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Antonio Nyoko
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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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IDENTIFICATION OF HOTEL ROOM NEEDS IN CREATING GUEST SATISFACTION AND SUSTAINABLE MANAGEMENT Kusumawati, Fitri Dwi; Sulistyo, Agung; Arisanti, Yuli
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21478

Abstract

The role of tourism is to change negative feelings into positive ones. Various activities carried out by tourists must lead to satisfaction and comfort. One business that plays an important role in supporting tourism is the hotel industry. The hotel industry offers a wide range of facilities and attractions to ensure guest satisfaction. However, some hotel guests experience dissatisfaction. Several technical problems become negative assessments from guests. This study identifies the need for hotel rooms to support guest activities and create sustainable management. Exploratory qualitative design is combined with triangulation, observation, and interviews. The focus of the study is directed toward the needs of guest accommodation services. This study uses several samples of comments from various media platforms, filtered through the keyword "room." The Miles Huberman method is used in conjunction with triangulation to eliminate biased opinions and enhance the research. This study produces guest experiences based on product and service quality. Furthermore, this study delivers a model for managing hotel rooms that prioritizes safety, comfort, facilities, and communication. Keywords: Hotel; Security; Cleanliness; Communication; Consumer Behavior
THE INFLUENCE OF PRICE, SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF PT. PUTRA PELANGI PERKASA TAJUR BOGOR Hanipah, Imanda; Ismartaya, Ismartaya; Silaningsih, Endang
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21528

Abstract

This study aimed to investigate the influence of customer satisfaction, service quality, and price on customer loyalty. This quantitative study surveyed one hundred people with a non-probability sample procedure grounded in purposive sampling. This study discovered a significant positive correlation between competitive price, high-quality service, and customer satisfaction and consumer loyalty. To optimize profit amidst competitive market dynamics, enhance customer loyalty, and successfully manage risk, firms must possess a comprehensive understanding of these three factors, as concluded. Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty
THE INFLUENCE OF ORGANIZATIONAL CHANGE AND CAREER ADAPTABILITY ON EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION AT THE REGIONAL OFFICE OF THE MINISTRY OF HUMAN RIGHTS OF CENTRAL JAVA Almahatma, Vandiga Luksi; Wardoyo, Dewie Tri Wijayati; Surjanti, Jun
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22543

Abstract

This study aims to examine and analyze the influence of organizational change and career adaptability on employee performance, mediated by job satisfaction, at the Regional Office of the Ministry of Human Rights in Central Java. The population of the study includes 66 employees of the aforementioned office. A quantitative method is employed, using Structural Equation Modelling (SEM) with a Partial Least Squares (PLS) approach. The results reveal that both organizational change and career adaptability have a positive and significant effect on job satisfaction. Organizational change also has a direct and significant impact on employee performance, while career adaptability does not directly affect performance. However, job satisfaction significantly mediates the influence of both organizational change and career adaptability on employee performance. These findings highlight the crucial role of job satisfaction as an intervening mechanism in improving employee performance, particularly within public organizations undergoing transformation and demanding a high level of career adaptability from their personnel. Keywords : Career Adaptability; Job Satisfaction; Employee Performance; Organizational Change
OPTIMIZATION OF THE COAL HANDLING FACILITY LINE FOR COAL SUPPLY TO A COAL-FIRED POWER PLANT Fauzih, Raden Muhammad; Mulyono, Nur Budi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.23015

Abstract

The Coal Handling Facility (CHF) functions as the principal conveyor line responsible for delivering coal to the coal-fired power plant. Coal extracted from the mining face is transported by dump trucks over an average distance of approximately five kilometers before being transferred to the conveyor system, which subsequently channels the coal to the power plant. In parallel, overburden materials are transported to designated disposal sites located about four kilometers from the mining area. These operational conditions underscore the necessity of optimizing the CHF route to enhance overall system efficiency. This study investigates the operational constraints and develops strategies for improving coal supply chain performance to the power plant. The research employs the Six Sigma methodology, utilizing its structured problem-solving framework : Define, Measure, Analyze, Improve, and Control (DMAIC), to propose optimization measures aimed at enhancing efficiency and reducing operational costs for the company. Keywords: Coal Handling Facility (CHF); Coal fired Power Plant; Conveyor; Six Sigma; Cost Reduction; Define, Measure, Analyze, Improve, and Control (DMAIC)
EVALUATING THE ADOPTION OF SMART SAFETY TECHNOLOGIES IN NIGERIAN CONSTRUCTION INDUSTRY: CHALLENGES AND BENEFITS Iherobiem, Augustine Chibueze
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.23280

Abstract

This study investigates how smart safety technologies are being adopted in Nigeria's construction sector. The study used a quantitative methodology using a survey questionnaire to collect data from Nigerian construction industry professionals. The study's target group consisted of construction professionals who lived in Ogun State, Nigeria's Ijebu Ode Area. The researcher selected a sample size of 150. The exploratory factor analysis and principal component analysis extraction procedures were used to analyse the data. The study came to the conclusion that the application of smart safety technology in Nigeria's construction sector has improved project completion and success while lowering accidents and injuries. Thus, the study suggested that construction companies should increase the amount of money allocated to purchase new technologies and offer frequent training programs to teach their employees how to use them in order to help overcome the fundamental barriers that prevent the adoption of smart safety technology. Keywords: Construction Safety; Smart Safety Technologies; Project Management
HOW CELEBRITY ENDORSERS AND ADVERTISING APPEAL INFLUENCE MILLENNIAL SHOPPING INTENTIONS ON SHOPEE: BRAND IMAGE AS A MEDIATOR Fongo, Patrisius; Nyoko, Antonio E. L.; Fanggidae, Ronald P. C.
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.24769

Abstract

This study investigates the influence of celebrity endorsers and advertising appeal on millennials’ purchase intention on Shopee, with brand image acting as a mediating variable. Employing a quantitative explanatory approach, data were collected through questionnaires distributed to 100 millennial Shopee users in Kupang. The study reveals that both celebrity endorsers and advertising appeal significantly enhance brand image. However, while advertising appeal directly and positively affects purchase intention, celebrity endorsers have a negative direct effect, though they exert a positive indirect effect through brand image. These findings underscore the importance of strategic alignment between celebrities and brand identity, and highlight the crucial role of emotionally resonant advertising in driving millennial purchase behavior. The research contributes to marketing literature by integrating celebrity credibility, advertisement appeal, and brand image in one model, offering practical insights for e-commerce branding strategies targeting the millennial segment. Keywords: Celebrity Endorser; Advertising Appeal; Brand Image’ Purchase Intention; Millennials; Shopee; E-Commerce Marketing
ANALYSIS OF THE USE OF TRAVELOKA PLATFORM IN BOOKING AIRLINE TICKETS FOR USERS IN BATAM CITY Septianti, Khainur Nisa; Sihombing, Dame Afrina; Hariyanto, Oda Ignatius Besar
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20412

Abstract

This study examines the relationship between the role of online reviews usefulness and credibility in driving customer satisfaction and continued use of Traveloka. Set within the context of Indonesia’s post-pandemic tourism recovery and the growing competition in the digital marketplace, the research underscores the importance of understanding consumer behaviour in the tourism sector. Adopting a quantitative approach, data were collected from 300 respondents in Batam City, Riau Islands Province, using purposive sampling through an online survey. Data analysis was conducted using structural equation modelling with partial least squares. The results reveal that consumer reviews significantly influence customer satisfaction by offering reliable information regarding service quality and convenience. Positive reviews help people trust the platform, which makes them more likely to keep using it. In addition, the findings show that customer satisfaction has a significant positive impact on the intention to continue using the service, meaning that satisfied users are more likely to maintain their engagement and consistently use the Traveloka digital platform over time. However, external factors, such as government policies and macroeconomic changes, may also impact travellers' preferences. To enhance the competitiveness of digital platforms in the travel industry, the study highlights the critical role of continuous innovation. Keywords: Online Travel Agent (OTA); Customer Satisfaction; Consumer Online Reviews; Customer Satisfaction; Continuance Intention
SAVING INTENTION THROUGH KNOWLEDGE AND RELIGIOSITY AT ISLAMIC BANKS Luthfiany, Delia; Silaningsih, Endang; Kartini, Tini
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21538

Abstract

The research aims to analyze the level of saving intention at Bank Syariah Indonesia (BSI) KCP Bogor Jalan Baru by examining the influence of knowledge and religiosity. The research utilizes a sample of 100 respondents and adopts a quantitative methodology, employing multiple linear regression analysis with the aid of IBM SPSS 25. The findings reveal that the combined effect of these two variables is also found to be significant in influencing saving intention; both knowledge and religiosity individually exert a positive and significant impact on saving intention at the selected branch. It is suggested that future research consider employing alternative methodologies, such as qualitative approaches, to gain deeper insight into the observed phenomena. Keywords: Knowledge; Religiosity; Saving intention
IMPACT ANALYSIS OF UTILIZING DIGITAL PAYMENT METHODS ON THE DEVELOPMENT OF IKAT WEAVING BUSINESSES IN KUPANG CITY Kamuri, Klaasvakumok J.; Manongga, Irience R. A.; Anabuni, Andrias U. T.; Giri, Yanti S.
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22007

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results provide us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. However, the confinement of this study to a specific regional context and consumer segment may limit the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Payment; Ikat Weaving; Busniness Development
THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA Rafli, Muhammad Abi; B, Sofyan; Thahir, Inna Mutmainna Cahyani; Herman, Bahtiar
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22099

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results give us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. Nonetheless, this study is confined to a particular regional context and consumer segment, potentially limiting the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Marketing; Influencer Endorsement; Trust; Purchase Intention; Consumer Behavior

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