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Wiwit Irawati
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2th floor, Room 217, S1 Accounting Department Surya Kencana Street No. 1 Pamulang Tangerang Selatan, Banten, 15417 Tlp/Fax: (021) 7412566 Handphone: 08128002843 E-mail: abdimisi@unpam.ac.id
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Abdimisi
Published by Universitas Pamulang
ISSN : 27209407     EISSN : 27162311     DOI : DOI: http://dx.doi.org/10.32493/abms
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other
Abdimisi is a journal that contains a collection of articles from academics/lecturers who have performed Community Service as the fulfillment of the Tri Dharma of Higher Education. This journal contains publications from all fields of science, both education, arts and humanities, economics, computers, and social sciences.
Arjuna Subject : Umum - Umum
Articles 124 Documents
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Transformasi Pemasaran UMKM dengan Digital Marketing: Solusi Pemasaran di Era Modern di Kecamatan Bojongsari Irenne Putren; Fitria Herlina; Sultan Maulana Hakim; Uus Nursyamsu; Rika Norarita
Abdimisi Vol. 6 No. 1 (2024): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i1.47203

Abstract

Kegiatan ini bertujuan untuk mengembangkan Program Kreativitas Mahasiswa (PKM) dengan tema Transformasi Pemasaran UMKM dengan Digital Marketing: Solusi Pemasaran di Era Modern. Pemasaran digital telah menjadi salah satu kunci utama bagi keberhasilan usaha mikro, kecil, dan menengah (UMKM) di era modern. Namun, banyak UMKM yang masih kesulitan dalam mengadopsi teknologi digital untuk mengembangkan usahanya. Laporan ini membahas tentang pengabdian masyarakat yang bertujuan untuk memberikan pelatihan dan solusi pemasaran berbasis digital kepada UMKM di suatu wilayah. Program ini melibatkan berbagai metode, termasuk pelatihan penggunaan media sosial, strategi pemasaran digital, dan pemanfaatan platform e-commerce untuk meningkatkan visibilitas dan daya saing produk UMKM. Dengan pendekatan yang praktis, pelatihan ini diharapkan dapat membantu UMKM meningkatkan kemampuan pemasaran mereka, memperluas jangkauan pasar, serta meningkatkan omzet penjualan. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman dan penerapan pemasaran digital oleh para pelaku UMKM, serta dampak positif terhadap keberlanjutan usaha mereka. Transformasi pemasaran melalui digital marketing menjadi solusi penting bagi UMKM untuk bertahan dan berkembang di tengah kompetisi pasar yang semakin ketat. Kata Kunci: UMKM ; digital marketing; transformasi; e-commerce; media sosial
Pendampingan Penerapan Sistem Informasi Keuangan Desa (Siskeudes) Pada Badan Usaha Milik Desa (Bumdes) Di Desa Rangkasbitung Prasetya, Eka Rima; Listiya Ike Purnomo; Reno Virlandana
Abdimisi Vol. 6 No. 1 (2024): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i1.47469

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan gambaran mengenai pendampingan penerapan Sistem Informasi Keuangan Desa (SISKEUDES) pada Badan Usaha Milik Desa (BUMDes) di Desa Rangkasbitung selama tahun akademik gasal 2024/2025. SISKEUDES merupakan sebuah sistem yang dirancang untuk membantu pengelolaan keuangan desa secara efektif dan transparan. Dalam konteks BUMDes, penerapan SISKEUDES diharapkan dapat meningkatkan akuntabilitas dan transparansi dalam pengelolaan dana, serta memberikan kemudahan dalam pelaporan keuangan. Selama pendampingan ini, kami menemukan beberapa kesulitan yang dihadapi pengelola BUMDes saat menerapkan sistem ini. Beberapa di antaranya adalah kurangnya pemahaman tentang teknologi informasi dan kekurangan sumber daya manusia. Sebagai informasi yang dikumpulkan oleh Badan Pusat Statistik (BPS), hanya tiga puluh persen desa di Indonesia yang telah menerapkan sistem informasi keuangan yang memadai (BPS, 2022). Akibatnya, kami meningkatkan kemampuan pengelola BUMDes untuk menggunakan SISKEUDES melalui pelatihan dan sosialisasi. BUMDes di Desa Rangkasbitung berharap dapat meningkatkan kesejahteraan masyarakat melalui pengelolaan keuangan yang lebih efisien dengan penerapan SISKEUDES. Dalam laporan ini, kami akan membahas lebih lanjut tentang teknik pendampingan yang digunakan, hasilnya, dan sarannya Kata Kunci: sistem informasi keuangan desa; badan usaha milik desa;
Pemanfaatan Aplikasi Akuntansi Berbasis Android Dalam Pembukuan Akuntansi Sederhana UMKM: Pada Anggota Gerakan Kewirausahaan Nasional (GKN) Indonesia Provinsi Jawa Tengah Handayani, Puspita; Ayumi Rahma; Fina Ratnasari; Zico Alamsyah
Abdimisi Vol. 6 No. 1 (2024): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i1.47478

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bekerja sama dengan Gerakan Kewirausahaan Nasional Indonesia (GKN) Jawa Tengah untuk membekali pelaku UMKM dengan prinsip-prinsip akuntansi, guna meningkatkan usaha dan kesejahteraan mereka. Permasalahan utama yang dihadapi adalah pencampuran keuangan bisnis dan pribadi serta minimnya pemahaman tentang penyusunan laporan keuangan. Hal ini mengakibatkan kesalahan dalam pencatatan biaya produksi dan laba usaha, yang memengaruhi pengambilan keputusan. Dalam kegiatan ini, peserta merupakan kelompok wirausaha semarang yang tergabung dalam Gerakan Kewirausahaan Nasional Indonesia. Para wirausaha tersebut diperkenalkan pada prinsip kesatuan usaha untuk memisahkan pencatatan pribadi dan bisnis, serta penyusunan laporan keuangan sederhana sesuai standar akuntansi. Peserta juga diberikan penjelasan tentang komponen laporan keuangan seperti pendapatan, beban, aset, utang, dan modal dan mengunakan aplikasi SIAPIK.
Peningkatan Ekonomi Rumah Tangga melalui Pengembangan UMKM di Dusun Bojongsari Islam Ali Akbar; Amar Galih; Faza Anggrainiy; Prilian Catur N.; Yuliandi Akbar
Abdimisi Vol. 6 No. 1 (2024): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i1.47479

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan perekonomian rumah tangga ibu-ibu di Dusun Bojongsari melalui pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM). Dusun ini memiliki potensi sumber daya manusia yang tinggi, namun keterbatasan pengetahuan manajemen keuangan dan pemasaran menjadi kendala utama. Pendekatan yang digunakan meliputi pelatihan manajemen keuangan dasar, strategi pemasaran digital, dan pelatihan pengemasan produk. Hasil kegiatan menunjukkan peningkatan pemahaman ibu-ibu dalam mengelola usaha, dengan 80% peserta mulai menerapkan teknik pemasaran digital. Kesimpulan menunjukkan pentingnya pendampingan berkelanjutan untuk memastikan keberlanjutan program. Kata Kunci: UMKM; ekonomi rumah tangga; pelatihan pemasaran digital; manajemen keuangan
Peningkatan Kapasitas Bandwidth Menggunakan Teknologi Dwdm Ciena 6500 pada Sistem Kabel Bawah Laut Sea-Us Iryanto, Mokhamad Trihandoyo; Kartawidjaja, Maria Angela
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.48737

Abstract

This article discusses the process of increasing bandwidth capacity in the SEA-US submarine cable system using Dense Wavelength Division Multiplexing (DWDM) technology, specifically the Ciena 6500 device. DWDM technology enables simultaneous transmission of multiple optical signals within a single optical fiber, thereby enhancing network capacity without additional physical infrastructure. This study includes the stages of survey, installation, and testing of the device to ensure performance meets standards. The results show that the system was successfully upgraded with adequate technical parameters and without errors during the Integrated Test Set (ITS) testing. These findings demonstrate the effectiveness of DWDM technology in addressing the growing demand for bandwidth. Keywords: Bandwidth; DWDM; Ciena 6500; Submarine Cable, SEA-US
Program Santripreneur Melalui Pelatihan Ide Bisnis Repacking Snack Di Pesantren Tahfidz La Tahzan sari, silvia; Margie, Lyandra Aisyah; Purwatiningsih
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.48805

Abstract

Community Service entitled the Santripreneur Program through Snack Repacking Business Idea Training at the La Tahzan Cinangka Depok Tahfidz Islamic Boarding School aims to foster the entrepreneurial spirit of students, identify effective ways to grow creative ideas into business opportunities, and explore approaches based on Islamic values ​​in developing entrepreneurship in Islamic boarding schools. This activity was carried out on March 20-21, 2025 at the La Tahzan Tahfidz Islamic Boarding School - Cinangka, Sawangan, Depok. The training activities began by providing training materials to 20 students, then a snack repacking technique training session by UNPAM lecturers from Accounting. The expected results are the growth of the entrepreneurial spirit of students, identification of effective ways to grow creative ideas into business opportunities, and exploration of Islamic value-based approaches in entrepreneurship.   Keywords: Santripreneur Program; Business Idea Training for Santri; Repacking Snacks
Transformasi Pemasaran UMKM dengan Digital Marketing: Solusi Pemasaran di Era Modern di Kecamatan Bojongsari Setianingsih, Setia; Hakim, Dzaki Taufiqul; Hardila, Ika; Nurrizqi, Siti Aisyah; Putra, Topan ade
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.48890

Abstract

This activity aims to develop the Student Creativity Program (PKM) with the theme Enhancing MSME Capacity Through Simple Bookkeeping Innovation: A Financial Strengthening Solution for Micro Enterprises in the Digital Era. Micro, Small, and Medium Enterprises (MSMEs) are a dominant sector in Indonesia's economy but still face major challenges in financial management, particularly in structured and documented bookkeeping. Many MSME actors lack basic knowledge and skills in bookkeeping, which limits their access to financing and reduces their business professionalism. This community service program aims to provide training and assistance in simple bookkeeping, both manual and digital, to MSME players and individual community members. The methods used include outreach, interactive training, and simulations of basic financial report preparation using simple tools such as cash books, Excel, and applications like BukuWarung. The results show an increase in participants' understanding of the importance of financial recording, improved skills in using bookkeeping tools, and greater wareness of separating personal and business finances. Simple bookkeeping innovation has proven to be a strategic solution for MSMEs in improving transparency, accountability, and business competitiveness amid the challenges of economic digitalization. Keywords: MSMEs; simple bookkeeping; financial literacy; digitalization
Coffee Talk For Change: Satu Meja untuk Aksi Sosial melalui Kegiatan Pengabdian Kepada Masyarakat Nurul Alfida Rahmawati
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.49928

Abstract

The Community Service activity conducted at Likely Café & Resto located in Depok City, West Java, is based on the partner's challenges in educating their employees about the importance of financial literacy. This activity is conducted to provide understanding and application of financial literacy to the partner's employees. The method used in this activity is a participatory approach in the form of case study discussions. The implementing team of the Community Service Activity from Pamulang University presented financial literacy material and discussed the correlation between financial literacy and the improvement of financial management. The results of the activity show an improvement in the financial literacy understanding of partner employees, so that in the future, employees can solve the financial management problems faced by SMEs and provide practical learning for students. Keywords: Community Service; MSMEs; financial literacy
Ngopi Bareng Ilmu: Kolaborasi Mahasiswa dengan Masyarakat untuk Edukasi Berkelanjutan melalui Kegiatan Pengabdian Kepada Masyarakat Arinita, Rafina; Putri, Fitriani Sagita; Andini, Egi; Pratama, Aldy Arya
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.49929

Abstract

Community service is one of the implementations of the Tri Dharma of Higher Education, aimed at making a real contribution to society. This activity is based on the importance of sustainable education to support the development of micro, small, and medium enterprises (MSMEs). The partner in this activity is the manager of Likely Cafe, a local culinary business facing challenges in creating a sustainable business strategy. The purpose of this program is to provide education through interactive discussions on business management strategies, product innovation, and digital marketing. The method used is a participatory approach through informal discussions and direct case studies. The results show that collaboration between students and business actors improves the partner’s understanding of adaptive business strategies. This activity also provides applicable learning experiences for students. In conclusion, sustainable education is proven to be an effective approach in empowering MSMEs. It is suggested that similar programs be continued regularly with wider community involvement. Keywords: community service; MSMEs; collaboration; sustainable education; business strategy
Analisis Keuangan Sebagai Dasar Pengambilan Keputusan Strategis Dalam Bisnis Arinita, Rafina; Putri, Fitriani Sagita; Andini, Egi; Pratama, Aldy Arya
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.49930

Abstract

This community service activity aims to improve the understanding of students at SMK IPTEK South Tangerang City regarding the importance of financial statement analysis in supporting business decision-making. The main problem faced by the partner is the lack of practical understanding of how financial reports can be strategically used in business. The implementation methods include interactive lectures and training covering basic concepts of financial statements, financial ratio analysis, and simple case studies for decision making. The results showed an increase in students' understanding of how to read financial statements and make business strategies based on the analysis. This program is expected to enhance students' readiness to face real business challenges in the future. Keywords: Financial analysis; Strategic decisions; Financial reports; Entrepreneurship education

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