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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 170 Documents
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Performativitas Maskulinitas, Hubungan Parasosial, dan Partisipasi Penonton pada Youtube Livestream Bigmo Regita Amanda Putri; Camelya Rayqah Ibrahim; Garviona Elora Sekar Dewata; Putu Silvia Sloka Sarasamuscaya
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i1.1905

Abstract

YouTube Live streaming in Indonesia has developed as a performative space where identity and gender relations are negotiated in real time. This study aims to understand the role of audiences in shaping Bigmo’s masculinity as a streamer, as well as the interaction dynamics between the streamer, audiences, and women during Live broadcasts. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews selected using purposive sampling and analyzed using thematic analysis. The findings show that Bigmo’s masculinity is not fixed, but is collectively formed through interactions with audiences. Comments, challenges, and jokes in the Live chat encourage Bigmo to display confidence, dominance, and risk-taking behavior during Live streaming sessions. The presence of women strengthens Bigmo’s masculine image, but at the same time reveals gender bias through audience comments. Parasocial relationships increase audience involvement in Live streaming and contribute to shaping Bigmo’s persona. This study concludes that YouTube Live streaming functions as a collaborative social space that shapes the construction of digital masculinity.
Preferensi Mahasiswa Penyiaran terhadap Model Kerja Tim Kecil Versus Tim Lengkap dalam Produksi Audiovisual Latief, Rusman
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i1.1962

Abstract

The development of digital technology has driven significant changes in audiovisual production practices, including in the context of teaching and learning within the Broadcasting Program. One essential competency that students must develop is the ability to work effectively in production teams, both small and full teams. This study aims to analyze the preferences of Broadcasting students at the Jakarta State Polytechnic for Creative Media regarding these two teamwork models, as well as to examine communication dynamics, effectiveness, comfort, productivity, and production quality. This study employed a qualitative approach with a descriptive technique. The research participants consisted of 12 fifth-semester students selected through purposive sampling who had experience working in both small and full teams. Data were collected through in-depth interviews, participant observation, and documentation, and were analyzed thematically. The findings indicate that students’ preferences for small and full teams were relatively balanced. Small teams were perceived as more efficient, flexible, and productive due to more direct communication and faster decision-making processes. In contrast, full teams were perceived as producing higher-quality outcomes through clear task distribution and role specialization. These findings confirm that teamwork effectiveness is strongly influenced by group and interpersonal communication patterns; therefore, the application of teamwork models in audiovisual production education should be adaptive and contextual.
STRATEGI PERSONAL BRANDING DEDI MULYADI MELALUI KEBIJAKAN PANCA WALUYA: ANALISIS SEMIOTIKA Ummy Hanifah; Mohammad Ismed; Titiek Surya Ningsih
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.1960

Abstract

The development of social media, particularly YouTube, has transformed how public figures construct personal images and communicate public policies. One figure who actively utilized YouTube was Dedi Mulyadi through the Panca Waluya policy, a character education program that involved sending troubled children to military barracks. This study aimed to analyze how Dedi Mulyadi’s personal branding was constructed through the representation of the Panca Waluya policy on his YouTube channel. This research employed a qualitative descriptive approach within a constructivist paradigm and applied Roland Barthes’ semiotic analysis. The data consisted of four selected scenes from Dedi Mulyadi’s YouTube videos, analyzed at the levels of denotation, connotation, and myth. The findings indicated that the Panca Waluya policy was represented as symbols of obedience, care, firmness, and success, constructing the image of Dedi Mulyadi as a paternalistic yet humanistic leader. This study concluded that YouTube played a significant role in shaping the personal branding of public figures through symbolically constructed policy representations.
Pemetaan Tipologi Respon Buruh Kreatif terhadap Prekaritas Neoliberal melalui LEGO® Serious Play® Moch. Shobastian Mahendra Muchtar; Yuyun Agus Riani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2000

Abstract

Indonesia's creative industry significantly contributes to economic growth and cultural production, yet creative workers face precarious conditions: contractual insecurity, income volatility, project-based employment, and limited labor protection. This study maps a typology of creative labor responses to neoliberal precarity through an Critical Organizational Communication lens, examining how organizational discourses of flexibility, passion, creativity, and self-development function as communicative mechanisms reproducing neoliberal power and shaping worker subjectivities. Using Foucault's governmentality framework, it analyzes how discursive formations normalize precarity while enabling adaptation, negotiation, and reflexive resistance. A qualitative interpretive-critical approach was applied through play-based focus group discussions using LEGO® Serious Play® with ten creative workers. Confirmation interviews and SINDIKASI reports strengthened contextual interpretation. Symbolic model building and narrative interaction reveal patterned communicative orientations from adaptive resilience to subtle resistance. Organizational discourse constitutes precarious worker subjectivities, while participatory spaces enable collective meaning-making and reflexive agency.
KOMODIFIKASI FEMINITAS: PERFORMANSI GENDER HOST LIVE PEREMPUAN DI TIKTOK LIVE INDONESIA Delmarrich Bilga Ayu Permatasari; Henri Subiakto; Irfan Wahyudi
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2021

Abstract

This study examines how femininity is commodified on TikTok Live Indonesia through gender performativity, platform monetization, and local patriarchal norms. Focusing on the anonymized case of Miss W, a macro-influencer observed through more than 40 live-streaming sessions from March to May 2025, this qualitative case study combines virtual ethnographic observation and thematic content analysis. The findings show that Miss W repeatedly performs culturally legible femininity through domestic clothing, soft Javanese speech, attentive affective interaction, and participation in TikTok PK battles. These practices do not simply oppose patriarchal femininity; rather, they reconfigure ideals of modesty, gentleness, and domestic womanhood into a socially acceptable frame for sexualized visibility and virtual gift monetization. The study contributes to media and communication scholarship by linking Butlerian gender performativity with platform labor and Indonesian feminist perspectives. It argues that digital sexualization in Indonesia is not merely a global platform effect, but a culturally mediated process shaped by local gender ideologies and algorithmic reward systems.
The Role of Information Technology in Visual Communication: Analysis of Graphic Displays in Live Football Matches on Television Rahmat Edi Irawan; Merry Fridha Tri Palupi; Arleen Ariestyani; Trisna Prandawa Putra; Attanan Tachopilsawong
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2029

Abstract

This study examines how information technology shapes visual communication through broadcast graphics in live football television. It compares selected graphic displays from the 2026 FIFA World Cup Asian Qualifiers and the UEFA Champions League, including line-up boards, score graphics, small scoreboards, and offside/VAR displays. Using qualitative visual communication analysis, the study applies Gillian Rose's framework by examining the sites of production, image, and audiencing through technological, compositional, and social modalities. The findings show that broadcast graphics function not only as decorative overlays but also as production infrastructure, data visualization tools, and interpretive interfaces for audiences. UEFA Champions League graphics emphasize premium branding, dynamic composition, and integrated data presentation, whereas Asian Qualifiers graphics prioritize clarity, authority, and functional information delivery. The study contributes to media and communication scholarship by positioning football broadcast graphics as communicative artifacts shaped by technology, institutional branding, and popular-cultural value. Practically, it offers insights for Indonesian broadcasters seeking to improve international-standard sports production.
Digital Sensemaking and Shared Leadership among Women Posyandu Cadres Meranti Hasbiran; Alifiana Khairunnisa; Annisa Utami Seminar; Amiruddin Saleh; Mimi Fitriana
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2030

Abstract

Community-based health volunteer organizations have emerged as critical yet undertheorized sites of organizational communication, particularly in the Global South. This study examines how digital sensemaking processes contribute to the emergence of shared leadership among women Posyandu cadres in Pejaten Barat, South Jakarta, Indonesia. Adopting a qualitative case study design, data were collected through in-depth interviews, non-participant observation, and document analysis involving six cadres at Posyandu Nangka II. Guided by Weick's Organizational Information Theory and the shared leadership framework, the study analyzes how cadres interpret, negotiate, and retain organizational information through both face-to-face interaction and WhatsApp-mediated communication. The findings demonstrate that WhatsApp functions not merely as a message channel but as a digital sensemaking arena, enabling cadres to reduce equivocality, coordinate activities, and construct shared understandings of tasks and responsibilities. These processes facilitate the distribution of leadership functions beyond formal hierarchical structures, allowing active members to assume coordination and decision-making roles when formal leadership is absent or passive. The study argues that shared leadership in this context emerges through continuous communicative practices rather than formal authority. The novelty of this study lies in extending Weick's sensemaking framework into digitally mediated, women-led volunteer settings a context that has received limited attention in organizational communication research. Findings offer practical insights for strengthening women's participation, coordination, and leadership capacity in community-based health programs through digital communication platforms.
Environmental Discourse Analysis in the 2025 Mandalika MotoGP Event Suluh Gembyeng Ciptadi; Faridhian Anshari; Dian Nurdiansyah; Narayana Mahendra Prastya
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2038

Abstract

Environmental and sustainability discourses increasingly shape international sport-tourism events, including the Mandalika MotoGP. This study examines how environmental discourse was constructed in media coverage and stakeholder practices surrounding the 2025 Mandalika MotoGP. Using Fairclough's three-dimensional framework of critical discourse analysis, the study analyzes text, discursive practice, and socio-cultural practice. The data consist of 16 online news articles published by nine local and three national media outlets, complemented by interviews with an event organizer, a sanitation worker, and a spectator. Textual analysis shows that phrases such as clean event, green tourism, circular economy, and sustainable sport tourism framed the event as environmentally responsible. The analysis of discursive practices reveals that local government agencies and event organizers dominated media narratives by emphasizing preparedness, cleanliness programs, volunteer involvement, and circular-economy initiatives in waste management. At the socio-cultural level, interviews confirm that waste collection, sorting, and processing were enacted through collaboration among organizers, companies, sanitation workers, and volunteers. The study's novelty lies in applying Fairclough's framework to an international sport-tourism event rather than to conventional political or environmental news. The findings contribute to environmental communication studies by showing how sustainability discourse can legitimize event-based tourism development while marginalizing alternative community or activist perspectives.
A Cross-Cultural Comparative Analysis of Indonesian and English Proverbs: Paremiology and Translation Equivalence Nurianti Sitorus; Erikson Saragih
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2046

Abstract

This study explores the cultural values embedded in Indonesian and English proverbs through a cross-cultural comparative analysis, addressing a phenomenon that has received limited attention within translation frameworks. A total of thirty proverb pairs with equivalent meanings were selected and classified using the Matti Kuusi International Type System (MKITS), focusing on social life themes. The data were collected from proverb dictionaries, academic sources, online databases, and native speakers. Qualitative content analysis is employed to explore thematic patterns, cultural meanings, and type of equivalence between Indonesian and English proverbs. The findings indicate that equivalence operates primarily at the functional type and pragmatic levels rather than through formal or structural similarity. Many Indonesian proverbs employ indirect and nature-based imagery while several English equivalents express meanings more directly and situationally. Functional and partial equivalence appear most frequently, suggesting that proverb translation often requires cultural adaptation rather than literal transfer. The analysis also shows that some proverbs cannot achieve full equivalence due to differences in metaphorical structure, cultural association and communicative nuance. Rather than making broad cultural generalizations, this study identifies tendencies within the selected data regarding how Indonesian and English proverbs represent social life and moral values. By combining MKITS thematic classifications with equivalence analysis, this present study offers a structured approach to examining cross-cultural proverb translation and highlights the importance of cultural context in interpreting proverbial meaning across language.
Kompas’ Discourse on Literacy and Numeracy: From Stagnation to Collaboration Fafi Inayatillah; Abdul Muhaiminul Aziz
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 2 (2026): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v7i2.2071

Abstract

Students’ literacy and numeracy competencies are important issues in Indonesian education policy. In April 2026, the Ministry of Primary and Secondary Education (Kemendikdasmen) issued a new policy to address this issue, as reported by Kompas.com. This news provides a representative overview of the policy changes and is rich in discursive elements that are of interest for critical discourse analysis. This article aims to analyze how the policy discourse on strengthening literacy and numeracy is constructed in the news text “Government Acknowledges Literacy and Numeracy Levels Remain Low (Pemerintah Akui Tingkat Literasi dan Numerasi Masih Rendah)” (Kompas, 9 April 2026). This study employs Norman Fairclough’s three-dimensional critical discourse analysis: text, discourse practices, and sociocultural practices. The results show that the text systematically constructs a reality of crisis through the metaphor of “homework (pekerjaan rumah)”, the objectification of PISA data, the repetition of the word “collaboration”, and direct quotations from official actors. On the other hand, this discourse presents multi-stakeholder collaboration as the sole solution. This legitimatizes the shift of educational responsibility from the state to private and foreign entities. Furthermore, this discourse closes the space for criticism and policy alternatives that are more oriented towards social justice through the exclusion of grassroots voices, the erasure of structural causes, a closed narrative structure, the reproduction of neoliberal ideology, the dominance of PISA data, and the obscuring of state responsibility. This points to the presence of a neoliberal ideology behind this discourse, as well as the reduction of education to an investment framework. This finding encourages readers to view narratives surrounding ‘multi-stakeholder collaboration’ more critically.

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