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Zulkifli Musannip Efendi Siregar
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INDONESIA
International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Published by Garuda Prestasi Nusantara Consulting
ISSN : -     EISSN : 27754936     DOI : https://doi.org/10.52218/ijbtob
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences
International Journal of Business, Technology, and Organizational Behavior (IJBTOB) (e-ISSN: 2775-4936) is a peer-reviewed journal in the field of general management, entrepreneurship, marketing, Human Resource, Accounting, Business Finance, Business Technology, Digital Technology, Digital Innovation, Business Law, Organizational Behavior. International Journal of Business, Technology, and Organizational Behavior published six issues in a year (February, April, June, August, October, December). The Journal is published by the Garuda Prestasi Nusantara Consulting. Accepted paper will be available online (free access), and there will be no publication fee.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 146 Documents
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The The Development of Management Theories From an Academic Lens: A Systematic Literature Review and Current Challenges Rachman, Faizal; Hendayana, Yayan
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.358

Abstract

This article explores the evolution of management theories from an academic perspective by comparing the major theoretical schools from classical to contemporary thought. It aims to uncover the strengths, limitations, and research gaps within the management literature, while evaluating how these theories cope with globalization, digitalization, and economic change. The analysis is supported by historical trend data and visualizations. The findings suggest that while classical and behavioral theories retain partial applicability, contingency and dynamic capability theories offer more relevant frameworks for today's organizational challenges. Keywords: management theory; globalization; digitalization; leadership; dynamic capabilities
Literature Review: Digital Marketing Literacy For SME’s In Pangkalpinang City Meidita, Chairunnisa Tri; Suryana, Asep; Wibowo, Kunto Adi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.361

Abstract

This research uses a literature review method, which is employed to identify, evaluate, and interpret existing literature through previously produced works. The aim of this study to identify issues related to digital marketing literacy among MSME’s in Pangkalpinang and to provide research based recommendation regarding digital marketing literacy. The results of the literature review indicate that there are still obstacles in the implementation of digital marketing among MSME’s in Pangkalpinang, primarily due to the lack of knowledge and digital skills possessed by MSME’s. There is a need for more intensive training and guidance related to digital marketing for MSME in Pangkalpinang to support marketing strategies in business activites. Digital marketing literacy plays a crucial role for MSME’s. With good literacy skills, MSME actors can significantly enchance their competitive advantage. Keywords: digital literacy, digital marketing, MSME’s
The influence of brand image and promotion on customer loyalty Nasution, Ridwan
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.362

Abstract

Brand image and promotion are factors that can be considered by consumers in decision making. This research method uses a quantitative approach. The sample of this research is customers at Mie Atok Rantauprapat. The results of the study show that brand image and promotion affect customer loyalty.
Analysis of Marketing Strategy and Responsibility in J&T Express Delivery in Ajamu Area, Panai Hulu District, Labuhanbatu Regency, North Sumatera Province Sari, Rida Kurnia
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.363

Abstract

Indonesia has experienced remarkable development in terms of technological advancement, especially in e-commerce. The public now has more options for using courier services thanks to the growth of e-commerce. One of the courier services directly connected with Shopee is J&T Express. However, J&T Express is still often complained about by customers regarding delivery obstacles. Therefore, J&T Express needs to pay attention to the quality of service and the responsibilities provided so as not to harm consumers. The purpose of this research is to analyze the marketing strategies and responsibilities in J&T Express's delivery services. This research uses a qualitative approach in empirical legal research. The aim is to study the rules, identify them, and adapt them to the conditions on the ground. The results show that the J&T Express delivery process begins with the buyer inputting their checkout data, including the shipping address and package observations, before the J&T Express operational team sends the buyer's package. Some of the issues faced by J&T Express include delays in delivery, customer stock in the expedition warehouse, and damage to goods, which refers to physical damage or loss of package contents. To address the issue of shipping goods or packages, some solutions that can be implemented include regularly providing gifts or cash back as compensation. Keywords: strategy, responsibility, delivery
Factors Influencing Employee Job Satisfaction: Literature Review Syahril, Muhammad
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.364

Abstract

Abstract: Previous research has the function of strengthening the theory and facts regarding the relationship or influence between the variables studied. This article examines the factors that influence employee job satisfaction, namely: work-life balance, organizational culture and leadership style, a study of Human Resource Management literature. Discussion of this theme is considered important considering the many parties who have studied the same or relevant discussion, because they believe in the importance of understanding how to create job satisfaction for employees and what factors influence it. The results of this literature review article are: 1) Work-life balance influences job satisfaction; 2) Organizational culture influences job satisfaction; and 3) Leadership style influences job satisfactionKeywords: Job Satisfaction, Work-life Balance, Organizational Culture, Leadership Style
Factors Affecting Earning Management Miftah, Munasiron; Daffa, Muhammad; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.365

Abstract

This study aims to examine the factors that affect profit management practices in 49 non-cyclical consumer sector companies listed on the Indonesia Stock Exchange during the 2021–2023 period. This research uses a quantitative approach by utilizing secondary data in the form of annual company reports. The analysis was carried out using the Fixed Effect Model (FEM) on the regression of panel data processed through STATA version 17 software. The results of testing and analysis show that financial distress has a negative effect on profit management, while leverage has a positive influence, while company size has no significant influence on profit management.

Page 15 of 15 | Total Record : 146

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