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INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Published by Lembaga Riset dan Inovasi Al-Matani
ISSN : 27454614     EISSN : 27454606     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INVEST : Jurnal Inovasi Bisnis dan Akuntansi is published by Lembaga Riset dan Inovasi Al-Matani as an information and communication media for practitioners, researchers and academics who are interested in the field of Business Management and Accounting Studies. First publish in September 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process. INVEST : Jurnal Inovasi Bisnis dan Akuntansi with registered number e-ISSN (2745-4606) and p-ISSN (2745-4614) is a peer-reviewed journal published two times a year (May and November). Scientific articles dealing with General issues in Business Management and Accounting research are particularly welcome. INVEST : Jurnal Inovasi Bisnis dan Akuntansi is received for Manuscript in BAHASA INDONESIA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 215 Documents
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Analysis of Income Maintenance Efforts Among Traders in the Tourism Center Hilmi, Irpan; Mulyadi, Dedi; Sandi, Santi Pertiwi Hari
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.638

Abstract

The purpose of this research is to find out, analyze and explain how much income is obtained by traders in the tourism center of Mekar Buana Village, Tegalwaru District, Karawang Regency. The research method uses a qualitative descriptive approach. This research was conducted from June to July 2023 with the research location at the Mekar Buana Village Tourism Center. Tegalwaru Karawang Regency. The population was 15 people who were taken as a whole consisting of traders. Data collection techniques are through observation and interviews. The income analysis used is by comparing the income of traders on weekdays with income on holidays. The results showed that traders operating in the tourist area of Mekar Buana Village amounted to 15 traders with details of 3 traders operating every day and 12 traders operating only on holidays. The cycle of tourist visits affects the income of each trader where income on weekdays is only 25% and income on holidays ranges up to 75% of monthly income.
Analysis of Lifestyle, Social Class and Brand Reputation on Purchase Decisions Astana, I Gusti Made Oka; Hidayat, Ujang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.650

Abstract

This study aimed to examine the influence of lifestyle, social class, and brand reputation on curtain purchase decisions at Toko Ayu Gorden Singaraja. This study is quantitative in nature. This study's population comprises individuals who have made purchases from Toko Ayu Curtains Singaraja. As the sampling technique for this research is Probability Sampling and the sampling method is Simple Random Sampling, the sample in this study consists of forty respondents. Classical assumption testing, multiple linear regression analysis, the t-test, and the f-test are used for analysis. Lifestyle influences the decision to purchase draperies at Toko Ayu draperies Singaraja, according to the results. The results indicated that the t-test for hypothesis testing yielded a t-count greater than the t-table. The results of the lifestyle, social class, and brand reputation analyses have a significant impact on curtain purchases at the ayu curtain shop. The calculated F value is 22,292, which indicates that it is greater than the F table. The hypothesis H1 is therefore accepted in this investigation. Consequently, it can be concluded that lifestyle, social class, and brand reputation have a substantial impact.
The Influence of Brand Equity and Direct Marketing on Purchase Interest That Impacts The Purchase Decision of Wardah Cosmetics Products At Abadi Store Nurkariani, Ni Luh; Febriani , Komang Ayu Dina
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.651

Abstract

This study aims to determine the effect of brand equity and direct marketing on purchase intention which has an impact on purchasing decisions for wardah cosmetic products at the Abadi Singaraja Store. The population is all consumers at the Abadi Singaraja store, namely 1,766 and the sample in this study uses 94 consumers at the Abadi Singaraja store. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on variance SEM, which is well known as Partial Least Square (PLS) visual version 3.0. The results of this study indicate that the effect of brand equity on purchasing decisions is positive and significant. The effect of direct marketing on purchasing decisions is positive and significant. The effect of brand equity on purchase intention is positive and significant. The effect of direct marketing on purchase intention is positive and significant. The effect of buying interest on purchasing decisions is positive and significant.
The Role of Human Capital Aspects as Sustainable Revenue in the Public Sector of the Singaraja District Court Office Budiasni, Ni Wayan Novi; Putri, Made Budi Aryati Laksmi; Sarbaeni, Sarbaeni
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.657

Abstract

This research wants to examine more about human capital through aspects of training, work motivation, career development and job satisfaction on employee performance at the Singaraja District Court Office. The research was conducted using quantitative methods to measure the influence and the level of significance. The analysis tool uses the PLS SEM and after testing the inner and outer models it is found that the variables of training, work motivation, career development, job satisfaction have a positive and significant effect on employee performance, directly or indirectly. Job satisfaction as an intervening variable also has positive and significant implications. This condition indicates that human capital through aspects of training, work motivation, career development and job satisfaction on employee performance really needs further attention at the Singaraja District Court Office.
Enhancing Employee Performance: Exploring the Impact of Work Environment and Work Discipline at the Karawang District Agriculture Office Maydah, Sinta Rhaudatul; Jamaludin, Asep; Nandang, Nandang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.668

Abstract

This study aims to determine, analyze and explain: (1) work environment; (2) work discipline; (3) employee performance; (4) partial effect of work environment on employee performance; (5) partial effect of work discipline on employee performance, and (6) simultaneous effect of work environment and work discipline on employee performance at the Karawang Regency Agriculture Office. The research was conducted using descriptive quantitative and verification methods, namely through literature studies conducted by studying the literature related to the research topic, as well as field studies conducted through interviews and direct observation to get an overview of the situation and conditions of the research site. The sample used was 90 respondents. Based on the results of the overall analysis, the research results are obtained, namely 1. The condition of the work environment is quite good. 2. Work discipline conditions are quite good. 3. Employee performance conditions are quite good. 4.The work environment partially affects employee performance 5.Work discipline partially has no effect on employee performance 6.The work environment and work discipline simultaneously affect employee performance at the Karawang Regency Agriculture Office.
Enhancing Employee Performance Through Work Culture and Discipline: A Case Study of PT. Pilarco Karawang Kemal, Ramdhia; Jamaludin, Asep; Nandang, Nandang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.670

Abstract

This study aims to determine the partial and simultaneous influence of work culture and work discipline on employee performance at PT Pilarco Karawang. The method used is descriptive verification. This research was conducted on employees of PT Pilarco Karawang, with a sample size of 80 workers. The Simple Random Sampling method with saturated samples was used as the sampling methodology. Multiple linear regression analysis, including the F test and T test with a significance threshold of 5%, was employed to analyze the data. The findings indicate a partial contribution of work culture to employee performance at PT Pilarco Karawang, with a t-value of 26.387 > 1.991 (tcount > ttable). Employee performance at PT Pilarco Karawang is also partially influenced by work discipline, as shown by the t-value (45.737 > 1.991, or tcount > ttable). Work culture and work discipline collectively account for 96.5% of the performance of PT Pilarco Karawang employees, while the remaining 3.5% is influenced by other factors not examined in this study.
The Influence of Working Capital on Income of Food Traders MSMEs in Sukaharja, Karawang Prasetyo, Kukuh Wahyu; Jamaludin, Asep; Nandang, Nandang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.672

Abstract

This study aims to determine the partial effect of working capital on income in MSMEs Food Traders in Sukaharja Karawang. This research was conducted using quantitative methods with descriptive and verification approaches, with the sampling technique being simple random sampling. The population in this study were 103 food MSME players and a sample of 51 food MSME players. In this study, the data collection technique used was a questionnaire distributed to food trader MSME players in Sukaharja Karawang. The analysis model used is simple linear regression analysis. Based on the results of hypothesis testing, it shows that the value of tcount ≥ ttabel (3.232> 2.010), it can be said that there is a significant influence between working capital and income in food trader MSMEs in Sukaharja Karawang.
The Effect of Job Satisfaction and Job Stress on Employee Performance PT. Primus Sanus Cooking Oil Industrial Karawang Nandang, Nandang; Jamaludin, Asep; Hendi, Ujang
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.683

Abstract

This study aims to see any differences in the results of the effect of job satisfaction and job stress on employee performance at PT Primus Sanus Cooking Oil Industrial Karawang. In this study, quantitative methods were used to examine employee retention and work stress that affect employee performance at PT Primus Sanus Cooking Oil Industrial Karawang. The population in this study were employees of PT Primus Sanus Cooking Oil Industrial Karawang, while the sample taken was 72 respondents who were randomly selected using accidental sampling. . In this study, data analysis used multiple regression methods den R square. This study concluded that job satisfaction has a positive effect on employee performance, and job stress is proven to have a negative effect on employee performance. R square or the coefficient of determination produces a value of 0.369. This figure implies that the independent variable has an impact of 36.9% on the dependent variable, with the remaining 63.1% being influenced by other factors.
Investment Decisions And The Factors That Affect Them Purba, Mardiatun Ramadhani; Ovami, Debbi Cynthia; Lubis, Haidir
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.691

Abstract

This research aims to analyze the factors that influence company investment decisions. This research is quantitative research using statistics. The statistics used can be descriptive and inferential/inductive statistics. Data collection techniques use secondary data obtained from the publication of financial reports on mining companies on the Indonesia Stock Exchange. Data analysis techniques were carried out to determine the influence of the relationship between independent variables on the dependent variable using simple linear regression analysis. Data management is carried out with the help of application programs computer SPSS 22 for windows. The research results found that where the significance level is greater than 0.05, which means Ha is rejected, so it can be said that cash flow,leverage, liquidity, sales growth and company size do not influence simultaneously. Thus, the Ha hypothesis6 which states that cash flow,leverage, liquidity, sales growth and company size have no influence on investment decisions and are rejected.  
Leadhership and Team work On Employee Performance Pada Bank BRI KCP Unit Blimbing Malang Yuyuk Liana; M. Ridlo Arifki; Ali Lating; Taufik Djafri
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.693

Abstract

This study aims to analyze the influence of leadership and teamwork on employee performance. The population in this study is Bank BRI KCP Unit Blimbing Malang, which operates in the banking sector. The samples were taken using a random sampling technique, with a total of 32 respondents, the data analysis technique used is multiple linear regression analysis with SPSS. The results of this study indicate that the leadership variable affects employee performance and the teamwork variable affects employee performance.

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