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Populika
Published by Universitas Widya Mataram
ISSN : 02162490     EISSN : 27759989     DOI : https://doi.org/10.37631/populika.v8i1
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal POPULIKA is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 137 Documents
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Budaya Populer dan Konsumerisme: Studi Netnografi terhadap Perilaku Konsumtif Fandom ENGENE dalam Pembelian Merchandise Stefani , Denis Hida Lutfiana
POPULIKA Vol. 13 No. 1 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i1.1863

Abstract

The hallyu or Korean wave phenomenon first popularized by journalists in Beijing related to the rapid spread of K-Pop popularity is now also experiencing massive spread in Southeast Asian countries, especially Indonesia. Fans who want to show their existence in supporting their idol artists are competing in buying and consuming merchandise products from the idol artists. This brings an attitude that leads to excessive consumerism in terms of fan loyalty to the idol artist. Engene is one of the K-Pop fandoms that increasingly shows its existence in the world of merchandise buying and selling. This research aims to understand the consumption pattern of Engene fandom by using netnography method and interview and observation. The results show that consumerism among fans is not only related to loyalty to idols, but also driven by feelings of wanting to be involved in the community, digital trends, and the phenomenon of fear of missing out (FOMO), which is the fear of being left out of the collective experience enjoyed by fellow fans. In addition, this study found that consumption patterns are not limited to the purchase of official merchandise, but also extend to the creative economy where fans act as producers and distributors of fandom-related products. This confirms that K-Pop popular culture has not only created a loyal fan base but also established a digital economic ecosystem supported by the active participation of online communities.
Implementation of Promotion Mix in Increasing Visits at Kalya Hotel Yogyakarta Ningrum, Dyaloka Puspita; Bowo, Frima; Pamungkas , Rebaudhy Mahardhika
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1620

Abstract

The increasingly massive business dynamism in the hotel industry means business competition is no longer avoidable. The emergence of new hotels with a more modern feel, quality services, and very attractive promotional activities in various marketing media is a series of activities that Kalya Hotel Yogyakarta needs attention to. This research aims to analyze the application of the Kotler and Armstrong Promotion Mix with five components, namely Advertising, Sales Promotion, Public Relations, Personal Sales, and Direct Marketing, in increasing sales and maintaining the trust of guests/consumers. By using descriptive qualitative methods with purposive techniques in determining research informants, the results in the field show that the Promotion Mix at Kalya Hotel Yogyakarta has been used as a whole, although it is still not optimal. The use of social media, giving shopping vouchers and discounts, and other efforts are starting to be adjusted based on current developments. In the future, Kalya Hotel Yogyakarta will also have to increase the capacity of human resources/employees at that place and choose and consider other modern media that can further maximize targeted promotional activities. Keywords: Promotion Mix; Visits; Kalya Hotel Yogyakarta.
SATRIYA Government Culture, Achievement Motivation, and Its Impact on the Performance of Civil Servants in Kulon Progo Regency Government Antonia Eka Sari Widyastuti
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1657

Abstract

This study analyzes the relation of implementing SATRIYA as an organizational culture and achievement motivation on the performance of civil servants in Kulon Progo Regency government. The results of this study are expected to provide recommendations for the government regarding follow-up actions on the implementation of organization culture policies. The results of this study can serve as a reference for other regional governments to improve public service quality and bureaucratic performance through the implementation of work culture based on local wisdom. Using a quantitative method and statistical analysis, data collection was carried out by questionnaire instrument with the results showing that all statement items were valid and had a very high level of reliability. The research sample was selected using a saturated sampling technique consisting of civil servants in Kulon Progo Regency, including the Department of Culture, the Library and Archives Department, the Regional Disaster Management Agency, the Investment and Integrated Services Agency, the Regional Financial and Asset Agency, and the Population and Civil Registry Office, with a total of 150 respondents. The research findings indicate that the SATRIYA Government Culture and achievement motivation partially have a positive and significant impact on the performance of civil servants within the Kulon Progo Regency government. Simultaneously, the SATRIYA Government Culture and achievement motivation variables contribute 71.2% to the improvement of civil servant performance, while the remaining 28.8% is influenced by other variables not examined in this study. Keywords: Achievement Motivation, Organizational Culture, Performance, SATRIYA.
Front and Back Stage of Sriwijaya Indralaya University Students Who Overshared on Tiktok Ningrum, Titis Setia; Sartika, Diana Dewi; Isyanawulan, Gita; Aidillah, Elita; Syafe’i, Akhmad; Sari, Kurnia Asni; Muslimah, Hayana
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1706

Abstract

This study aims to discover the phenomenon of oversharing conducted by Sriwijaya Indralaya University students and to understand the reality of the front and back stages of Sriwijaya Indralaya University students. This study used descriptive qualitative research methods and data collection techniques such as interviews, observation, and documentation, and employed phenomenological research strategies. This informant was determined purposively, namely, UNSRI Indralaya students who actively use TikTok. This study uses Erving Goffman's Dramaturgy theory to analyze the results obtained. The results of this study explain that female students share excessively on TikTok, including seeking the attention of TikTok users, and TikTok as a stage for self-image performance. As for the backstage, the female college student who did Oversharing, Including Lifestyle, Daily life, and family background of female college students. Keywords: Front stage; Back stage; Oversharing.
"Ngopi Fancy as a Social Representation" A Phenomenological Study of Ngopi Fancy Posts on Instagram Halla Sayyidah Muflichah; Nurfian Yudhistira
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1968

Abstract

The phenomenon of ngopi fancy coffee among young urban Indonesians has evolved into a social practice encompassing identity, status, and lifestyle representations. This study aims to uncover the subjective meaning of the ngopi fancy coffee experience as part of the construction of social identity shaped through popular culture and digital media. Using a qualitative approach with an interpretive phenomenological analysis (IPA) study design, data were collected through in-depth interviews with five urban middle-class Generation Z participants who are active on social media. The results show that ngopi fancy coffee is interpreted as a form of self-expression, achieving social validation, and a manifestation of aesthetic values in everyday life. This activity functions as a consumption practice and a means of identity performance in the digital space. Social media, especially Instagram, has become the primary medium reinforcing this identity construction by visualizing a modern, aesthetic, and exclusive urban lifestyle. This study concludes that ngopi fancy coffee reflects the relationship between popular culture, symbolic consumption, and digital identity performativity in contemporary urban society. These findings provide a theoretical contribution to the study of cultural communication and identity and a critical reflection on the capitalization of social space in the digital media era. Keywords: Fancy Coffee; Popular Culture; Phenomenology; Representation.
Interpersonal Communication Strategies for Mothers and Infants in Melati Room Care: Building Bonds and Supporting the Recovery Process of High-Risk Infants Fuaddah, Ashlikhatul; Ayu, Kilau Riksaning
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1990

Abstract

Based on news on the solopos.com page (Saputra, 2022), Central Java Province is the region with the highest infant mortality. In terms of health, infant mortality can be caused by the labor process or the condition of the mother experiencing preeclampsia. In this study, the focus in communication science is to provide an understanding of the importance of maintaining interpersonal communication between mothers and babies being treated in the high-risk infant room. The specific objective of this study is to provide an overview of interpersonal communication and the use of visiting time for mothers who have babies and receive care in the Melati room (high-risk infant care) at Prof. Margono Hospital. To answer the research objective, this study will use a qualitative approach with a descriptive qualitative method. Data collection techniques include in-depth interviews and documentation. The informants in this study are mothers with babies who receive care in the Melati room (high-risk infant care) at Prof. Margono Hospital. The benefit of this study is the availability of information regarding the description of the form/model of interpersonal communication between mothers and babies in the Melati Room. This communication ability is expected to create a close relationship between mother and baby, and the baby can recover more quickly. Keywords: Health Communication; Interpersonal Communication; Mother-Infant.
IMPLEMENTASI PERMENDIKBUD RISTEKDIKTI No. 24 TAHUN 2022 DALAM MENINGKATKAN MINAT PENGUNJUNG MUSEUM DR. MUHAMAD SALEH KOTA PROBOLINGGO Aisyah, Siti
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.2000

Abstract

This study aims to evaluate the implementation of Ministry of Education, Culture, Research, and Technology Regulation No. 24 of 2022 in increasing public interest in visiting the Dr. Mohamad Saleh Museum in Probolinggo City. A descriptive qualitative method was employed, supported by quantitative SWOT analysis to identify the strengths, weaknesses, opportunities, and threats associated with the policy’s execution. The findings indicate that the regulation has positively contributed to strengthening the museum’s educational function. However, its implementation still faces several obstacles, such as limitations in human resources, restricted operational funding, and underdeveloped promotional and digital initiatives. The SWOT analysis places the museum’s development strategy in the Strength–Opportunity (SO) quadrant, suggesting that internal strengths can be utilized effectively to capitalize on external opportunities. Recommended strategies include digitizing the museum’s collections to enhance public access, fostering collaboration with educational institutions, and developing curriculum-based educational programs. In addition, leveraging social media and other digital platforms is considered essential to reach younger audiences and increase the museum’s visibility. This study recommends the importance of synergy between local government, museum management, and educational institutions to strengthen the museum’s role as a center for education and local culture. In the context of the digital era, such collaboration is crucial for maintaining the museum’s relevance and competitiveness within the broader community. Keywords: Policy Implementation; Regional Museum; Visitor Engagement; SWOT Analysis; Digital Transformation

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