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Hadi Ismanto
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Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Enhancing SME Performance through Entrepreneurial Literacy, Innovation, and Market Responsiveness: The Mediating Role of Digital Transformation Widayanto, Mutinda Teguh; Nafis, Raihan Wishal
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-71

Abstract

Objective: This study aims to examine how entrepreneurial literacy, innovation, and market responsiveness influence the performance of Small and Medium Enterprises (SMEs), with digital transformation acting as a mediating variable. The research focuses on SMEs in East Java, Indonesia, where SMEs are pivotal to regional economic development. Research Design & Methods: A quantitative research design was adopted, involving the distribution of structured questionnaires to 200 SME owners and managers across five districts in East Java. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to assess both direct and indirect relationships among the variables. Findings: The results show that innovation, market responsiveness, and digital transformation have significant direct effects on SME performance. Entrepreneurial literacy does not have a direct influence; however, its effect becomes significant when mediated by digital transformation. Digital transformation acts as a complementary mediator of both innovation and market responsiveness on performance. Implications & Recommendations: The findings suggest that SME development strategies should integrate digital adoption with entrepreneurial and innovation training. Policymakers and business support institutions are encouraged to promote programs that build digital capabilities as a means to strengthen SME competitiveness and resilience in the post-pandemic era. Contribution & Value Added: This research offers a comprehensive conceptual model that positions digital transformation as a critical internal enabler of SME performance. It contributes to the entrepreneurship and SME literature by combining entrepreneurial literacy, innovation, and market responsiveness within a unified framework, particularly in the context of emerging economies.
Clustered for Clarity: Leveraging AIO and K-Means to Decode the Modest Fashion Market for Indonesian Muslimah Mulia, Dinda R. Melati; Rohayati, Yati; Yastica, Tiara Verita
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-72

Abstract

Objective: This study explores market segmentation within Indonesia’s modest fashion industry for Muslimah consumers by applying a psychographic approach, specifically the Activities, Interests, and Opinions (AIO) framework, combined with the k-means clustering algorithm. The aim is to develop detailed consumer profiles that support more targeted and culturally relevant marketing strategies for micro, small, and medium-sized enterprises (MSMEs). Research Design & Methods: A descriptive quantitative design was employed using an online questionnaire completed by 450 Muslim women who regularly purchase modest fashion. After data cleaning, 433 valid responses were analyzed. Psychographic indicators were measured with a seven-point Likert scale. K-means clustering, selected for its efficiency in unsupervised segmentation, was used alongside the Elbow and Silhouette methods to determine the optimal number of clusters. ANOVA and cross-tabulation analyses were applied to validate the segmentation. Findings: Three psychographic segments emerged: Value-Oriented Pragmatists, Trendy Realists, and Aspirational Stylists. These segments displayed distinct preferences regarding quality, trend adoption, and aspirational values. Each group also revealed different demographic and behavioral profiles, especially regarding spending patterns and purchase motivations. Implications & Recommendations: The resulting segmentation model offers practical guidance for MSMEs in customizing marketing strategies. For instance, emphasizing premium materials may appeal to Value-Oriented Pragmatists. Tailored messaging can improve brand positioning and customer retention. Contribution & Value Added: This study fills a gap in psychographic segmentation within Indonesia’s modest fashion sector. Integrating AIO profiling with machine learning provides a scalable model for MSMEs seeking culturally grounded, data-driven consumer insights in emerging markets.
What Drives Successful Co-Creation? The Role of Entrepreneurial Networking Quality and Entrepreneurial Trust Quality in Increasing Business Performance Indriastuti, Herning; Hudayah, Syarifah; Achmad , Gusti Noorlitaria; Putit, Lennora
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-73

Abstract

Objective: Nowadays, it's a phenomenon that many people switch jobs to become entrepreneurs. Limited access necessitates that entrepreneurs build networks and establish trust to enhance the company's business performance. Research Design & Methods: This research contributes to a successful co-creation model to ensure MSMEs achieve superior business performance and fills the research gap between entrepreneurial network quality and business performance. Using the SEM AMOS statistical tool, a normality test was conducted on the initial data of 250 MSME players in East Kalimantan, Indonesia, resulting in 160 players. Findings: All results showed that the significance level met the hypothesis requirements. Successful co-creation plays an important role in mediating between entrepreneur network quality and entrepreneur trust quality increases business performance. Implications & Recommendations: The successful co-creation is an alliance of partners and part of the reconfiguration of business performance, if you have a loyal supplier network, a value-added network, a quality network, and a supportive professional organisation. Contribution & Value Added: The research contributes to the development of knowledge of relational marketing theory through the development of co-creation.
Building Loyalty Through Consumer Resonance in Using M-Banking Diwya, Ketut Gede Sri; Dewi, Made Vera Kristanti; Kumaradewi M, Ni Putu Dhanan
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-74

Abstract

Objective: This study aimed to understand the determinants of Generation Z behavior in Indonesia, specifically in Bali, regarding customer loyalty using mobile banking, with consumer resonance as a mediator. Research Design & Methods: This is quantitative research with a sample of 200 respondents. Data was collected through a questionnaire and analyzed using SMARTPLS 3.0. Findings: The findings indicated that social influence and perceived quality have significant relationships with customer resonance, which, in turn, was positively related to customer loyalty. On the contrary, no significant relationship was found between perceived expectancy and customer loyalty. In an indirect relationship, the findings suggested that customer resonance does not mediate the relationship between performance expectancy and customer loyalty. Conversely, customer resonance does partially mediate the relationships between social influence and perceived quality. Implications & Recommendations: From a theoretical perspective, this study contributes to understanding the social behavioral phenomena of Generation Z within Bali. Contribution & Value Added: Based on those findings, banks need to improve their service quality and proactively interact with customers to shape and nurture strong ties with them.
CFO Characteristics and Liquidity Creation: Evidence from Indonesia Bahbry, Mohammed Abdullah Salem; Risfandy, Tastaftiyan; Toro, Muh. Juan Suam
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-70

Abstract

Objective: While the importance of liquidity creation in banking has been widely acknowledged, limited empirical research has explored how Chief Financial Officer (CFO) characteristics influence this critical function, particularly within emerging markets such as Indonesia. This study addresses this gap by examining the impact of CFO attributes specifically gender, age, ethnicity, and tenure on liquidity creation in Indonesian banks. Research Design & Methods: This study adopts a quantitative research design utilizing secondary panel data from 40 banks listed on the Indonesia Stock Exchange (IDX) over the period 2013–2023. The analysis employs robust Ordinary Least Squares (OLS) regression to examine the effect of CFO characteristics including gender, age, ethnicity, and tenure on bank liquidity creation. Findings: The findings reveal that CFO age is positively associated with liquidity creation, indicating that older CFOs may be more effective in managing liquidity. Conversely, CFO gender and ethnicity exhibit significant negative effects, suggesting that female CFOs and those from minority ethnic backgrounds are linked to lower liquidity creation. CFO tenure, however, shows no statistically significant impact. Implications & Recommendations These results highlight the importance of executive demographics in shaping liquidity strategies and financial intermediation within bank-based economies. The study suggests that organizations should consider demographic diversity and experience when appointing financial leaders. Contribution & Value Added: This research adds to the limited literature on executive influence in liquidity creation, particularly in emerging markets. It offers practical insights for corporate governance, executive recruitment, and diversity policy in the financial sector.
ESG in HRM Policies: Retaining and Engaging Generation Z Employees in Private Higher Education Institutions Permana, Tatiek Ekawati; Chaerudin, Ruli Mochammad
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-75

Abstract

Objective: The importance of incorporating ESG (Environmental, Social, and Governance) principles in influencing employee retention and engagement, especially among Gen Z, is increasingly recognized. However, a gap exists between corporate ESG efforts and employees’ perceptions in private HEIs in Indonesia. This study investigates the influence of ESG integration into HRM practices on employee retention and engagement, with organizational commitment as a mediating variable and Generation Z’s demographic traits as a moderator. Research Design & Methods: A quantitative design using PLS-SEM was applied to 270 respondents from 138 private universities in Bandung City. The sample was determined through Slovin’s formula (5% margin of error) and stratified random sampling by job strata. Findings: ESG integration positively affects organizational commitment and employee engagement but does not directly influence retention. Organizational commitment mediates the relationship between ESG practices, retention, and engagement. The moderating effect of Gen Z traits significantly weakens these positive relationships, indicating the need for tailored organizational commitment strategies that match Gen Z values and expectations. Implications & Recommendations: Private HEIs should strengthen organizational commitment by implementing ESG-based HRM policies aligned with Gen Z preferences to enhance retention and engagement. Contribution & Value Added: This study extends ESG-centric HRM literature by highlighting the need to design ESG initiatives that address young employees’ concerns to support organizational performance and long-term sustainability.
Driving Green Innovation for Sustainable Performance: An Empirical Study of Micro Enterprises in North Sumatra, Indonesia Sisca, Sisca; Wijaya, Andy; Setyawati, Christina Yanita; Sudirman, Acai
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-77

Abstract

Objective: This study aimed to investigate the key factors driving the adoption of green innovation and how the adoption relates to the enhancement of sustainable business performance in North Sumatra context. Research Design & Methods: A quantitative design was applied through structural equation modeling (SEM) with SmartPLS software, based on data previously collected from 371 Micro, Small, and Medium Enterprises (MSMEs) in food and beverage (F&B) sector. Findings: The results showed that organizational factors, human resources, and technology were significant drivers in implementing green innovation. The adoption of this innovation has been proven to contribute positively to the social and environmental aspects of sustainable performance, although it did not have a significant impact on the economic aspect. Implications & Recommendations: This study provided valuable insights on green innovation, a topic that has received limited scholarly focus in the context of North Sumatra MSMEs. It also offered more insights into previously unanswered questions regarding the determinants of green innovation adoption and their potential role in fostering sustainable performance among MSMEs. Contribution & Value Added: Theoretically, this study expanded the use of Resource-Based View (RBV) by emphasizing the importance of internal resource management directed toward environmentally sound innovation to achieve sustainable competitive advantage. Practically, the results provided strategic guidance for MSMEs and policymakers in designing resource-based policies to encourage transformation toward sustainability.
Behavioral Shifts in Digital Finance: How E-Payment Influences Consumer Spending and Financial Literacy Yuttama, Faizal Rizky
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-80

Abstract

Objective: Examine how e-payment usage influences consumer spending and cash management, and assess the moderating role of financial literacy in an emerging-market context. Research Design & Methods: Quantitative survey of active e-payment users in Central Java, Indonesia. Constructs were measured with Likert-scale items. Relationships among e-payment usage, consumer behavior, cash management, and financial literacy (moderator) were analyzed using PLS-SEM with established validity and reliability procedures. Findings: E-payment facilitates more frequent and effortless purchasing by lowering psychological frictions at checkout, which can elevate impulsive spending. At the same time, its built-in records and dashboards support better oversight of income–expense flows, budgeting, and planning. Financial literacy shapes these outcomes: higher literacy helps curb excessive spending and strengthens the use of app features for monitoring, budgeting, and goal setting. Overall, the impact of e-payment is dual and contingent on users’ financial knowledge and self-regulation. Implications & Recommendations: Pair cashless initiatives with digital financial-literacy programs. Embed in-app nudges such as spend alerts, weekly summaries, category caps, and goal tracking. Tailor guidance for low-literacy segments and encourage responsible defaults. Contribution & Value Added: Provides emerging-market evidence clarifying when and how e-payments promote or undermine financial discipline, integrates behavioral-finance and financial-literacy perspectives via moderation analysis, and offers actionable design and policy insights to enhance consumer financial well-being.
Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing Arumsari, Septiana Lisa; Kussudyarsana, Kussudyarsana; Praswati, Aflit Nuryulia; Susila, Ihwan
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-79

Abstract

Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–Response (S-O-R) framework. Research Design & Methods: Using an explanatory quantitative approach and purposive sampling, data were collected from 200 Indonesian consumers aged 17–44 who had purchased products via live streaming e-commerce. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.4. Findings: Perceived hedonic value significantly affects both positive emotions and hedonic browsing. However, only hedonic browsing mediates the relationship between perceived hedonic value and online impulsive buying behavior. Positive emotions show no significant mediating or direct effect. Implications & Recommendations: For practitioners, the study suggests that e-commerce platforms and marketers should design live streaming features that maximize hedonic value, foster emotional engagement, and encourage exploratory browsing to stimulate consumer impulsivity. Strategically leveraging entertainment elements, real-time interaction, and time-limited promotions can enhance customer experience and increase sales. Contribution & Value Added: This study extends digital consumer behavior literature by testing positive emotions and hedonic browsing as parallel mediators in the S-O-R framework, offering insights into the psychological mechanisms driving impulsive purchases in Indonesia’s live streaming e-commerce context.
The Influence of Environmental Awareness, Environmental Attitudes, and Perceptions of Green Marketing on Consumer Trust in Environmentally Friendly Products in Modern Retail Sukoco, Andreas Ari; Stefia, Cheryl Marlitta; Haryanto, Budhi; Rohwiyati, Rohwiyati; Fenitra, Rakotoarisoa Maminirina
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-78

Abstract

Objective: This study aims to analyze the effects of environmental awareness, environmental attitude, and perceptions of green marketing on consumer trust in eco-friendly products in modern retail. Research Design & Methods: The research employs a quantitative survey design with a purposive random sampling technique, yielding 100 respondents. Data were collected using a questionnaire and analyzed using multiple linear regression in SPSS. Findings: The results show that environmental awareness, environmental attitude, and perceptions of green marketing have positive and significant effects on consumer trust. Implications & Recommendations: Practically, modern retailers need to strengthen the credibility of their green communications (credible certifications/labels, traceability evidence) and enhance consumer education so that sustainability claims are understood and trusted. Contribution & Value Added: The novelty of this study lies in integrating VBN and Signaling Theory within a single model to explain the formation of green trust in Indonesia’s modern retail context. The findings further reinforce the proposition that building green trust requires a combination of consumers’ awareness and positive attitudes together with credible and consistent green marketing signals. The synergy of these factors is crucial for encouraging the adoption of eco-friendly products in modern retail.

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