cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
RISQO M. WAHID
Contact Email
IJMHRR@JIS-INSTITUTE.ORG
Phone
-
Journal Mail Official
IJMHRR@JIS-INSTITUTE.ORG
Editorial Address
Jl. Brigjend Hasan Kasim No.22 Palembang
Location
Unknown,
Unknown
INDONESIA
International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 4 (2023)" : 6 Documents clear
The Effect of Influencer Marketıng on Trust, Trust Tendency and Consumer Purchase Intentıon: Instagram Example Yakup Durmaz; Ömer Çavuş; Grzegorz Wilk Jakubowski
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.985

Abstract

The purpose of this article is to analyze the impact of influencer marketing on trust, trust inclination and consumer purchasing intentions. In addition, this study aims to turn the negative perceptions of influencer marketing of companies into positive and raise awareness accordingly. SPSS 26 and Amos programs were used. In this study; Frequency, percentage, standard deviation, average, factor analysis, correlation and regression analysis were performed on the survey form data, which was easily distributed by sampling method and filled out completely by 411 Instagram users over the age of 18. Instagram influencer marketing has been found to have a positive and positive effect on confidence, confidence trend and consumer purchasing intentions. Not all Instagram users could be reached; The method used limits the general ability of the findings. However, the findings offer preliminary insights into future studies of influencer marketing. Companies will actively interact with customers using various social media platforms and influencers, and thus it is thought that they will succeed in marketing through social media
The Influence of Authoritarian Leadership Style on Employee Performance CV. Globalindo Jaya Palembang Fanny Andre Dwi Taqwa; Muhammad Wadud; Susi Handayani
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1447

Abstract

This study aims to examine the effect of authoritarian leadership style on employee performance at CV Globalindo Jaya Palembang. The data in this study was obtained through observation, document study, interviews and distributing questionnaires to all members of 32 respondents. The results of the study partially show that the authoritarian leadership style has no significant positive effect on employee performance at CV Globalindo Jaya Palembang. This research is expected to provide benefits to the company in terms of improving employee performance.
The Influence of Work Motivation and Discipline on Employee Performance at PT. Kereta Api Property Manajemen Palembang Marina Yunita; Susi Handayani; Azra’ie K. Rosni
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1448

Abstract

This study aims to determine the effect of motivation and work discipline on employee performance at PT. Kereta Api Property Manajemen Palembang. The type of research used in this study is associative. Population in this research all employees of PT. Kereta Api Property Manajemen Palembang. Base Hall which amounted to 110 and the sample used in this study as many as 86 respondents with sampling technique proportionate stratified random sampling. The data analysis technique used in this research is multiple linear regression analysis, F test and t test. The test result using multiple linear regression analysis simultaneously shows positive and significant influence between motivation and work discipline with Fcount 89.105> Ftable 3.11. While the partial motivation has a positive and significant effect on employee performance with the value of t 3.947> ttale 1.66365 and work discipline has a positive and significant impact on employee performance with the value of t 7.832> ttable 1.66365.
The Influence of Work Motivation and Physical Work Environment towards Employee Performance PT. Rudi Apriadi Lifiah Rika Asnawati
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1449

Abstract

This study aims to determine the effect of motivation and work environment on the employees' performance at PT. Rudi Apriadi Lifiah Palembang. This study utilized primary data and secondary data obtained through a questionnaire. Respondents in this study amounted to 57 respondents. The method of analysis in this study was multiple linear regression. The results show that motivation (X1) and work environment (X2) simultaneously have a significant positive effect on employee performance (Y). This research is useful for companies to improve employee performance through motivation and work environment.
The Influence of Financial Compensation and Work Discipline on Employee Performance PT. Indah Logistik Internasional Akbar Meidian; Neny Rostiati; Endah Dewi Purnamasari
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1450

Abstract

This study aims to determine the effect of financial compensation and work discipline on employee performance at PT. Indah International Logistics. The Sample was selected using the saturated sample technique. The data in this study was 50 respondents. Data collection techniques utilized questionnaire. This study utilized multiple linear regression method to analyze the data. The results of the study prove that financial compensation has no significant effect on employee performance and work discipline has a negative and significant effect on employee performance partially. Simultaneously, financial compensation and work discipline have a positive and significant effect on employee performance at PT. Indah International Logistics. The results of this study are expected to provide benefits for PT. Indah Logistik Internasional to improve employee performance through financial compensation and work discipline.
Analysis of Consumer Perspectives on the Use of LRT (Light Rail Transit) Palembang Ovellya Hartami Darmawan; hamid Halin; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1451

Abstract

This research aims to determine consumer perspectives regarding the use of LRT (Light Rail Transit) Palembang, data collection techniques were obtained from observational research, interviews and questionnaires. To make the initial steps of SWOT analysis and make decisions, this data collection technique uses questionnaire data collection of 130 samples, which form each SWOT variable. The results of the data analysis of the internal factor value, namely 3.89, were obtained from the total sum of the company's strength and weakness factor ratings. A value of 3.89 means that the value is high according to the Likert scale assessment. The highest strength value is found in the point of complete, safe and comfortable business facilities for business continuity with a weight of 3.75 which shows that LRT facilities have a big influence on business and the highest weakness value is found in the point that route coverage has not been fully detected in the Palembang area with a weight of 3.57. Meanwhile, the data analysis value of the external factor value is 3.13, which means that the value is high according to the Likert scale assessment, and the highest opportunity value is found at the passenger target point which will continue to increase with a weight of 3.61, which shows that the company is able to maximally capture market share. and supported by high purchasing power, while the low opportunity value is found at the point of development of the LRT network connecting the city of Palembang with a weight of 3.55, the lowest threat value is at the point where people prefer to use private vehicles with a weight of 3.26.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research Vol. 5 No. 3 (2024): International Journal of Marketing and Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research Vol. 5 No. 1 (2024) Vol. 4 No. 4 (2023) Vol. 4 No. 3 (2023) Vol. 4 No. 2 (2023) Vol. 4 No. 1 (2023) Vol. 3 No. 4 (2022) Vol. 3 No. 3 (2022) Vol. 3 No. 2 (2022) Vol. 3 No. 1 (2022) Vol. 2 No. 4 (2021) Vol. 2 No. 3 (2021) Vol. 2 No. 2 (2021) Vol. 2 No. 1 (2021) Vol. 1 No. 01 (2020) More Issue