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Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Published by Universitas Muhammadiyah Sukabumi
ISSN : -     EISSN : 27461475     DOI : https://doi.org/10.37150/jimat
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi membuka peluang untuk mempublikasikan artikel ilmiah baik berupa hasil penelitian empiris juga artikel konseptual. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) menerbitkan berbagai macam jurnal yang berkaitan erat dengan disiplin ilmu manajemen, diantaranya manajemen keuangan, manajemen sumber daya manusia (MSDM), manajemen pemasaran, manajemen rantai pasok, kewirausahaan, bisnis digital dan bisnis syariah. JIMAT UMMI berharap mampu menjadi sumber rujukan keilmuan terkait ilmu manajemen baik skala lokal, nasional bahkan internasional. JIMAT UMMI diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah Sukabumi, dengan pengurus redaksi dikelola oleh Program Studi Manajemen Retail.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Analisis Electronic Word of Mouth dan Social Media Marketing Terhadap Purchase Decision yang di Mediasi oleh Purchase Intention (Studi Kasus di Café Habit Kota Sukabumi) Aurellya Mulyadi, Nazwa
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3938

Abstract

This study aims to determine the influence of Social Media Marketing and Electronic Word of Mouth (eWOM) on Purchase Decision mediated by Purchase Intention among consumers of Cafe Habit Bhayangkara Sukabumi. The background of this study is based on the development of digital marketing trends and changes in consumer behavior influenced by social media and online reviews. The method used is a quantitative approach with Structural Equation Modeling (SEM) analysis techniques based on AMOS 24. Data collection was carried out by distributing questionnaires to 133 respondents who are consumers of Cafe Habit Bhayangkara. The results of the study indicate that eWOM and Social Media Marketing have a positive and significant effect on Purchase Intention. Furthermore, eWOM, Social Media Marketing, and Purchase Intention also have a positive and significant effect on Purchase Decision. These findings indicate that digital marketing strategies, especially those involving social media and online consumer opinions, have an important role in shaping purchase intentions and decisions.
Analisis Pengaruh Endorsement dan Ulasan Pelanggan Online Terhadap Loyalitas Merek di Mediasi Oleh Sikap Pelanggan Purwaningsih, Putri Mulya
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3943

Abstract

  This study aims to analyze the influence of endorsements and online customer reviews on brand loyalty, with customer attitudes as a mediating variable. This study was conducted on Wardah Beauty consumers in Sukabumi City using a quantitative approach using Structural Equation Modeling (SEM). A total of 140 respondents were used. The results show that both endorsements and online customer reviews have a positive and significant effect on customer attitudes. Furthermore, both variables also have a direct effect on brand loyalty. Customer attitudes were also shown to significantly influence brand loyalty and mediate the relationship between the independent variables and loyalty. These findings provide theoretical and managerial implications regarding the importance of building positive perceptions through public figures and customer testimonials in digital marketing strategies.
Analisis Faktor-Faktor Dalam Meningkatkan Minat Beli Dimediasi oleh Fomo: (Studi Pada Konsumen Kosmetik Focallure Yang Melakukan Pembelian Pada TikTokShop di Kabupaten Sukabumi) Septiawati, Ika Teguh; Amal, Muhammad Khairul; Lestari, Nurni Arrina
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3944

Abstract

This study aims to examine the impact of social media, viral marketing, and influencers on purchase intention, with fear of missing out (FOMO) as an intermediary variable among TikTok users of Focallure cosmetics in Sukabumi Regency. A quantitative approach was used by distributing questionnaires to 120 individuals who had purchased Focallure products more than twice. Data processing was carried out using AMOS software using the Structural Equation Modeling (SEM) method. The results showed that social media, viral marketing, and influencers contributed significantly to influencing FOMO. Furthermore, FOMO, social media, viral marketing, and influencers were proven to significantly influence consumer purchase intention. These findings indicate that emotional drives such as FOMO, which are influenced by digital marketing strategies, play a significant role in shaping consumer purchasing decisions. Therefore, a marketing communication strategy that emphasizes emotional and social aspects is key to increasing consumer purchase intention.  
Transformasi Digital dalam Strategi Branding UMKM Lokal: Studi Kasus Dodol Betawi di Kabupaten Bekasi Sandi Yuda, Mulfi; Afrizal Maulana, Mochamad; Muchsam, Yoki; Wahyu Akbar, Tri Sanatha; Raspati, Galih
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3977

Abstract

Traditional SMEs based on local culture face significant challenges in adopting digital transformation, particularly in developing adaptive branding strategies in the digital economy era. This research addresses the urgency of bridging the digital literacy gap and cultural understanding in the marketing strategies of Betawi dodol SMEs in Bekasi Regency. The primary objective of this study is to analyse how local entrepreneurs understand, adopt, and implement digital branding within the social and cultural context of Betawi. The research methodology employs a qualitative approach with an intrinsic case study, utilising semi-structured interviews, participatory observation, and visual documentation of Betawi dodol entrepreneurs in Ceger. The research findings indicate that the digital transformation of these SMEs remains sporadic, has not been structured as a comprehensive branding strategy, and relies more on social relationships and product quality. Brand identity is built organically through consumption experiences and local cultural values. The implications of this research highlight the importance of community-based mentoring and strengthening digital branding literacy rooted in local wisdom as a strategy for sustainable SME empowerment.
Non Performing Finance,Dana Pihak Ketiga, dan Capital Adequacy Ratio sebagai Penyaluran Pembiayaan Bank Umum Syariah di Indonesia Ibnu Fadhilah, Muhamad; Rini; Fitriya
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3981

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana penyaluran pembiayaan di Bank Umum Syariah di Indonesia dipengaruhi oleh Non Performing Finance, Dana Pihak Ketiga, Capital Adequacy Ratio antara tahun 2020-2024. Menggunakan pendekatan data panel dan teknik analisis regresi linier berganda, studi ini menggunakan pendekatan kuantitatif. Data yang digunakan didapatkan dari publikasi OJK (Otoritas Jasa Keuangan). Temuan dari penelitian ini meneunjukkan bahwa variabel DPK secara signifikan meningkatkan penyaluran pembiayaan. Hal ini berarti jumlah pembiayaan dapat disalurkan meningkat seiring dengan perolehan jumlah dana dari pihak ketiga. Namun, penyaluran pembiayaan tidak dipengaruhi secara signifikan oleh variabel Non Performing Finance dan Capital Adequacy Ratio. Meskipun Capital Adequacy Ratio dan Non Performing Finance merupakan indikator penting kesehatan perbankan, penelitian ini menunjukkan bahwa kinerja penggalanagn dan nasabah merupakan faktor utama yang mendorong peningktan penyaluran pembiayaan. Diharapkan manajemen bank umum syariah indonesia akan mempertimbangkan implikasi penelitian ini dalam mengelola dana dan risiko guna meningkatkan efisiensi penyaluran pembiayaan
Peran Brand Preference Memediasi Pengaruh Co-Branding dan Brand Equity Terhadap Minat Beli: (Studi Pada Kolaborasi Indomie dan Pop Mie) Tuzzahro, Aminah; Zawir Simon, Zainal
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.4027

Abstract

This study aims to see effect of co-branding and brand equity on purchase intention through brand preference as an intervening variable. Data analysis using Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that: (1) co-branding has a positive and significant effect on brand preference, (2) brand equity has a positive and significant effect on brand preference, (3) co-branding has no effect on purchase intention, (4) brand equity has a positive and significant effect on purchase intention, (5) brand preference has a positive and significant effect on purchase intention, (6) brand preference mediates the effect of co-branding on purchase intention, (7) brand preference mediates the effect of brand equity on purchase intention.
Leverage, Profitabilitas, Ukuran Perusahaan dan Intellectual Capital Terhadap Nilai Perusahaan F&B di BEI (2020-2024) Fitriani, Suci; Sandi Yuda, Mulfi; Hardianto, Ade Manggala; Novitasari, Yuli
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3970

Abstract

This study aims to examine the effect of Leverage, Profitability, Firm Size, and Intellectual Capital on Firm Value in manufacturing companies within the Food and Beverage subsector listed on the Indonesia Stock Exchange during 2020–2024. A quantitative method was employed using secondary data obtained from annual financial reports. Multiple linear regression analysis was performed, including classical assumption tests, F-test, t-test, and coefficient of determination (R²). The results show that simultaneously the four independent variables significantly influence firm value. Partially, Firm Size has a negative and significant effect, while Leverage, Profitability, and Intellectual Capital have no significant effect. The coefficient of determination (R²) of 0.095 indicates that the model explains only 9.5% of the variation in firm value, with the remaining 90.5% influenced by other factors. These findings highlight the importance of managing firm size and strategically utilizing intellectual capital to enhance firm value.
Penilaian Rasio Keuangan, Pertumbuhan Penjualan Dan Tren Dalam Mengukur Kinerja Keuangan Pt. Cisarua Mountain Dairy Tbk Periode 2021–2024 Ayu, Heliana widya; Mulfi Sandi Yuda; Hardianto, Ade Manggala; Novitasari, Yuli
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3989

Abstract

Financial statements are essential nstruments for assessing a company’s condition and performance. This study aims to analyze the financial performance of PT Cisarua Mountain Dairy Tbk (Cimory) for the period 2021–2024 using a descriptive quantitative method through financial ratio and trend analysis. The results show a very high level of liquidity, with an average current ratio of 438.74% and quick ratio of 505.60%, although the cash ratio declined sharply from 433.41% (2021) to 92.09% (2024). Solvency ratios ndicate a healthy condition, with an average Debt to Assets Ratio of 16.47% and Debt to Equity Ratio of 19.40%, reflecting the dominance of equity n the capital structure. Profitability s also strong, with a Net Profit Margin of 17.18%, Return on nvestment of 16.33%, and Return on Equity of 20.10%, providing positive signals for nvestors. Sales growth slowed significantly from 119.97% (2021) to 16.12% (2024), while trend analysis shows ncreases n assets, sales, and net ncome, though accompanied by rising costs that suppressed margins. Overall, Cimory demonstrates solid financial performance, but needs to anticipate declining liquidity and slowing growth through efficiency and nnovation strategies.

Page 17 of 17 | Total Record : 168

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