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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 154 Documents
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Psychological Review of Visual Communication on the Instagram Platform: Analysis of Support for SDGs-5 Empowerment for Gender Equality Aditia, Rafinita; Adhrianti, Lisa; Al-Nahari, Yusra Hamed
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 2 (2024): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i2.1235

Abstract

This research conducts a comprehensive exploration of the psychological dimensions of visual communication on the Instagram platform, specifically analyzing its support for the Sustainable Development Goals (SDGs) with a focus on SDGs 5 for gender equality and empowerment. SDGs 5 is critical in promoting global gender equality and contributing to sustainable development. This research investigates the diverse roles of Instagram as a medium for disseminating information, education, advocacy, inspiration and collaboration regarding gender issues and women's rights. This research uses a qualitative approach using literature study methods to comprehensively investigate the psychological dimensions of visual communication on the Instagram platform, especially in support of SDGs 5 for empowering gender equality. These findings underscore Instagram's important contribution, revealing its effectiveness in shaping perceptions, attitudes and behavior regarding SDGs5 goal. Despite its positive impact, ethical considerations and challenges related to credibility, privacy and security require careful attention. This research provides valuable insights for stakeholders, offering a psychological review of visual communication on Instagram and improving strategies for achieving SDGs 5 empowerment and gender equality in a sustainable manner.
Communication of the Movement "Mrican Nagih Promise, Mrican Wegah Diapus" in Rejection of Mrican TPST Rahmayanti, Dewi Rahmayanti; Huda, Anam Miftakhul
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 2 (2024): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i2.1284

Abstract

The Mrican final waste disposal site (TPST), which is managed by the Ponorogo Regency Government, experienced overload rubbish and bring a lot of harm to the Mrican community. Rejection of the Mrican TPST is a social phenomenon that emerged as a result of the government's inaction in handling the Mrican TPST. The research examines the "Mrican Nagih Janji, Mrican Wegah Diapusi" movement as the response of the Mrican community to TPST in Mrican which is studied based on the social construction that occurs in the Mrican community. Through a case study approach, this research reveals how social communication plays a role in the social construction process that occurs in Mrican society. By using the case study method [RF1] researchers used observation and in-depth interviews as a way to obtain data. The results of this research show social communication strategies in movements and social construction processes. So with this research we can find out about social communication strategies and social construction processes in Mrican Village.  
Identification of Storynomics Tourism in the Production of an Animation “Barley Manusia Ikan" and its Audience Reception (Experimental Study on Tourism Communication Strategy for Super Priority Destinations) Akmalia, Nurul; Yurmama, Trifajar; Widiargo, Antonius Edi; Rahmayanti, Handika Dany; Cempaka, Putri Surya
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 2 (2024): May
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i2.1287

Abstract

The aim of making this animated film is to promote the national tourism priority area of Labuan Bajo in the form of an animated film by adapting the culture and way of life of the Bajo tribe. Labuhan Bajo is not only the beauty of the natural landscape and sea, the living culture of the Bajo tribe which can physically adapt to aquatic life is an attraction in the process of creating the main character design and story in Barley's animated short film "Fish Man". The data collection methods used range from creating creative designs to measuring audience responses using Google forms. The final result of developing the character design and story of Barley "Fish Man" is in the form of an animated short film which contains a description of each character, expressions and activities of each character with a duration of 7 minutes, and uses storynomics tourism storytelling techniques to increase tourist attraction and is expected to be able to promote Labuan Bajo and can improve the community's economy. The level of audience reception towards this animated film shows a positive response from the result of focused group discussions. Apart from that, 85,7—90% of the survei result stated that the assesment was in the adequate category, both in terms of character design and storyline.
MEDIA AND STUDENTS: HOW DIFFERENT GENERATION OF CULINARY ART STUDENTS RESPONDS TO VIRTUAL SAFETY LABORATORY AS LEARNING MEDIA Anggraeni Stj, Rr. Christiana Mayang; Pinandoyo, Dimas Bayu
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.1425

Abstract

Virtual laboratories are the latest learning media developed to support student learning. But unfortunately, data regarding its acceptance is not yet available. This research aims to examine how culinary arts students from different classes respond to the food safety virtual laboratory as a learning medium. Method used was a questionnaire using a level 5 Likert scale. Data collected was analyzed with the Single Tail T Test using Excel program. Student responses analyzed were in the form of readability, visual appearance, comfort, and material taught through learning media. From the analysis carried out, it is known that all students gave positive response to virtual food safety laboratory as a learning medium. It was found that early generation students responded much better with a score of 4.25±0.66 compared to final generation students with a score of 4.00±0.00 out of 5.00. Generation significantly influences students' responses to virtual laboratories as a learning medium.
PEMBUATAN IKLAN “KERUPUK ASOYBIG” UNTUK PENINGKATAN BRAND EQUITY Sifa Sultanika
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.1437

Abstract

A product must have strategic value increasing sales and brand equity, including Small Medium Enterprises products. In making this advertisement by highlighting the local product Asoy crackers from Bogor, the author wanted to make the advertisement a promotional medium that he felt was appropriate and could increase brand equity. The advantage of making this advertisement is that previously there was no promotional media that specifically promoted Asoy cracker products as a snack from this rainy city. This advertisement with the title “Asoybig Crackers” was created based on research results and the manufacture’s needs for a wider consumer reach by including this adverstisement on the Youtube channel or website that has been created. The method used in making this video is data collection, carrying out SMART analysis and brainstorming to make the video. Promotion of a product to increase brand equity using digital promotional media is expected to provide an increase in local products, especially Asoy crackers.
Etnografi Komunikasi Digital: Testimoni Konsumen Men’s Underwear Di Marketplace Tokopedia Dan Shopee Toni, Ahmad; Maknunah, Jauharotul
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.990

Abstract

The research is an analysis of the behavior of a number of marketplaces that are in great demand by Indonesia people, namely Tokopedia and Shopee in reviewing products they have purchased. The research method used in this research is digital ethnography which tries to reveal the motives and meaning as well as the world view of the marketplace consciously by consumers of Tokopedia and Shopee underwear. The primary data in this research is consumer review conversation data, screenshots, and interviews with reviewers in the second marketplaces. The secondary data in this research is various literature related to consumer behavior. The results of the research show that exhibitionist sexual behavior dominates reviews with vulgar photos and videos showing male genitals, buttocks and other sexy body parts. This proves that there are no ethical controls carried out by the three marketplaces in order to protect other consumers.
Analysis of Tengkorak Londa Film Perception on Ammank Ameta Youtube Channel Agimnastiar, Muhammad; Adiprabowo, Vani Dias
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.1311

Abstract

This research aims to analyze perceptions of the film "Tengkorak Londa." There is a lack of in-depth research regarding audience responses to horror films on digital platforms, and researchers want to know how audiences respond to these films. The research method used is descriptive qualitative with a focus on audience comments. Data is collected through observation and documentation. The research results showed that most viewers responded positively to this film but also provided criticism regarding the use of language, acting quality, visuals, introduction to local culture, and message delivery. Hopefully, this research will contribute to the development of communication science and become a reference source for policymakers.
Fostering Participatory Culture Through The Use Of #Noindomyatairport By BTS Army Fandom On Twitter H Zunaedi, Zuraida Zein
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.1355

Abstract

Twitter social media has had a major impact on participatory culture by making it easy for individuals to participate in discussing the same goals. Active encouragement of the distribution and creation of meaning in media texts has the power to shape participatory culture on these platforms. This research aims to analyze the participatory culture of the BTS ARMY fandom that is formed on Twitter through the use of the hashtag #NoINDOMYatAirport. Using a qualitative approach and descriptive case study method, data related to hashtag activity was collected and analyzed to understand the dynamics of participatory culture on social media. The findings of this research indicate that Twitter has a key role in shaping a culture of participation among Kpop fans. Based on the concept of participatory culture by Henry Jenkins, three forms of participatory culture were identified that emerged through the use of the hashtag #NoINDOMYatAirport on Twitter, namely affiliation, expression and collaborative problem solving. 
The Pattern of Abdi Dalem Communication in Improving Cultural Values in The Duchy of Pakualaman Sekarningrum , Anggun Anindya; Astari, Devi Wening
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.1428

Abstract

Amid today's modernization, communication between courtiers is essential in developing cultural values in the Kadipaten Pakualaman environment. This research aims to determine communication patterns in the Pakualaman Duchy environment in maintaining and developing traditional Javanese cultural values. This research is a qualitative descriptive research. Data was collected through interviews, observation, Focus Group Discussion (FGD), and documentation. Data were analyzed using qualitative descriptive analysis techniques. This research shows that Abdi Dalem's communication patterns are starting to experience openness, which can be seen from the maintenance of cultural values in Kadipaten Pakualaman, using Fine Javanese (krama) and Indonesian. Abdi Dalem's communication patterns in the Kadipaten Pakualaman environment include openness, speed, use of communication media tailored to needs, communication using verbal and non-verbal language, and maintaining good manners.
Sentiment Analysis and Comment Network of KompasTV YouTube Video on The First Vice-Presidential Debate In 2024 Presidential Election Salsabilla, Syifa Ayu; Gema Nusantara Bakry; FX. Ari Agung Prastowo
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.1435

Abstract

The 2024 Presidential Election (Pilpres) in Indonesia is a significant event involving vice-presidential candidate debates (Cawapres). This study aims to analyze sentiment and comment networks on KompasTV's YouTube debate video using a Social Network Analysis (SNA) approach. Data were collected from YouTube comments, analyzed using Netlytic and Gephi to identify public sentiment and key actors. Results show that interactions between actors are relatively easy, with positive comments dominating. The word "Gibran" appears most frequently, indicating attention on one candidate. The user fachrurrozinoorkhomarudin1253 has the highest degree centrality, while Lena_Palma has the highest betweenness centrality, indicating significant influence within the network. Conclusion: The Cawapres debate generates active interactions on YouTube, with public sentiment tending to be positive.

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