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Muhammad Khairul Amal
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Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Published by Universitas Muhammadiyah Sukabumi
ISSN : -     EISSN : 27461475     DOI : https://doi.org/10.37150/jimat
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi membuka peluang untuk mempublikasikan artikel ilmiah baik berupa hasil penelitian empiris juga artikel konseptual. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) menerbitkan berbagai macam jurnal yang berkaitan erat dengan disiplin ilmu manajemen, diantaranya manajemen keuangan, manajemen sumber daya manusia (MSDM), manajemen pemasaran, manajemen rantai pasok, kewirausahaan, bisnis digital dan bisnis syariah. JIMAT UMMI berharap mampu menjadi sumber rujukan keilmuan terkait ilmu manajemen baik skala lokal, nasional bahkan internasional. JIMAT UMMI diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah Sukabumi, dengan pengurus redaksi dikelola oleh Program Studi Manajemen Retail.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 172 Documents
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Leadership Agility, Entrepreneurial Experience, Organizational Culture, and Social Capital in Enhancing Sustainability of Agricultural SMEs: A Systematic Literature Review Sudarma, Ade; Nugroho, Arissetyanto; Derriawan, Derriawan
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.4300

Abstract

The sustainability of agricultural small and medium-sized enterprises (SMEs) has become a critical issue amid increasing economic uncertainty, climate change, and global market dynamics. Although prior studies have extensively examined the determinants of SME sustainability, limited attention has been given to the integrated role of internal organizational factors particularly leadership agility, entrepreneurial experience, and organizational culture along with the mediating function of social capital, especially in the agricultural context. This study aims to identify, map, and synthesize empirical findings on how internal organizational capabilities influence the sustainability of agricultural SMEs through a Systematic Literature Review (SLR). The review follows PRISMA guidelines and analyzes articles retrieved from Scopus, Web of Science, and Google Scholar published between 2014 and 2024. A total of 36 peer-reviewed articles were selected and examined using thematic and conceptual analysis. The findings reveal that leadership agility, entrepreneurial experience, and organizational culture consistently contribute to SME sustainability, both directly and indirectly through the strengthening of social capital. Social capital plays a crucial mediating role by enhancing access to resources, networks, and collective support, thereby reinforcing business resilience. This study proposes an integrative conceptual model that links internal organizational capabilities and social capital in explaining the sustainability of agricultural SMEs. The findings offer theoretical contributions by integrating the Resource-Based View and social capital theory, as well as practical implications for designing leadership development and networking-based policies to support sustainable agricultural SMEs.
Analisis Pengaruh Storytelling Marketing Terhadap Kinerja Pemasaran Melalui Brand Image: (Studi pada STKIP Modern Ngawi) Pamula, Mahardhika
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.4325

Abstract

The increasingly fierce competition between universities demands that higher education institutions adopt marketing strategies that are not only informative but also able to build emotional attachment and positive perceptions in the minds of prospective students. One relevant approach is storytelling marketing, which conveys marketing messages through meaningful and authentic narratives. This study aims to analyze the effect of storytelling marketing on marketing performance through brand image at STKIP Modern Ngawi. This study uses a quantitative approach with a survey method of 140 high school/vocational high school/Islamic high school students in Ngawi and Sragen Regencies, where each school is represented by one respondent. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results show that storytelling marketing has a positive and significant effect on brand image (CR = 6.649; p-value = 0.000). Furthermore, brand image has a positive and significant effect on marketing performance (CR = 3.675; p-value = 0.000). Furthermore, storytelling marketing also has a direct and significant impact on marketing performance (CR = 3.480; p-value = 0.001). This finding indicates that brand image plays a crucial role in strengthening the influence of storytelling marketing on marketing performance.

Page 18 of 18 | Total Record : 172

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