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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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THE EFFECT OF SCARCITY PROMOTIONS IN LIVE STREAMING E-COMMERCE ON PURCHASE INTENTION WITH THE MEDIATION ROLE OF EMOTIONAL EXPERIENCE ON GENERATION Z AND MILLENNIALS IN DKI JAKARTA Sin, Pek Caih; Kembau, Agung Stefanus
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22103

Abstract

The expansion of Indonesia’s digital economy has encouraged the adoption of live streaming as a marketing strategy, particularly within the e-commerce sector. This approach is efficient in capturing the attention of Generation Z and Millennials, who comprise the primary consumer base. This study examines the impact of scarcity-based promotions on purchase intention, with emotional experience serving as a mediating factor, focusing on Generation Z and Millennial consumers in DKI Jakarta. A quantitative methodology was employed, using a survey distributed via questionnaires to live streaming e-commerce users from both generations. The collected data were analyzed using SmartPLS version 4.1.1.2. Findings reveal that Limited Quantity Promotions (LQP) positively and significantly affect purchase intention, both directly and indirectly through emotional experience. In contrast, Limited Time Promotions (LTP) do not show a significant impact. LQP appears particularly effective among Generation Z and female consumers. Based on these results, it is recommended that e-commerce businesses prioritize implementing LQP strategies while ensuring LTP campaigns are applied consistently and effectively. Keywords: S-O-R; e-commerce; Live streaming E-commerce; Scarcity Promotions; Limited Time Promotions; Limited Quantity Promotions; Emotional Experience; Purchase Intention; Generation Z; Millennial Generation
FACTORS THAT INFLUENCE STUDENTS’ SAVING BEHAVIOR: FINANCIAL KNOWLEDGE AS AN INTERVENING VARIABLE Fatiha, Feni Nuril; Mardiana, Mardiana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22330

Abstract

A new phenomenon known as doom spending has emerged as a result of the economic climate becoming more unpredictable. This leads to excessive spending, which in turn causes consumptive behavior. Consistent saving efforts, however, can reduce this. This study aims to investigate the influence of peer influence and parental socialization on the saving behavior of students at Universitas Islam Negeri (UIN) Maulana Malik Ibrahim Malang, utilizing financial knowledge as an intervening variable. Data was gathered via surveys or primary sources and processed with SmartPLS 3. Purposive sampling techniques were used to pick a minimum sample of 110 respondents. Based on data processing results, it can be concluded that while parental socialization has no discernible impact on saving behavior, peer influence does. The association between parental socialization and saving behavior can be mediated by financial knowledge, whereas the relationship between peer influence and saving behavior cannot be mediated by financial knowledge. Keywords: Doom Spending; Financial Knowledge; SavingBehavior; Peer Influence; Parental Socialization
DO WE STILL NEED HUMAN IN DIGITAL BANKING? REDESIGN OF ARTIFICIALLY INTELLIGENT DEVICE USE ACCEPTANCE (AIDUA) MODEL MODERATED BY GENDER DIFFERENCES Kartika, Candra; Santoso, Ignatius Hari
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22630

Abstract

This study modifies and tests the Artificially Intelligent Device Use Acceptability (AIDUA) model in the Indonesian setting to assess consumer acceptability of Artificially Intelligent Devices (AIDs) in digital banking services. The study specifically examines how performance expectancy, hedonic incentive, social influence, and perceived intrusiveness influence users' desire to use AIDs. It also looks at how gender regulates this willingness. 96 legitimate respondents with prior experience with AI-based digital banking services provided data for the study, which used a quantitative explanatory research approach. Both measurement and structural models were evaluated through the use of Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The findings indicate that hedonic motivation, social influence, and perceived intrusiveness significantly affect willingness to use AIDs, while performance expectancy does not. Additionally, gender does not moderate the relationship between the cognitive constructs and behavioral intention. The model explains 94.8% of the variance in users' willingness, suggesting strong explanatory power. The results suggest that, from a practical perspective, financial institutions should place more emphasis on AI interfaces that are emotionally compelling, socially acceptable, and privacy-preserving than just performance advantages. This study contributes to our understanding of AI's adoption in banking and offers valuable insights for developing digital banking systems that are inclusive and trustworthy. Keywords: Social Influence; Performance Expectancy; Perceived Intrusiveness; Hedonic Motivation; Willingness to use AI Device; Digital Banking
SATISFACTION OF CONSUMERS OF BOUQUET PRODUCTS IN PONOROGO, EAST JAVA Prabandari, Paundra Fatikah; Wijianto, Wijianto; Setiawan, Fery
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22687

Abstract

This study aims to determine consumer satisfaction with bouquet products in Ponorogo among Jenar Buket Ponorogo customers. This study employs a quantitative approach with the accidental sampling method of 100 consumers. The data analysis techniques used were the validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, autocorrelation test, multiple linear regression test, determination test, and hypothesis test, which were processed using the Statistical Package for the Social Sciences (SPSS) for Windows, version 25. The results of this study indicate that product quality and product customization have a positive and significant effect on consumer satisfaction of Jenar Buket, while service performance does not have a significant effect. The results of the determination test indicated that product quality, service performance, and product customization had an influence of 67.5% on consumer satisfaction, while the remaining 33% was influenced by other variables not explained in this study. Keywords: Quality Product; Performance Service; Customization Product
UNPACKING THE LANDSCAPE OF DIGITAL AND CORPORATE ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW OF KEY CHARACTERISTICS, DIMENSIONS, AND STRATEGIC OUTCOME Wibowo, Ristiaji Ari; Iriani, Sri Setyo; Sulistyowati, Raya; Khakim, M. Azizul; Rachma Yulia, Novie Noordiana; Sucihati, Roos Nana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22699

Abstract

The advancement of digital technology has revolutionized the global entrepreneurial landscape, giving rise to two primary approaches digital entrepreneurship and corporate entrepreneurship. This study is motivated by the need to understand the differences, similarities, and synergies between these two approaches in addressing increasingly complex and dynamic business challenges. The main objective of this study is to identify the key characteristics, dimensions, and strategic outcomes of both entrepreneurial models. Employing a Systematic Literature Review (SLR) method guided by the PRISMA framework, the study examines 18 relevant scholarly articles published between 2018 and 2024. Data were obtained through a systematic process of identification, selection, and evaluation of literature from the Scopus database. The findings indicate that digital entrepreneurship emphasizes flexibility, external exploration, and the utilization of technology as a value creation tool, whereas corporate entrepreneurship focuses more on the exploitation of internal resources, structured innovation, and operational efficiency. This study reveals that, despite their differing approaches, the strategic integration of digital and corporate entrepreneurship can foster the development of ambidextrous organizations those capable of balancing exploration and exploitation simultaneously. The conclusion underscores the importance of building entrepreneurial agility, integrating digital technologies, and strengthening entrepreneurship education as critical foundations for achieving sustainable competitive advantage in the digital era. Keywords: Corporate Entrepreneurship ; Digital Entrepreneurship; Digital Transformation; Strategic Innovation; Systematic Literature Review
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, BRAND AWARENESS ON PURCHASE INTENTION OF PALETAS WEY ICE CREAM Ariyo, Reky Ifan; Hayuningtias, Kristina Anindita
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.23581

Abstract

Social media is a key platform for consumers to share product experiences and obtain information in today's digital era. This study examines how brand awareness, brand image, and electronic word-of-mouth (E-WOM) influence consumers' intention to purchase Paletas Wey ice cream. Purposive sampling and a quantitative approach were used to find respondents who knew Paletas Wey through offline retailers or social media. An online survey was used to collect data, and Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method was applied for analysis. The findings show that brand image and brand awareness have a positive and significant effect on purchase intention, and that E-WOM has a positive and significant effect on both variables. The majority of variation in consumer purchase intentions can be explained by this model. This research suggests that brand familiarity, brand image, and online reviews play an important role in shaping consumer purchase intentions. Keywords: Electronic Word-of-Mouth; Brand Image; Brand Awareness; Purchase Intention; Social Media
IMPLEMENTATION OF STRATEGIC MANAGEMENT ACCOUNTING IN STRENGTHENING INNOVATION AND INFRASTRUCTURE OF MSMES IN DISADVANTAGED, FRONTIER, AND OUTERMOST REGIONS TO ACHIEVE DECENT WORK AND ECONOMIC GROWTH Ramadhan, Yanuar; Ridanti, Shalma; Arisliani, Juwita Dwi Maulidia
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.25839

Abstract

This study examines the role of Strategic Management Accounting (SMA) in enhancing innovation and infrastructure development for Micro, Small, and Medium Enterprises (MSMEs) located in Disadvantaged, Frontier, and Outermost Regions. The objective is to support the achievement of Sustainable Development Goals (SDGs), specifically SDG 8 on decent work and economic growth and SDG 9 on industry, innovation, and infrastructure. Using a systematic literature review of 13 journal articles published between 2020 and 2025, the findings show that SMA contributes significantly to strengthening financial literacy, resource utilization, and managerial capabilities of MSMEs. SMA also promotes digital transformation and collaboration among stakeholders, enabling broader market access and the formation of an inclusive business ecosystem. From the Resource-Based View (RBV), SMA acts as a strategic approach to managing unique and hard-to-imitate internal resources, thus fostering sustainable competitive advantage. Overall, SMA supports innovative, competitive, and resilient local economic development. Keywords: Strategic Management Accounting; MSMEs; SDG 8; SDG 9; Disadvantaged; Frontier; Outermost Regions; Sustainable Development Goals
THE IMPACT OF DIGITALIZATION ON THE SALES PERFORMANCE OF MSMES IN MEDAN CITY Silaban, Pasaman; Silaban, Frederick Saroha; Sitompul, Sherina Yohana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.25947

Abstract

Digital transformation has become an important factor in modern marketing strategies, including for Micro, Small, and Medium Enterprises (MSMEs). This study analyzes the effect of digitalization implementation through the use of social media, marketplaces, and digital payment systems on the sales performance of MSMEs in Medan City. The method used is a quantitative approach with a survey technique of 150 MSME players from various sectors, supported by the Partial Least Square (PLS) method with the help of SmartPLS version 3 software. The results show that digitalization contributes significantly to increasing sales volume, expanding market reach, and improving transaction process efficiency. Social media is the most influential channel in attracting new customers, while digital payments have been proven to increase consumer convenience and transaction frequency. However, some MSME players still face obstacles in digital literacy and online promotion costs. These findings emphasize the importance of digital training and government policy support to strengthen the competitiveness of MSMEs in the era of a technology-based economy. Keywords: Usage of E-Commerce; Usage of QRis; Digital Transformation; MSME Sales Performance
THE EFFECT OF TRAINING AND DEVELOPMENT, SOCIAL SUPPORT AND CAREER DEVELOPMENT ON WORK PERFORMANCE MEDIATED BY ORGANIZATIONAL COMMITMENT Andari, Dinda Fitri; Tanuwijaya, Justine; Al Faritsi, Viraditya Nadine; Maulana, Adam; Nor, Norzanah Mat
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20516

Abstract

This study investigates how training and development, social support, and career development influence employees’ work performance, with organizational commitment as a mediating factor. The research was conducted at the Witness and Victim Protection Agency (LPSK) in Jakarta, involving 305 respondents selected through purposive sampling. Descriptive statistics were used to summarize the data, and hypotheses were tested using Structural Equation Modeling (SEM) with AMOS version 24. The findings indicate that training and development significantly enhance both organizational commitment and work performance, underscoring the value of skill improvement and continuous learning. Social support was also found to positively affect employees’ commitment and performance, highlighting the importance of a collaborative and supportive work environment. Furthermore, career development contributes positively to organizational commitment and work performance, emphasizing the role of clear growth opportunities in motivating employees. Organizational commitment itself was shown to have a direct positive effect on work performance and mediates the relationships between the three factors and employee performance. These results suggest that LPSK can improve overall performance and commitment by implementing targeted training initiatives, fostering a supportive workplace culture, and providing structured career advancement opportunities. This comprehensive approach is expected to strengthen employee engagement, enhance productivity, and sustain organizational effectiveness in the long term. Keywords: Training and Development; Social Support; Career Development; Work Performance ; Organizational Commitment
THE INFLUENCE OF EMOTIONAL INTELLIGENCE ON JOB STRESS MEDIATED BY SOCIAL SUPPORT AMONG FEMALE TEACHERS AT SMAN 8 PADANG Marliza, Febi; Fitria, Yuki
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.24230

Abstract

This study aims to analyze the effect of emotional intelligence on job stress with social support as a mediating variable among female teachers at SMAN 8 Padang. Using a quantitative approach with a descriptive-causal design, data were collected through questionnaires distributed to 52 respondents using a total sampling technique. Descriptive analysis revealed that emotional intelligence was in the moderate category, while job stress was in the moderately low category Inferential analysis using SEM-PLS showed that emotional intelligence had a significant negative effect on job stress, emotional intelligence had a significant positive effect on social support, and social support had a significant negative effect on job stress. Additionally, social support significantly mediated the relationship between emotional intelligence and job stress. These findings highlight the importance of strengthening emotional and social aspects to reduce job stress in educational environments. The limitation of this study lies in the narrow sample scope, which only includes one school, making the results less generalizable. Keywords: Emotional Intelligence; Job Stress; Social Support; Female Teachers

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