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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 154 Documents
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Traditional Jamu Trough Theme of Spices in Conceptual Still Life Photography Tanrere, Rezki Gautama
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.1443

Abstract

Development of technology filled with various visual media storytellings, especially photography, makes not only photographers who create still life photography works, but those involved in art and visual storytellers participate in exploring this genre which can be an effective medium for storytelling. Still life photography that prioritizes layout, properties and lighting based on the creator's idea, aims in expressing emotions because it provides flexibility in arrangement its composition elements. The purpose of this study focuses on still life photography which not only move objects into a photo, but contain meaning, messages and an artistic photo results. The research method by qualitatively through sample observation and literature theory, through the theme of spices represented in jamu as a characteristic of Indonesian identity and culture, the results can show that conceptual still life photography can become a powerful visual media in introducing Indonesian wealth of culture and agricultural. The implication is that still life photography through this theme is not just displaying objects, but creating a space for artistic experiment, understanding traditions and cultural, and providing a new dimension to everyday objects that are often overlooked in modern life.
Representasi Budaya Jawa dalam Gaya Komunikasi IShowSpeed Pada Konten Youtube “Sea Tour” Di Yogyakarta Rini, Muninggar Setiyo; Permadi, Didi; Edy, Sarwo
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1487

Abstract

Communication style refers to the way a person interacts with others. IShowsSpeed acts as a communicator conveying messages about local cultural values. The cultural background, values, and habits from two different cultures can influence a communicator's communication style. This research aims to understand IShowSpeed's communication style in his YouTube streaming content titled "South East Asia Tour" in Yogyakarta. This research uses qualitative methods with the theory of social representation of the imitation concept as described by Paul Ricoeur. Data were collected using purposive sampling techniques to select specific video segments representing Javanese culture, followed by content analysis with an emphasis on verbal and non-verbal communication. The results of this study show that the IShowSpeed’s communication styles identified in representing Javanese culture are a combination of several communication styles, including The Relinquishing Style, The Equalitarian Style, The Dynamic Style, and The Structuring Style. Based on the research findings, it can be concluded that Ishowspeed uses different communication styles in representing Javanese culture.
Representasi Kesehatan Mental dan Pesan Moral dalam Komik “Beban di Balik Senyuman”: Kajian Semiotika Mardiyah, Azimah; Azkiya, Haura; Salsabila, Naurah
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1513

Abstract

The development of technology makes literary works have various forms, one of which is in the form of digital comics that can be accessed anywhere easily. This study analyzes a digital comic entitled "The Burden Behind a Smile" with a mental health theme uploaded on the @mokhsa.jiwa Instagram account. This research is a semiotic study that aims to find out the depiction of mental health and moral messages in the comic. The theory used is Charles Sanders Peirce's semiotic theory which examines signs in the form of icons, symbols, and indices. The results of the analysis state that mental health in the comic is mostly represented through the image of an empty glass filled with water as a depiction of the character's mind in the comic which continues to be filled with various burdens of thoughts and expectations of others. In addition, the expressions used by the characters also illustrate the mental health of the characters. The digital comic "The Burden Behind a Smile" contains a moral message in the form of the importance of maintaining mental health by prioritizing yourself and maintaining your emotions.
Keterlibatan Pria Dalam Iklan Produk Kecantikan di Indonesia: Kajian Makna Ideasional Baehaqi, Jihan Fakhria; Gunawan, Wawan
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1537

Abstract

This study aims to identify the involvement of men in beauty advertisements in Indonesia, both visually and verbally, using the Systemic Functional Linguistics (SFL) approach and multimodal analysis. Data were collected from the Instagram accounts of four leading beauty brands: Somethinc, Azarine, Skintific, and Scarlett Whitening. The analysis focuses on visual and verbal elements to explore ideational meanings in the representation of men in advertisements. The findings reveal that most advertisements feature male models as the main actors through narrative processes that emphasize the benefits of the product as a solution to audience needs. Material and relational processes dominate, reinforcing positive associations with the product, as reflected in verbal claims such as "brightens the skin." Additionally, the use of foreign languages and modern design elements highlights the product's global image and exclusivity, while positioning men as active consumers of beauty products. This study contributes to the study of gender representation in advertisements and provides insights for advertising practitioners to optimize communication effectiveness through visual and verbal elements. These findings are expected to offer valuable insights for gender-based marketing strategies in both local and global markets.
Media Framing of Donald Trump's 2024 Election Victory: A Case Study on International Media Setiawan, Dani; Ananda, Darra; Kartika, Tina
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1539

Abstract

This article analyzes the framing differences in the coverage of Donald Trump's victory in the 2024 U.S. Presidential Election by two international media outlets, Xinhua News and The Washington Post. Using Robert N. Entman's framing analysis approach, the study explores how the two media define the problem, diagnose the cause, make moral judgments, and offer treatment recommendations regarding the political and social divisions in the United States. Xinhua News tends to emphasize optimism and solutions for the country's healing, stressing the importance of overcoming social and economic tensions. In contrast, The Washington Post is more critical, highlighting the growing political distrust and the potential impacts of Trump's policies on human rights, immigration, and the economy. These framing differences reflect the influence of media in shaping public perceptions of leadership and political policies, demonstrating how the ideological stance of media outlets can affect their portrayal of a significant political event. This research provides insights into the dynamics of media and politics in the context of elections.
Strategi Komunikasi Pemasaran Marvel Studios,LLC: Deadpool and Wolverine 2024 Qomariyah, Annisa Lailatul; Purbantina, Adiasri Putri
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1540

Abstract

Movies have become a dominant medium in the entertainment industry, serving as entertainment and a vehicle for information dissemination. Effective marketing strategies are crucial for promoting films and driving economic growth within this sector. Marvel Studios, LLC has employed a successful Integrated Marketing Communication (IMC) approach, as outlined by Kotler and Armstrong, to promote their Deadpool and Wolverine films. Using a qualitative research methodology, this study descriptively analyzes the implementation of IMC dimensions within Marvel Studios' marketing strategies. The results demonstrate that the company has effectively applied all five IMC dimensions to enhance its reputation, promote films, and foster consumer loyalty. Marvel Studios' strategic use of social media platforms has been particularly impactful, maximizing the reach and effectiveness of their promotional efforts.
Pola Motivasi Intrinsik Kreator Konten Dalam Menggunakan Bahasa Inggris Pada Media Sosial Vijaya, Rosyidah Jayanti; Nurharjanti, Marita; Hesvindrati, Netci
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1541

Abstract

Intrinsic motivation plays a role in the creators' decision to use English. The urgency of this research arised because some content creators were unaware of the intrinsic motivations that drive them to use English when delivering messages. This quantiative study aims to identify content creators’ four dimensions of intrinsic motivation (interest/enjoyment, perceived ability, effort, and pressure) in using English Data collection was conducted through a closed questions questionnaire disseminated to 32 creators who were scrapped from AllSyars website, used English in some of their postings, and had >50% engagement rate. The descriptive analyses results show content creators’ intrinsic motivation in using English in conveying their messages. The results also indicate the average value of the intrinsic motivation during the content making process. The findings are expected to raise content creators’ self-awareness of intrinsic motivation and help them build and nurture their personal branding on social media.
The Perceptions Of Novice EFL Teachers On Addressing Comprehension Issues In Students’ Reading Herman Resyadi; Basri, Nurfajriah; Syam, Ferawaty
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1545

Abstract

The main concern of this research is to expose the Perceptions of Novice EFL Teachers on Addressing Comprehension Issues in Students’ Reading in junior high school setting. The research objective is to figure out the strategies of novice EFL teachers use to help students overcome reading comprehension issues. Qualitative research used as the research method with the case study design, involving two novice EFL teachers with advanced level and fewer years of experiences. Interview was used as the main instrument of this research, and Interactive Model by Miles and Huberman was also used as the technique of data analysis. The findings of this research expose that the novice EFL teachers face challenges in addressing students reading comprehension issues due to limited experiences and training. Despite these obstacles, they adapt by using strategies like pre-reading activity and vocabulary support. This highlights the need for targeted professional development to better equip novice EFL teacher in supporting students’ comprehension.
Representation Of The Turkish Government in Palestinian-Israel War News On Hürriyet.com: A Discourse Analysis Alatas, Raisa; Qorib, Fathul
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 1 (2025): January
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i1.1566

Abstract

This study analyzes the representation of the Turkish government in news published on Hürriyet.com during May 2024, following the Gaza events of 7 October 2023. Using Norman Fairclough's critical discourse analysis, the research examines text (micro), discursive practice (meso), and social practice (macro) dimensions. At the micro level, the study identifies the use of formal diplomatic terms like güven mektubu (letter of credentials) and büyükelçi (ambassador), as well as emotionally charged diction and complex sentence structures that blend formality with criticism of Israeli policies. At the meso level, the online platform facilitates broad information dissemination to shape public opinion and bolster Turkish diplomacy under Erdoğan’s leadership. At the macro level, the coverage reveals a bias favoring Palestine and critiquing Israel, reflecting Türkiye’s political stance. The findings highlight Hürriyet.com's role in portraying Türkiye as a supporter of human rights and international justice, reinforcing its positive image domestically and globally.
Strategi Komunikasi Pemasaran Brand Familias melalui Media Sosial Instagram dalam Meningkatkan Minat Beli Konsumen Wara, Rafli Aditya; Fadillah, Dani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1553

Abstract

An effective marketing communication strategy on social media, especially Instagram, is key to a brand's success. This research aims to see the potential of marketing communication strategies carried out by the Familias brand through the Instagram social media platform and assess their impact on consumer buying interest and gain a deeper understanding of how the Familias brand uses Instagram as a marketing platform and how these strategies affect consumer purchasing decisions. The theory in this research uses Integrated marketing communication (IMC) theory. The research method used is indirect observation with a descriptive qualitative approach. Data was collected through participant observation to observe interactions with Familias brand content on Instagram and Youtube. The research findings confirm that local brands are able to optimize social media as a means to increase exposure and reach potential target consumers more effectively. The digital marketing strategy carried out by the Familias brand has succeeded in increasing consumer buying interest in the products being marketed.

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