integrated into HR management practices through environmental training, energy efficiency, digitalization, and waste management, and is supported by a green organizational culture such as the Bank Ramli program, reforestation, and the Biodiversity (Kehati) program. The conclusion of this study is that GHRM has a positive impact on environmental compliance, increasing employee awareness, and achieving desired goals. Although its implementation still requires ongoing evaluation and monitoring to remain effective and relevant in the future.   Keywords: Green Human Resource Management, Sustainability, Energy  
Strategi Msdm dan Peran Motivasi Kerja dalam Meningkatkan Kinerja Pegawai Puskesmas: Literarure Review Manajemen SDM Sabita Hasna Alifianti, Sabita Hasna Alifianti; Cecep Hermana
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/wmdy0792

Abstract

This study aims to analyze the relationship between Human Resource Management (HRM) strategies and work motivation in improving employee performance at a Community Health Center (Puskesmas). The research method used was a literature review with a qualitative approach, examining various sources, such as national and international books and journals, related to HRM strategies, work motivation, and employee performance. The results indicate that implementing HRM strategies, including selective recruitment, continuous training, and fair performance appraisals, can create a work environment that supports employee work motivation. High work motivation, especially intrinsic motivation, has a positive impact on improving employee performance, loyalty, and engagement in achieving organizational goals. The conclusion of this study states that appropriate HRM strategies and the role of effective work motivation are key factors in creating optimal employee performance at Puskesmas. Therefore, it is important to continue developing innovative strategies and appropriate motivational programs to support public health services.   Keywords: Human Resource Management, Work Motivation, Employee Performance
Manajerial Mengimplementasikan dan Mengevaluasi Kebijakan dalam Penentuan Struktur Modal Putri Hikmatul Izza; Amirotun Nisya; Sophia Kumala Dewi; Mutammima, Mutammima; Muhammad Ifan Wahyu Abdillah; Muhammad Inwan Rosyadi
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1mt8c737

Abstract

 
Keputusan Pendanaan Kembali Obligasi: Tinjauan Literatur dan Implikasi Manajerial Saharani Dewi Safitri; Siska Amelia Tafsilatul Mufsida; Madinatul Munawaroh; Melani Putri Dewitasari; M. Angga Maulana; Romi Damar Zaenal Ma'ruf
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/saa79w78

Abstract

This study aims to examine the mechanisms, influencing factors, and implications of bond refinancing decisions in the context of corporate financial management, using a case study of PT Semen Indonesia (Persero) Tbk. The research method used is a literature review with a systematic and thematic approach, collecting and analyzing various empirical studies and secondary data from reputable journals between 2010 and 2025. The results indicate that bond refinancing decisions are influenced by financial factors, regulations, industry characteristics, and managerial aspects, and impact interest expense reduction, capital structure improvement, and company performance. This is evidenced by PT Semen Indonesia's success in reducing annual interest expense by Rp 69 billion through bond refinancing. In conclusion, bond refinancing is an effective financial strategy for improving capital efficiency and company profitability if implemented with careful planning and supported by conducive market conditions.   Keywords: Bond Refinancing, Capital Structure, Interest Expense, Financial Management
Analisis Segmentasi untuk Menentukan Kebutuhan Sumber Daya Manusia Di Bidang Tenaga Kerja Outsourcing Industri Pengiriman dengan Menggunakan Metode K-MEANS Ganang Kartiko Aji; Ahmad Ilham Bachrie Harahap; Mufti Kusuma Firdaus; Jerry Heikal
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/cpvx3q57

Abstract

This study aims to identify the segmentation of outsourced workforce needs in the shipping industry to support a more effective recruitment strategy at PT FOC Indonesia. The research method used is K-Means Clustering, with a secondary data analysis approach from 120 workers categorized by age, marital status, job title, and country of employment. The results indicate seven main workforce clusters, each representing specific personas such as Experienced Captains, Engineers, and Electrical Specialists, as well as market preferences such as Korea, Japan, and China. The conclusion of this study is that data-driven workforce segmentation can assist companies in developing recruitment strategies, reducing turnover, and increasing the efficiency and competitiveness of the Indonesian workforce in the global market.   Keywords: K-Means, Workforce Segmentation, Shipping Industry, Outsourcing, Manning Agency
Perubahan Perilaku Pola Pinjaman akibat Pinjaman Fintech Online Menggunakan Grounded Theory Mufti Kusuma Firdaus; Ganang Kartiko Aji; Ahmad Ilham Bachrie Harahap; Jerry Heikal
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/z4c8ja37

Abstract

This study aims to examine behavioral changes in people's borrowing patterns due to the use of fintech-based online lending services. The research method used was a qualitative approach with grounded theory techniques through in-depth interviews with six respondents consisting of online loan users, lenders, and financial experts, using a snowball sampling technique. The results indicate that behavioral changes are influenced by three main factors: mental health, social impact, and external factors, with external factors such as ease of access, dependency, and utilization of funds having the most dominant influence. The conclusion of this study is that fintech online lending services have shaped consumer behavior patterns and financial dependency in users, primarily due to easy access and minimal financial literacy. Therefore, stronger education and regulation are needed to minimize these negative impacts.   Keywords: Fintech, Behavior Change, Online Lending, Grounded Theory
Segmentasi Pelanggan berdasarkan RFM sebagai Dasar Strategi Pemasaran Studi Kasus di PT Five Ocean Indonesia terhadap Permintaan Tenaga Kerja Maritim Bachrie Harahap, Ahmad Ilham; Ganang Kartiko Aji; Mufti Kusuma Firdaus; Jerry Heikal
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/cs7vg202

Abstract

This study aims to analyze PT Five Ocean Indonesia's partner segmentation in meeting maritime workforce needs as a basis for developing data-driven marketing strategies. The research method used a quantitative approach using the RFM (Recency, Frequency, Monetary) technique and data processing using SPSS. The results indicate that the company's partners can be categorized into three main segments: Best Customers, Potential Customers, and Potential Customers, based on their RFM scores. Most partners fall into the medium transaction value and medium request frequency categories, while only a small percentage consistently contribute high volumes. The study concludes that the RFM method is effective in identifying partner behavior and supporting the company in designing retention, reactivation, and market development strategies to increase competitiveness and business desirability in the maritime workforce industry.   Keywords: Partner Segmentation, Maritime Workforce, Data-Driven Marketing Strategy
Pengaruh Dividen Policy, Liquidity, Profitability dan Company Size pada Debt Policy dengan Financial Performance sebagai variabel intervening Septiani, Ni Kadek Errika Sindy
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/y9q78c02

Abstract

This study aims to analyze the influence of dividend policy, liquidity, profitability, and firm size on debt policy, with financial performance as an intervening variable, in technology companies listed on the Indonesia Stock Exchange for the 2019–2023 period. This study uses a quantitative approach with path analysis and data processing using SPSS on 60 observations from 12 companies. The results show that only liquidity has a significant direct effect on debt policy, while dividend policy, profitability, and firm size do not. However, all independent variables have a significant indirect effect on debt policy through financial performance as an intervening variable. These findings support the perspectives of agency theory, trade-off theory, and pecking order theory in explaining the relationships between variables in the financial structure of technology companies.   Keywords: Dividend Policy, Liquidity, Profitability, Firm Size, Debt Policy

Page 1 of 2 | Total Record : 11

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB) Vol. 7 No. 3 (2025): Journal of Management and Bussines (JOMB) Vol. 7 No. 2 (2025): Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB) Vol 6 No 5 (2024): Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB) Vol 3 No 1 (2021): Journal of Management and Bussines (JOMB) Vol 2 No 2 (2020): Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB) Vol 1 No 1 (2019): Journal of Management and Bussines (JOMB) More Issue