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Journal of Food System and Agribusiness (JoFSA)
Published by Politeknik Negeri Lampung
ISSN : 26545853     EISSN : 25979426     DOI : 10.25181/jofsa.v1i2
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
JoFSA focus publishes articles on Food Systems and Agribusiness. The food system includes all the availability, access, and distribution in feeding a population involve farming, distribution, supply, marketing, and retail sales.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 10 Documents
 1 
Search results for , issue "Volume 8 Nomor 1 Tahun 2024" : 10 Documents clear
Strategi Pengembangan Usahatani Kumbili Sebagai Komoditas Pangan Lokal Di Kabupaten Pandeglang : Strategi Pengembangan Usahatani Kumbili Sebagai Komoditas Pangan Lokal Di Kabupaten Pandeglang Widiati, Siti; Septianingsih, Ines
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3071

Abstract

The strategy for developing Kumbili farming as a Local Food Commodity in Pandeglang Regency consists of internal and external factors. The aim of the research is to analyze the strategy for developing kumbili farming as a local food commodity in Pandeglang district. The type of research is a survey, the respondents of the research are 30 kumbili farmers, the data analysis used is SWOT analysis. The IFE matrix shows that the biggest strength is the relatively high price compared to other commodities, each score is 0.67 with a weight of 0.17 rating 4. Internal factors of weakness are the lack of application of technology and business management and the absence of diversification of processed food products, each score is 0 .67 and a weight of 0.17 a rating of 4. The EFE matrix shows the highest opportunity is increased market demand with a weight of 0.25 rating 4, a score of 1.00, the biggest threat to inconsistent product quality, a weight of 0.25, a rating of 4 and a score of 1.00. The IE matrix shows IFE on the X axis of 3.52 and a total EFE weight score on the Y axis of 3.38, this shows the development of farming in Grow and Build conditions. Based on the SWOT analysis, strategies can be applied: the S-O (Strength-Opportunity) strategy optimizes natural conditions suitable for growing conditions, optimizes support from government agencies, maintains and improves product quality based on farmer experience. The W-O (Weakness-Opportunity) strategy allocates resources to adopt relevant technologies, increase farmer skills and knowledge, establish partnerships, focus on market segmentation including export potential, optimize business scale. The S-T (Strength-Threaths) strategy optimizes the use of supportive natural conditions based on farmer experience, takes advantage of market potential, maintains product quality and is consistent so that it is able to determine prices. The W-T (Weakness-Threaths) strategy simplifies operations, implements management, collaborates on product research and development, improves supply chain management systems, considers appropriate technology to improve product efficiency and consistency, expands market share. The development of kumbili farming provides benefits: increasing income, diversifying farming, opening up opportunities to improve the economy, creating jobs, facilitating the community to achieve food self-sufficiency reducing dependence on imported food and family expenses to buy household food.
Perilaku Konsumen dalam Keputusan Pembelian Tiwul Instan di Kabupaten Trenggalek Pratiwi, Meihilda Dona; Agustina, Titin
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3170

Abstract

Indonesia has abundant natural resource potential, one of which is local non-rice food that can be processed by agro-industry and used by the community as an effort to diversify food. Instant tiwul is a processed product from cassava which is known to be used as an alternative food source of carbohydrates. Trenggalek Regency is the center of cassava production and the people have the habit of consuming instant tiwul. The price of instant tiwul is currently experiencing a more expensive price increase than rice because the raw materials are limited due to pest attacks and plant function change. This condition can affect product buying behavior, along with its role as an alternative food and increasingly selective consumers. His study was conducted to determine the process of instant tiwul purchase decisions, and factors that influence instant tiwul purchase decisions by end consumers in Trenggalek Regency. The research method used is descriptive analytical with data analysis methods in the form of descriptive analysis, and factor analysis. The results showed that the purchase decision process went through 5 (five) stages, namely need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Five factors that influence the decision to purchase instant tiwul in Trenggalek Regency are first social factors in the form of variables of the influence of the surrounding environment and the influence of sellers, the second family factor includes variables of the number of family members and family income, the third personal factor is the variable of buyer age and occupation, the fourth is attractiveness in the form of packaging variables, ease of obtaining, and satiety endurance,  and the five price and color factors include variable rice prices, instant tiwul prices, and colors.
Pendapatan dan Kesejahteraan Rumah Tangga Petani Karet di Desa Labuhan Ratu VI Kecamatan Labuhan Ratu Kabupaten Lampung Timur Putri, Milla Selviana; Indriani, Yaktiworo; Saleh, Yuliana
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3214

Abstract

The majority of the people of Labuhan Ratu VI Village are engaged in rubber farming to meet their household needs. If there is a decrease in prices and a decrease in rubber production, it will affect income, income distribution and the level of household (HH) welfare, because the income received by each farmer varies. This allows the emergence of income inequality which is the beginning of poverty.  This research aims to analyze the farm, HHs’ income and distribution, in addition to the welfare of rubber farmer HH. The research is conducted by survey method at Labuhan Ratu VI village, Labuhan Ratu subdistrict, East Lampung regency in January to February 2023. The research samples in this study are 58 rubber farming HHs, obtained by simple random sampling method. The data is analyzed by measuring HHs’ income and distribution while HH’s welfare is analyzed based on BPS criteria, World Bank and BKKBN.  The research results showed that rubber farming income in Labuhan Ratu VI Village was profitable because the R/C value was >1. The largest HH income for rubber farmers came from rubber farming income. The distribution of rubber farmer HH income was relatively even and showed low inequality. The level of welfare of rubber farmer HHs was included in the non-poor category.
Content Creative Marketing Strategy in Increasing Rural Agribusiness Competitiveness: Case study of Kopi Saung Desa in Kalirejo sub-district, Central Lampung Regency Pradika, Daffa Alsa; Fitriani, Fitriani; Wandira, Vidia Ayu
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3538

Abstract

The development of agribusiness is an important trigger in improving the regional economy, especially in the rural agricultural sector.  The trend of coffee consumption in Indonesia is growing along with lifestyle developments. This is a very promising business opportunity for coffee business people, especially in coffee production centers in Indonesia. This research aims to analyze the effectiveness of creative content marketing strategies in increasing the competitiveness of rural agribusiness businesses with a case study of the Saung Kopi Village UKM in Central Lampung Regency. The research uses a case study approach with in-depth interview methods and qualitative and quantitative data analysis through questionnaire instruments. The research results show that agribusiness actors in Central Lampung face challenges in conventional and digital marketing. Effective marketing strategies via social media, such as Instagram, have been proven to increase engagement rates and reach a wider audience. A creative content marketing approach can increase brand awareness, expand market reach, and support the sustainability of rural agribusiness businesses.
Analisis Keuntungan Dan Nilai Tambah Agroindustri Pengolahan Ikan Asin Labuhan Maringgai Maulana Nafiul Anwar, Angga; Abidin, Zainal; Murniati, Ktut
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.2734

Abstract

As an area with the highest total production catch in Lampung with a total value of 42,000 tons per year, East Lampung is a potential area for development activities in the marine product processing sector, one of which is salted fish agroindustry. The existence of salted fish agro-industry can serve as a source of income and also create jobs for people on the coast of East Lampung. The study aimed to analyze profit of salted fish agroindustry and to analyze the added value of salted fish agroindustry in Labuhan Maringgai District. The respondents of this study were 4 (four) owners of micro-scale salted fish agro-industry. Qualitative descriptive analysis was used a the method of the analysis in this study by using a case study approach to micro-scale salted fish agro-industry. The results in this study showed that salted fish agroindustry can have a profit of Rp. 1,476,189. Meanwhile, the average added value was Rp. 9,043.98 for japu fish, Rp. 3,589.00 for beaver fish, and Rp. 5,883.01 for anchovies. These results indicated that salted fish agroindustry is profitable and feasible to be developed.
Faktor Faktor yang Mempengaruhi Pendapatan UMKM Pengguna Layanan Online Food Delivery di Kota Bandar Lampung Triyono, Triyono; Marga Saty, Fadila; Budi Trisnanto, Teguh; Berliana, Dayang
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3975

Abstract

During the post-pandemic period, many MSMEs in Bandar Lampung still use online food delivery services, because these services are a way for sellers to increase revenue. Consumer behavior has also begun to take its shape since the Covid-19 pandemic, namely shopping habits through online media. Therefore, further research is needed related to the analysis of factors affecting the income of culinary MSMEs using online food delivery services in Bandar Lampung City, to see how it would develop in the post-pandemic period. This research was conducted at 58 culinary MSME outlets, namely meatballs and geprek chicken in Bandar Lampung, which employ online food delivery services (GoFood) with a minimum criteria of 4.3 star rating. The data analysis methods used in this study are descriptive analysis method, income analysis, and multiple linear regression analysis. The results showed that the factors that have the most influence on the income of culinary MSMEs using online food delivery services are price and number of orders.
Keputusan Konsumen dalam Pembelian Sayuran Hidroponik di Kota Bandar Lampung City Berliana MS, Juwita; Apriyani, Marlinda; Desfaryani, Rini; Budi Trisnanto, Teguh
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3976

Abstract

The increasing rate of population growth can cause the need for food to increase for survival. In society, a healthy lifestyle is a standard measure of quality. A healthy lifestyle can be started by consuming healthy foods such as hydroponic vegetables which are free from pesticides and other chemicals. This research aimed to analyze the factors that influence purchasing decisions. This decision making process uses Accidental Sampling using the virtucio formula if the population is difficult to know, using descriptive analysis tools, and logistic regression with a total of 100 respondents. Based on the first consumer decision making process, namely Search,  Evaluation of alternatives, Purchase decision, Post-purchase. Based on the results  of the analysis, there are factors that influence purchasing decisions; there are 2 factors that have a partially significant effect and have a positive influence on purchasing decisions about pandan fragrant rice, namely the taste, quality and quality variables, while the price and packaging variables do not have a significant effect on the decision of the purchase.
Kepuasan Konsumen Terhadap Atribut Produk Olahan Pisang (Studi Kasus Cake Banana Foster di Bandar Lampung) Amanda Hardianti, Dwi; Desfaryani, Rini; Sutarni, Sutarni; Apriyani, Marlinda
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.4073

Abstract

This research aimed to analyze consumer characteristics as well as find out the level of importance of attributes and the level of consumer satisfaction with the performance of the processed product attributes of Banana Foster banana cake. This research used 5 attributes, namely price, taste, texture, packaging, and service. The data analysis methods used were Descriptive, Importance Analysis Performance (IPA) and Customer Satisfaction Index (CSI). The result of the consumer characteristics of Banana Foster Lampung cake showed that the customers were dominated by females and were 19-29 years of age, had the last education of SMA/SMK, had a monthly income of Rp 3,000,000 - Rp 4,500,000 and had private sector jobs. The level of consumer interest in quadrant 1 (main priority) was relatively affordable price, good taste, and fast service. Therefore, these attributes were considered important by consumers while the performance level of the attribute was still low. Attributes that must maintain their superiority or attributes located in quadrant II were price, aroma, and texture. The consumer satisfaction index was at 84.1% satisfaction index and belonged to very satisfied criteria.
Analisis Efisiensi Penggunaan Faktor Produksi Usaha Tani Ubi Kayu Di Desa Kotabumi Udik Kabupaten Lampung Utara Rani Lestari, Astria; Fitriani, Fitriani; Humaidi, Edy; Noer, Irmayani
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.4084

Abstract

Cassava (Manihot esculenta Crantz) is a source of carbohydrates that has a strategic position as a raw material for food, animal feed, and various food and non-food industries. Land area, production and productivity of cassava in Lampung Province has decreased year by year. North Lampung is the largest cassava producing district in Lampung by producing cassava of 959,279 tons with an average cassava productivity yield of more than 25 tons per hectare every year. So this research was conducted to analyze the effect of using cassava production factors simultaneously and partially and analyze the allocation efficiency level of the use of cassava production factors in Kotabumi Udik Village, North Lampung Regency. The analysis technique used in this research was Coub-Douglass to determine the dominant and efficient factors of production. The results showed that the factors of production of cassava farming, comprising land area, seeds, fertilizers, pesticides, and labor, simultaneously had a significant effect on cassava production. The use of production factors for cassava farming in Kotabumi Udik Village, Kotabumi District, North Lampung Regency was not yet efficient.
Daya Saing Buah Tropis Indonesia Di Pasar Asia Tenggara Zainudin, Ahmad; Permatasari, Adinda
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.4090

Abstract

Tropical fruit is a potential commodity, contributing 54.7% to the national horticulture GDP, included in the main component of the Pola Pangan Harapan, and a part of Southeast Asia's national horticulture development goals. Fruits with the highest export value are mangoes, mangosteens, guavas, oranges, and watermelons. This study aims to determine the export competitiveness of Indonesian tropical fruit commodities in the Southeast Asian market. The research methods used Revealed Comparative Advantages (RCA), Export Product Dynamics (EPD), Intra Industry Trade (IIT). The results showed that based on RCA analysis, the fruits with strong competitiveness were mango, mangosteen and guava, pineapple, and watermelon in Malaysia and Timor Leste. The EPD analysis results show that most Indonesian tropical fruit in Malaysia is in the Rising Star position, Timor Leste Lost Opportunity, and Singapore Retreat and Falling Star. IIT analysis shows that trade integration between Indonesia and Malaysia is in moderate indicators, and Singapore and Timor Leste is still weak.

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