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Zulkifli Musannip Efendi Siregar
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International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Published by Garuda Prestasi Nusantara Consulting
ISSN : -     EISSN : 27754936     DOI : https://doi.org/10.52218/ijbtob
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences
International Journal of Business, Technology, and Organizational Behavior (IJBTOB) (e-ISSN: 2775-4936) is a peer-reviewed journal in the field of general management, entrepreneurship, marketing, Human Resource, Accounting, Business Finance, Business Technology, Digital Technology, Digital Innovation, Business Law, Organizational Behavior. International Journal of Business, Technology, and Organizational Behavior published six issues in a year (February, April, June, August, October, December). The Journal is published by the Garuda Prestasi Nusantara Consulting. Accepted paper will be available online (free access), and there will be no publication fee.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 314 Documents
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An Empirical Study: Suzuki All-New Ertiga Purchase Decision Based on Product Quality and Promotion at PT. Trans Sumatra Mainstay Sisingamangaraja Branch-Medan Nasution, Saila Mutiya; Syamsuri, Abd. Rasyid; Mulyono, Hardi; Hadian, Arief
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.204

Abstract

This study's goal was to analyze the effect of product quality and promotion on purchasing decisions for the Suzuki All New Ertiga at PT. Trans Sumatra Mainstay Sisingamangaraja Branch. The research was carried out between March 2021 and June 2022 and employs a quantitative methodology. The data collection techniques employed are observations, documentation studies, and surveys on a Likert scale. Using Isaac and Michael's calculation formula, a sample of 162 clients from PT. The Sisingamangaraja Mainstay Branch of Trans Sumatra represents a fraction of the research population of up to 400 persons. The SPSS program's multiple linear regression analysis technique. According to the study's findings, a positive and significant influence on purchases is provided by product quality. Promotions have positive and significant influence on purchasing decisions. At PT. Mainstay of Trans Sumatra Sisingamangaraja Branch, promotion and overall product quality have a positive and significant impact on purchasing decisions. The quality of the product and the promotion can explain 91.9 percent of consumer purchasing decisions, according to the study's coefficient of determination (R2), which is 0.919.
Analysis of Financial Performance Before and After Ipo (Initial Public Offering) on Company Share Acceleration Boards on The Indonesia Stock Exchange Jovian, Handi; Zukhri, Nizwan; Nugroho, Ari Agung
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.205

Abstract

This study aims to determine whether there is a difference between the liquidity ratio proxied by current assets, the solvency ratio proxied by the debt to equity ratio, and the profitability ratio proxied by return on assets and return on equity on shares of acceleration board companies that carry out initial public offerings. (IPO) on the Indonesian stock exchange in 2020. This study uses a quantitative approach. The data collection technique uses a literature study, namely by studying literature, notes, research journals, scientific works, and books related to theories and problems to be discussed and then added with the documentation method. The source used is secondary data in the form of financial report data of the acceleration board company that will be studied. The sampling technique was using purposive sampling method with a total of 5 companies. The analytical method used is descriptive analysis and paired sample t-test analysis. The results of the study stated that there were no significant differences in all variables, namely current assets, debt to equity ratio, return on assets and return on equity at the time before carrying out the IPO (Initial Public Offering) and after the IPO (Initial Public Offering) on ​​stocks. acceleration board companies on the Indonesian stock exchange in 2020. Keywords: Initial Public Offering, Acceleration Board Shares, Current Assets, Debt to Equity Ratio, Return on Assets, and Return on Equity
Literature Review: Improving Lecturers Instructing Quality through Planning, Implementation, and Evaluation as HR Transformation for Indonesian Universities' Future Syamsuri, Abd. Rasyid; Harahap, Payung; Hutasuhut, Julianto; Halim, Abd.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.206

Abstract

The literature review in this article intends to address the theoretical needs in planning, implementing, and evaluating as the Transformation of Human Resources (HR) for the future of the university in order to improve the caliber of lecturers' teaching. Planning is necessary for effective teaching in order to keep instructors and college students on the same page. Applying the right technology raises the bar for curricular and instructional advice, development, and professional support at institutions. Implementing instruction is possible if lecturers and college students take an active part in the quality improvement process. In the interaction between teaching and learning that affects cognitive, constructivist, transformational, and behavioral theories in the university setting, lecturers play a significant role. The effectiveness of lecturers' instruction can also be assessed through training, research, and technology transfer. By providing information, instructional materials, and human resource development geared on developing college students' skills and capabilities, lecturers can enhance college students' talents and widen their horizons. In this perspective, education is viewed as a technological process and as a product that can be packaged and applied to assess the effectiveness of instruction. Big Data and the Internet of Things (IoT) are two examples of artificial intelligence technologies that could be the focus of future trends in the use of learning assistance software. This solution not only increases available space and learning opportunities for college students while also enhancing the quality of their education, but it also assists lecturers in utilizing digitization to their advantage in the future of higher education.
Empirical Study: Entrepreneurs Performance of Micro, Small and Medium Enterprises (MSMEs) in Tanjung Morawa A Village, Deli Serdang, North Sumatra, Indonesia Riana, Rida; Syamsuri, Abd. Rasyid
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.208

Abstract

This study intends to examine how social capital, inventiveness, and product innovation impact the entrepreneurs performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Tanjung Morawa A Village, Deli Serdang, North Sumatra, Indonseia. This study used a quantitative research design. The period of time for doing this research is from March to May 2022. Observation, study documentation, and questionnaires are the data collection methods used. Up to 65 UMKM offenders from Tanjung Morawa A Village make up the study's population. A quota sampling method was used to sample each population. Multiple linear regression using the SPSS program is the analysis strategy used in this study. The study's findings demonstrate that social capital has a positive and significant impact on MSME players' performance. The performance of MSME actors is positively and significantly impacted by creativity. Product innovation positively and significantly impacts how MSME actors operate. Overall, the performance of MSME actors is positively and significantly impacted by social capital, creativity, and product innovation. This study's coefficient of determination (R2) is 0.700, which suggests that social capital, creativity, and product innovation may account for 70% of the success of MSME actors.
The Consumer Buying Decisions at PT. Supermarket Maju Bersama Medan Denai Branch, North Sumatra Based on Service Quality and Attitude Zahara, Nita; Syamsuri, Abd. Rasyid
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.209

Abstract

The purpose of this study is to examine how service attitudes and quality affect consumer buying decisions at the PT. Maju Bersama Supermarket, Medan Denai Branch, North Sumatra. 9.180 shoppers from January to April 2022 made up the study's population. 99 clients made up the research sample, which was determined using the Slovin formula with an e value of 10%. This study employs a quantitative methodology and collects data through questionnaires, study documentation, and observation. Multiple linear regression using the statistical product software solution (SPSS) program is the method used for the analysis of the research. The study's findings demonstrate that service quality influences purchases in a positive and significant way. Buying decisions are positively and significantly impacted by attitude. At PT. Maju Bersama Supermarket, Medan Denai Branch, North Sumatra, customer buying decisions are positively and significantly impacted by overall service quality and attitude. The measured coefficient of determination (R2) is 0.636 in value. This demonstrates that service quality and attitude can account for 63.6 percent of purchasing choices.
The Effects of Service Quality and Price on Customer Satisfaction at the Auto 2000 Office Medan Amplas Branch, North Sumatra Ridwan; Hutasuhut, Julianto
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.210

Abstract

This study intends to examine how customer satisfaction at the Auto 2000 office's Medan Amplas Branch is impacted by service quality and cost. Descriptive quantitative research has been selected as the method. 96 clients served as the study's sample population. A questionnaire is used as the data collecting method, and the results are evaluated using SPSS software based on the validity test, reliability test, and classical assumption test. The multiple linear regression test, the t test, the F test, and the coefficient of determination test were utilized in the data analysis technique (R2 test). According to the t test results, the service quality variable has a stronger impact on customer satisfaction than the price variable because its t count value is higher 4,300 than the pricing variable's t value, which is 3,051. The estimated F value, which is 568,732, is more than the 2,700 F value in the table. This demonstrates that the customer satisfaction variable is significantly and positively impacted by both the service quality and pricing. The adjusted R Square value of the coefficient of determination test findings was 0.923, or 92.3 percent. The percentage of service quality and price that can explain customer satisfaction is very high, at 93.3 percent, while the remaining 7.7 percent is influenced by other variables not examined in this study. This means that the variation in the relationship between service quality and price variables with customer satisfaction can be classified as very high.
Management innovation, green product innovation, green process innovation influence on financial performance. A study of South African manufacturing firms. Kwabena Nsiah, Takyi; A. Danso, Ruth; Charles, Ofori; Raphael, Mmieh K
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.211

Abstract

This research aims to evaluate the nexus of green innovation on registered companies' financial performance on the Johannesburg Stock Exchange (J.S.E.). The paper followed the content analysis approach in evaluating green products, green processes, management innovation ability, and green image variables on 64 manufacturing firms from 2011 up to 2018. This article adopted Smart PLS-SEM 3 analyses to check the models suggested for the study empirically. The findings reveal that management innovation ability had a significant favorable influence on the green process; however, the relation with financial performance was insignificant. Green process innovation had a significant negative association with enterprise financial performance. Again, the effect of green process innovation on green products was enormously significant. Green products did not have a considerable influence on financial performance. Finally, the moderating variable green image was introduced into the model, green product, and green process; both indicated an insignificant positive effect on the enterprise financial performance. The conclusion of this research supports the theoretical assertation that mutually green products and green processes are complementary.
The Effect Of Leverage, Company Size, Inflation Rate, And Cash Holding On Company Value (In Hotel, Restaurant, and Tourism Sub-Sector Companies Listed on the IDX for the 2017-2020 period) Wirdayanti, Wirdayanti; Reniati, Reniati; Saputra, Darman
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.212

Abstract

This study aims to determine the effect of leverage, firm size, inflation rate, and cash Holding on firm value (in hotel, restaurant, and tourism Sub-Sector companies Listed on the Indonesian Stock Exchange for the 2017-2020 period). This research is a type of quantitative research. The population in this study amounted to 35 companies, using purposive sampling technique, obtained a research sample of 18 companies. The analytical method used in this research is multiple linier regression. The result showed that : (1) Leverage had a negative and significant effect on firm value. (2) Firm size has a negative and significant effect on firm value. (3) Inflation rate has no effect on firm value. (4) Cash Holding has a positive and significant effect on firm value. Keywords : Leverage (DER), Company Size, Inflation Rate, Cash Holding, and Company Value (PBB)
The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta Yusuf, Alvina Mumtaza; Astuti, Miguna; Ariani, Maria Bernadette Nani
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.213

Abstract

There was a decline in the growth rate of DKI Jakarta's Gross Regional Domestic Product in 2020 due to the Covid-19 pandemic. GRDP is closely related to income and sales volume sold for MSME. Revenue and sales volume are dimensions of marketing performance. The purpose of this study is to examine the effect of digital marketing mix strategy and customer relationship management on marketing performance. Researchers used a quantitative approach by distributing questionnaires to 231 owners or managers of MSME 4.0 in DKI Jakarta. The proposed research model was tested using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) specifically using the Smart-PLS 3.3 program. The results of data analysis show that: (1) Digital Marketing Mix Strategy has a significant effect on Customer Relationship Management MSME 4.0 DKI Jakarta (2) Customer Relationship Management has a significant effect on Marketing Performance of MSME 4.0 DKI Jakarta (3) Digital Marketing Mix Strategy has a significant effect on Marketing Performance MSME 4.0 DKI Jakarta. Keywords: MSME 4.0, Marketing Performance, Digital Marketing Mix Strategy, and Customer Relationship Management.
Extrinsic Motivation and Organizational Commitment : A Literarure Review Siregar, Zulkifli Musannip Efendi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.214

Abstract

Increasing employee commitment at work is one of the most important points for the company. Without organizational commitment from an employee, the employee will tend to work less than optimally. This study aims to find the answers to the research question of whether extrinsic motivation influence organizational commitment. Metode penelitian yang digunakan dalam penelitian ini adalah article review dari beberapa jurnal yang telah publish. The results of the study proved that extrinsic motivation influence organizational commitment. The results of this research have implications for policymakers, that employee must be given support and aslo increasing the employee extrinsic motivation such as providing fair promotion, reward, and also providing a good income. The limitations of this study are that the variables used as independent variables to test commitments are still few. In the future, it will be expected to increase variables and conduct research empirically. Keywords: Extrinsic Motivation; Organizational Commitment

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