Journal of Management and Entrepreneurship Research
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
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<![CDATA[Understanding Environmental, Social, Governance in Small And Medium Enterprises: A Theory of Planned Behaviour Approach ]]>
<![CDATA[Enok Rusmanah]]>;
<![CDATA[Fredi Andria]]>;
<![CDATA[Nisa Rahmaniyah Utami]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-109
<![CDATA[Objective: This study investigates the determinants influencing Environmental, Social, and Governance (ESG) engagement among Small and Medium Enterprises (SMEs) in Kemang Sub-district, Bogor Regency, West Java, Indonesia through the lens of the Theory of Planned Behaviour (TPB). Research Design & Methods: A quantitative study was conducted using purposive sampling to collect data from 105 SME owners and managers. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), the study examines how behavioural, normative, and control beliefs shape attitudes, social norms, perceived behavioural control, and ESG engagement. Findings: The findings reveal that behavioural and control beliefs significantly influence attitudes, perceived behavioural control, and actual ESG implementation. In contrast, attitudes and social norms have a weaker effect on intention. These results indicate that SMEs’ ESG engagement is primarily driven by internal motivation and perceived capability rather than external social pressure. Implications & Recommendations: The findings imply that strengthening SMEs’ internal capabilities and perceived control is crucial for effective ESG adoption. Therefore, policymakers and practitioners should focus on targeted training, practical guidance, and resource support rather than relying on social or normative pressure. Contribution & Value Added: The study extends TPB applications in sustainability contexts and offers empirical insights into how psychological and behavioural factors play a central role in shaping strategic ESG implementation in emerging economies.]]>
<![CDATA[Strengthening MSME Sustainability in Sumatra: The Roles of Sustainable Marketing, Financial Sustainability, and Government Policy ]]>
<![CDATA[Sabda Aji Kurniawan]]>;
<![CDATA[Martha Racwel Patty]]>;
<![CDATA[Walter Tabelessy]]>;
<![CDATA[Cheryl Marlitta Stefia]]>;
<![CDATA[Eni Munarsih]]>;
<![CDATA[Budhi Haryanto]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-108
<![CDATA[Objective: Existing studies have largely examined sustainable marketing, financial sustainability, and MSME performance separately, with most evidence originating from developed economies, manufacturing industries, or highly developed regions. Limited research has integrated these factors within a Resource-Based View (RBV) framework to explain MSME sustainable growth in emerging regional contexts. This study therefore analyzes the influence of sustainable marketing and financial sustainability on MSME competitiveness and MSME sustainable growth in Sumatra, Indonesia, while examining the moderating role of government policy. Research Design & Methods: The study applied a quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were obtained from 158 MSME owners and managers across several provinces in Sumatra through purposive sampling. Findings: Sustainable marketing and financial sustainability positively influence MSME competitiveness and MSME sustainable growth. MSME competitiveness also contributes positively to sustainable growth. Government policy strengthens the relationship between MSME competitiveness and MSME sustainable growth, whereas its moderating effects on sustainable marketing and financial sustainability are not significant. Implications & Recommendations: MSMEs should strengthen sustainability-oriented marketing practices and financial resilience to enhance competitiveness and long-term growth. Policymakers should prioritize interventions that reinforce MSME competitiveness, as policy support is most effective when complementing internal organizational capabilities. Contribution & Value Added: This study extends RBV by integrating sustainable marketing, financial sustainability, MSME competitiveness, and government policy into unified framework. It also contributes empirical evidence from Sumatra, an underexplored context with distinct economic and institutional characteristics, thereby advancing understanding of MSME sustainable growth in emerging economies.]]>
<![CDATA[How Does Green Knowledge Influence Green Purchase Behavior? A Cross-Gender and Cross-Generational Comparative Study ]]>
<![CDATA[Yunita Budi Rahayu Silintowe]]>;
<![CDATA[Annie Susanto]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-110
<![CDATA[Objective: The purpose of this research is to explain the role of green knowledge in influencing green purchase behavior and to examine the role of green attitude and green self-identity as mediating variables. This research also examines the relationships among green knowledge, green attitude, green self-identity, and green purchase behavior between male and female consumers, as well as across generations (Generation X, Y, and Z). Research Design & Methods: This study used in quantitative methodology. Data (n=508) were collected using a self-administered questionnaire. The respondents were purchasers of eco-friendly products selected through purposive sampling. This research uses an explanatory research design with structural equation modeling to test the hypothesized relationships. Descriptive statistics were analyzed using IBM SPSS ver. 26, and the research model was tested using SmartPLS 3. Findings: The results indicate that green attitude and green self-identity function as the crucial mediators in the relationship between green knowledge and green purchase behavior. Internalizing green attitude and green self-identity is needed to encourage green behavior, especially among younger generations. Results differ by gender and generation. Implications & Recommendations: For male consumers, the campaign may emphasize the rational aspects of green knowledge. For female consumers, the strategy should place more emphasis on forming a green attitude and identity through emotional aspects. Contribution & Value Added: Green knowledge is not universal in influencing green behavior. Instead, it depends on psychological and demographic factors.]]>
<![CDATA[Digital Competence Mediates the Relationship between Mobile Services, Omnichannel Strategy, and Personalized Marketing in Indonesian MSMEs ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Badrudin Hadibrata]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-111
<![CDATA[Objective: Personalized marketing has become increasingly important for MSMEs, especially in today’s digital environment. This study examines how culinary MSMEs in Cirebon use omnichannel strategies and mobile-based self-service, and whether digital competence mediates the relationship between mobile services, omnichannel strategy, and personalized marketing. Research Design & Methods: The study uses a quantitative survey of 200 MSME actors already familiar with digital media in their business activities. The sample was determined using a 5% margin of error. To examine relationships between variables, the data were analyzed using PLS-SEM. Findings: The findings reveal that mobile services and omnichannel strategies significantly enhance personalized marketing through the partial mediating role of digital competence. Digital competence partially mediates these relationships. In practice, businesses with stronger digital skills tend to use digital channels more effectively to deliver personalized experiences. Implications & Recommendations: These results point to the need for MSMEs to strengthen their digital capabilities, not just by adopting technology, but by learning how to use it more effectively across channels. Improving digital competence can help businesses connect better with customers and respond to changing market expectations. Contribution & Value Added: Rather than looking at these factors separately, this study brings them together in one model and shows how digital competence acts as a key link between technology use and personalized marketing. This perspective adds insight, particularly for MSMEs operating in developing economies.]]>
<![CDATA[How App Quality Shapes Continuous Usage Intention through Emotional Responses: Findings from Food Delivery App Users in Jabodetabek ]]>
<![CDATA[Irma Satya Indriyanti]]>;
<![CDATA[Muwafick Hidayat]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-112
<![CDATA[Objective: The rapid growth of food delivery apps in urban areas has intensified competition among service providers, making user retention a critical issue. This study examines the effects of trustworthiness, convenience, and price information on users’ emotional responses, namely pleasure, arousal, and dominance, and their subsequent effects on continuous usage intention, while investigating the mediating role of emotional responses. Research Design & Methods: A quantitative survey was conducted among food delivery app users in the Jabodetabek area using purposive sampling. Data were analyzed using PLS-SEM. Findings: Trustworthiness and convenience significantly enhanced pleasure, arousal, and dominance, whereas price information significantly influenced only dominance. All emotional response dimensions positively affected continuous usage intention, with arousal emerging as the strongest predictor. Mediation analysis revealed that emotional responses fully mediated the effects of trustworthiness and convenience on continuous usage intention, while the effect of price information was fully mediated only through dominance. These findings demonstrate that app quality attributes influence continuous usage intention primarily through emotional mechanisms. Implications & Recommendations: Service providers should enhance not only the functional quality of food delivery apps but also users’ emotional experiences through reliable services, interactive features, personalization, and engaging app designs to encourage long-term usage. Contribution & Value Added: This study extends the Stimulus-Organism-Response framework by integrating the Pleasure-Arousal-Dominance model to explain continuous usage intention in food delivery applications. It provides a deeper understanding of how app quality attributes influence specific emotional dimensions and identifies arousal as the strongest emotional predictor of continuous usage intention.]]>
<![CDATA[The Role of New Product Development in Mediating Entrepreneurial Orientation and MSME Performance: Evidence from the Hijab Industry ]]>
<![CDATA[Nurul Komariyatin]]>;
<![CDATA[Mohamad Rifqy Roosdhani]]>;
<![CDATA[Ali Ali]]>;
<![CDATA[Nurul Huda]]>;
<![CDATA[Muhammad Khoiruddin]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-115
<![CDATA[Objective: The rapid evolution of digital and physical markets creates significant growth opportunities for headscarf MSMEs. This study demonstrates that managers must leverage entrepreneurial orientation through new product development to maximize marketing performance. New product development acts as a mediating variable, enabling MSMEs to boost sales volume and achieve long-term profitability effectively. Research Design & Methods: This study uses a quantitative approach by collecting data and analyzing it using a sample of 240 headscarf MSMEs in Jepara using the purposive sampling method. The data collected in this study were collected through questionnaires to test the empirical model using Structural Equation Modeling (SEM-AMOS). Findings: The results of this study indicate that the application of entrepreneurial orientation by MSMEs will increase new product development, which will ultimately have a positive impact on marketing performance. Efforts to increase new product development can also be strengthened by implementing product attractiveness and market penetration strategies, which also improve marketing performance. Implications & Recommendations: This study highlights how MSMEs can improve marketing effectiveness by utilising entrepreneurial orientation and innovative product development. To increase product appeal, enter markets successfully, and promote long-term company growth, MSMEs should focus on innovation and proactive tactics. Contribution & Value Added: This study examines how entrepreneurial orientation affects marketing performance in Indonesian headscarf MSMEs. By using new product development as a mediator, it provides insights into enhancing product attractiveness and market penetration, driving sustainable growth in this dynamic sector.]]>
<![CDATA[Managerial and Innovation Skills as Catalysts for Entrepreneurship Performance in the Parlour and Construction Industries ]]>
<![CDATA[Sicelo Nabile]]>;
<![CDATA[Menisha Moos]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-116
<![CDATA[Objective: This study aimed to examine how managerial and innovation skills influence entrepreneurship performance in the funeral parlour and construction industries. Research Design & Methods: The study adopted a quantitative method, using a survey and was conducted in small and medium enterprises that fall under the construction and funeral parlour industries located in two provinces: Eastern Cape and KwaZulu-Natal. Stratified sampling method was used to eliminate sample bias. While sample size for the study was 364, the data were collected from 300 respondents and analysed using the Statistical Packages for Social Sciences. The response rate was 82%, and the non-response rate was 18%. The reliability and validity of the measuring instrument were assessed through Cronbach’s alpha and factor analysis, respectively. Findings: The correlation and regression analysis results showed a significant relationship between managerial skills and entrepreneurship performance. Furthermore, while the correlation results established a positive relationship between innovation skills and entrepreneurship performance, the regression analysis results indicated a negative relationship between innovation skills and entrepreneurship performance. Implications & Recommendations: The findings are useful for entrepreneurs in expanding and growing their businesses by identifying the required skills needed to develop and apply to ensure a successful business. The study expands the knowledge and understanding of how managerial and innovation skills influence entrepreneurship performance. Contribution & Value Added: This paper expands the frontier of knowledge in entrepreneurial skills and competencies, as well as indicators of entrepreneurship performance (i.e. profitability, sales volume and market share).]]>
<![CDATA[Fostering Innovation in Startup Ecosystems: A Design Thinking-Based Skeleton Mentoring Framework ]]>
<![CDATA[Edvi Gracia Ardani]]>;
<![CDATA[Didik Wahyudi]]>;
<![CDATA[Nurhidaya Nurhidaya]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-113
<![CDATA[Objective: This study investigates how structured mentoring interventions can bridge the critical gap between technological invention and market-validated innovation, addressing the persistently high mortality rate of early-stage ventures trapped in the entrepreneurial "valley of death." Research Design & Methods: Using a qualitative ethnographic approach, this research conducted a 13-month observation of mentoring sessions for Micro, Small, and Medium Enterprise (MSME) practitioners within an entrepreneurial community, culminating in a national entrepreneurship mentoring event. The study specifically analyzed the integration of Design Thinking, focusing on the empathy and definition modes, alongside the Business Model Canvas (BMC) as diagnostic mentoring tools. Findings: The findings reveal that nascent founders frequently exhibit a competency deficit, disproportionately prioritizing unvalidated product assumptions over genuine customer needs. By enforcing a structured, architecture-first mentoring approach, mentors successfully cultivated problem-solution fit. Crucially, this intervention drove a profound cognitive shift, moving mentees from prescriptive dependency to autonomous, analytically rigorous problem-solving. Implications & Recommendations: Incubators and business support systems must shift from generic advice to structural intervention. Institutions should prioritize an architecture-first mentoring approach to prove a venture's viability before providing funding or scaling resources. Contribution & Value Added: This paper contributes to the entrepreneurial literature by introducing the novel "Skeleton Mentoring Model," a reductionist framework positing that sustainable growth requires establishing a robust operational architecture before attempting to scale. It also identifies Diagnostic Adaptability as a critical mentor competency, highlighting the need for future research to standardize and certify entrepreneurship mentor criteria.]]>
<![CDATA[Entrepreneurial Capabilities and Fintech Startup Performance: The Mediating Role of Firm Innovativeness in Indonesia and Malaysia ]]>
<![CDATA[Kiagus Muhammad Amran]]>;
<![CDATA[Muhammad Rizal Satria]]>;
<![CDATA[Mubassiran Mubassiran]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-118
<![CDATA[Objective: This study examines the relationships among entrepreneurial capabilities, firm innovativeness, and business performance in fintech startups in Indonesia and Malaysia. Despite rapid fintech growth in emerging economies, limited research has explored how entrepreneurial capabilities influence performance through innovation mechanisms in a cross-country context. Research Design & Methods: We collected data from 300 founders and senior managers of fintech startups through a structured questionnaire using multi-item Likert-scale measures. We analyzed the dataset using Partial Least Squares Structural Equation Modeling (PLS-SEM) and a multi-group analysis approach (PLS-MGA) to evaluate differences in the results between Indonesia and Malaysia. Findings: The findings indicate that entrepreneurial capabilities meaningfully strengthen firms’ innovativeness and overall business performance. Firm innovativeness also positively affects business performance and partially mediates the relationship between entrepreneurial capabilities and performance. The relationships are consistent across both countries. Implications & Recommendations: The findings suggest that fintech startups should strengthen entrepreneurial capabilities and innovation to improve competitiveness. Policymakers should support fintech ecosystems through adaptive regulations and digital infrastructure. Contribution & Value Added: This study extends the Resource-Based View and Dynamic Capabilities Theory to demonstrate that innovativeness mediates the relationship between fintech startup performance. It further offers cross-country evidence from Indonesia and Malaysia, emphasizing the importance of institutional context. Nonetheless, the study is constrained to selected variables and employs a cross-sectional research design.]]>
<![CDATA[Digital Bridges or Digital Divides? The Impact of Innovation Capabilities on Digitally Deliverable Service Export ]]>
<![CDATA[Dunel Rajkumar]]>;
<![CDATA[Shuquan He]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2026.9.07.3-114
<![CDATA[Objective: This study examines how innovation capabilities influence Information and Communication Technology (ICT) service exports in China and India, focusing on whether innovation translates into export competitiveness through similar or country-specific pathways. Research Design & Methods: Using annual data from 2000 to 2024, the study employs an Autoregressive Distributed Lag Error Correction Model (ARDL-ECM) to examine both long-run relationships and short-run adjustments. ICT service exports are modelled as a function of resident patent applications, with real exchange rates, digital infrastructure, and human capital included as control variables. Findings: The results demonstrate distinct export-development trajectories. In China, ICT service exports are primarily associated with the long-term development of digital infrastructure and human capital, while resident patent applications exhibit a limited direct effect. In India, by contrast, innovation capability and exchange rate competitiveness emerge as significant long-run determinants of ICT service exports. Implications & Recommendations: The findings suggest that strengthening innovation alone may not automatically enhance digital service exports. Policymakers should align innovation policies with complementary investments in digital infrastructure, human capital, and macroeconomic competitiveness according to country-specific development conditions. Contribution & Value Added: This study contributes comparative evidence on the heterogeneous relationship between innovation capability and ICT service exports in two major emerging economies, demonstrating that the conversion of innovation capacity into international digital trade competitiveness is context-dependent.]]>
