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Zulkifli Musannip Efendi Siregar
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International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Published by Garuda Prestasi Nusantara Consulting
ISSN : -     EISSN : 27754936     DOI : https://doi.org/10.52218/ijbtob
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences
International Journal of Business, Technology, and Organizational Behavior (IJBTOB) (e-ISSN: 2775-4936) is a peer-reviewed journal in the field of general management, entrepreneurship, marketing, Human Resource, Accounting, Business Finance, Business Technology, Digital Technology, Digital Innovation, Business Law, Organizational Behavior. International Journal of Business, Technology, and Organizational Behavior published six issues in a year (February, April, June, August, October, December). The Journal is published by the Garuda Prestasi Nusantara Consulting. Accepted paper will be available online (free access), and there will be no publication fee.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 323 Documents
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The The Development of Management Theories From an Academic Lens: A Systematic Literature Review and Current Challenges Faizal Rachman; Yayan Hendayana
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.358

Abstract

This article explores the evolution of management theories from an academic perspective by comparing the major theoretical schools from classical to contemporary thought. It aims to uncover the strengths, limitations, and research gaps within the management literature, while evaluating how these theories cope with globalization, digitalization, and economic change. The analysis is supported by historical trend data and visualizations. The findings suggest that while classical and behavioral theories retain partial applicability, contingency and dynamic capability theories offer more relevant frameworks for today's organizational challenges. Keywords: management theory; globalization; digitalization; leadership; dynamic capabilities
Literature Review: Digital Marketing Literacy For SME’s In Pangkalpinang City Chairunnisa Tri Meidita; Asep Suryana; Kunto Adi Wibowo
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.361

Abstract

This research uses a literature review method, which is employed to identify, evaluate, and interpret existing literature through previously produced works. The aim of this study to identify issues related to digital marketing literacy among MSME’s in Pangkalpinang and to provide research based recommendation regarding digital marketing literacy. The results of the literature review indicate that there are still obstacles in the implementation of digital marketing among MSME’s in Pangkalpinang, primarily due to the lack of knowledge and digital skills possessed by MSME’s. There is a need for more intensive training and guidance related to digital marketing for MSME in Pangkalpinang to support marketing strategies in business activites. Digital marketing literacy plays a crucial role for MSME’s. With good literacy skills, MSME actors can significantly enchance their competitive advantage. Keywords: digital literacy, digital marketing, MSME’s
The influence of brand image and promotion on customer loyalty Ridwan Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.362

Abstract

Brand image and promotion are factors that can be considered by consumers in decision making. This research method uses a quantitative approach. The sample of this research is customers at Mie Atok Rantauprapat. The results of the study show that brand image and promotion affect customer loyalty.
Analysis of Marketing Strategy and Responsibility in J&T Express Delivery in Ajamu Area, Panai Hulu District, Labuhanbatu Regency, North Sumatera Province Rida Kurnia Sari
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.363

Abstract

Indonesia has experienced remarkable development in terms of technological advancement, especially in e-commerce. The public now has more options for using courier services thanks to the growth of e-commerce. One of the courier services directly connected with Shopee is J&T Express. However, J&T Express is still often complained about by customers regarding delivery obstacles. Therefore, J&T Express needs to pay attention to the quality of service and the responsibilities provided so as not to harm consumers. The purpose of this research is to analyze the marketing strategies and responsibilities in J&T Express's delivery services. This research uses a qualitative approach in empirical legal research. The aim is to study the rules, identify them, and adapt them to the conditions on the ground. The results show that the J&T Express delivery process begins with the buyer inputting their checkout data, including the shipping address and package observations, before the J&T Express operational team sends the buyer's package. Some of the issues faced by J&T Express include delays in delivery, customer stock in the expedition warehouse, and damage to goods, which refers to physical damage or loss of package contents. To address the issue of shipping goods or packages, some solutions that can be implemented include regularly providing gifts or cash back as compensation. Keywords: strategy, responsibility, delivery
Factors Influencing Employee Job Satisfaction: Literature Review Muhammad Syahril
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.364

Abstract

Abstract: Previous research has the function of strengthening the theory and facts regarding the relationship or influence between the variables studied. This article examines the factors that influence employee job satisfaction, namely: work-life balance, organizational culture and leadership style, a study of Human Resource Management literature. Discussion of this theme is considered important considering the many parties who have studied the same or relevant discussion, because they believe in the importance of understanding how to create job satisfaction for employees and what factors influence it. The results of this literature review article are: 1) Work-life balance influences job satisfaction; 2) Organizational culture influences job satisfaction; and 3) Leadership style influences job satisfactionKeywords: Job Satisfaction, Work-life Balance, Organizational Culture, Leadership Style
Factors Affecting Earning Management Munasiron Miftah; Muhammad Daffa; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.365

Abstract

This study aims to examine the factors that affect profit management practices in 49 non-cyclical consumer sector companies listed on the Indonesia Stock Exchange during the 2021–2023 period. This research uses a quantitative approach by utilizing secondary data in the form of annual company reports. The analysis was carried out using the Fixed Effect Model (FEM) on the regression of panel data processed through STATA version 17 software. The results of testing and analysis show that financial distress has a negative effect on profit management, while leverage has a positive influence, while company size has no significant influence on profit management.
Examining the Web Design and Quality of Information to User Satisfaction : The Case of Student at Sekolah Tinggi Ilmu Ekonomi INABA Bandung Priambodo, Evan Yuri
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.1

Abstract

This study aims to see how user satisfaction with website services in terms of aspects of web design and quality of information. The first hypothesis in this study is that there is a positive and significant influence between web design on user satisfaction with website services at the Sekolah Tinggi Ilmu Ekonomi INABA Bandung.  The second hypothesis in this study is that there is a positive and significant influence between web design on user satisfaction with website services at the Sekolah Tinggi Ilmu Ekonomi INABA Bandung. The population in this study were students in Class A of the Sekolah Tinggi Ilmu Ekonomi INABA Bandung, amounting to 39 people. The sampling method was carried out by total sampling. Data were collected through questionnaires and analyzed using multiple regression methods. The results showed that web design has a positive and significant influence on user satisfaction with website services at the Sekolah Tinggi Ilmu Ekonomi INABA Bandung. The quality of information has a positive and significant effect on user satisfaction with website services at the Sekolah Tinggi Ilmu Ekonomi INABA Bandung. The quality of information has the most dominant influence on user satisfaction at the Sekolah Tinggi Ilmu Ekonomi INABA Bandung Keywords:web design, quality of information, user satisfaction
The Influence of Transformational Leadership on Employee Engagement : The Role of Job Satisfaction as Mediating Zufrie; Rizki Syahputra; Alwi Muhammad Adam; Fadzil Hanafi Asnora; Aulia Indra
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.2

Abstract

This study aims to determine the effect of transformational leadership on employee engagement by mediating job satisfaction. The research was conducted with a quantitative approach. The data analysis technique used is Structural Equation Modeling (SEM). The research was conducted on the employees of the culinary business in Rantauprapat. 210 questionnaires were distributed and 159 returned. Therefore, the sample in this study was as many as 159 people. The results showed that there was a positive and significant influence between transformational leadership on job satisfaction, there was a positive and significant influence between transformational leadership on employee engagement, and job satisfaction had a positive and significant effect on employee engagement. The results also showed that job satisfaction had an indirect effect on employee engagement. Keywords: transformational leadership, job satisfaction, employee engagement
Analysis of Bank Customer Service Strategies in The Pandemic Time of Covid-19 Sugara, Asep; Kaonang; Dedy Kustyono; Chandra Dwinugraha
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.3

Abstract

This study aims to identify customer service strategies on the value of expectations and service satisfaction that customers receive. The research method used is quantitative, the research sample used is a simple random sampling method, with a size of 100 customers at Bank BRI KCP Taman Palem, West Jakarta. Indonesian. The collected data were analyzed using a Cartesian diagram. The results of the study were able to identify services and the level of customer satisfaction on the quality of company services from the five service measurement tools, the results were distributed into four quadrants, namely: the reliability dimension was in Quadrant I, the responsiveness dimension was in Quadrant II, the assurance dimension was in Quadrant III and empathy, and tangibility is in Quadrant IV. Based on these results, it is recommended that BRI Bank performs refinement and improvement of several current customer service strategies so that the five dimensions of customer service are at coordinate points in quadrant I.
Halal Certification Models in Increasing Community Purchase Intention for Halal Products in Indonesia Ari Agung Nugroho; Esaka Pratala; Atik Atikah
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.4

Abstract

The purpose of this research is to investigate the analysis of the implementation of the halal certification policy on the public's halal awareness, which has an impact on increasing people's purchasing power for halal products. The research sample was taken from 100 consumers who use Halal products in Indonesia. In this study, data analysis used a partial least square approach using Smart PLS software. The results of the analysis revealed that the implementation of the halal certification policy was found to be positively related to consumer halal awareness. Likewise, this study found a significant relationship between halal certification and people's buying interest in halal products. Furthermore, the policy of applying for halal certification is positively associated with an increase in people's purchasing power for halal products. Keywords: halal certification, halal awareness, purchase intention

Page 15 of 33 | Total Record : 323

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