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Hadi Ismanto
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Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
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Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "vol. 7 no. 3 (2026)" : 5 Documents clear
Understanding Environmental, Social, Governance in Small And Medium Enterprises: A Theory of Planned Behaviour Approach Enok Rusmanah; Fredi Andria; Nisa Rahmaniyah Utami
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-109

Abstract

Objective: This study investigates the determinants influencing Environmental, Social, and Governance (ESG) engagement among Small and Medium Enterprises (SMEs) in Kemang Sub-district, Bogor Regency, West Java, Indonesia through the lens of the Theory of Planned Behaviour (TPB). Research Design & Methods: A quantitative study was conducted using purposive sampling to collect data from 105 SME owners and managers. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), the study examines how behavioural, normative, and control beliefs shape attitudes, social norms, perceived behavioural control, and ESG engagement. Findings: The findings reveal that behavioural and control beliefs significantly influence attitudes, perceived behavioural control, and actual ESG implementation. In contrast, attitudes and social norms have a weaker effect on intention. These results indicate that SMEs’ ESG engagement is primarily driven by internal motivation and perceived capability rather than external social pressure. Implications & Recommendations: The findings imply that strengthening SMEs’ internal capabilities and perceived control is crucial for effective ESG adoption. Therefore, policymakers and practitioners should focus on targeted training, practical guidance, and resource support rather than relying on social or normative pressure. Contribution & Value Added: The study extends TPB applications in sustainability contexts and offers empirical insights into how psychological and behavioural factors play a central role in shaping strategic ESG implementation in emerging economies.
Strengthening MSME Sustainability in Sumatra: The Roles of Sustainable Marketing, Financial Sustainability, and Government Policy Sabda Aji Kurniawan; Martha Racwel Patty; Walter Tabelessy; Cheryl Marlitta Stefia; Eni Munarsih; Budhi Haryanto
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-108

Abstract

Objective: Existing studies have largely examined sustainable marketing, financial sustainability, and MSME performance separately, with most evidence originating from developed economies, manufacturing industries, or highly developed regions. Limited research has integrated these factors within a Resource-Based View (RBV) framework to explain MSME sustainable growth in emerging regional contexts. This study therefore analyzes the influence of sustainable marketing and financial sustainability on MSME competitiveness and MSME sustainable growth in Sumatra, Indonesia, while examining the moderating role of government policy. Research Design & Methods: The study applied a quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were obtained from 158 MSME owners and managers across several provinces in Sumatra through purposive sampling. Findings: Sustainable marketing and financial sustainability positively influence MSME competitiveness and MSME sustainable growth. MSME competitiveness also contributes positively to sustainable growth. Government policy strengthens the relationship between MSME competitiveness and MSME sustainable growth, whereas its moderating effects on sustainable marketing and financial sustainability are not significant. Implications & Recommendations: MSMEs should strengthen sustainability-oriented marketing practices and financial resilience to enhance competitiveness and long-term growth. Policymakers should prioritize interventions that reinforce MSME competitiveness, as policy support is most effective when complementing internal organizational capabilities. Contribution & Value Added: This study extends RBV by integrating sustainable marketing, financial sustainability, MSME competitiveness, and government policy into unified framework. It also contributes empirical evidence from Sumatra, an underexplored context with distinct economic and institutional characteristics, thereby advancing understanding of MSME sustainable growth in emerging economies.
How Does Green Knowledge Influence Green Purchase Behavior? A Cross-Gender and Cross-Generational Comparative Study Yunita Budi Rahayu Silintowe; Annie Susanto
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-110

Abstract

Objective: The purpose of this research is to explain the role of green knowledge in influencing green purchase behavior and to examine the role of green attitude and green self-identity as mediating variables. This research also examines the relationships among green knowledge, green attitude, green self-identity, and green purchase behavior between male and female consumers, as well as across generations (Generation X, Y, and Z). Research Design & Methods: This study used in quantitative methodology. Data (n=508) were collected using a self-administered questionnaire. The respondents were purchasers of eco-friendly products selected through purposive sampling. This research uses an explanatory research design with structural equation modeling to test the hypothesized relationships. Descriptive statistics were analyzed using IBM SPSS ver. 26, and the research model was tested using SmartPLS 3. Findings: The results indicate that green attitude and green self-identity function as the crucial mediators in the relationship between green knowledge and green purchase behavior. Internalizing green attitude and green self-identity is needed to encourage green behavior, especially among younger generations. Results differ by gender and generation. Implications & Recommendations: For male consumers, the campaign may emphasize the rational aspects of green knowledge. For female consumers, the strategy should place more emphasis on forming a green attitude and identity through emotional aspects. Contribution & Value Added: Green knowledge is not universal in influencing green behavior. Instead, it depends on psychological and demographic factors.
Digital Competence Mediates the Relationship between Mobile Services, Omnichannel Strategy, and Personalized Marketing in Indonesian MSMEs Siska Ernawati Fatimah; Badrudin Hadibrata
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-111

Abstract

Objective: Personalized marketing has become increasingly important for MSMEs, especially in today’s digital environment. This study examines how culinary MSMEs in Cirebon use omnichannel strategies and mobile-based self-service, and whether digital competence mediates the relationship between mobile services, omnichannel strategy, and personalized marketing. Research Design & Methods: The study uses a quantitative survey of 200 MSME actors already familiar with digital media in their business activities. The sample was determined using a 5% margin of error. To examine relationships between variables, the data were analyzed using PLS-SEM. Findings: The findings reveal that mobile services and omnichannel strategies significantly enhance personalized marketing through the partial mediating role of digital competence. Digital competence partially mediates these relationships. In practice, businesses with stronger digital skills tend to use digital channels more effectively to deliver personalized experiences. Implications & Recommendations: These results point to the need for MSMEs to strengthen their digital capabilities, not just by adopting technology, but by learning how to use it more effectively across channels. Improving digital competence can help businesses connect better with customers and respond to changing market expectations. Contribution & Value Added: Rather than looking at these factors separately, this study brings them together in one model and shows how digital competence acts as a key link between technology use and personalized marketing. This perspective adds insight, particularly for MSMEs operating in developing economies.
How App Quality Shapes Continuous Usage Intention through Emotional Responses: Findings from Food Delivery App Users in Jabodetabek Irma Satya Indriyanti; Muwafick Hidayat
Journal of Management and Entrepreneurship Research Vol. 7 No. 3 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.9.07.3-112

Abstract

Objective: The rapid growth of food delivery apps in urban areas has intensified competition among service providers, making user retention a critical issue. This study examines the effects of trustworthiness, convenience, and price information on users’ emotional responses, namely pleasure, arousal, and dominance, and their subsequent effects on continuous usage intention, while investigating the mediating role of emotional responses. Research Design & Methods: A quantitative survey was conducted among food delivery app users in the Jabodetabek area using purposive sampling. Data were analyzed using PLS-SEM. Findings: Trustworthiness and convenience significantly enhanced pleasure, arousal, and dominance, whereas price information significantly influenced only dominance. All emotional response dimensions positively affected continuous usage intention, with arousal emerging as the strongest predictor. Mediation analysis revealed that emotional responses fully mediated the effects of trustworthiness and convenience on continuous usage intention, while the effect of price information was fully mediated only through dominance. These findings demonstrate that app quality attributes influence continuous usage intention primarily through emotional mechanisms. Implications & Recommendations: Service providers should enhance not only the functional quality of food delivery apps but also users’ emotional experiences through reliable services, interactive features, personalization, and engaging app designs to encourage long-term usage. Contribution & Value Added: This study extends the Stimulus-Organism-Response framework by integrating the Pleasure-Arousal-Dominance model to explain continuous usage intention in food delivery applications. It provides a deeper understanding of how app quality attributes influence specific emotional dimensions and identifies arousal as the strongest emotional predictor of continuous usage intention.

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