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Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Published by Universitas Muhammadiyah Sukabumi
ISSN : -     EISSN : 27461475     DOI : https://doi.org/10.37150/jimat
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi membuka peluang untuk mempublikasikan artikel ilmiah baik berupa hasil penelitian empiris juga artikel konseptual. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) menerbitkan berbagai macam jurnal yang berkaitan erat dengan disiplin ilmu manajemen, diantaranya manajemen keuangan, manajemen sumber daya manusia (MSDM), manajemen pemasaran, manajemen rantai pasok, kewirausahaan, bisnis digital dan bisnis syariah. JIMAT UMMI berharap mampu menjadi sumber rujukan keilmuan terkait ilmu manajemen baik skala lokal, nasional bahkan internasional. JIMAT UMMI diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah Sukabumi, dengan pengurus redaksi dikelola oleh Program Studi Manajemen Retail.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 180 Documents
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Leadership Agility, Entrepreneurial Experience, Organizational Culture, and Social Capital in Enhancing Sustainability of Agricultural SMEs: A Systematic Literature Review Sudarma, Ade; Nugroho, Arissetyanto; Derriawan, Derriawan
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 7 No. 1 (2026): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.4300

Abstract

The sustainability of agricultural small and medium-sized enterprises (SMEs) has become a critical issue amid increasing economic uncertainty, climate change, and global market dynamics. Although prior studies have extensively examined the determinants of SME sustainability, limited attention has been given to the integrated role of internal organizational factors particularly leadership agility, entrepreneurial experience, and organizational culture along with the mediating function of social capital, especially in the agricultural context. This study aims to identify, map, and synthesize empirical findings on how internal organizational capabilities influence the sustainability of agricultural SMEs through a Systematic Literature Review (SLR). The review follows PRISMA guidelines and analyzes articles retrieved from Scopus, Web of Science, and Google Scholar published between 2014 and 2024. A total of 36 peer-reviewed articles were selected and examined using thematic and conceptual analysis. The findings reveal that leadership agility, entrepreneurial experience, and organizational culture consistently contribute to SME sustainability, both directly and indirectly through the strengthening of social capital. Social capital plays a crucial mediating role by enhancing access to resources, networks, and collective support, thereby reinforcing business resilience. This study proposes an integrative conceptual model that links internal organizational capabilities and social capital in explaining the sustainability of agricultural SMEs. The findings offer theoretical contributions by integrating the Resource-Based View and social capital theory, as well as practical implications for designing leadership development and networking-based policies to support sustainable agricultural SMEs.
Analisis Pengaruh Storytelling Marketing Terhadap Kinerja Pemasaran Melalui Brand Image: (Studi pada STKIP Modern Ngawi) Pamula, Mahardhika
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.4325

Abstract

The increasingly fierce competition between universities demands that higher education institutions adopt marketing strategies that are not only informative but also able to build emotional attachment and positive perceptions in the minds of prospective students. One relevant approach is storytelling marketing, which conveys marketing messages through meaningful and authentic narratives. This study aims to analyze the effect of storytelling marketing on marketing performance through brand image at STKIP Modern Ngawi. This study uses a quantitative approach with a survey method of 140 high school/vocational high school/Islamic high school students in Ngawi and Sragen Regencies, where each school is represented by one respondent. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results show that storytelling marketing has a positive and significant effect on brand image (CR = 6.649; p-value = 0.000). Furthermore, brand image has a positive and significant effect on marketing performance (CR = 3.675; p-value = 0.000). Furthermore, storytelling marketing also has a direct and significant impact on marketing performance (CR = 3.480; p-value = 0.001). This finding indicates that brand image plays a crucial role in strengthening the influence of storytelling marketing on marketing performance.
Kompetensi dan Disiplin Kerja Aparatur Terhadap Kualitas Pelayanan Publik Kecamatan Sidang Barang Undang
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/v1my1052

Abstract

This study aims to analyze and explain the influence of apparatus competence and work discipline on the quality of public services in Sidang Barang District. Public service represents a primary obligation of the state; however, fluctuations in service quality and human resource constraints often hinder the fulfillment of community needs. This research employed a quantitative explanatory approach involving 163 respondents consisting of neighborhood administrators (RW), civil servants (PNS), and government employees with work agreements (PPPK), selected using proportionate stratified random sampling. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that apparatus competence has a positive and significant effect on public service quality, with a path coefficient of 0.526 and a t-statistic value of 9.186. Similarly, work discipline shows a positive and significant effect, with a path coefficient of 0.461 and a t-statistic value of 8.005. Collectively, these variables contribute strongly, explaining 95.4% of the variance in public service quality, with a high predictive relevance (Q²) value of 0.640. In conclusion, strengthening knowledge, skills, and professional attitudes accompanied by adherence to work regulations is a key factor in creating reliable, responsive, and trustworthy bureaucratic services at the district level.
Evaluasi Pelaksanaan Tata Letak Gudang Guna Meningkatkan Produktifitas Kerja Pada PT. JNE Logistics Luthpiyah; Nazif, Fajri
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 7 No. 1 (2026): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v7i1.4144

Abstract

The main objective of this study is to evaluate and redesign the layout of goods in warehouses whose efficiency is hampered by the ungrouped placement of products, where the WMS system determines locations based solely on the capacity of empty compartments, resulting in longer placement and retrieval times. This study uses the Class Based Storage method by applying ABC Frequency Classification, grouping goods into fast moving (A), medium moving (B), and slow moving (C), to design a more effective layout. The results show a significant improvement in operational performance, as evidenced by a 28% efficiency in Inbound handling time and a 30% efficiency in Outbound handling time. This reduction in time increased work productivity by 38% for inbound and 45% for outbound. In general, the layout improvement succeeded in speeding up the process and improving performance, but it was concluded that follow-up action was needed in the form of improving the location determination mechanism in the WMS system so that product placement consistently followed the ABC frequency classification and product type grouping.
Pengaruh Digital Security dan Platform Transparency terhadap Purchase Intention melalui Online Trust sebagai Variabel Intervening pada Pengguna TikTok Shop Tyastuti, Ervinda Silvi; Violinda, Qristin; Widiastuti, C. Tri
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 7 No. 1 (2026): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v7i1.4386

Abstract

Studi ini dirancang untuk menelaah hubungan yang terdapat antara keamanan digital dan keterbukaan platform terhadap niat pembelian, dengan kepercayaan online sebagai variabel mediasi pada pengguna TikTok Shop. Seiring meningkatnya pemanfaatan media sosial sebagai sarana transaksi, aspek keamanan sistem dan transparansi informasi menjadi aktor penting dalam membentuk kepercayaan konsumen. Studi ini menerapkan pendekatan Kuantitatif melalui metode survei yang melibatkan partisipasi Mahasiswa Universitas Persatuan Guru Republik Indonesia Semarang sebagai responden, yaitu pengguna yang telah melakukan transaksi melalui Tiktok Shop. Pengumpulan data dilakukan melalui penyebaran kuesioner, selanjutnya, data dianalisis melalui metode statistik untuk menilai pengaruh antar variabel, dan temuan penelitian memperlihatkan bahwa keamanan digital dan transparansi platform menunjukkan pengaruh yang bersifat positif dan signifikan terhadap kepercayaan online. Selain itu, kepercayaan online terbukti berperan signifikan dalam meningkatkan niat pembelian. Temuan penelitian ini juga menunjukkan bahwa kepercayaan online mampu memediasi pengaruh keamanan digital dan transparansi platform terhadap niat pembelian. Penelitian ini diharapkan dapat memperkaya kajian akademik di bidang strategi pemasaran digital dan menyuguhkan konsekuensi praktis bagi pengelola platform e-commerce dalam merancang strategipeningkatan keyakinan konsumen dan minat mereka dalam melakukan pembelian.
Analisis Pengaruh Kualitas Layanan dan Promosi Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Mediasi: (Studi pada Konsumen Distro Kidheven Kabupaten Sukabumi) Indriana, Hapivah; Antony, Antony; Amal, Muhammad Khairul
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 7 No. 1 (2026): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v7i1.4405

Abstract

This study aims to analyze the influence of service quality and promotion on purchase decisions with buying interest as a mediating variable in consumers of Distro Kidheven Sukabumi Regency. This research is motivated by the phenomenon of increasingly fierce competition in the local fashion industry and the tendency to decline sales that have occurred at the Kidheven Distro in recent years. This study uses a quantitative approach with a survey method. Data was collected through the distribution of questionnaires to 126 respondents who were consumers of the Kidheven Distro in Sukabumi Regency. The data analysis technique uses Structural Equation Modeling (SEM) with the help of the AMOS program. The results of the study show that service quality has a positive and significant effect on buying interest. Promotions also have a positive and significant effect on buying interest. In addition, the quality of services and promotions have been proven to have a positive and significant effect on purchase decisions. Buying interest also has a positive and significant influence on consumers' purchasing decisions. The findings of this study show that buying interest plays a role as a mediating variable that strengthens the influence of service quality and promotion on purchase decisions. The results of this study are expected to be a reference for local fashion retail business actors in formulating more effective marketing strategies to improve consumer purchase decisions.
Pengaruh Fitur Artificial Intelligence: Chatbot, Visual Search dan Virtual Try On Terhadap Minat Beli Konsumen Pada e-Commerce Dewi, Multi Sari; Khasaanah, Aulia Uswatun
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 7 No. 1 (2026): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v7i1.4447

Abstract

The development of Artificial Intelligence (AI) technology in e-commerce encourages the improvement of interactive and personalized digital shopping experiences. This study aims to determine the influence of chatbot, visual search, and virtual try-on features on consumer buying interest on e-commerce platforms. The research method used was quantitative descriptive association with purposive sampling techniques on 154 respondents who used e-commerce users who had used the three AI features. Data collection was carried out through the distribution of online questionnaires, and data analysis using multiple linear regression with the help of SPSS software. The results of the study show that the three AI features have a positive and significant influence on consumer buying interest. Virtual try-ons are the most dominant feature influencing buying interest, followed by visual search and chatbots. Simultaneously, the three features contributed 80.67% to consumer buying interest. These findings confirm that the use of AI features in e-commerce not only improves search efficiency and shopping convenience, but also drives more convincing purchasing decisions.
Determinasi Kepercayaan Publik Terhadap Pemerintah Desa Dalam Mendorong Partisipasi Politik Masyarakat Cianjur Selatan Somanteri, Asep
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/da237498

Abstract

This study aims to examine the determinants of public trust in village government in encouraging community political participation in the South Cianjur region. The transformation of village governance after the reform era through Law Number 6 of 2014 has positioned villages as strategic arenas of local democracy; however, challenges related to transparency and low substantive participation remain significant issues in semi-peripheral rural areas.The research employed a quantitative approach using an explanatory research design through Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis involving 170 respondents. The results indicate that village government transparency has a positive and significant effect on public trust (H1) as well as on community political participation (H2). Public trust was also found to significantly influence the enhancement of citizens’ political participation (H3). Furthermore, public trust acts as a significant mediating variable that strengthens the indirect relationship between transparency and political participation (H4).These findings confirm that transparency constitutes a fundamental foundation for building social trust capital, capable of transforming participation patterns from transactional engagement into inclusive and sustainable participation. This study recommends that village governments strengthen information accessibility and institutional responsiveness to enhance governmental legitimacy at the local level.
Pengaruh Akuntabilitas Dana Desa dan Keterbukaan Informasi Terhadap Partisipasi Masyarakat Kecamatan Sukanagara Wiliandani, Alit
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150//jimat.v6i3.4459

Abstract

This study aims to evaluate the impact of village fund accountability and public information transparency on community participation in Sukanegara District. Using a quantitative approach and an explanatory research design, the study involved 170 respondents selected through purposive sampling techniques. Data were analyzed using the Structural Equation Modeling method based on Partial Least Square (SEM-PLS). The results indicate that village fund accountability has a positive and significant effect on community participation. This shows that the better the village government's accountability in managing the budget, the higher the level of citizens’ participation in development. In addition, transparency of public information also has a proven positive and significant effect on community participation. Easy access to information about village programs and budgets is an important factor that encourages residents to take part in monitoring and implementing activities. Overall, these two variables are able to explain 88.4% of the variation in community participation, with a strong level of predictive validity for the model. These findings emphasize the importance of strengthening transparent and accountable village governance to create a harmonious partnership between the government and the community for sustainable village development.
Kesenjangan Modal Budaya dan Adaptasi Ekonomi: Analisis Partisipasi Generasi Muda dan Integrasi Digital di Cianjur Selatan Sumarhaeti, Hehet
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.4460

Abstract

This study aims to analyze the influence of cultural capital-based creative economy on the economic adaptation of the community in Southern Cianjur, examining the mediating role of youth participation and the moderating effect of digital integration. Utilizing a quantitative explanatory approach, data were collected through questionnaires from 105 respondents who are local creative economy actors. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The research findings reveal that cultural capital has a positive and highly significant influence on driving youth participation. This indicates that local wisdom is an effective symbolic asset for fostering youth agency in rural areas. However, the results also show that neither cultural capital nor youth participation has a significant impact on actual community economic adaptation. Furthermore, digital integration has not been able to strengthen the relationship between these variables toward economic resilience. This discrepancy indicates a bottleneck in transforming the spirit of cultural preservation into structured economic independence. This study concludes that strengthening creative economy capacity in rural areas requires more integrative policies, focusing not only on cultural identity and technological support but also on restructuring supply chains and market innovation to achieve sustainable transformational adaptation.

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