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Mochammad Tanzil Multazam
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Universitas Muhammadiyah Sidoarjo Majapahit 666 B, Sidoarjo, East Java Indonesia
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INDONESIA
Indonesian Journal of Law and Economics Review
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 25989928     DOI : https://doi.org/10.21070/ijler
Core Subject : Economy, Social,
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice
Indonesian Journal of Law and Economics Review (IJLER) is published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.This journal aims is to provide a place for academics and practitioners to publish original research and review articles. The articles basically contains any topics concerning Law and Economics. IJLER is available in online version. Language used in this journal is Indonesia or English.
Arjuna Subject : Ilmu Sosial - Hukum
Articles 618 Documents
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Online Reviews Significantly Drive TikTok Purchases in Indonesia: Ulasan Online Secara Signifikan Mendorong Pembelian TikTok di Indonesia Jamilah, Siti; Kusuma, Kumara Adji
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1132

Abstract

This study examines the influence of content marketing, brand image, and online consumer reviews on purchasing decisions on TikTok Shop. Using a quantitative approach with 96 respondents from Sidoarjo, data were collected via a structured questionnaire and analyzed using multiple linear regression. Results indicate that all three factors positively impact purchasing decisions, with online consumer reviews being the most significant. These findings suggest that enhancing content marketing, building a strong brand image, and encouraging positive reviews are crucial for driving consumer purchases on TikTok Shop. Highlight: Significant Impact: All variables influence TikTok Shop purchases. Dominant Factor: Online reviews most affect purchasing decisions. Quantitative Study: Analysis of 96 respondents from Sidoarjo. Keyword: Content Marketing, Brand Image, Online Reviews, TikTok Shop, Consumer Behavior
Financial Literacy and Electronic Money Empower Online Drivers' Impact Globally: Literasi Keuangan dan Uang Elektronik Memberdayakan Dampak Pengemudi Online Secara Global Zainudin , Achmad; Rahayu, Ruci Arizanda
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1133

Abstract

This study investigates how financial literacy, self-control, and electronic money influence the lifestyle of online motorcycle taxi drivers in Sidoarjo, using quantitative methods and a sample size of 96 respondents. Through questionnaires and data analysis including validity tests, reliability tests, multiple linear regression analysis, and t-tests using SPSS version 26, the research finds a significant positive impact of these factors on drivers' lifestyles. The findings underscore the importance of promoting financial literacy and self-control among drivers, with implications for industry stakeholders and policymakers aiming to enhance driver well-being and sustainability in the online motorcycle taxi sector. Highlight: Financial literacy and self-control impact drivers' lifestyles significantly. Electronic money improves efficiency and security in financial transactions. Promoting literacy and control sustains well-being and industry growth. Keyword: Financial Literacy, Self-Control, Electronic Money, Online Motorcycle Taxi Drivers, Sidoarjo
Boosting Employee Performance through Discipline, Motivation, and Supervision in Indonesia: Meningkatkan Kinerja Karyawan melalui Disiplin, Motivasi, dan Pengawasan di Indonesia Setianto, Jey Devan; Firdaus, Vera
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1134

Abstract

This study investigates the influence of discipline, motivation, and supervision on employee performance at Toby's branches in Sidoarjo. Conducted with a sample of 60 employees, data were collected via questionnaires, direct observations, and interviews. Using SPSS for data analysis, the results revealed that discipline, motivation, and supervision each have a positive and significant impact on employee performance. Additionally, the combined effect of these variables is also significant. The findings suggest that focusing on improving discipline, motivation, and supervision can enhance employee performance in retail settings like Toby's. Highlight: Analyzed discipline, motivation, and supervision's impact on employee performance. Data from 60 employees via questionnaires, observations, and interviews. All variables significantly improved employee performance. Keyword: Discipline, Motivation, Supervision, Employee Performance, Retail Industry
How Lifestyle and Quality Drive Chatime Purchases in Indonesia: Bagaimana Gaya Hidup dan Kualitas Mendorong Pembelian Chatime di Indonesia Saptarianto, Bayu Alief; Oetarjo, Mas
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1135

Abstract

Technological developments have significantly impacted the lifestyle of Indonesian people. This research investigates how taste, product quality, and lifestyle influence purchasing decisions for Chatime products at Lippo Plaza Sidoarjo Mall. Using a quantitative method with Simple Random Sampling, data from 100 respondents were collected via Likert scale questionnaires and analyzed using linear regression. The results show that taste, product quality, and lifestyle positively and significantly affect purchasing decisions. These findings highlight the importance of improving product attributes and aligning marketing strategies with consumer lifestyles to enhance purchasing decisions. Future studies should explore broader demographics and diverse data collection methods. Highlight: Taste, product quality, and lifestyle positively influence purchasing decisions. Quantitative method with Simple Random Sampling used for data collection. Linear regression analysis confirms significant effects on purchasing behavior. Keywoard: Technological impact, Lifestyle, Purchasing decisions, Chatime, Linear regression
Celebrity Endorsements, E-WOM, and Promotions Significantly Boost Youth Purchase Interest in Indonesia: Dukungan Selebriti, E-WOM, dan Promosi Secara Signifikan Meningkatkan Minat Beli Kaum Muda di Indonesia Frmansah, Fiki; Komalasari, Dewi
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1137

Abstract

This study explores how celebrity endorsers, electronic word of mouth (E-WOM), and promotions affect consumer purchase interest, focusing on young consumers in Sidoarjo who buy Erigo products. Using a quantitative approach, data were gathered from 96 respondents aged 12 to 24 through purposive sampling and analyzed with SmartPLS. The results indicate that all three factors significantly and positively influence purchase interest. These findings suggest that integrating celebrity endorsements, fostering positive E-WOM, and designing effective promotions can enhance consumer interest and drive sales. Highlight: Celebrity endorsements significantly enhance product appeal among youth. Positive electronic word of mouth (E-WOM) boosts consumer interest. Effective promotional strategies drive higher purchase intentions. Keywoard: Purchase interest, celebrity endorsements, E-WOM, promotions, youth consumers
Enhancing Work Discipline through Leadership, Culture, and Communication: Meningkatkan Disiplin Kerja melalui Kepemimpinan, Budaya, dan Komunikasi Firdaus, Vera; Damayanti, Nadia
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1138

Abstract

This study investigates the collective impact of leadership, work culture, and communication on work discipline among 92 employees at PT. Surya Pratista Hutama. Using quantitative methods and a Likert scale questionnaire, the research finds that effective leadership, supportive work culture, and clear communication significantly enhance employee discipline. These results highlight the importance of fostering these organizational factors to improve overall discipline and performance within PT. Surya Pratista Hutama, suggesting implications for managerial practices and organizational policies aimed at strengthening leadership, culture, and communication strategies. Highlight: Leadership's pivotal role in fostering work discipline. Organizational culture's influence on employee behavior. Communication strategies and their impact on workplace discipline. Keywords: Work discipline, leadership influence, organizational culture, communication impact, quantitative research
Unlocking Small Business Growth Strategies for Success in Indonesia: Mengungkap Strategi Pertumbuhan Usaha Kecil untuk Sukses di Indonesia Rochani, Oktavia Siti; Pradhana, Muhammad Farid Fathul Huda; Ramadhin S, Ede; Zahrina A, Nilamsari; Haris, Abdul; Rahmawati , Imelda Dian
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1139

Abstract

This study analyzes the development strategy of "Kenangan Fried Chicken," a small business in Sidoarjo Regency. Using qualitative research and a phenomenological approach, data were gathered through interviews, observations, and SWOT analysis. The findings highlight that product quality, marketing, and competition are crucial for growth. Strengths include a strategic location, while weaknesses involve limited capital. High community enthusiasm presents opportunities, but competition poses a threat. Recommended strategies include improving product quality, diversifying the menu, and enhancing marketing efforts to boost business competitiveness and sustainability. Highlights: Strategic Location: Prime spot in a residential area near main road. Marketing Importance: Essential for growth and overcoming competition. Capital Constraints: Major weakness hindering business sustainability. Keywords: small business development, Kenangan Fried Chicken, qualitative research, SWOT analysis, marketing strategy
Enhancing Sales through Marketing Strategy and Customer Satisfaction in Culinary MSMEs: Meningkatkan Penjualan melalui Strategi Pemasaran dan Kepuasan Pelanggan pada UMKM Kuliner Arista, Sintha Wahyu; Fitriyah, Hadiah
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1140

Abstract

This quantitative study investigates the impact of marketing strategy and consumer satisfaction on sales growth in Micro, Small, and Medium Enterprises (MSMEs) within the culinary sector of Krembung District, Sidoarjo Regency. Data collected from 100 MSME owners via questionnaire surveys using Google Forms reveals significant positive effects of both marketing strategy (Tcount = 3.568, p = 0.001) and consumer satisfaction (Tcount = 2.325, p = 0.022) on increasing sales. The findings highlight the critical role of strategic marketing planning and customer satisfaction in enhancing business performance and competitiveness, underscoring the need for MSMEs to prioritize these factors to achieve sustainable growth and profitability in competitive markets. Highlight: Quantitative study on marketing impact in culinary MSMEs. Significant influence of customer satisfaction on sales growth. Practical implications for enhancing business strategies in MSMEs. Keywords: Sales enhancement, marketing strategy, customer satisfaction, MSMEs, culinary sector
Enhancing Inventory Control through Compliance Evaluation of an Android Cashier Application: Meningkatkan Kontrol Persediaan melalui Evaluasi Kepatuhan Aplikasi Kasir Android Pangerti, Errina Nur Setia Pambudi; abidin, Fityan izza noor
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1141

Abstract

This study evaluates an android-based cashier application (Applicationr) at Toko Berkah Abadi in accordance with PSAK No. 14 guidelines for inventory management. Using qualitative descriptive methods including interviews, observation, and documentation, the research finds that the application adequately meets standards for inventory assessment, recording methods, and categorization. However, areas for improvement include implementing a stock book feature for better goods monitoring and setting minimum order thresholds to streamline product ordering. These findings highlight opportunities to enhance the application's effectiveness in controlling merchandise inventory, thereby potentially improving overall business efficiency and regulatory compliance in retail settings. Highlights: Compliance evaluation with PSAK No. 14 for inventory accuracy. Identification of strengths and areas for inventory management enhancement. Improving merchandise control for enhanced retail efficiency and compliance. Keywords: Android-based cashier application, PSAK No. 14, inventory management, qualitative research, retail efficiency
Influence of Quality, Price, Place, and Promotion on Coffee Purchases: Pengaruh Kualitas, Harga, Tempat, dan Promosi terhadap Pembelian Kopi Ica, Zulfatul Izzah; Sari, Herlinda Maya Kumala
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1142

Abstract

This study investigates how product quality, price, place, and promotion influence consumer purchasing decisions for Fore Coffee in Buduran District. Using quantitative methods and a Probability Sampling approach with 96 respondents, data were collected via online questionnaires distributed through social media. Analysis using SPSS version 22 includes validity, reliability, and classical assumption tests, along with multiple linear regression analysis. Results confirm that higher product quality, competitive pricing, accessible locations, and effective promotions significantly impact consumer decisions. The findings suggest that Fore Coffee should prioritize maintaining high product standards, competitive pricing, convenient locations, and engaging promotional strategies to enhance consumer purchasing behavior in Buduran District, offering practical implications for marketing management strategies in the coffee industry. Highlights: Quantitative analysis: SPSS used for robust consumer behavior insights. Marketing influence: Product quality, price, place, promotion impact purchasing decisions. Recommendations: Enhance quality, pricing, and promotions for consumer engagement strategies. Keywords: Coffee industry, consumer behavior, marketing strategies, quantitative research, Fore Coffee.

Page 43 of 62 | Total Record : 618

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