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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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THE IMPACT OF INSTAGRAM SOCIAL MEDIA ON KOPI KENANGAN BRAND LOYALTY Sebastian, Felix Kenneth; Raharja, Sam’un Jaja; Alexandri, Mohammad Benny
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.17909

Abstract

With the widespread use of social media, companies create various creative content to attract people's attention. One of them is Kopi Kenangan. This research aims to determine the influence of Instagram social media on Kopi Kenangan brand loyalty by studying consumers in the city of Bandung. The method used in this research is quantitative with a descriptive nature and uses a questionnaire as a data collection tool. The sample used was a purposive sampling technique aimed at Kopi Kenangan consumers in Bandung City with a total of 106 respondents. Data analysis was carried out using simple linear regression, coefficient of determination, and hypothesis testing. Based on the research results, the social media Instagram account @kopikenangan.id has an influence on the brand loyalty of Kopi Kenangan consumers. The coefficient of determination value was 30.8%, which shows that the remaining 69.2% is explained by other variables. Keywords: Social Media; Instagram; Coffee Shop; Brand Loyalty
THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY Fakhirah, Aliya Naura; Rizal, Muhamad; Rasmini, Mas
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18000

Abstract

This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type. The study uses the entire population, consisting of 150 resellers, as respondents. Data was collected through interviews, questionnaires, and literature studies. The data analysis conducted includes multiple linear regression, t-tests, F-tests, and coefficient of determination tests. The results of the study show that the people aspect of CRM, the process aspect of CRM, and the technology aspect of CRM have a positive and significant influence on customer loyalty. The people, process and technology aspects of CRM simultaneously have a positive and significant influence on customer loyalty. This research is still limited to CRM variables and customer loyalty, so further research is recommended to add other variables as independent variables so that it can determine what other factors influence customer loyalty. Keywords: Customer Relationship Management (CRM); People; Process; Technology; Customer Loyalty
ANALYSIS OF CUSTOMER SATISFACTION USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) METHOD AT HOUSE OF TJIHAPIT Tjandra, Kayla Vania Ayu; Disastra, Ganjar Mohamad
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18140

Abstract

This study uses the Importance-Performance Analysis (IPA) method to evaluate the service quality at the House of Tjihapit, a restaurant in Bandung that faces challenges due to the COVID-19 pandemic. A quantitative approach was applied, gathering data through questionnaires to assess customer expectations and perceptions of service performance. The findings reveal that while overall service performance slightly exceeds customer expectations by 2%, issues such as poor handling of service problems remain. The study concludes that despite satisfactory service quality, there is a need for targeted improvements in specific areas to enhance customer satisfaction and retention. Future research should explore similar evaluations across multiple venues to provide a broader understanding of service quality in the industry. Keywords: Service Quality; Customer Satisfaction; Importance-Performance Analysis
TEENAGERS’ PERCEPTION OF TRADITIONAL SNACKS : CASE STUDY IN SURABAYA AND SIDOARJO Maulidiah, Alvin; Mubarokah, Mubarokah; Syah, Mirza Andrian
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18302

Abstract

There are many culinary phenomena, such as street food stalls that sell modern cuisine, making the existence of traditional cuisine heavy. Traditional culinary also consists of traditional snacks. Various age groups can consume traditional snacks, but it has been found that teenagers are more inclined to consume modern foods. This study aims to analyze the perception of teenagers in Surabaya and Sidoarjo towards traditional snacks. The research locations were carried out in Surabaya and Sidoarjo. The method used in this research is the descriptive analysis method with likert scale measurement, which is used to measure attitudes, opinions, and perceptions. The study's results indicate that the overall perception of teenagers in Surabaya and Sidoarjo towards traditional snacks, evaluated across four aspects : quality, food safety, price, and culture, were found in the good category. Keywords: Perception; Teenager; Traditional Snack
THE IMPACT OF DIGITAL-BASED MARKETING STRATEGIES ON GEN Z'S SHOPPING INTEREST Alimbel, Figo; Putri, Syintia Mega
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20002

Abstract

The expected contribution of this study is to address the limitations in confirming the influence of shopping interest antecedents, particularly for Generation Z. Thus, this study aims to examine the influence of social media, e-commerce and influencers on the shopping interests of Generation Z. For this reason, this study uses a quantitative design involving 100 samples selected with a purposive sampling technique, where data is collected through a questionnaire with a Google Form and distributed to Gen Z users. The respondents' responses were analysed by descriptive analysis and statistical analysis using the SEM method on WarpPLS. The results of the analysis show that social media has a positive effect on shopping interest, e-commerce has a positive effect on shopping interest, and influencers have a positive effect on Gen Z shopping interest. Keywords: Gen Z, Shopping Interests, Social Media, E-commerce, Influencers
THE INFLUENCE OF TRUST AND COMMITMENT ON SUPPLY CHAIN PERFORMANCE MEDIATED BY INFORMATION SHARING Muhaji, Syahrul; Mukhsin, Moh; Satyanegara, Diqbal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20144

Abstract

The purpose of this study was to determine the effects of trust, commitment, and information sharing on supply chain performance. This research uses quantitative methods and employs saturated sampling techniques by distributing questionnaires to 36 respondents. The results indicated that trust has a positive but insignificant effect on supply chain performance, while both commitment and information sharing have positive and significant effects on supply chain performance. Additionally, trust positively and significantly affects information sharing, as does commitment. Furthermore, information sharing effectively mediates the relationship between trust and commitment in relation to supply chain performance. The adjusted R-squared value is 0.747, concluding that trust, commitment, and information sharing affect supply chain performance by 74.7%, with the remaining 25.3% influenced by other variables outside this study. Keywords: Trust; Commitment; Information Sharing; Supply Chain Performance
THE INFLUENCE OF LEADERSHIP STYLE, JOB SATISFACTION AND LOYALTY ON VILLAGE OFFICIAL PERFORMANCE Lempang, Risma; Junaidi, Junaidi; Halim, Ibrahim
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20666

Abstract

This study aims to determine the effect of leadership style, job satisfaction, and loyalty on the performance of village officials. This study was conducted on Mario village officials and Buntu Kamiri village officials. The method used was through the distribution of questionnaires to respondents. Data were analyzed using Structural Equation Modeling (SEM), a multivariate analysis technique that allows simultaneous examination of complex relationships between observed and latent variables. Multivariate analysis is to analyze the influence of independent variables with dependent variables. This research has several limitations that need to be considered. First, the study only included two villages (Mario and Buntu Kamiri), so the results may not be fully generalizable for the context of other villages. Second, the quantitative approach used in this study focuses on numerical data, so it does not explore more in-depth psychological or social aspects related to job satisfaction and loyalty. Third, the subjectivity or bias of the respondents may influence the data obtained through questionnaires. For future research, it is recommended to expand the research sample to include more villages in different regions so that the results are more representative. Keywords :Leadership Style; Job Satisfaction; Loyalty
THE EFFECT OF COMPENSATION, EMPLOYEE MOTIVATION, AND CHANGE MANAGEMENT ON EMPLOYEE PERFORMANCE AT PAM TIRTA MANGKALUKU PALOPO CITY Amalia, Amalia; Maszudi, Edi; Adil, Adil
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20729

Abstract

This research investigates how compensation, employee motivation, and change management impact employee performance at PAM Tirta Mangkaluku in Palopo City. The research utilizes a quantitative approach. The techniques for gathering data include both primary and secondary sources. Primary data was collected by issuing questionnaires to participants. The sample for this study consisted of 35 employees from PAM Tirta Mangkaluku in Palopo City. The analysis employed was statistical, using SPSS 22 for tools such as the validity test, reliability test, T test, and F test. Findings from this study reveal that (1) Compensation positively and significantly influences employee performance, (2) Employee motivation significantly and positively affects employee performance, (3) Change management also has a significant and positive impact on employee performance, and (4) When considered together, Compensation, Employee Motivation, and Change Management have a significant and positive effect on Employee Performance. Keywords: Compensation; Employee Motivation; Change Management; Employee Performance
ANALYSIS OF FACTORS AFFECTING THE LEVEL OF CONSUMPTIVE BEHAVIOR AMONG STIEPARI SEMARANG STUDENTS LIVING IN BAWEN BOARDING HOUSES Ziliwu, Ester; Satato, Yuniarto R
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21303

Abstract

This study examined factors influencing consumptive behavior among STIEPARI Semarang students in Bawen boarding houses. Using quantitative analysis with 150 respondents, the research identified four significant predictors: peer influence, social media exposure, financial literacy, and family income background, collectively explaining 54.7% of variance. The boarding environment intensified peer influence while reducing parental oversight, with 81.3% of students exhibiting moderate to high consumptive tendencies. Status consumption, convenience-based spending, and impulsive purchasing were predominant behaviors, while longer boarding residence correlated with higher consumptive tendencies. Findings suggest a need for targeted financial literacy programs, media awareness initiatives, and improved parental financial socialization before students transition to independent living. This research helps explain how residential context mediates consumption patterns and offers practical conclusions for educational institutions promoting responsible consumption. Keywords: Consumptive Behaviour; Boarding House Students; Peer Influence; Financial Literacy; Social Media Exposure
ANTECEDENTS OF PURCHASE INTENTION OF BEAUTY PRODUCTS IN THE MARKETPLACE Zahra, Shakila; Styawati, Indri; Curatman, Aang
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21346

Abstract

The purpose of this study is to investigate how perceivable usefulness (PU) and user-generated content (UGC) affect purchase intention (PI), as well as how consumer attitude (CA) functions as a mediator between PU and PI. The validity and reliability of the measurement model are tested using Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4. The findings demonstrate that CA affects PI, PU affects CA, and UGC affects PI. Furthermore, PI is directly impacted by PU, and the impact of PU on PI is demonstrated to be mediated by CA. However, this study is limited to evaluating the measurement model without analysing causal relationships. Future research is recommended to test structural relationships and to apply this model to different consumer segments and industries. Keywords: User Generated Content; Perceived Usefulness; Consumer Attitude; Purchase Intention

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