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Hadi Ismanto
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Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
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INDONESIA
Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 75 Documents
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Clustered for Clarity: Leveraging AIO and K-Means to Decode the Modest Fashion Market for Indonesian Muslimah Mulia, Dinda R. Melati; Rohayati, Yati; Yastica, Tiara Verita
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-72

Abstract

Objective: This study explores market segmentation within Indonesia’s modest fashion industry for Muslimah consumers by applying a psychographic approach, specifically the Activities, Interests, and Opinions (AIO) framework, combined with the k-means clustering algorithm. The aim is to develop detailed consumer profiles that support more targeted and culturally relevant marketing strategies for micro, small, and medium-sized enterprises (MSMEs). Research Design & Methods: A descriptive quantitative design was employed using an online questionnaire completed by 450 Muslim women who regularly purchase modest fashion. After data cleaning, 433 valid responses were analyzed. Psychographic indicators were measured with a seven-point Likert scale. K-means clustering, selected for its efficiency in unsupervised segmentation, was used alongside the Elbow and Silhouette methods to determine the optimal number of clusters. ANOVA and cross-tabulation analyses were applied to validate the segmentation. Findings: Three psychographic segments emerged: Value-Oriented Pragmatists, Trendy Realists, and Aspirational Stylists. These segments displayed distinct preferences regarding quality, trend adoption, and aspirational values. Each group also revealed different demographic and behavioral profiles, especially regarding spending patterns and purchase motivations. Implications & Recommendations: The resulting segmentation model offers practical guidance for MSMEs in customizing marketing strategies. For instance, emphasizing premium materials may appeal to Value-Oriented Pragmatists. Tailored messaging can improve brand positioning and customer retention. Contribution & Value Added: This study fills a gap in psychographic segmentation within Indonesia’s modest fashion sector. Integrating AIO profiling with machine learning provides a scalable model for MSMEs seeking culturally grounded, data-driven consumer insights in emerging markets.
What Drives Successful Co-Creation? The Role of Entrepreneurial Networking Quality and Entrepreneurial Trust Quality in Increasing Business Performance Indriastuti, Herning; Hudayah, Syarifah; Achmad , Gusti Noorlitaria; Putit, Lennora
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-73

Abstract

Objective: Nowadays, it's a phenomenon that many people switch jobs to become entrepreneurs. Limited access necessitates that entrepreneurs build networks and establish trust to enhance the company's business performance. Research Design & Methods: This research contributes to a successful co-creation model to ensure MSMEs achieve superior business performance and fills the research gap between entrepreneurial network quality and business performance. Using the SEM AMOS statistical tool, a normality test was conducted on the initial data of 250 MSME players in East Kalimantan, Indonesia, resulting in 160 players. Findings: All results showed that the significance level met the hypothesis requirements. Successful co-creation plays an important role in mediating between entrepreneur network quality and entrepreneur trust quality increases business performance. Implications & Recommendations: The successful co-creation is an alliance of partners and part of the reconfiguration of business performance, if you have a loyal supplier network, a value-added network, a quality network, and a supportive professional organisation. Contribution & Value Added: The research contributes to the development of knowledge of relational marketing theory through the development of co-creation.
Building Loyalty Through Consumer Resonance in Using M-Banking Diwya, Ketut Gede Sri; Dewi, Made Vera Kristanti; Kumaradewi M, Ni Putu Dhanan
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-74

Abstract

Objective: This study aimed to understand the determinants of Generation Z behavior in Indonesia, specifically in Bali, regarding customer loyalty using mobile banking, with consumer resonance as a mediator. Research Design & Methods: This is quantitative research with a sample of 200 respondents. Data was collected through a questionnaire and analyzed using SMARTPLS 3.0. Findings: The findings indicated that social influence and perceived quality have significant relationships with customer resonance, which, in turn, was positively related to customer loyalty. On the contrary, no significant relationship was found between perceived expectancy and customer loyalty. In an indirect relationship, the findings suggested that customer resonance does not mediate the relationship between performance expectancy and customer loyalty. Conversely, customer resonance does partially mediate the relationships between social influence and perceived quality. Implications & Recommendations: From a theoretical perspective, this study contributes to understanding the social behavioral phenomena of Generation Z within Bali. Contribution & Value Added: Based on those findings, banks need to improve their service quality and proactively interact with customers to shape and nurture strong ties with them.
CFO Characteristics and Liquidity Creation: Evidence from Indonesia Bahbry, Mohammed Abdullah Salem; Risfandy, Tastaftiyan; Toro, Muh. Juan Suam
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-70

Abstract

Objective: While the importance of liquidity creation in banking has been widely acknowledged, limited empirical research has explored how Chief Financial Officer (CFO) characteristics influence this critical function, particularly within emerging markets such as Indonesia. This study addresses this gap by examining the impact of CFO attributes specifically gender, age, ethnicity, and tenure on liquidity creation in Indonesian banks. Research Design & Methods: This study adopts a quantitative research design utilizing secondary panel data from 40 banks listed on the Indonesia Stock Exchange (IDX) over the period 2013–2023. The analysis employs robust Ordinary Least Squares (OLS) regression to examine the effect of CFO characteristics including gender, age, ethnicity, and tenure on bank liquidity creation. Findings: The findings reveal that CFO age is positively associated with liquidity creation, indicating that older CFOs may be more effective in managing liquidity. Conversely, CFO gender and ethnicity exhibit significant negative effects, suggesting that female CFOs and those from minority ethnic backgrounds are linked to lower liquidity creation. CFO tenure, however, shows no statistically significant impact. Implications & Recommendations These results highlight the importance of executive demographics in shaping liquidity strategies and financial intermediation within bank-based economies. The study suggests that organizations should consider demographic diversity and experience when appointing financial leaders. Contribution & Value Added: This research adds to the limited literature on executive influence in liquidity creation, particularly in emerging markets. It offers practical insights for corporate governance, executive recruitment, and diversity policy in the financial sector.
ESG in HRM Policies: Retaining and Engaging Generation Z Employees in Private Higher Education Institutions Permana, Tatiek Ekawati; Chaerudin, Ruli Mochammad
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-75

Abstract

Objective: The importance of incorporating ESG (Environmental, Social, and Governance) principles in influencing employee retention and engagement, especially among Gen Z, is increasingly recognized. However, a gap exists between corporate ESG efforts and employees’ perceptions in private HEIs in Indonesia. This study investigates the influence of ESG integration into HRM practices on employee retention and engagement, with organizational commitment as a mediating variable and Generation Z’s demographic traits as a moderator. Research Design & Methods: A quantitative design using PLS-SEM was applied to 270 respondents from 138 private universities in Bandung City. The sample was determined through Slovin’s formula (5% margin of error) and stratified random sampling by job strata. Findings: ESG integration positively affects organizational commitment and employee engagement but does not directly influence retention. Organizational commitment mediates the relationship between ESG practices, retention, and engagement. The moderating effect of Gen Z traits significantly weakens these positive relationships, indicating the need for tailored organizational commitment strategies that match Gen Z values and expectations. Implications & Recommendations: Private HEIs should strengthen organizational commitment by implementing ESG-based HRM policies aligned with Gen Z preferences to enhance retention and engagement. Contribution & Value Added: This study extends ESG-centric HRM literature by highlighting the need to design ESG initiatives that address young employees’ concerns to support organizational performance and long-term sustainability.

Page 8 of 8 | Total Record : 75

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