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Hadi Ismanto
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Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
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Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 75 Documents
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Customer-Based Brand Equity in Indonesia's Higher Education Institution Milcha Handayani Tammubua
Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.12.02.2-21

Abstract

Objective: This study aimed to examine the causal order among dimensions of customer-based brand equity (CBBE) in Indonesian higher education institutions. The core dimensions of brand equity used are brand awareness, brand association, perceived quality, and brand loyalty. Research Design & Methods: This study used a research instrument questionnaire with a 5-point Likert scale. The research sample is 150 students of the Universitas Terbuka in Jayapura. The research hypotheses were tested using PLS-SEM with the SmartPLS version 3 as the supporting software. Findings: The results showed a causal order among the CBBE dimensions. Brand awareness has a positive and significant effect on perceived quality. The perceived quality has a positive and significant effect on brand loyalty, and brand awareness indirectly affects brand loyalty through perceived quality. This study cannot prove the moderating role of brand association on the relationship between brand awareness and perceived quality. Implications & Recommendations: This study provides implications and recommendations for the management of higher education institutions to create brand loyalty with a gradual process starting from developing a brand awareness strategy and then building positive perceived quality. Contribution & value Added: This study significantly extends the CBBE literature in the higher education institution sector, especially in Indonesia, which is still rarely studied. This study provides novelty by examining causal sequences and interactions on the CBBE dimensions.
Digital Micro-entrepreneurship in Peer-to-Peer Accommodation Sector: Evidence from Sri Lanka Lasika Madhawa Munasinghe; Terans Gunawardhana; Nishani Champika Wickramaarachchi; Ranthilaka Gedara Ariyawansa
Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.12.02.2-22

Abstract

Objective: Digital micro-entrepreneurship in the tourism and hospitality industry is a novel phenomenon driven by accommodation sharing platforms like Airbnb. The purpose of the study is to explore the attributes, motivations, perceptions, benefits, and challenges faced by entrepreneurs in the peer-to-peer accommodation sector driven by the Airbnb Platform. Research Design & Methods: This study used a qualitative research design that followed inductive content analysis assisted by thematic analysis of semi-structured interviews with twelve micro-entrepreneurs who provide peer-to-peer accommodations in Sri Lanka. Findings: Peer-to-Peer accommodation entrepreneurs were motivated mainly by the curiosity to try Airbnb, followed by monetary and social gains. Amidst several challenges, such as the uncleanliness of some guests and violation of house rules, peer-to-peer micro-entrepreneurs enjoy their role as hosts and are satisfied with the overall hosting experience. Implications & Recommendations: The study provided peer-to-peer accommodation hosts a sense of empowerment and an opportunity to make their voice heard, which is crucial in developing an impartial public debate to develop the right policies for the peer-to-peer accommodation sector in Sri Lanka. Contribution & Value Added: The study contributes to the existing body of knowledge on entrepreneurship in the informal sector by viewing Airbnb hosts as informal microentrepreneurs with distinct attributes, motives, perceptions, benefits and challenges while providing valuable insights for various stakeholders in the industry.
Entrepreneurial Marketing and Organizational Entrepreneurship Performance of Small and Medium Enterprises: A Systematic Review Batoul Shahmohammadi
Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2021.12.02.2-23

Abstract

Objective: The purpose of this article was to systematically review the existing articles on entrepreneurial marketing and organizational entrepreneurship of small and medium enterprises. Research Design & Methods: For this purpose, English research related to the keywords entrepreneurial marketing, impact, organizational entrepreneurship and small and medium enterprises were searched in Elsevier, Emerald and Springer databases for the period 2018-2021. In the meantime, 12 related articles were extracted and studied. Findings: The results of this study showed that the dimensions of entrepreneurial marketing improve organizational entrepreneurship indicators in small and medium enterprises. Implications & Recommendations: Entrepreneurial marketing is one of the marketing strategies of small and medium enterprises that helps them grow through entrepreneurship. In fact, entrepreneurial marketing translates important aspects of marketing and entrepreneurship into a comprehensive conceptualization in which marketing becomes the method that firms use to do entrepreneurship. Contribution & Value Added: This article reviewed 12 most recent published articles in terms of entrepreneurial marketing and organizational entrepreneurship to pave the way of finding latest information in this regard.
Large Firms as Threats to Small Business Survival in South Africa: An Exploratory Literature Review Tendai Makwara
Journal of Management and Entrepreneurship Research Vol. 3 No. 1 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2022.6.03.1-25

Abstract

Objective: This study examined how large businesses negatively impact small business survival and growth in South Africa. It aims to expose harmful practices by large firms that cause small businesses to fail. Thus it seeks to challenge a commonly held assertion that larger firms are predisposed to support smaller firms to achieve growth and survival objectives. Research Design & Methods: A theoretical literature review methodology was used to conduct this study. Findings: The findings indicate that many of the threats from South African large firms targeted at small, micro and medium enterprises (SMMEs) emanate from the advantage of their size, market dominance, and close links the corporate business sector enjoys with the government. Implications & Recommendations: The study argues that larger firms in South Africa are as much of a catalyst for the demise of SMMEs as they can also be beneficial. Therefore it recommends an effective administration of the Competitions Act laws to protect SMMEs and develop new policies that seek to build SMMEs in their capacity and not as a complementary sector to big companies. Contribution & Value Added: The study contributes to the overall discourse about the role of the large business community in supporting the SMME sector in the country. It thus adds value towards broadening an understanding of the threats to small business survival in South Africa and finding solutions of how they can be supported to become viable.
Entrepreneurial Management as a Predictor of Business Performance in the Greater Accra Region, Ghana Nicholas Kofi Nti
Journal of Management and Entrepreneurship Research Vol. 3 No. 1 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2022.6.03.1-24

Abstract

Objective: This study used the Behavioural theory of entrepreneurship as the theoretical foundation, and correlation research design to examine the impact of the entrepreneurial management practices (strategic orientation, resource orientation, management structure, reward philosophy, growth orientation, and entrepreneurial culture) on business performance in Ghana. Research Design & Methods: 500 businesses in the Greater Accra Region were selected for the data analysis. Descriptive statistics and hierarchical multiple regression were used to analyse the data. Findings: After controlling the business profile, the result showed that four out of the six entrepreneurial management practices – resource orientation, strategic orientation, reward philosophy, and entrepreneurial culture significantly predicted business performance. However, growth orientation and management structure did not. Implications & Recommendations: The study concludes that entrepreneurial management practices improve business performance in Ghana. The researcher recommends that approaching the study with a mixed-method will help provide a holistic understanding of the management decision-making of the entrepreneurs and its impact on their business performance. Contribution & Value Added: This study contributes to the entrepreneurial management literature in Ghana.
Role of Job Satisfaction on Job Commitment and Value Creation of Management Sciences Academics Angela Obose Oriazowanlan; Harcourt Ify Nwokocha
Journal of Management and Entrepreneurship Research Vol. 3 No. 1 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2022.6.03.1-28

Abstract

Objective: Job switching intentions and high turnover rates among academics in Nigerian Universities including Southern Nigeria are appalling. The study examined the role of job satisfaction on job commitment and value creation. Research Design & Methods: Five research questions guided the study and two hypotheses were formulated. The study adopted the descriptive survey research design. 150 respondents were selected using a convenient sampling technique. A 46-item structured questionnaire was used as an instrument for data gathering which was rated on four point scale with nominal values. The instrument was scrutinized and found valid. The data gathered was analyzed using mean and standard deviation to address the research questions and determined the respondents’ homogeneity respectively while the null hypotheses were tested with t-test inferential statistics. Findings: The findings revealed that job satisfaction has a great influence on job commitment and value creation. Emphasis was laid on job characteristics such as autonomy, social and environmental factors such as recognition, and appropriate rewards of academics with exceptional skills for value creation as well as motivation by management. Implications & Recommendations: Ingenious academics that are highly talented and gifted should complement affective commitment with continuance commitment and demonstrate their creative prowess and ingenuity to create values for the organization. Also, management should ensure that academics with exceptional work skills are properly rewarded, recognized, and motivated to guarantee their retention, absolute commitment, and effective work performance. Contribution & Value Added: These results provide an overview of the challenges of job satisfaction and poor motivation that could affect their value creation.
Customer Acceptance of Self-Service Technology at Fast Service Restaurants in Tshwane Bella Siwela; Patrick E Ebewo; Ephraim M. Faku
Journal of Management and Entrepreneurship Research Vol. 3 No. 1 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2022.6.03.1-26

Abstract

Objective: Technological advances have prompted many businesses to introduce self-service technology (SST) to improve customer waiting times and reduce operational costs. This study aims to determine the factors linked to the acceptance of self-service technology by customers at fast-service restaurants. Research Design & Methods: This research uses a quantitative method by surveying 172 customers who had visited self-service restaurants within the preceding six months. The Unified Theory of acceptance and use of technology (UTAUT) was used to determine the factors linked to the acceptance of self-service technology at quick-service restaurants. The Statistical Package for Social Sciences was used for analysis. Findings: It was found that age and gender moderate the relationship between the construct: performance expectancy ratio and SST usage intention, effort expectancy and SST usage intention, social influence and usage intention and lastly, age moderates the relationship between facilitating conditions and SST usage behaviour. Contribution & Value Added: The design of future self-service technology at restaurants should be constructed in a manner that would appeal to customers of all ages and gender. An education drive should be prioritised to educate customers about the benefits of self-service while ensuring that they also understand that technology does not reduce employment but may be used to create employment in other forms. Future studies should also investigate whether technology education might have a moderating effect on technology.
Predicting the Adoption of Mobile Business Applications by Culinary SMEs in Indonesia Nugroho Hardiyanto; Wahyu Rafdinal; Mohammad Rizal Gaffar
Journal of Management and Entrepreneurship Research Vol. 3 No. 1 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2022.6.03.1-27

Abstract

Objective: This study aims to analyze the adoption of mobile business applications by culinary SMEs in Indonesia using the extended TAM (technology acceptance model). The extended TAM used in this study uses additional variables such as subjective norms, self-efficacy, and facilitating conditions, which the previous study used these variables in the context of technology adoption. Research Design & Methods: The sample used was 424 respondents of culinary SMEs in Indonesia. Data collection was found using an online questionnaire, meanwhile, for data processing using the PLS-SEM method. Findings: The results show that culinary SMEs will use a mobile business application if the application is useful and easy to use. In addition, they also need to be encouraged by social environmental factors (subjective norms), self-confidence to use the application (self-efficacy), and supporting facilities conditions. Implications & Recommendations: Theoretically, this research uses extended TAM which has been used previously but in a different context, namely the adoption of mobile business applications. Practically, this research will provide insight for application development companies to create mobile business applications that can be well adopted by culinary SMEs. Contribution & Value Added: This study is the first to empirically employ the TAM, subjective norms, self-confidence, self-efficacy, and facilitating conditions in analyzing the adoption of mobile business applications by culinary SMEs.
A Critical Investigation of Factors Influencing Ugandan Family-Owned Manufacturing Businesses’ Performance Tadeo Bwire Kwoba; Patrick Ebong Ebewo
Journal of Management and Entrepreneurship Research Vol. 3 No. 2 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2022.12.03.2-29

Abstract

Objective: This study investigated the role of resources, capabilities, entrepreneurial orientation, and stewardship on the performance of family-owned manufacturing businesses in Uganda to establish how a firm can identify the rare and valuable resources that simultaneously enable better performance levels and competitive advantage. Research Design & Methods: A qualitative study with 15 participants from six family manufacturing businesses using interviews. The transcribed data was analysed and grouped into themes. Findings: General management skills, financial management, marketing management, and technology benefits are key resources and capabilities that enhance the smooth operations of the family manufacturing businesses and play are pivotal in achieving better performance and sustainability. Secondly, it was found that proactiveness, risk management, and continuous evaluation and appraisals of their performance were practised among family-owned manufacturing businesses. Thirdly, decision-making systems and lines of authority, enabling them to constantly analyse market trends and know about competitors were in place. Lastly, although there are supporting programmes for the manufacturing industries to help family-owned manufacturing businesses acquire start-up resources and import raw materials, there still needs to be more consistency in implementing such support programmes in Uganda. Implications & Recommendations: Family business owners should embrace proactivity, risk management, and continuous evaluation and appraisals of business performance. Furthermore, a review of current government policies, particularly those about industry financing and labour management, is recommended. Contribution & Value Added: The study was the first attempt to examine the performance of family-owned manufacturing businesses in Uganda. An improved framework was developed for their entrepreneurial success.
Analysis of Social Return on Investment (SROI) on Social Innovation of Superman Sumanding A. Khoirul Anam; Miftah Arifin; Wahyu Mahaputra; Riyan Agus Prasetiyo
Journal of Management and Entrepreneurship Research Vol. 3 No. 2 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2022.12.03.2-30

Abstract

Objective: This study aims to evaluate the value of the impact generated from CSR programs on the implementation of Superman Sumanding's social innovation. In this approach, the program's effect has an essential meaning for the program's beneficiaries, namely the farming community groups in Sumanding Village. Research Design & Methods: This study used Social Return on Investment (SROI) as a research methodology. This research was conducted on the beneficiaries of the Superman Sumanding program and has considered all stakeholders directly or indirectly involved in the program. The research informants were 37, with details of 17 members of the Sumanding Village 'Guyub Rukun' Farmer Group and the Sumanding Village 'Karya Mukti' Peasant Women's Group of 20 people. Findings: The results show the SROI value of IDR9.19:1. This means that the CSR program carried out has been able to provide benefits of 9.19 times greater than the value of the inputs invested. The results showed that the CSR program run by PT PLN UIK TJB produced social returns on investment and provided economic, social, and environmental benefits. Implications & Recommendations: SROI as a solution that changes the mindset of investment analysis is based on outcomes rather than just outputs. A sound output does not necessarily deliver as expected, as focusing on the outcome will provide a better and more comprehensive perspective. The results of the SROI analysis become the basis for improving the planning of subsequent CSR programs. Contribution & Value Added: This study allows us to expand the evidence of the critical role of social innovation for peasant community groups, but so far, little studied and areas of application of SROI as an assessment methodology.

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