cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bayu Dwi Nurwicaksono
Contact Email
bayudn@polimedia.ac.id
Phone
+6221-7864755
Journal Mail Official
jurnalmediasi@polimedia.ac.id
Editorial Address
Kampus Politeknik Negeri Media Kreatif (Gedung A, Lantai 1) Jalan Srengseng Sawah No. 17 RT/RW 008/003, Kel. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, Prov. DKI Jakarta, Indonesia 12640
Location
Unknown,
Unknown
INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 162 Documents
 13   14   15   16   17 
The Tantangan Generasi Z dalam Menyeimbangkan Gaya Hidup Sustainable Fashion dan Tren Fomo Rahmadania, Salu; Setiawan, Joe Harrianto; Putri, Novaldha Andhianthie
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1577

Abstract

Environmental awareness, Fear of Missing Out (FOMO), and cognitive dissonance interact to shape Gen Z’s consumer behavior. The rapid influence of social media intensifies FOMO, creating a psychological conflict between sustainability values and consumption practices. Using cognitive dissonance theory (Festinger, 1957), this study explores how Gen Z rationalizes their consumption to align with social expectations. A qualitative approach with in-depth interviews analyzes variations in environmental awareness and consumption decisions. Findings reveal that social pressure and media influence significantly drive impulsive consumption. While some individuals adopt sustainable lifestyles, many struggle to overcome consumption patterns reinforced by social validation. The conflict between sustainability awareness and consumer habits highlights the complexity of balancing ethical considerations with social identity.
Analisis Dampak Kegemaran Menonton Film Drama Korea terhadap Remaja di Tangerang Selatan Baskoro, Muhammad; Sukmayanti, Zanastia
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1584

Abstract

Korean dramas or Drakor are favored by Indonesian teenagers because they have their own charm. Drakor are a medium of learning and entertainment for teenagers. However, drakor also have a negative impact when watching excessively. This study aims to determine the positive and negative impacts of teenagers who like to watch drakor. The method used is descriptive quantitative and a sample of 25 Al-Azhar BSD high school students. The results showed that teenagers who liked watching drakor movies were 15 students (60%). Most students feel the benefits of increasing Korean vocabulary as many as 12 students (80%). The negative impacts that arise are staying up late more often as many as 8 students (53.3%), rarely doing assignments, and watching as many as 5 students (33.3%). It can be concluded that Drakor have many impacts on teenagers' lives. It is hoped that teenagers can watch drakor not excessively, limit the maximum daily screen time, deepen vocabulary and insight into Korean culture without setting aside Indonesian culture.
Pola Kalimat Bahasa Indonesia pada Suami Bule dalam Interaksi Pasangan Lintas Budaya Indonesia-Paris Putri, Yusriani Febrian Ramadani; Nurhadi, Nurhadi; Roekhan, Roekhan
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1594

Abstract

Indonesian sentence patterns of Caucasian husbands in cross-cultural couple interactions are influenced by the first language of their home country. Cross-cultural couples, involving native Indonesian speakers and foreign speakers, provide an overview of the process of how Indonesian is learned, and used in communication by foreign speakers to native speakers. This research uses a qualitative descriptive approach. The data collection technique of this research is through: 1) searching for video data sources, 2) selecting appropriate videos, 3) recording data, 4) identifying data, 5) rechecking, and drawing conclusions. The data source is from TikTok videos of @opiiyn and @opidiparis accounts. The results of this study show that first language influences the acquisition or learning process and the use of Indonesian as a second language of foreign speakers. The first language (B1) of the Caucasian husband (Raf) based on the data obtained through this study is French, which shows a significant influence on the acquisition of the second language (B2), namely Indonesian in daily communication with his wife (Opi). Syntactically, sentence pattern (SPO), noun + adjective, complex conjunction, phonology, mixture of languages in one sentence, and intonation.
TikTok dan Mediamorphosis: Peran TikTok Sebagai Mesin Pencari Baru untuk Generasi Z Ramadhina, Annisa Prima; Salsabila, Jihan; Emanuella, Merle
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1598

Abstract

This research highlights the changes in the information consumption and search behavior of Generation Z, with a focus on the role of TikTok as a new alternative search engine compared to Google. This research employs the perspective of Mediamorphosis to understand how TikTok has evolved into a platform that functions not only as a social media site but also as a search engine for information retrieval. Using a mixed research method, data were collected through surveys and interviews to explore the behavioral changes of Generation Z in accessing information, with a preference for short-form audio-visual content. The findings indicate that this shift reflects a broader digital cultural change, where the need for fast and personalized information takes precedence, alongside a growing tendency to consume content that is more visual and interactive. These findings provide insights into the development of information search technologies and how social media platforms can alter the way young generations search for and consume information.
Analisis Komunikasi Strategis PT Pertamina Patra Niaga RJBT dalam Mengelola Brand Image pada Instagram Savitry Ika Prasetyaningrum; Mardiana, Lisa
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1629

Abstract

This study analyzes the implementation of strategic communication by PT Pertamina Patra Niaga RJBT in managing brand image through Instagram. Using the Goals, Plans, and Actions (GPA) model, this research aims to explore communication objectives, strategic planning, and actions to enhance brand image. Data were collected through interviews with the company's social media team and literature review. The results show that PT Pertamina Patra Niaga RJBT successfully set clear goals, designed innovative content strategies, and selected appropriate media to reach the audience. Consistent actions and responsiveness to audience feedback played a key role in strengthening the brand image on Instagram. This study provides insights for companies on how to utilize social media as a strategic communication tool to build relationships with the audience and enhance brand image.
Penggunaan Grafik Gerak Untuk Meningkatkan Daya Tarik Siaran Radio Visual Utomo, Budi; Ismed, Mohammad; Satyahadi, Alfred
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1638

Abstract

Visual radio is a form of radio media that has visual elements so that what previously we could only hear, can now be watched. This transformation is attributed to the integration of visual elements into radio broadcast programs. This research is motivated by the need to explore how one of the visual elements in broadcasts, namely motion graphics, can be implemented in radio broadcast production. The problem addressed is how motion graphics can be effectively applied in radio programs and their impact on media quality. The study aims to understand the implementation process and its effects on the quality of radio programs using a qualitative descriptive approach with in-depth interviews and observations, this research is expected to illustrate the application of motion graphics in radio broadcasting. The findings are anticipated to provide solutions for enhancing radio program quality, offering significant advertising opportunities with visually engaging content.
Strategi Adaptasi dalam Komunikasi Antarbudaya (Kajian Literatur Tentang Perspektif Teori dan Praktik) Exsan Adde
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1637

Abstract

Intercultural communication has become increasingly important in the era of internationalization, marked by the high intensity of cross-cultural interactions. This article examines adaptation strategies in intercultural communication through a literature review approach, highlighting key theories such as Communication Accommodation Theory (CAT), Cultural Adaptation Model, and Uncertainty Reduction Theory (URT). The findings of this literature review emphasize that successful adaptation in intercultural contexts requires the development of cultural awareness, comprehensive communication skills (verbal, vocal, and nonverbal), and cultural empathy, which serve as coping mechanisms and facilitators of interaction. URT provides a strategic framework through passive, active, and interactive approaches to reduce uncertainty in intercultural relationships. Furthermore, the concept of intercultural competence proposed by Slocum and Hellriegel underscores the importance of integrating intellectual capacity, personal character, and practical skills. This article makes a theoretical contribution by synthesizing various perspectives on intercultural adaptation and offering practical implications for multicultural education and relationship management in plural societies, without proposing a new empirical model but instead reinforcing existing conceptual frameworks.
Peran Digital Integrated Marketing Communication terhadap Loyalitas Konsumen Produk Makanan di TikTok Afirsta Marselia Purana; Putranto, Teguh Dwi
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1646

Abstract

TikTok has become an effective digital marketing communication channel that also serves as a powerful advertising tool, especially for attracting the attention of Generation Z. TikTok allows sellers to present promotional material in an engaging way. TikTok facilitates the promotion of food products using attractive images, customer interaction through comments or live streams, making the message more relevant. This study aims to determine the role of Digital Integrated Marketing Communication (IMC) in increasing consumer loyalty to food products on TikTok. The case study focuses on viral brands such as Cimood by Maudy, Tahu Huha by Farida Zulfa, and Pisang Ijo Cendana. This study uses a literature review method that examines previous studies related to Digital Integrated Marketing Communication (IMC) in increasing consumer loyalty to food products on TikTok. The findings indicate that TikTok is effective as a marketing medium due to its ability to widely disseminate content through adaptive algorithms, as well as facilitating two-way interaction between businesses and consumers. The role of influencers, storytelling strategies, and educational and entertaining content are key factors in building emotional connection and consumer loyalty. TikTok is not only a platform for entertainment but also a strategic tool within the dynamic digital marketing ecosystem. This research recommends the creative and integrated use of TikTok in IMC strategies to enhance the competitiveness of food businesses in the digital age.
Menyelami Makna dalam Kata: Diksi dan Adaptasi Budaya Tokoh dalam Surat untuk Jenaka Karya Gigrey Afifah, Sundus; Cempaka Harum, Alexandria
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1660

Abstract

This research aims to determine the use of diction in Surat untuk Jenaka by Gigrey as a representation of intercultural communication. This novel presents interactions between characters from different cultural and time periods: the colonial (1923) and modern Indonesian period (2019). The research method used is descriptive qualitative with content analysis technique. The focus of the research includes the use of foreign, connotative, and concrete diction that represents intercultural communication dynamics. The results show that the diction in the novel functions not only as an aesthetic element but also as a cultural accommodation strategy. Foreign diction reflects social status, Western culture influence, and is used as a form of convergence to build closeness between characters. Connotative diction reinforces cultural values-social norms, such as gender relations, hierarchy, serving as a means of social criticism. Diction concretely clarifies social roles, boundaries, and relationships between characters within the described cultural context.
Representasi Patriarki dalam Film “Basri and Salma in A Never Ending Comedy” Menurut Feminis Eksistensialisme Beauvoir Fernanda, Jenny; Sari, Rosnida; Arifiyanti, Jati
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1661

Abstract

The issue of patriarchy against women is widely voiced through various media, including film. Film serves as a platform that can advocate for societal problems. Myths, social norms, and the perpetuation of patriarchy can be vocally expressed in films, an example of which is Basri and Salma in a Never Ending Comedy. The existence of films can be a way of socialization that presents and voices issues of inequality to the public. This research aims to analyze the representation of patriarchy in the film Basri and Salma in a Never Ending Comedy based on the concept of Simone de Beauvoir's existentialist feminist theory using a qualitative research method with a Roland Barthes' semiotic approach. Based on the research, representations of inequality and discrimination against women were found, particularly on the topic of the normalization reality of a wife's obligation to provide an heir to her husband through her maternal function—which, of course, points to patriarchal practices.

Page 15 of 17 | Total Record : 162

 13   14   15   16   17 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol 7 No 1 (2026): January Vol 6 No 3 (2025): September Vol 6 No 2 (2025): Mei Vol 6 No 1 (2025): January Vol 5 No 3 (2024): September Vol 5 No 2 (2024): May Vol 5 No 1 (2024): January Vol 4 No 3 (2023): September Vol 4, No 3 (2023): September Vol 4, No 1 (2023): January Vol 3, No 3 (2022): September Vol 2, No 3 (2021): September Vol 2, No 3 (2021): MEDIASI Vol 1, No 3 (2020): September Vol 1, No 2 (2020): Mediasi Vol 1, No 2 (2020): May Vol 1, No 1 (2020): Mediasi Vol 1, No 1 (2020): January Vol 1 No 1 (2020): January More Issue