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Muhammad Khairul Amal
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Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Published by Universitas Muhammadiyah Sukabumi
ISSN : -     EISSN : 27461475     DOI : https://doi.org/10.37150/jimat
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi membuka peluang untuk mempublikasikan artikel ilmiah baik berupa hasil penelitian empiris juga artikel konseptual. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) menerbitkan berbagai macam jurnal yang berkaitan erat dengan disiplin ilmu manajemen, diantaranya manajemen keuangan, manajemen sumber daya manusia (MSDM), manajemen pemasaran, manajemen rantai pasok, kewirausahaan, bisnis digital dan bisnis syariah. JIMAT UMMI berharap mampu menjadi sumber rujukan keilmuan terkait ilmu manajemen baik skala lokal, nasional bahkan internasional. JIMAT UMMI diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah Sukabumi, dengan pengurus redaksi dikelola oleh Program Studi Manajemen Retail.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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THE MEDIATION ROLE OF BEHAVIOR INTENTION IN ACTUAL USE OF SHOPEE BAROKAH Nurkhasanah, Yeni
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3053

Abstract

The purpose of this study was to determine the impact of perceived usefulness, perceived ease of use and halal awareness on actual use of Shopee Barokah with behavior intention as a mediator. This research uses field research with a quantitative approach. Data was collected through distributing questionnaires. The population in this study were all gen z Muslim shopee users in Kudus Regency with sampling techniques using cochran formula, resulting in a total of 96 respondents. The test tool used in this research is the path analysis technique using the help of Smart-PLS 4 software. Based on the results of the channel analysis conducted, the results are obtained: (1) perceived usefulness has a positive impact on behavioral intention, (2) perceived ease of use has a positive impact on behavioral intention, (3) halal awareness has a positive impact on behavioral intention), (4) behavioral intention has a positive impact on actual use of Shopee Barokah among Gen Z in Kudus Regency, and (5) perceived usefulness, perceived ease of use, and halal awareness have a positive impact on actual use through the mediation of behavioral intention.
THE ROLE OF TECHNOLOGY IN THE ECONOMY IN THE DIGITAL ERA Taufiqurokhman, Muhammad Dzakwan
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3061

Abstract

The purpose of this research is to analyze and explain the optimization of the role of collaboration and the role of technology in the economy in the digital era. The data of this study is MSMEs in SUKABUMI City with a population of 31,926 people and is used as a sample in this study as many as 100 business actors taken using a simple size web.raosoft.com with an error rate of 10%. The research method uses a quantitative research method, with a data collection method, namely the distribution of questionnaires through google-form of statements to respondents and interviews. Simple linear regression analysis is used as the analysis method in this study. The results of the study explained that there was a positive influence of technology on the economy in Sukabumi City with a large influence of 61.2% and 38.8% influenced by other variables.
THE ROLE OF TECHNOLOGY AND INNOVATION IN MARKETING TO GENERATION Z Rahmat, Aldi; Hery Firdaos, Ikang; Faizal, Muhammad
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3158

Abstract

This research aims to analyze and explain the role of technology and innovation in marketing to Generation Z in Sukabumi. The data of this study is MSMEs in Sukabumi City with a population of 31,926 and the sample used in this study is 100 business actors. web.raosoft.com The method in this study used quantitative research, with a data collection method, namely the distribution of questionnaires through Google Forms in the form of statements to respondents and interviews. The analysis method in this study explains that the role of technology and innovation has a positive and significant impact in increasing curiosity in Generation Z, with an impact of 61.2% while other variables influence 38.8%.
Strategi Adaptif Untuk UMKM di Sukabumi Menghadapi Tantangan Supply Chain Novia Ramadhani, Luna; Hapsari, Hera Siti
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3554

Abstract

MSMEs in Sukabumi have a significant role in the local economy but are faced with supply chain challenges, including resource limitations, demand fluctuations, and market uncertainty. This study uses a qualitative approach to analyze the adaptive strategies implemented by five local MSMEs. The findings show that supplier diversification, the utilization of digital technologies such as e-commerce and cloud-based stock management, and product innovation play an important role in improving operational efficiency and competitiveness. This research also reveals the need for collaboration with stakeholders to deal with resource limitations. The results provide practical recommendations for MSMEs as well as contribute to the development of policies that support the sustainability of their businesses.
Implementasi Konfigurasi Jaringan Dalam Supply Chain Management Pada Mitra Usaha Es Teh Nusantara yang Berada di Kota Metro Deviana, Lisa; Refianti, Alya; Fauziyah, Nurul; Mellinda F., Chintya; Anatasya, Fera
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3577

Abstract

This study aims to analyze the configuration of supply chain management (SCM) in Es Teh Nusantara in Metro City, focusing on operational efficiency and its impact on customer satisfaction. Es Teh Nusantara, as a ready-to-eat beverage company, faces challenges in managing an effective supply chain to reduce costs, accelerate distribution, and maintain product quality. Through a qualitative descriptive approach, data was collected through field observations, interviews with management and business partners, and analysis of related documents. The results of the study show that the network structure of Es Teh Nusantara involves raw material suppliers, factories, storage warehouses, distributors, and business partners. The selection of strategic locations for factories and warehouses has succeeded in reducing transportation costs and raw material procurement time. An efficient distribution system allows for fast and timely delivery of products. Operational efficiency is achieved through the management of cost, time, and maintained product quality, which in turn improves customer satisfaction. However, the study also found challenges related to fluctuations in market demand and suboptimal distribution coordination at a time when demand is increasing rapidly. This research provides several important benefits and contributions to Es Teh Nusantara and the ready-to-eat beverage industry, as well as enriching the literature in the field of supply chain management.
Strategi Digital Shopee Meningkatkan Loyalitas Pelanggan Fashion Melalui Kesadaran Merek Sebagai Mediator Setiadi, Sandi; Maulana, Rizky; Fathussyaadah, Eva
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3582

Abstract

This study aims to analyze the effect of digital marketing and product quality on customer loyalty with brand awareness as a mediating variable in the fashion industry on the Shopee platform. The research method used is a quantitative approach with purposive sampling technique, involving 100 fashion customer respondents in Sukabumi. Hypothesis testing was carried out using the Structural Equation Modeling (SEM) method with SmartPLS 3. The results showed that product quality has a positive and significant effect on brand awareness, which in turn has a positive impact on customer loyalty. However, digital marketing has no significant direct influence on brand awareness or customer loyalty. In addition, brand awareness was shown to significantly mediate the relationship between product quality and customer loyalty. The managerial implications of these findings suggest that fashion companies on Shopee need to focus more on improving product quality to build strong brand awareness, which will ultimately increase customer loyalty. Digital marketing strategies remain relevant as support, but are not a dominant factor in shaping loyalty in the absence of solid brand awareness.
Pengaruh Audit Tenure dan Ukuran Perusahaan Terhadap Kualitas Audit: (Studi Kasus Pada Perusahaan Pertambangan Yang Terdaftar di BEI Periode Tahun 2019 - 2023) Himawan, Irfan Sophan; Risa, Risa
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3583

Abstract

This study aims to examine the effect of Audit Tenure and Company Size on Audit Quality. This research uses associative methods with a quantitative approach. The object of this research is, all types of mining companies listed on the IDX for the period 2019 - 2023, this study uses logistic regression analysis and data collection techniques, namely, purposive sampling, so that the sample in this study is 26 companies from a population of 79 companies, the data is obtained from secondary sources, namely, the company's annual financial statements which can be downloaded on the Indonesia Stock Exchange website, besides that secondary data sources are also obtained from literacy related to research topics. The results showed that audit tenure has a positive effect and a low level of significance on audit quality as indicated by a sig value of 0.429> 0.05, company size has a negative and significant effect on audit quality as indicated by a sig value of 0.016> 0.05, and audit tenure and company size have a significant effect on audit quality as indicated by a sig value of 0.005> 0.05.
Pengaruh Persyaratan Kredit dan Metode Penagihan Terhadap Kemampuan Bayar Debitur di PT Clipan Finance Cabang Sukabumi Aulia Ananda, Cindy; Sudarma, Ade
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3906

Abstract

This study aims to analyze the influence of credit requirements and collection methods on the repayment ability of debtors at PT Clipan Finance Sukabumi Branch. The search employed a quantitative method with a survey approach. Data were collected through questionnaires distributed a 92 respondents who are active debtors of the company. The data were analyzed using multiple linear regression. The result show that both credit requirements and collection methods have a positive and significant effect, both partially and simultaneously, on the repayment ability of debtors. This findings indicate that proper credit evaluation and effective collection strategies can improve debtor compliance in fulfilling financing obligations.
Pengaruh Kualitas Sistem Informasi, Kesiapan Teknologi, Kompetensi Pengguna Terhadap Penggunaan Sistem Informasi Akuntansi Pada Apotek di Kecamatan Sukalarang Maharani, Gina Tiara; Martaseli, Evi; Himawan, Irfan Sophan
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3908

Abstract

This study aims to analyze the influence of information system quality, technology readiness, and user competence on the use of accounting information systems in pharmacies located in Sukalarang District. The research was motivated by the fact that many pharmacies still rely on manual bookkeeping, whereas accounting information systems can improve efficiency and financial data accuracy. A quantitative approach with a causal research design was employed. Data were collected through questionnaires distributed to 35 pharmacy employees in the region. The data analysis technique used was multiple linear regression, preceded by validity, reliability, and classical assumption tests. The results indicate that both partially and simultaneously, information system quality, technology readiness, and user competence have a positive and significant effect on the use of accounting information systems. The coefficient of determination (R²) value of 84.7% shows that these three independent variables substantially explain the dependent variable. These findings suggest that enhancing system quality, improving technological infrastructure, and strengthening user competence training are essential to ensure effective implementation of accounting information systems in pharmacies.
Pengaruh Efektivitas Live Streaming Dan Flash Sale Terhadap Keputusan Pembelian Produk Wardah Pada E-Commerce Tiktok X Tokopedia Himmatul Aliyah, Hilda; Kartini, Tina
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 3 (2025): Nopember
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i3.3912

Abstract

This study aims to study the profound influence of the effectiveness of Live Streaming and Flash Sale on the purchase decision of wardah products on Tiktok x Tokopedia e-commerce. Specifically, this study will analyze the influence of the effectiveness of live streaming partially on the purchase decision of wardah products, analyze the influence of flash sales partially on the purchase decision of wardah products through live streaming and analyze the relationship between live streaming and flash sale simultaneously with the purchase decision of wardah products. This study uses a quantitative approach with a descriptive-verification research type. Data will be collected through a questionnaire designed for 96 respondents, namely consumers aged 18-28 years in Indonesia who have purchased Wardah products through TikTok x Tokopedia. Indicators used for live streaming include host credibility, interactivity, and information quality, while for flash sales include price discounts, promo deadlines, and visual appeal. Purchasing decisions are measured based on purchase frequency, brand preference, and consumer satisfaction. Data analysis will be carried out using multiple linear regression to test the hypothesis that has been executed. The results of the study show that both live streaming and flash sale have a positive and significant influence on the purchase decision of Wardah products, both partially and simultaneously Flash sale is identified as a more dominant factor in determining purchase decisions than live streaming. In management accounting, these two strategies contribute significantly to increased sales and Return on Marketing Investment (ROMI). This research is expected to provide valuable insights for PT. Paragon Technology and Innovation (Wardah) and other business roles in optimizing digital marketing strategies, increasing competitiveness, and being the basis for data-driven decision-making to achieve more effective sales growth in the digital cosmetics industry.

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