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Briliana, Vita
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PERAN KETERLIBATAN HIJABERS DI MEDIA SOSIAL TERHADAP PERILAKU BELANJA ONLINE BUSANA MUSLIM Briliana, Vita; Deitiana, Tita; Mursito, Nurwanti
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.7769

Abstract

Tujuan penelitian untuk mengetahui mengidentifikasi keterlibatan hijabers di social media dikarenakan motivasi, peluang, kemampuan dan suka terhadap perilaku belanja online. Populasi dalam penelitian ini adalah pengguna Facebook dalam rangka bertransaksi belanja online khususnya busana muslim. Metode pengambilan sampel menggunakan purposive sampling dengan jumlah 316 responden. Teknik analisis data menggunakan analisis SEM (Smart-PLS). Hasil penelitian menyatakan bahwa motivasi, kemampuan dan suka mempunyai pengaruh positif terhadap keterlibatan media sosial dalam belanja online dikalangan hijabers. Sementara peluang tidak memiliki pengaruh terhadap keterlibatan di media sosial.  The purpose of the study was to identify the effects of motivation, opportunity, ability, and likes on social media involvement for online shopping. The population in this study is the Facebook users in order to transact online shopping, especially Muslim fashion. Sampling method in this research is purposive sampling with 316 respondents. Data analysis techniques use SEM (Smart-PLS) analysis. The results stated that motivation, ability, and likes have a positive influence on involvement in social media through online shopping among hijabsta. While opportunities have no influence on involvement in social media.
ANTESEDEN CONSUMER ENGAGEMENT: STUDI KASUS INSTAGRAM FOLLOWERS PADA PENGGUNA KOSMETIK WARDAH DI JAKARTA Meilisa, Meilisa; Briliana, Vita
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.24897

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh pleasantness, credibility, emotions, perceived influenced, dan innovativeness terhadap customer engagement pada pengikut influencer Instagram Wardah di Jakarta. Desain penelitian ini menggunakan penelitian deskriptif dan kausal, menggunakan skala likert yang menggunakan lima titik dalam pengukurannya. Metode penentuan sampel menggunakan metode purposive sampling dengan data primer dan sekunder. Sampel yang digunakan sebanyak 118 responden dan analisis data menggunakan regresi linier berganda. Hasil yang diperoleh dalam penelitian ini bahwa terdapat pengaruh pleasantness, emotions, perceived influenced, dan innovativeness terhadap customer engagement pengikut influencer Wardah instagram di Jakarta. Namun, credibility tidak berpengaruh terhadap keterlibatan pelanggan pengikut influencer Instagram Wardah di Jakarta.   The purpose of this study was to determine and analyze the effect of Pleasantness, Credibility, Emotions, Perceived Influenced, and Innovativeness on Customer Engagement of Wardah influencer Instagram followers in Jakarta. This research design uses descriptive and causal research, using a Likert scale that uses five points in its measurement. The method of determining the sample using purposive sampling method with primary and secondary data. The sample used is 118 respondents and data analysis using multiple linear regression. The results obtained in this study that there is an influence of Pleasantness, Emotions, Perceived Influenced, and Innovativeness on Customer Engagement of Wardah influencer Instagram followers in Jakarta. However, Credibility has no influence on Customer Engagement of Wardah influencer Instagram followers in Jakarta.
MENINGKATKAN SKILL LEAD AND INFLUENCE TO GREATNESS DI ERA PERUBAHAN KONSUMEN Briliana, Vita; Prasastyo, Klemens Wedanaji; Suryawan, Ian Nurpatria; Gulo, Yupiter; Rudyanto, Astrid; Ponziani, Regi Muzio; Tjahyanti, Setia; Indriyanti, Irma Satya
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3336

Abstract

Memimpin melalui pengaruh yang besar. Menjadi seorang pemimpin, Leader harus memiliki kemampuan untuk membangun hubungan yang kuat yang didasarkan pada kepercayaan (trust) dan rasa hormat (respect), serta untuk menyampaikan ide-ide inovatif kepada tim dengan kemampuan ini. Seorang pemimpin yang efektif tidak hanya memberi perintah dengan mudah. Seorang Leader harus selalu kreatif, responsif, dan berpikir terbuka. Tujuan lain dari kegiatan ini adalah untuk mendorong kerjasama dan kemitraan antara pimpinan Hotel Anara dan Trisakti School of Management, sehingga dosen dapat mengembangkan kompetensi sosial. Kesimpulan peran kegiatan pengabdian masyarakat sebagai wadah realisasi para dosen agar berbagi pengetahuan dengan masyarakat, dengan fokus pada peran leadership dalam berkomunikasi dengan timnya serta merespon perubahan teknologi, terutama bagi peserta dari Hotel Anara, Tangerang
Digital Marketing Course: Strategy for Creating Entrepreneurial Skilled Students in Indonesia Sasongko, Restu Widyo; Briliana, Vita; Utami, Cahyaning Rini; Masduki , Damayanti; Utomo , Bekti
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1435

Abstract

Technological developments in the Modern Era have developed very rapidly, especially in the technology and digital fields. In today's sophisticated era, the number of unemployed is always increasing every year, especially among high school graduates. One way to overcome this is to become an entrepreneur. However, becoming an entrepreneur today does not only rely on word of mouth and door to door marketing but by using digital marketing techniques. Digital marketing has been proven to be an effective way to expand brand reach and increase sales figures. Therefore, the aim of this community service is to help the government and schools in creating graduates who have entrepreneurial and digital marketing skills so they can work professionally in facing the current era of digital transformation in all fields. In obtaining the data used were observation and literature study. This service activity is a digital marketing training and education effort as a strategic effort in creating young entrepreneurs at the high school level to become skilled entrepreneurs in Indonesia. This effort is motivated by a lack of knowledge about digital marketing itself, which if seen can have great potential for young entrepreneurs at the high school level at Yapasa High School, Gunung Putri District, Bogor Regency, West Java Province. In creating entrepreneurial programs and at the same time supporting government programs to create quality for young and talented entrepreneurs. It is hoped that after this digital marketing training activity for young entrepreneurs, the participants will understand the concept of entrepreneurship, how to market using marketing strategies and understand the various financing methods that can be used by business actors. The training program is expected to provide insight to new business actors. in managing new businesses in the future.
Pengaruh Trust, Commitment, Brand Image, Service Quality, dan Customer Value terhadap Customer Satisfaction: Studi Kasus pada Nasabah BSI di Jakarta Putri, Tasya Mega; Briliana, Vita
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2195

Abstract

The purpose of this study is to analyze and determine the impact of trust, commitment, brand image, service quality, and customer value towards customer satisfaction of Bank Syariah Indonesia (BSI). The research design that has been used for this study are descriptive and causality research, using a Likert Scale with five points measurement. The sample selection in this study used a purposive sampling method with primary and secondary data, and the number of respondents was 120 respondents. The data analysis method used in this study is multiple linear regression. The results of this study has shown that service quality and customer value have an effect on customer satisfaction at Bank Syariah Indonesia (BSI), however, trust, commitment, and brand image have no effect on customer satisfaction at Bank Syariah Indonesia (BSI).
Anteseden Impulsive Buying Intention Pada Gen Z Pengguna Tiktok Live Streaming di Jakarta Matulatuwa, Marsha Anthina; Briliana, Vita
Media Bisnis Vol. 17 No. 1 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/nxyj1347

Abstract

The purpose of this study is to understand the effect of combining factors such as Demand (D), Convenience (C), Interactivity (I), Playfulness (P), and Perceived Usefulness (PU) that effect Perceived Enjoyment (PE), as well as the relationship between Impulsive Buying Intention (IBI) in Generation Z TikTok Live Streaming users in Jakarta. The object used in this study is TikTok Live Streaming users. The method used to select samples in this study was Purposive Sampling, with a sample size of 360 respondents who are TikTok Live Streaming users. Structural Equation Modelling Partial Least Square (SEM PLS) 4.0 and IBM SPSS29 were used to test the data obtained. The results obtained in this study indicate that there is a positive influence between the variables D, C, I, P, and PU on PE, as well as the variables D, C, I, P, PU, and PE on IBI. In addition, the variables D, C, I, P, and PU also have a positive effect on IBI which is mediated by PE Generation Z TikTok Live Streaming users in Jakarta.
Penggunaan Key Opinion Leader sebagai Alat Pemasaran Media Sosial di PT Mitra Aktif Adiperkasa Tbk Onggo, Fillanta Ferent; Ananda, Denta Felli; Danibrata, Aulia; Briliana, Vita
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 2 No. 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1880

Abstract

This internship report is intended to explain the author's activities during the internship at PT. MAP Active Adiperkasa Tbk through the Magang Bersertifikat Kampus Merdeka program. This program is aimed at increasing self-competence through work experience, so that it fits the needs of the world of work and the industry you want to target. This report will explain how the author is daily life as part of the retail marketing division. The things that will be explained include the division of tasks within the marketing team, all work assigned by the supervisor to the author, and the final assignment which involves collaboration between the supervisor and the writer which is called the Innovation Project.
UNRAVELING THE IMPULSE TO BUY AMONG INDONESIAN FEMALE GENERATION Z THROUGH E-COMMERCE DURING LIVE STREAMS Briliana, Vita; Prasastyo, Klemens Wedanaji
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i2.35434

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji secara komprehensif hubungan kausal antara motivasi wanita Generasi Z Indonesia untuk berpartisipasi dalam e-commerce sosial, kecanduan mereka terhadap media sosial, dan kecenderungan mereka untuk membeli barang secara impulsif.  Untuk penelitian ini, informasi diperoleh langsung dari survei yang dikirim melalui Google Formulir dan diisi lengkap oleh 415 pengguna e-commerce sosial Gen Z perempuan Indonesia menggunakan metode pengambilan sampel bertujuan.  Kami menganalisis data menggunakan PLS-SEM 4.  Temuan penelitian menunjukkan bahwa kecanduan media sosial secara signifikan meningkatkan dorongan untuk membeli di kalangan pengguna Gen Z perempuan Indonesia ketika mereka berpartisipasi dalam siaran langsung di platform e-commerce, lebih dari motivasi mereka untuk terlibat dalam e-commerce sosial.  Selain itu, penelitian ini menemukan bahwa motivasi keterlibatan e-commerce sosial memediasi hubungan antara kecanduan media sosial dan pembelian impulsif.  Hasil penelitian ini memiliki implikasi praktis bagi bisnis untuk mengkaji pengaruh kontak parasosial dan motivasi emosional dalam e-commerce sosial, yang sangat penting untuk memahami proses dasar perilaku pembelian impulsif pada Generasi Z, khususnya di kalangan wanita.  Memahami lanskap digital dan kepekaan audiens target sangat penting untuk merumuskan taktik pemasaran yang efektif.   The goal of this study is to fully look at the causal relationship between the motivation of Indonesian Generation Z women to participate in social e-commerce, their addiction to social media, and their tendency to buy things on impulse. For this study, the information was obtained directly from a survey sent via Google Forms and fully completed by 415 Indonesian female Gen Z social e-commerce users using a purposive sampling method. We analyzed the data using PLS-SEM 4. The research findings show that social media addiction significantly increases the impulse to buy among Indonesian female Gen Z users when they participate in live streams on e-commerce platforms, more so than their motivation for social e-commerce engagement. Additionally, this study found that social e-commerce engagement motivation mediates the relationship between social media addiction and impulse buying. The results of this study hold practical implications for businesses to examine the influences of parasocial contact and emotional motivation in social e-commerce, which is crucial for understanding the underlying processes of impulsive purchasing behavior in Generation Z, particularly among females. Understanding the digital landscape and sensibility of the target audience is essential for formulating effective marketing tactics.
MENINGKATKAN KOMPETENSI GURU SD DI TANGERANG SELATAN MELALUI PELATIHAN PENULISAN KARYA TULIS ILMIAH Ruswidiono, R. Wasisto; Briliana, Vita
Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Vol. 1 No. 3 (2017): Jurnal Sakai Sambayan
Publisher : Lembaga Penelitian dan Pengabdian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Kegiatan ini mengupayakan penyelesaian permasalahan yang ada pada mitra, dalam rangka memotivasi dan memberikan pengetahuan serta keterampilan bagi guru-guru Sekolah Dasar Negeri (SDN) di Kecamatan Pamulang pada umumnya, dan khususnya Guru SDN Ciledug Timur dan Guru SDN Pamulang Barat. Para Guru SDN belum dapat mengembangkan diri secara optimal karena keterbatasan dalam memahami bagaimana cara menuangkan ide ke dalam Karya Tulis Ilmiah (KTI) dan aspek apa saja yang harus ada dalam KTI. Oleh karena itu melakukan kerjasama dengan pihak perguruan tinggi dalam hal ini dengan STIE Trisakti yang memiliki informasi dan pengetahuan terkait sehingga problem KTI dapat diatasi. Sebagai mitra maka guru-guru SDN ini telah diberikan seperangkat pengetahuan dan pemahaman dalam menulis KTI dalam Pelatihan I dan II. Penyampaian diberikan dalam bentuk pelatihan dengan menerapkan berbagai metode agar guru dapat menulis KTI secara baik dan benar. Hasil dari pelatihan berupa produk yang diwujudkan dalam bentuk proposal penelitian dan karya ilmiah yang siap dipublikasikan. Seluruh kegiatan ini dibiayai melalui Hibah Kompetisi DRPM Kemenristekdikti. Kata kunci : Abstrak, Guru SDN, Hibah, Karya Tulis Ilmiah, KTI
Co-Authors Ananda, Denta Felli Damayanti Masduki DANIBRATA, AULIA Gulo, Yupiter Ian Nurpatria Suryawan Ian Nurpatria Suryawan INDRIYANTI, IRMA SATYA Matulatuwa, Marsha Anthina Meilisa, Meilisa NURWANTI NURWANTI Onggo, Fillanta Ferent PRASASTYO, KLEMENS WEDANAJI Putri, Tasya Mega Regi Muzio Ponziani Restu Widyo Sasongko Rudyanto, Astrid Ruswidiono, R. Wasisto Setia Tjahyanti Tita Deitiana, Tita Utami, Cahyaning Rini Utomo , Bekti