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Contact Name
Bayu Dwi Nurwicaksono
Contact Email
bayudn@polimedia.ac.id
Phone
+6221-7864755
Journal Mail Official
jurnalmediasi@polimedia.ac.id
Editorial Address
Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1) Jalan Srengseng Sawah No. 17 RT/RW 008/003, Kel. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Prov. DKI Jakarta, Indonesia 12640
Location
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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Articles 162 Documents
Performativitas Maskulinitas, Hubungan Parasosial, dan Partisipasi Penonton pada Youtube Livestream Bigmo Regita Amanda Putri; Camelya Rayqah Ibrahim; Garviona Elora Sekar Dewata; Putu Silvia Sloka Sarasamuscaya
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i1.1905

Abstract

YouTube Live streaming in Indonesia has developed as a performative space where identity and gender relations are negotiated in real time. This study aims to understand the role of audiences in shaping Bigmo’s masculinity as a streamer, as well as the interaction dynamics between the streamer, audiences, and women during Live broadcasts. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews selected using purposive sampling and analyzed using thematic analysis. The findings show that Bigmo’s masculinity is not fixed, but is collectively formed through interactions with audiences. Comments, challenges, and jokes in the Live chat encourage Bigmo to display confidence, dominance, and risk-taking behavior during Live streaming sessions. The presence of women strengthens Bigmo’s masculine image, but at the same time reveals gender bias through audience comments. Parasocial relationships increase audience involvement in Live streaming and contribute to shaping Bigmo’s persona. This study concludes that YouTube Live streaming functions as a collaborative social space that shapes the construction of digital masculinity.
Preferensi Mahasiswa Penyiaran terhadap Model Kerja Tim Kecil Versus Tim Lengkap dalam Produksi Audiovisual Latief, Rusman
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i1.1962

Abstract

The development of digital technology has driven significant changes in audiovisual production practices, including in the context of teaching and learning within the Broadcasting Program. One essential competency that students must develop is the ability to work effectively in production teams, both small and full teams. This study aims to analyze the preferences of Broadcasting students at the Jakarta State Polytechnic for Creative Media regarding these two teamwork models, as well as to examine communication dynamics, effectiveness, comfort, productivity, and production quality. This study employed a qualitative approach with a descriptive technique. The research participants consisted of 12 fifth-semester students selected through purposive sampling who had experience working in both small and full teams. Data were collected through in-depth interviews, participant observation, and documentation, and were analyzed thematically. The findings indicate that students’ preferences for small and full teams were relatively balanced. Small teams were perceived as more efficient, flexible, and productive due to more direct communication and faster decision-making processes. In contrast, full teams were perceived as producing higher-quality outcomes through clear task distribution and role specialization. These findings confirm that teamwork effectiveness is strongly influenced by group and interpersonal communication patterns; therefore, the application of teamwork models in audiovisual production education should be adaptive and contextual.