INVEST : Jurnal Inovasi Bisnis dan Akuntansi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi is published by Lembaga Riset dan Inovasi Al-Matani as an information and communication media for practitioners, researchers and academics who are interested in the field of Business Management and Accounting Studies. First publish in September 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process. INVEST : Jurnal Inovasi Bisnis dan Akuntansi with registered number e-ISSN (2745-4606) and p-ISSN (2745-4614) is a peer-reviewed journal published two times a year (May and November). Scientific articles dealing with General issues in Business Management and Accounting research are particularly welcome. INVEST : Jurnal Inovasi Bisnis dan Akuntansi is received for Manuscript in BAHASA INDONESIA.
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<![CDATA[Building Customer Loyalty: The Role of Customer Experience and Product Quality Among Skintific Users in Kolaka ]]>
<![CDATA[Febrianti, Indah]]>;
<![CDATA[Titing, Andry Stepahnie]]>;
<![CDATA[Bay, Agus Zul]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1227
<![CDATA[This study explores the influence of customer experience and product quality on customer loyalty in the skincare industry, focusing on Skintific beauty product users in Kolaka Regency, Indonesia. The research adopts a quantitative approach, collecting data through a structured questionnaire distributed to respondents. The findings reveal that both customer experience and product quality significantly contribute to customer loyalty, with product quality having a slightly stronger impact. A positive brand experience enhances consumer engagement, but perceived product effectiveness and reliability remain key factors in fostering long-term loyalty. This study concludes that a strategic balance between experiential marketing and product innovation is crucial for maintaining customer retention. Future research is encouraged to examine additional factors such as brand reputation, pricing strategies, and social influence in shaping customer commitment.]]>
<![CDATA[Enhancing Performance Management System Through Gamification: A Comprehensive Review and Improvement ]]>
<![CDATA[Nugroho, Bangkit Puri]]>;
<![CDATA[Dewi, Emilia Fitriana]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1237
<![CDATA[Traditional Performance Management Systems (PMS) often face criticism for being rigid and demotivating. Gamification, the use of game design elements in non-game contexts, has emerged as an innovative approach to enhance PMSs by engaging and motivating employees. PT XTA's PMS faces challenges such as a lack of transparency, motivation, and engagement. Employees seek clarity on how performance assessments impact their career progression and remuneration. The current PMS lacks stimulating elements, leading to decreased motivation and participation. This research aims to review and improve the existing PMS at PT XTA by integrating gamification. The data was analyzed using qualitative techniques, including content analysis for interviews and interpretative observation for observations. The research concludes that while PT XTA's PMS has advantages like facilitating SMART goal setting and multi-source feedback, it faces significant challenges such as a lack of transparency and overly ambitious goals leading to employee stress. Gamification can address these challenges by enhancing transparency, motivation, engagement, and continuous learning. Recommendations for incorporating gamification into the PMS are proposed based on the findings.]]>
<![CDATA[Analysis of Acceptance Factors in the Use of the Village Financial System (Siskeudes): A TAM and TPB Approach ]]>
<![CDATA[Ariyanto, Sanusi]]>;
<![CDATA[Azwirman, Azwirman]]>;
<![CDATA[Sunny, Fadhilah]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1256
<![CDATA[This study aims to analyze the factors that influence the acceptance and use of the Village Financial System (Siskeudes), and to examine which theoretical approaches are most appropriate for investigating these acceptance factors. The study employs two theoretical models: the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), incorporating variables such as ease of use, attitude, perceived usefulness, intention to use, normative perceptions, and continuous learning. The novelty of this research compared to previous studies lies in the addition of the continuous learning variable. Data were collected through questionnaires distributed directly to respondents. The sample consisted of 82 users of the Siskeudes application from various village governments in Pelalawan Regency. The data were analyzed using SPSS 20, employing both T-tests and F-tests. The results show that ease of use, usefulness, intention to use, normative perception, and continuous learning have a positive influence on the use of the Siskeudes application. However, attitude was found to have no significant effect on its usage. A key limitation of this study is that the sample was limited to village governments in a single regency.]]>
<![CDATA[Building Performance Excellence through HR Innovation: The Role of Competence and Compensation in the Education Sector ]]>
<![CDATA[Madani, Abdulah Aulia Mulky]]>;
<![CDATA[Jamaludin, Asep]]>;
<![CDATA[Nandang, Nandang]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1263
<![CDATA[Teacher performance plays a crucial role in the success of the learning process. Competence and appropriate compensation are often identified as key factors influencing performance outcomes. This study aims to examine the effects of competence and compensation on teacher performance at State Senior High School 1 Tempuran, Karawang, both individually and collectively. Utilizing a quantitative approach, all teachers at the school were included as research participants. The findings reveal that competence has a significant individual impact on teacher performance, while compensation does not show a meaningful influence when considered separately. However, when analyzed together, competence and compensation collectively contribute to teacher performance. These results highlight the importance of enhancing professional competence as a strategy to improve overall teaching quality, with compensation playing a supportive role.]]>
<![CDATA[Optimizing Police Performance: The Role of Standard Operating Procedures (SOP) and Work Ethic in Enhancing Service Quality at the Integrated Police Service Center of Bekasi District ]]>
<![CDATA[Alviyandi, Alviyandi]]>;
<![CDATA[Jamaludin, Asep]]>;
<![CDATA[Nandang, Nandang]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1264
<![CDATA[The implementation of Standard Operating Procedures (SOPs) is an essential guideline for managing the flow of tasks and responsibilities, while work ethic plays a crucial role in enhancing motivation and commitment to carrying out duties. This study aims to examine whether the Bekasi Metro Police SPKT (Integrated Police Service Center) section experienced changes in performance after the application of SOPs and work ethic. The study employs a quantitative, verification-based methodology. The research population consisted of 34 police officers from the SPKT section of the Bekasi Metro Police. Data analysis was conducted using SPSS version 27 software to test the hypotheses. The results revealed that the application of SOPs significantly influenced the performance of police officers, with a t-count value of 104.374, which was higher than the t-table value of 2.040. However, work ethic did not significantly affect police performance, with a t-count value of 1.895, which was lower than the t-table value of 2.040. Simultaneously, both the application of SOPs and work ethic had a significant impact on police performance, as indicated by an F-count value of 14.371, which was higher than the F-table value of 3.29. Together, the application of SOPs and work ethic explained 72.2% of the variance in police performance, while 27.8% was influenced by other factors.]]>
<![CDATA[Harnessing the Power of Interpersonal Communication and Work Ethic to Drive Employee Performance ]]>
<![CDATA[Ismail, Maulana]]>;
<![CDATA[Jamaludin, Asep]]>;
<![CDATA[Nandang, Nandang]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1265
<![CDATA[Interpersonal communication is an important aspect in an organization to manage the flow of information between employees or employees and superiors, while work ethic plays an important role in increasing motivation and commitment in carrying out tasks, an ammonia distribution company in Karawang. The research background shows that the performance of employees of this company is still not optimal, with data showing fluctuations in performance scores from 2021 to 2023. The study aims to evaluate the extent to which interpersonal communication and work ethic contribute to improving employee performance. The methodology used is a quantitative verification approach with a population of 34 employees, using a closed questionnaire as a data collection instrument. The results showed that interpersonal communication has no significant effect partially on employee performance, while work ethic has a significant effect. Simultaneously, the two variables contributed 80.6% to the variation in employee performance. This finding confirms the importance of work ethic development as a top priority to improve productivity and work quality. In conclusion, although interpersonal communication has no significant effect partially, the synergy between good interpersonal communication and high work ethic together can create a more effective and harmonious work environment. Recommendations for management are to strengthen communication training and work ethic development programs to optimize employee performance.]]>
<![CDATA[Interpersonal Communication and Work-Life Balance: Key Drivers of Contract Employee Performance ]]>
<![CDATA[Awaludin, Ari]]>;
<![CDATA[Nandang, Nandang]]>;
<![CDATA[Yadyana, I Dewa Gede Sayang Adi]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1279
<![CDATA[This study aims to analyze the effect of interpersonal communication (X1) and work-life balance (X2) on the performance of contract employees in the AC Division of PT Sharp Electronics Indonesia. Using a quantitative approach with a survey method, this study involved 50 contract employees as respondents, with data collected through questionnaires. Data analysis was conducted with multiple linear regression, t test, and F test to evaluate partial and simultaneous effects. The results showed that interpersonal communication and work-life balance have a significant effect on individual employee performance. Good communication enhances collaboration and productivity, while a maintained work-life balance supports well-being and motivation. However, when the two variables were analyzed together, they had no significant effect on performance, with a coefficient of determination of only 7.9%, indicating the presence of other factors affecting performance. Based on these findings, it is important for companies to improve interpersonal communication and support work-life balance to optimize employee performance. Therefore, companies need to design communication training programs and work flexibility policies.]]>
<![CDATA[Leadership Strategies for Integrated Service Innovation: The Role of Transformational Leadership and Supervision on Employee Performance ]]>
<![CDATA[Kamelia, Lulu]]>;
<![CDATA[Jamaludin, Asep]]>;
<![CDATA[Nandang, Nandang]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1301
<![CDATA[Employee performance in government organizations plays a crucial role, particularly in improving public services. This study aims to examine and analyze the influence of transformational leadership on employee performance at the Investment and One-Stop Integrated Services Office of Karawang Regency, with supervision as a moderating variable. The research adopts a quantitative approach with a descriptive-verificative design. It seeks to explain phenomena based on collected data and to test theoretical assumptions against real-world findings. The sample consists of 50 employees of the Karawang Regency Investment and One-Stop Integrated Services Office, selected through a full sampling technique, where the entire population was used as the sample. Data were collected via surveys distributed to employees and then analyzed using Structural Equation Modeling (SEM) with SMART PLS software. The results indicate that transformational leadership significantly affects employee performance. Supervision also plays a crucial role in enhancing performance. Additionally, transformational leadership has a significant influence on supervision. Furthermore, supervision acts as a moderating variable, strengthening the relationship between transformational leadership and employee performance.]]>
<![CDATA[The Key to Pro-Business Public Services Success: An Analysis of Motivation and Job Satisfaction ]]>
<![CDATA[Wulandari, Melanda]]>;
<![CDATA[Jamaludin, Asep]]>;
<![CDATA[Nandang, Nandang]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1302
<![CDATA[This study aims to examine the influence of motivation and job satisfaction on employee performance at the One-Stop Investment and Integrated Services Office (DPMPTSP). The research employs a quantitative method with a survey approach. The sample consists of the entire population of employees at DPMPTSP, totaling 50 individuals. Primary data were collected through questionnaires. The data were analyzed using multiple regression with the assistance of SPSS version 26.0. The results indicate that employee motivation at DPMPTSP falls under the "very good" category. Job satisfaction is also assessed as "very good," while employee performance is categorized as "good." Both motivation and job satisfaction have a significant joint effect on employee performance. Furthermore, motivation has a partially significant effect on employee performance. Likewise, job satisfaction also shows a positive and significant partial effect on employee performance.]]>
<![CDATA[From Human Resources to Business Growth: The Role of Skills, Motivation, and Compensation in Driving Driver Performance and Service Quality ]]>
<![CDATA[Harifon, Nanda]]>;
<![CDATA[Putra, Rizaldi]]>;
<![CDATA[Najima, Najima]]>;
<![CDATA[Purwati, Astri Ayu]]>;
<![CDATA[Rusilawati, Ermina]]>
<![CDATA[ INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Lembaga Riset dan Inovasi Al-Matani ]]>
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DOI: 10.55583/invest.v6i1.1304
<![CDATA[The purpose of this study is to determine the effect of skill, motivation and compensation on driver performance and its impact on service quality at PT Annanta Agree Group. The population in the study was all drivers who worked on travel and all Annanta travel passengers. So that in determining the sample in this study using a meetode mix, 72 respondents were obtained, which were 36 drivers and 36 passengers. Sampling techniques using incidental sampling and data collection techniques using primary data (in the form of questionnaires) using google forms. This data analysis uses Structural Equation Modelling (SEM) using the SmartPLS application. The results showed that driver performance variables had an effect and were significant on service quality. Variable compensation does not have a significant effect on driver performance, variable compensation has an effect and is significant on service quality. Motivation variables do not have a significant effect on driver performance, motivation variables do not have a significant effect on service quality. Skill variables have an effect and are significant on driver performance, motivation variables do not have a significant effect on service quality.]]>
