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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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Pengaruh Customer Relationship Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan: (Studi pada Klinik Kecantikan dr. Amalia Di Sumedang) Latief Z. Nur
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1852

Abstract

This research was conducted on beauty clinic customers dr. Amalia has bought skin care and facial treatment more than three times. The goal is to identify: customer relationship marketing and service quality on customer loyalty and how much influence the customer relationship marketing of customer loyalty and the influence of service quality on customer loyalty. Population in this research are customers who have registered at the beauty clinic dr. Amalia Sumedang. While the samples used in this study were 200 customers. Analysis data in this study using descriptive analysis and verification analysis. Testing of research instruments conducted using validity and reliability testing. For data analysis using classical assumption testing, multiple linear regression analysis and coefficient of determination analysis, which previously performed data transformation first. As for the hypothesis test using the t test for partial testing. The result of descriptive analysis of customer relationship marketing is in very good category, service quality is in very good category and customer loyalty is in high category. Based on the partial test results of customer relationship marketing have a positive and significant influence customer loyalty, so does the quality of service have a positive and significantly influence customer loyalty.
Pengaruh Lingkungan Kerja Fisik Dan Standar Operasional Prosedur Terhadap Produktivitas Kerja Karyawan Pada PT. BPR Majalengka Jabar R. Neny Kusumadewi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1871

Abstract

This study aims to determine the effect of the physical work environment and standard operating procedures on the work productivity of employees at PT. BPR Majalengka Jabar partially. The object of this research is PT. BPR Majalengka Jabar. The method used in this study is a survey method using a descriptive analysis approach and verification. The population in this study are employees of PT. BPR Majalengka Jabar with a sample of 55 respondents. The sampling technique used is the saturated sampling technique. The data collection technique is by using a questionnaire. The measurement scale of this study uses a Likert scale. Testing of data instruments is done by testing the validity and reliability. While the data analysis used is the classical assumption test, multiple linear regression analysis, coefficient of determination analysis and model feasibility test. Hypothesis testing in this study uses partial hypothesis testing. The results of respondents' responses indicate that the physical work environment and standard operating procedures are in the good category, while work productivity is in the high category. The results of partial hypothesis testing of this study indicate that the physical work environment has a significant effect on work productivity. Standard operating procedures have a significant effect on work productivity.
Penggunaan Design Thinking Pada Inovasi Produk Jasa Cabut Kost Mochammad Rifky Pamungkas; Iwan Sukoco
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.1517

Abstract

The condition of the Covid-19 pandemic in Indonesia to date has had an impact on all business actors, therefore all actors from various business fields need to make a breakthrough or innovation in order to be able to compete and stay afloat. The problem now is that all must be required to provide appropriate problem solving and be able to be implemented properly in responding to all perceived obstacles and challenges. One of the methods that can be used and provide solutions to current conditions is design thinking. Design thinking is a discipline that uses designer sensibilities and methods to match people's needs with what is technologically feasible and what is feasible according to a business strategy can be transformed into customer value and market opportunities, by analyzing five stages which include empathize, define, ideate, prototypes and tests. The purpose of writing this article is to explain the use of design thinking in the Logistics Service business of Cabut Kost with a qualitative descriptive method with the aim of providing a description or summary of a situation or phenomenon that is currently happening by using scientific procedures to answer actual problems. The results obtained are that the application of design thinking can be used as a reference method for Cabut Kost in developing the business that is being undertaken. As far as the analysis is concerned, design thinking can be a method for developing a strategy to build a brand name for Cabut Kost.
ANALYSIS OF MARKETING STRATEGY IN DEALING WITH THE COVID-19 PANDEMIC: (Case Study In Gema Insani Publishing Company) Anita Rahmawati; Sri Isti Untari; Kristin Lukitaningrum
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.1846

Abstract

The year 2020 was shaken by the spread of the Covid-19 virus. The viral pandemic occurred has changed the way of life of the world, at least from a social and economic perspective. Predictions of a recession began to emerge as the economy weakened due to the spread of the virus forcing large parts of the population to be laid off. Many businesses experience losses and even go out of business, or at least experience a decline in profits (Brewer, 2020). The economic impact of this disaster is likely to continue for several years to come. Gema Insani is a publishing company in Depok which has been directly affected by the pandemic. A proper marketing strategy is needed so that even if there is a decline in the level of product sales, the decline is still under control or does not cause the company to go out of business. This study aims to analyze the marketing strategies that the Gema Insani company implemented during the pandemic. The research was conducted using qualitative methods and descriptive analysis. It can be concluded from the research results that the applied marketing strategy includes the marketing mix of product aspects, price, place, promotion, people, process and physical evidence. The most dominant aspect in dealing with and adapting to pandemic situation is  promotion aspect, that is by optimizing online marketing and product sales (digital marketing). By optimizing digital marketing, online product sales increased by 30%.
The Pengaruh Lingkungan Kerja dan Kepemimpinan Terhadap Kinerja Pegawai Dinas Pariwisata Kabupaten Labuhanbatu Selatan Mulkan Ritonga; Rahma Muti'ah; Muhammad Alam Warda Ritonga
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.1863

Abstract

Performance is one of the benchmarks in assessing the performance of an organization, both government organizations and private organizations. Performance measurement can affect various factors, both factors originating from within the organization and factors from outside the organization. This study aims to determine the effect of the work environment and leadership on employee performance. The population in this study were all employees at the South Labuhanbatu Regency Tourism Office using the census technique as a sampling technique. The research method chosen is associative descriptive quantitative research. This type of research aims to see and explain the influence between variables in the study using a questionnaire technique as a data collection instrument. The results showed that the work environment and leadership had a positive and significant effect on employee performance, both partially and simultaneously. Environment and leadership variables contributed 67.40% to employee performance at the South Labuhanbatu Regency Tourism Office, while the remaining 32.60 % influenced by other factors not examined in this study.
Patient Analisis Kujungan Pasien Pada Kualitas Pelayanan di RSU Fikri Medika Karawang, (Studi Kasus Masa Pandemi Covid – 19 tahun 2019 – 2021) Jl. Raya Kosambi-Tegalsari Km 3 Klari, Karawang, Jawa Barat: Service Quality rustomo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2043

Abstract

This study analyzes the process or efforts of processing data into new information so that the characteristics of the data become easier to understand and useful as a solution to a problem. The data is described quantitatively as a result of data collection from the source as part of the information. This study aims to analyze the data that has been presented at RSU Fikri Medika Karawang to make new information in order to improve the quality of service for the achievement of the hospital's vision and mission to increase the volume of patient visits. RSU Fikri Medika Karawang needs to detect early with the number of patients visiting by gender, age and occupation as an early anticipation to ensure patient satisfaction. From the distribution of questionnaires to 100 respondents that female patients of productive age and on average are farmers and traders, it is a challenge for the management of Fikri Medika Hospital Karawang to ensure the existing quality. With 18 statements that were shared with the google questionnaire, the results of the instrument test on the decision were valid and the consistency value was greater than the specified standard.
Pengaruh Digital Marketing dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Khalifa Muslim Wear Rita Kusumadewi; Budi Rusdian
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2238

Abstract

In the new era of marketing, companies are forced to be able to create consumer value because today's marketing is driven by values. The purpose of this paper is to analyze the value using the House of Quality (HOQ) matrix which is one of the tools of Quality Function Deployment (QFD) which is commonly used to increase value through product attributes that will be given to consumers. Equipped with a matrix that illustrates how to create value using HOQ, using data from research that the author has previously carried out in identifying consumer values ​​at private universities in Region III Cirebon-West Java as an example.This research uses explanatory survey method with cross sectional development method. The iteration method is used to determine the number of samples, so that a minimum sample of 116 is obtained, but 150 samples will be used so that the results are more representative of the population. The result shows that the indicator that is considered the most important by the respondents is the reputation of the university and the indicator with the lowest rating is the time of completion of studies. However, the results of consumer assessments regarding customer value indicate that the university's reputation is still unable to provide superior customer value. Thus, the reputation of the university is an aspect that must be improved first before other aspects.
Dampak Sosial Ekonomi Pembangunan Pembangkit Listrik Tenaga Surya (PLTS) Sumbawa 26 MWp Terhadap Masyarakat Suprianto Naim
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2418

Abstract

One of the energies strongly needed by humans is electrical energy. Currently, Solar Power Plant (henceforth, PLTS) is a source of renewable electrical energy and widely developed since PLTS is environmentally friendly and easy to obtain, specifically for the countries are on the equator such as Indonesia. One of the PLTS with a large capacity developed by PT. Amman Mineral Nusa Tenggara (PT. AMNT) in collaboration with PT. Medcopower Solar Sumbawa (PT. MPSS) and PT. Sinergi Era Cemerlang (PT. SEC) as the executor. The PLTS, with 26 MWpcapacity, built in the Tongo Village area, Sekongkang District, West Sumbawa Regency, NTB. This PLTS is known as PLTS Sumbawa 26 MWp. The existence of this project definitely has a socio-economic impacts on the community, either positive or negative impacts. The qualitative data analysis results show the socio-economic effects of the PLTS Sumbawa 26 MWp development, namely increasing labor absorption; increasing Village Original Income (PADes) such as waste retribution; improvement of village infrastructure, especially places of worship, educational facilities, garbage disposal sites, and assistance for social activities; and changes in public perception in the form of social jealousy.
PENGARUH TEAMWORK DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PADA PERUMDA BPR MAJALENGKA Neny Kusumadewi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2440

Abstract

Employee performance is important for the company. Employee performance can be achieved with good teamwork and good communication. This study aims to determine how teamwork and communication influence the performance of employees at Perumda BPR Majalengka partially. This study used a survey method with a descriptive analysis approach and verification. The data collection technique used is using a questionnaire. The population in this study were employees of Perumda BPR Majalengka with a sample a 98 respondents using a saturated sampling technique (census). The measurement scale in this study uses the Likert scale. The data analysis used is the classical assumption test, multiple linear regression analysis, the coefficient of determination analysis and the feasibility test of the model. Hypothesis testing in this study uses a partial hypothesis test with the t test. Based on the results of the study, it shows that teamwork is included in the very good category, communication is in the very good category, and employee performance is in the very high category. This study shows that Teamwork and Communication have a positive and significant effect on employee performance.  
Pengaruh Gaya Kepemimpinan dan Komitmen Organisasi Terhadap Efektivitas Kerja (Studi Pada Karyawan PT. Sing Wealth Textiles Ligung Majalengka) Endah Prihartini
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2447

Abstract

Abstract. Work effectiveness of employees of PT. Sing Wealth Textile has a problem, namely not achieving the target that has been determined and given by the manager to the employees. one of the factors to increase work effectiveness is through leadership style and organizational commitment. Leadership style and organizational commitment are considered as one of the factors that can affect work effectiveness. This study aims to determine how the influence of leadership style and organizational commitment partially on the work effectiveness of the study on employees of PT. Sing Wealth Textiles. This research is a survey research using a descriptive and verification approach. The population in this study were all employees of PT. Sing Wealth Textiles with a total sample of 81 respondents. The sampling technique used is simple random sampling. The data collection technique in this study was distributing questionnaires using a likert scale. Data analysis using classical assumption test, multiple regression analysis, coefficient of determination, model feasibility test and hypothesis testing using partial test. The results showed that leadership style and organizational commitment partially have a positive and significant effect on work effectiveness.

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