MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Articles
162 Documents
<![CDATA[Fan Campaign Aksi Boikot Terhadap Kolaborasi Starbucks X NCT di Media Sosial X ]]>
<![CDATA[Lavinia Tiara Malika]]>;
<![CDATA[Kusuma, Ade]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v6i3.1692
<![CDATA[This study highlights the role of K-pop fandom, particularly Indonesian NCTzens, in a boycott campaign against the collaboration between NCT and Starbucks conducted on the X social media platform. Framed by a sensitive geopolitical context, this research employs a qualitative approach, utilizing non-participant observation of the @nct_menfess fanbase account and in-depth interviews with seven informants selected through purposive sampling. Data were analyzed thematically to understand patterns of digital communication, fan content production, and the mobilization of collective campaigns in online spaces. The findings reveal that the boycott campaign carried out by Indonesian NCTzens represents a form of participatory culture that goes beyond fan support and evolves into social advocacy. Digital strategies such as hashtag activism, fan edits, memes, and real-world actions like LED truck protests demonstrate that fandom communities hold potential as active civic agents in global public discourse. This study contributes to the understanding of fandom’s role as a social force in the digital age.]]>
<![CDATA[Strategi Multibahasa dan Kegunaan Alih Kode dan Campur Kode Lagu Jepang Boyband Korea Seventeen ]]>
<![CDATA[Ridesta, Vitara]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v6i3.1771
<![CDATA[This study evaluates the use of code-switching and code-mixing in Japanese-language songs popularized by the Korean boyband Seventeen as part of the multilingual functions in pop music media. Using a qualitative approach, this analysis applies Poplack and Gumperz's code-switching theories regarding bilingualism phenomena, as well as Edwin and Even’s code-mixing theory in the context of World Englishes. Data were collected through documentation and transcription of song lyrics, focusing on the linguistic classification of code-switching and code-mixing. The study reveals that the use of code-switching serves complex communicative functions, not limited to two-way interaction, but also as a strategy for message delivery in one-way communication, such as in songs. These findings broaden the understanding of the function of code-switching in one-way communication contexts and underscore the important role of multilingualism in expanding a song’s global reach while reinforcing the linguistic identity of the artist.]]>
<![CDATA[Strategi Komunikasi Pemulihan Pasca Krisis Menggunakan Influencer oleh KemenKopUKM ]]>
<![CDATA[Tito, Fitara]]>;
<![CDATA[Noer, Mochammad Kresna]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v6i3.1773
<![CDATA[The digitalization era has brought significant changes in how communication is conducted, especially during crises. One of the challenges faced is how the government handles crises that affect public reputation. This study aims to analyze the crisis communication strategies employed by the Ministry of Cooperatives and SMEs (KemenKopUKM) in managing crises through the use of influencers. The theories utilized in this research are the Social-Mediated Crisis Communication (SMCC) theory and crisis communication theory, which explain how communication mediated through social media can repair damaged public images. The methodology used is a qualitative approach with an in-depth case study design, accompanied by content analysis to examine the meaning of messages conveyed through social media. Data is collected through in-depth interviews with the KemenKopUKM communication team and involved influencers, as well as an analysis of relevant documents. The operationalization of concepts involves identifying key indicators of crisis communication and the effectiveness of using influencers in the repair process.]]>
<![CDATA[Demokrasi Digital dan Ujaran Kebencian: Antara Kebebasan Berekspresi dan Represi Politik: Paradoks Ujaran Kebencian dalam Kasus Dhandy ]]>
<![CDATA[Rahman, Fathor]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v6i3.1777
<![CDATA[This study employs a qualitative approach with a descriptive-analytical method to examine the phenomenon of hate speech within the context of cyberdemocracy, particularly in relation to the case of Dandhy Dwi Laksono on the Facebook social media platform. A case study approach is chosen to conduct an in-depth analysis of a specific incident by taking into account the surrounding social, political, and media contexts. This method enables the researcher to gain a comprehensive understanding of the complex social dynamics and digital interactions involved, including public responses to the hate speech in question. The study aims to explore the process of public opinion formation, the mechanisms of production and distribution of hate speech in digital spaces, and the role of social media as a contested arena for discourse and freedom of expression within the framework of Indonesia’s digital democracy. Thus, this research not only examines the textual aspects of hate speech but also analyzes the accompanying socio-political implications, as well as the dynamics of power and resistance within an ever-evolving cyberspace.]]>
<![CDATA[Analisis Frasa Idiomatik dalam Lirik Lagu “Dalam Diam” Karya Sal Priadi ]]>
<![CDATA[Dewi, Sagita Tiara]]>;
<![CDATA[Haryadi]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v7i1.1676
<![CDATA[Idiomatic phrases play a crucial role in enriching Indonesian language expression, particularly in verbal art forms such as modern song lyrics. This research aims to identify idiomatic phrases in the song "Dalam Diam" by Sal Priadi, analyze their structural formation, and describe their idiomatic meanings. This descriptive qualitative research employs observation and note-taking methods for data collection, and distributional analysis for examining data from the "Berhati" album (2020). Research findings identify six idiomatic phrases from the total comprehensive data discovered in the song lyrics, featuring diverse structures with dominant Noun + Verb + Noun (N+V+N) patterns. Idiomatic phrases are classified into six semantic categories: body and emotion metaphors, abstract personification, visual metaphors, light metaphors, nature metaphors, and sound and atmosphere metaphors. All categories contribute to conveying themes of introspection and self-contemplation. The research concludes that idiomatic phrases enhance the artistic dimension of contemporary Indonesian indie pop music and reflect modern Indonesian societal values in expressing emotional experiences through figurative language rich in symbolic meaning.]]>
<![CDATA[Tradisi Bahandipan sebagai Bentuk Komunikasi Budaya Kolektif Petani Sawah di Desa Gudang Hirang ]]>
<![CDATA[Yakub Amin, Muhammad]]>;
<![CDATA[Alif, Muhammad]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v7i1.1795
<![CDATA[Bahandipan tradition is a form of mutual cooperation unique to the Banjar community, which is now gradually being eroded by modernization. More than just an agricultural practice, this tradition serves as a medium of collective cultural communication that strengthens solidarity among farmers in Gudang Hirang Village. This study aims to understand the role of the bahandipan tradition as a form of collective cultural communication, using a qualitative approach and phenomenological method through interviews, observation, and documentation involving farmer group leaders, local historians, and village farmers. Utilizing Symbolic Interaction Theory, the study analyzes how social meaning is constructed through interactions within the tradition. The findings reveal that bahandipan functions as both verbal and symbolic communication, reinforcing social networks, the values of mutual cooperation, and consensus-based decision-making without formal structure. Although it is increasingly affected by modern wage-based labor systems, bahandipan remains regarded as a meaningful cultural heritage worth preserving in the context of development rooted in local wisdom.]]>
<![CDATA[Kemampuan Berbahasa Disabilitas Tunaganda pada Tiktok @Brandonsahcio: Perspektif Pembelajaran Tunaganda ]]>
<![CDATA[Hapriyanto, Lasmana Fajar]]>;
<![CDATA[Rosalia, Heppy Agi]]>;
<![CDATA[Sitepu, Revita Inggeten Boru]]>;
<![CDATA[Mintowati, Mintowati]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v7i1.1807
<![CDATA[This study aims to describe the language skills of a child with multiple disabilities, particularly speaking and listening skills, and to explain language learning and its development in cognitive and psychomotor aspects through TikTok as a social media platform. This study employs a descriptive qualitative approach using observation and note-taking techniques. The research subject is Brandon Sahcio, an individual with multiple disabilities experiencing intellectual disability and speech delay. The data sources consist of videos depicting language learning activities and social interactions uploaded on the TikTok account @brandonsahcio. The findings indicate that Brandon’s language abilities have shown gradual development over time. Language learning conducted through repetitive and contextual practices, supported by the family environment, has proven effective in improving speaking and listening skills. Development is evident not only in verbal communication but also in nonverbal communication and social interaction abilities. These findings suggest that cognitive limitations and speech delay do not entirely hinder children with multiple disabilities from developing language skills when consistent and meaningful stimulation is provided. This study concludes that social media can function as an informal language learning space that supports the communication development of children with multiple disabilities.]]>
<![CDATA[Perbandingan Proses & Hasil Produksi Radio Visual “Suara Dari Tanah Jauh”: Konvensional vs Versi AI ]]>
<![CDATA[Ismed, Mohammad]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v7i1.1810
<![CDATA[The integration of Artificial Intelligence (AI) in broadcast media production has brought about significant changes, both in technical aspects and in work structures and creative practices. The visual radio program entitled “Voices from Afar” was chosen as the object of this study because it involves two different approaches: conventional production that relies on human involvement and AI-based production that uses automated systems. This study aims to analyze the differences in the production processes and characteristics of the results of these two models, with an emphasis on work efficiency, technical quality, and aesthetic and narrative dimensions. The method applied is descriptive-comparative qualitative through observation of the production process, in-depth interviews, and content analysis. The results show that AI-based production excels in terms of speed and technical consistency, while conventional production is stronger in narrative depth, emotional expression, and visual authenticity. These findings confirm that AI serves as a creative tool that accelerates the production process; however, AI cannot yet fully replace the human function of creating meaning. Therefore, collaboration between humans and AI is considered an important strategy for the development of visual radio production in the digital media era.]]>
<![CDATA[Strategi Konten Storytelling pada Akun Instagram @bolacomid Dalam Pemenuhan Informasi Penggemar Sepak Bola ]]>
<![CDATA[Salsabilla, Aldika Tiara]]>;
<![CDATA[Putra Bhakti, Aditya Dwi]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v7i1.1849
<![CDATA[The dissemination of sports information requires speed, interactivity, and visual appeal. This study analyzes the Instagram management strategy of @bolacomid as an information medium for fanatic football fans. Using the Circular of SOME theory by Regina Luttrell and Textual Poachers theory by Henry Jenkins, this research applies a qualitative descriptive case study approach. Data were collected through interviews with the social media leader and admin, and direct observation of account activities. The results show that @bolacomid’s strategy includes the Share, Optimize, Manage, and Engage stages, focusing on Engage to create audience participation. Moreover, @bolacomid acts as an active audience practicing Textual Poaching by reinterpreting football fandom culture. This proves that effective Instagram management focuses not only on delivering information but also on building emotional connections and account engagement.]]>
<![CDATA[Hibriditas Komunikasi Politik dan Birokrasi: Analisis Program "Berani Cerdas" Gubernur Sulawesi Tengah dalam Perspektif Masyarakat dalam Jaringan ]]>
<![CDATA[Ubaidillah]]>;
<![CDATA[Ilyas]]>;
<![CDATA[Herman, Achmad]]>;
<![CDATA[Alatas, Raisa]]>
<![CDATA[ MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 7 No 1 (2026): January ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/mediasi.v7i1.1878
<![CDATA[In the era of decentralization, the gap between populist political promises and the reality of bureaucratic implementation often hinders regional development. This study aims to analyze the political communication strategy of the Governor of Central Sulawesi, Dr. H. Anwar Hafid, M.Si., in implementing the "Berani Cerdas" free education policy innovation. Employing a qualitative approach with a constructivist-policy analysis design, this research reconstructs Dan Nimmo’s political communication theory by dialoguing it with the concept of the Network Society. Data collection was conducted through process tracing, in-depth interviews, and netnography. The findings indicate that: (1) The Governor successfully transformed from an electoral political actor into a Policy Entrepreneur by leveraging his technocratic track record as credibility capital; (2) The communication strategy employed is hybrid (omni-channel), integrating legal-formal authority, conventional mass media, and digital virality to reach cross-generational audiences; (3) The audience (students) are no longer passive message consumers but act as Network Validators who verify political promises through empirical experience. This study concludes that political communication serves not merely as a branding tool, but as a strategic instrument to enforce bureaucratic performance (bureaucratic enforcer) and mobilize public participation, effectively bridging the gap between political rhetoric and the reality of public services.]]>
