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INDONESIA
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Published by Yayasan Akrab Pekanbaru
ISSN : 25285130     EISSN : 26209861     DOI : -
Core Subject : Health, Science,
Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology
URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing keilmuannya.
Arjuna Subject : Pharmacology, Toxicology and Pharmaceutics - Ilmu Farmasi
Articles 2,694 Documents
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DIGITAL COMMUNICATION STRATEGY OF THE @TEATERKELILINGIND INSTAGRAM ACCOUNT IN PROMOTING IMMORTAL THE MUSICAL: SI PITUNG Cahya Wulandari Purnomo; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2883

Abstract

This study aims to analyze the digital communication strategy implemented by the @teaterkelilingind Instagram account in promoting the production of Immortal The Musical: Si Pitung. The research focuses on how Teater Keliling packages traditional cultural content to make it relevant and appealing to the younger generation through social media. A descriptive qualitative approach underpinned by the Computer Mediated Communication (CMC) theory was utilized in this study. Data collection was conducted through content observation, documentation, and in depth interviews with the production manager, head of social media, and a key informant from the audience. The results indicate that @teaterkelilingind successfully builds audience engagement by implementing a "stick to the value" strategy, modifying narratives with modern romance, and optimizing Instagram features such as Reels, Feeds, and Stories using the inclusive greeting "warga". From a CMC perspective, this digital interaction overcomes the limitations of physical cues through interactive, hyperpersonal communication. Despite facing obstacles like algorithmic opacity, consistent content planning remains the primary supporting factor for the promotional success of this production.
INTERPERSONAL COMMUNICATION PATTERNS OF STUDENTS FROM PALEMBANG IN RW 04 KAYU JATI WITH PARENTS ON WHATSAPP MEDIA Alda Sriwah Yuni; RR Rosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2884

Abstract

Communication between migrant students and their parents plays an important role in maintaining family relationships despite geographical distance. WhatsApp is one of the most widely used communication media because it provides various features, such as text messaging, voice messaging, voice calls, and video calls. The use of WhatsApp helps migrant students and their parents stay connected in their daily lives. This study aims to identify the interpersonal communication patterns of migrant students from Palembang living in RW 04 Kayu Jati with their parents through WhatsApp, to understand the forms of interaction used, and to identify the obstacles encountered in the communication process. This study employed a descriptive qualitative method, with data collected through interviews, observation, documentation, and triangulation. The findings indicate that communication between migrant students and their parents is carried out regularly, openly, and supportively. This communication is used to exchange information, maintain emotional closeness, and provide moral support. The obstacles identified include internet network disruptions, delays in responding to messages, and misunderstandings in interpreting message content. However, these obstacles do not reduce the intensity of the communication.
THE INFLUENCE OF KOREAN DRAMA STORYLINE ON EMOTIONAL ESCAPE IN GENERATION Z AGED 18-23 YEARS (STUDY AT RW 06 GUNTUR, SETIABUDI, SOUTH JAKARTA) Anju Kimberley Silalahi; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2885

Abstract

This study aims to determine and measure the influence of Korean drama storylines on emotional escape among Generation Z aged 18-23 years in RW 06, Guntur, Setiabudi, South Jakarta. The Korean Wave phenomenon, which has become increasingly widespread in the era of digital streaming, has made Korean dramas one of the most popular forms of entertainment among Generation Z, often serving as a means of emotional escape from academic, social, and work-related pressures. This research employed a quantitative approach with an explanatory survey design and was grounded in the Stimulus-Organism-Response (S-O-R) theory, in which Korean drama storylines were positioned as the stimulus and emotional escape as the response. A sample of 143 respondents was determined using the Slovin formula and selected through purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using simple linear regression with the assistance of SPSS version 27. The results showed the regression equation Y = 4.006 + 0.673X, with a t-value of 10.954 and a significance level of < 0.001, indicating that was rejected and was accepted. The coefficient of determination () was 0.460, indicating that Korean drama storylines explained 46.0% of the variance in emotional escape, while the remaining 54.0% was influenced by other factors outside the scope of this research model.
SYMBOLIC MEANING IN REBA TRADITIONAL RITUALS IN THE NGADA ETHNIC COMMUNITY OF EAST NUSA TENGGARA (CULTURAL COMMUNICATION STUDY) Daniella Renatta Mogyi; RR Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2886

Abstract

The Reba Traditional Ritual is a tradition of the Ngada people in East Nusa Tenggara. This ritual is performed as a way to honor ancestors, express gratitude, and pray for safety and a better life. This study aims to identify the symbols present in the Reba Traditional Ritual, understand the meanings of these symbols, and examine how cultural communication occurs within the ritual. In this study, the researcher employed a descriptive qualitative method. Data were collected through observation, in-depth interviews, and documentation with informants consisting of traditional leaders, religious leaders, and the younger generation of the Ngada community. The results of the study indicate that the symbols in the Reba Traditional Ritual consist of object symbols, action symbols, and verbal symbols. These symbols convey meanings of gratitude, respect for ancestors, togetherness, well-being, hard work, self-purification, and hope for a better life. Furthermore, the Reba Traditional Ritual also serves as a medium of cultural communication that conveys social, spiritual, and cultural values to future generations. These findings align with the Theory of Cultural Communication developed by Samovar and Richard, which explains that culture is transmitted through the process of communication.
SYMBOLIC INTERACTION IN THE COMMENTS OF RAINBOW FILMING FOOTAGE ON MARS INSTAGRAM @CUPLIKANFILM82 Dhiya Prameswari; RR Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2887

Abstract

Social media has become a digital communication space that enables users to interact and construct meanings through various symbols, including emojis. This study aims to describe the forms of symbolic interaction and identify the meanings constructed by users in the comment section of the Instagram account @cuplikanfilm on a post featuring the behind-the-scenes process of the film Pelangi di mars. This research employed a qualitative approach using a descriptive qualitative method. Data were collected through observation, interviews, and documentation involving three informants and one expert triangulator. The findings indicate that symbolic interaction in the comment section is reflected through the use of emojis, informal language, and various forms of user engagement. Emojis are utilized as a means of expressing emotions, opinions, and appreciation toward the content presented. Furthermore, users interpret the film production content as a representation of visual quality, a source of expectations regarding the storyline, and a reflection of teamwork during the production process. User participation is not only demonstrated through commenting activities but also through reading comments and giving likes. The study concludes that meaning in digital interactions is formed through the interpretation of symbols influenced by users’ experiences, understanding, and social contexts.
THE DYNAMICS OF DISHONESTY IN INTERPERSONAL COMMUNICATION AGAINST THE TRUST OF STUDENT COUPLES IN THE AREA OF RT 02 RW 14 RAWAMANGUN Fani Anisa Putri; RR Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2888

Abstract

This study aims to determine the dynamics of dishonesty in interpersonal communication toward the trust of college student couples in RT 02 RW 14 Rawamangun. Dishonesty in relationships is not only related to the delivery of inaccurate information but also includes openness, communication patterns, and how couples deal with conflicts. This study uses a qualitative approach with a descriptive method. Data collection was conducted through in-depth interviews with three college student couples who had experiences related to dishonesty in romantic relationships and one triangulator as supporting research data. The results show that dishonesty appears in various forms, such as hiding information, reducing openness, and communicating with other parties without the partner’s knowledge. Such behavior affects the dynamics of interpersonal communication and causes changes in the level of trust within the relationship. Decreased trust can lead to conflicts, suspicion, and changes in communication patterns between partners. This study shows that openness and effective communication play an important role in maintaining the quality of romantic relationships.
THE INSTAGRAM SOCIAL MEDIA ACCOUNT @MAGI.SPACE IN PROMOTING A HEALTHY LIFESTYLE AMONG GENERATION Z Firdausi Nur Aulia; RR Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2889

Abstract

The rapid development of digital technology and the increasing use of social media have transformed the way Generation Z obtains information and shapes their lifestyle, including the adoption of healthy living practices. Social media has evolved beyond an entertainment platform and now functions as a medium for education and community building that encourages awareness of physical and mental well-being. This study aims to analyze the role of the Instagram account @magi.space in promoting a healthy lifestyle among Generation Z and to explore audience responses and perceptions toward the content presented. This research employed a qualitative approach with a descriptive method. Data were collected through non-participant observation, in-depth interviews, documentation, and source and technique triangulation. The informants consisted of the account manager, Generation Z followers, and a triangulation informant. The findings indicate that @magi.space serves as a medium for promotion, education, interaction, and wellness community building through the use of Feeds, Reels, and Instagram Stories. The content is perceived as informative, engaging, and relevant to the needs of young audiences, encouraging motivation to adopt healthy lifestyles, expand social interactions, and increase awareness of physical and mental health. The novelty of this study lies in its examination of a community-based Instagram account in fostering Generation Z's awareness and interest in healthy living through the integration of digital content, community interaction, and participatory experiences.
THE VISUAL APPEAL OF ACTORS IN GENERATION Z’S PERCEPTION OF MOTIVATIONS FOR WATCHING KOREAN DRAMAS Mikael Dito Bangun Napitupulu; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2890

Abstract

The development of digital media has driven the increasing consumption of Korean dramas among Generation Z in Indonesia through internet-based streaming platforms that are increasingly accessible to society. One aspect that plays a role in viewing decisions is the visual appeal of actors, encompassing physical appearance, style of dress, facial expressions, and aesthetic impressions displayed in Korean dramas. This study aims to understand Generation Z's perception of the visual appeal of Korean drama actors, identify viewing motives, and describe the meaning of actors' visual appeal in relation to those motives. The study was conducted at Jl. Cempaka VI, RT 008/RW 09, Kelurahan Cakung Timur, Kecamatan Cakung, East Jakarta. The method used was descriptive qualitative, with data collection through observation, in-depth interviews, and documentation involving three Generation Z informants and one expert triangulator in Communication Studies. The findings indicate that the visual appeal of actors serves as a first impression triggering viewer interest in Korean dramas. Viewing motives include entertainment, visual satisfaction, emotional closeness with characters, and the desire to follow South Korean popular culture trends. Thus, the visual appeal of actors is interpreted as an important element in viewing motives among Generation Z in Cempaka VI, Cakung Timur
THE ROLE OF PUBLIC RELATIONS IN BUILDING A COMPANY'S REPUTATION THROUGH THE CSR PROGRAM AT PT PLN IP UBP PRIOK Mutiara Azka; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2891

Abstract

Corporate Social Responsibility (CSR) is a strategic approach that enables companies to strengthen relationships with communities while enhancing corporate reputation. The successful implementation of CSR is closely related to the role of Public Relations as a managerial function responsible for managing communication and stakeholder relationships. This study aims to analyze the implementation of Public Relations roles in the Pesona Betawi CSR Program and their contribution to the corporate reputation of PT PLN Indonesia Power UBP Priok. A qualitative case study approach was employed. Data were collected through in-depth interviews, observations, and documentation involving five informants selected using purposive sampling. Data were analyzed through data reduction, data display, and conclusion drawing with source triangulation to ensure credibility. The findings indicate that Public Relations implemented the four roles proposed by Dozier and Broom throughout the planning, implementation, and evaluation stages of the Pesona Betawi CSR Program. These integrated roles strengthened the relationship between the company and the community and contributed to building a positive corporate reputation.
THE ROLE OF TIKTOK LIVE STREAMING IN BUILDING INTERACTIVE COMMUNICATION WITH CONSUMERS: A CASE STUDY OF THE @JUNE_COLLECTIONS ACCOUNT Santa Carolina Sagala; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2892

Abstract

This study examines the role of TikTok's live streaming feature in building interactive communication between the @june_collections account and consumers of children’s clothing aged 0-6 years. Using a qualitative approach with a case study design, the research involved five purposively selected informants comprising the business owner, the main host, and three active consumers. Data were collected through in-depth interviews, non-participant observation of eight live streaming sessions, and account documentation. Data were analyzed using the Miles, Huberman, and Saldaña (2014) interactive model and validated through expert triangulation. Findings indicate that live streaming operates as a multidimensional communication medium through three primary functions: bridging information gaps, transforming transactional into relational interactions, and cultivating a loyal consumer community. The three most dominant interactive communication elements are personalization, responsiveness, and entertainment. Communication strategies employed include a non-coercive approach, sensory-rich product demonstrations, organic testimonials as social proof, and the simultaneous integration of the 4P marketing mix in each broadcast session. This study affirms that live streaming commerce, implemented with an appropriate communication strategy, serves as a sustainable relationship-building medium between small businesses and their consumers.

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