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INDONESIA
MEDIA BISNIS
Published by Sekolah Tinggi Ilmu Ekonomi Trisakti
ISSN : 20853106     EISSN : 27744280     DOI : https://doi.org/10.34208/mb
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Media Bisnis is biannual publication issued in the month of March and September. Media Bisnis is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business issues that deal with social issues such as management (financial, human resources, marketing), accounting (financial accounting, management accounting, accounting information systems, taxation), economic and others. This is an opened-journal where everyone can submit their articles, as long as they are original, unpublished and not under review for possible publication in other journals.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 267 Documents
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Pengaruh Perceived Social Media Marketing Elements terhadap Brand Awareness dan Brand Image pada Pengguna Smartphone Xiaomi di DKI Jakarta Kurniawan, Adi; Indriyanti, Irma Satya
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2158

Abstract

This study aims to examine the impact of the influence of social media marketing elements through consumer brand engagement on brand awareness and brand image on Xiaomi smartphone users in DKI Jakarta. This study used a research design, namely descriptive research and causality research and variables were measured using seven Likert points. In taking the sample using a purposive sampling technique and using 220 respondents who fit the existing criteria. The data in this study were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results found in this study are the influence of entertainment, EWOM and trendiness through consumer brand engagement on brand awareness and brand image among Xiaomi smartphone users in DKI Jakarta.
Analisis Kinerja Keuangan Perusahaan Sektor Consumer Cyclicals dan Sektor Transportation & Logistic sebelum dan saat Pandemi Covid-19 Andriana, Dita; Septriani, Yossi; Ferdawati, Ferdawati
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2173

Abstract

The COVID-19 pandemic has had a significant impact on the business activities of all industrial sectors in Indonesia. One of the sectors affected is the transportation & logistics sector, which experienced a 30% decrease in turnover compared to before the pandemic, as well as the consumer cyclicals sector. This study analyzes the financial performance of consumer cyclicals sector and transportation & logistics sector before and during the pandemic in 2018-2021. The sampling technique used was purposive sampling. The data analysis methods used are paired sample t-test and Wilcoxon signed rank test, which previously carried out a normality test. The results of this study indicate that for the consumer cyclical sector, financial performance as measured by current ratio, quick ratio, debt to asset ratio, and debt to equity ratio does not have a significant difference between before and during the COVID-19 pandemic, while net profit margin, return on assets, total asset turnover and working capital turnover have a significant difference between before and during the pandemic. For companies engaged in the transportation & logistics sector, debt to equity ratio and working capital turnover do not have significant differences between before and during the pandemic, while the current ratio, quick ratio, net profit margin, return on assets, debt to asset ratio, and total asset turnover have significant differences between before and during the covid-19 pandemic. The findings conclude that the transportation & logistics sector experienced higher changes in liquidity-related financial performance compared to the consumer cyclicals sector, while the consumer cyclicals sector experienced significant changes in profit performance before and during the pandemic.
Pengaruh Trust, Commitment, Brand Image, Service Quality, dan Customer Value terhadap Customer Satisfaction: Studi Kasus pada Nasabah BSI di Jakarta Putri, Tasya Mega; Briliana, Vita
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2195

Abstract

The purpose of this study is to analyze and determine the impact of trust, commitment, brand image, service quality, and customer value towards customer satisfaction of Bank Syariah Indonesia (BSI). The research design that has been used for this study are descriptive and causality research, using a Likert Scale with five points measurement. The sample selection in this study used a purposive sampling method with primary and secondary data, and the number of respondents was 120 respondents. The data analysis method used in this study is multiple linear regression. The results of this study has shown that service quality and customer value have an effect on customer satisfaction at Bank Syariah Indonesia (BSI), however, trust, commitment, and brand image have no effect on customer satisfaction at Bank Syariah Indonesia (BSI).
Bibliometric Analysis of Msme Digitalization and Financial Literacy for Efforts to Increase Post-Pandemi Income in 2018-2023 Cintia Arruum; Puji Lestari
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2200

Abstract

Knowledge of financial literacy is an important aspect of life. In practice, there are several advantages that are obtained by MSMEs due to increased knowledge and ability to manage a business better. Apart from being able to boost financial benefits through increasing online sales and providing benefits for buyers with the opportunity to save costs, what is equally important is that MSME financial literacy will also open new spaces that can prevent MSME actors from collapsing in the economic crisis. This study aims to analyze scientific articles to map MSME digitization research and financial literacy by theme, location and research subject as well as the research methods used. This type of research is a qualitative approach. The research data collected in this study from the Google Scholar citation web page used the Harzing's Publish or Perish application. The results showed that the years 2018-2023 were indexed on Google Scholar the highest in 2022 which reached 467 publications (47.08%) . The most publications by type of article are as many as 929 (93.65%). The growing public awareness and need for understanding financial literacy is one of the factors in increasing financial literacy research.
Pengaruh Rasio Keuangan terhadap Pertumbuhan Laba: Studi Kasus Perusahaan subsektor Otomotif dan Elektronika Dewi Agustina
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2225

Abstract

This study aims to analyze the effects of Quick ratio, Debt to Equity ratio, Net Profit Margin ratio, Return on Equity ratio, Return on Investment ratio, Current Ratio, to Profit Growth in electronic sub sector and automotive sub sector and components listed on the Indonesian Stock Exchange for the period 2019-2022. This study used secondary data obtained from the website official www.idx.co.id. The results of this study show that the variable Quick Ratio and Debt to Equity Ratio have a significant effect on profit growth. Meanwhile, Current Ratio, Net Profit Margin Ratio, Return on Equity Ratio, Return on Investment Ratio have insignificant effect on profit growth.
Corporate Governance and Transfer Pricing Sophie Louis Laurent Andia; Yulius Kurnia Susanto
Media Bisnis Vol. 15 No. 1 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i1.2237

Abstract

The purpose of this research is to present also state the evidence empirically regarding the effect of, audit quality, multinationality, foreign ownership, tax avoidance, bonus mechanism, debt covenant, tunneling incentive, and company size on transfer pricing. The data collected in this research is Manufacutring Company that listed in Indonesia Stock Exchange (IDX) from period 2019 to 2021. The purposive sampling method is used in this research as the based to determine the result of samples with 55 companies are selected out of 168 companies data from period 2019 to 2021. The data were executed and analyzed by multiple linear regression method. The result of research showed that multinationality and foreign ownership have an effect to transfer pricing. Other than that audit quality, tax avoidance, bonus mechanism, debt covenant, tunneling incentive, and company size have not influence on transfer pricing. Multinational companies and owned by foreign parties tend to have stricter supervision so that the probability of transfer pricing is low.
Peran Brand Awareness, Perceived Value, dan Brand Uniqueness dalam meningkatkan Brand Loyalty pada Industri Fast Fashion Ruslim, Tommy Setiawan; Febrian, Ferdy; Suryawan, Ian Nurpatria
Media Bisnis Vol. 16 No. 1 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i1.2248

Abstract

Fast fashion is a term used to describe a highly profitable business model based on imitating catwalk trends and high fashion designs, and mass-producing them at a low cost. One of the famous fast fashion brands in Indonesia is XYZ. But in the past few years, XYZ’s brand value has decreased. The purpose of this research is to examine whether 1) brand awareness can influence brand loyalty. 2) perceived value can influence brand loyalty. 3) brand uniqueness can influence brand loyalty. Purposive sampling method used by distributing online questionnaire with a sample of 208 respondents and then processed by using smartPLS- SEM. The result of this study indicate that brand awareness, perceived value, and brand uniqueness have a positive and significant influence towards brand loyalty.
Pengaruh Faktor Internal terhadap Nilai Perusahaan Jonathan, Jonathan; Siahaan, Magda
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2283

Abstract

This research examines the factors affecting the firm value of non-financial companies in Indonesia. The independent variables in this study are dividend policy, profitability, firm size, leverage, firm growth, liquidity, and audit committee, while the dependent variable is firm value. This study uses data from non-financial companies listed on the Indonesia Stock Exchange (IDX) from 2017 to 2020. The sample data were tested using a multiple regression model, and the sample selection process used a purposive sampling technique so that a sample of 78 companies was obtained from a sample of 312 data. The results of this study indicate that the variables of profitability, firm size, and leverage positively affect firm value; the dividend policy, firm growth, and audit committee variables hurt firm value, while liquidity variables do not affect firm value.
Mengungkap Nilai Kearifan Lokal di Balik Praktik Akuntansi Pendapatan Thalib, Mohamad Anwar
Media Bisnis Vol. 16 No. 1 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i1.2304

Abstract

This research departs from problems regarding adopting and implementing modern accounting, which impacts the increasingly marginalized accounting based on local cultural values. This study aims to construct income accounting practices based on local cultural values. The paradigm used in this research is Islam, with an Islamic ethnomethodological approach. There are five data analysis stages: charity, knowledge, faith, revelation information, and courtesy. The study results show that the bendi drivers earn a higher income when a flood occurs. Even so, they still feel empathy for the disaster experienced by residents and hope that the disaster will not be repeated. The income accounting practice is conditional on the value of empathy. In Gorontalo's Islamic culture, the elders often advise this value through lumadu “momoli’a layahu to dutalaa da’a” which means turning sails in a big storm. The meaning is taking opportunities when times are tight; this is dishonorable. The implication of the results of this research is to produce an accounting concept for income by bendi coachmen that are conditional onlocal cultural values.
Analisis Pengaruh Manajemen Laba dan Faktor Lainnya terhadap Nilai Perusahaan Geraldine, Alani
Media Bisnis Vol. 16 No. 1 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i1.2310

Abstract

The aim of this research was to obtain empirical evidence that profit management and other factors, namely institutional ownership, managerial ownership, dividend policy, profitability, solvency, and liquidity affect the value of the company. This research used the population of consumer noncyclicals and consumer cyclicals companies listed on the Indonesia Stock Exchange for the period 2020 to 2022, a total sample used in the study of 60 companies. This research used purposive sampling method as sample selection method and used multiple regression method as data analysis method. The results of this research showed that profitability had a positive influence on firm value. On the other hand, profit management, institutional ownership, managerial ownership, dividend policy, solvency, and liquidity had no effect on firm value.

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