cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Pipih Sopiyan
Contact Email
pipihoke@gmail.com
Phone
+6285220512642
Journal Mail Official
redaksi.jmkunma@gmail.com
Editorial Address
Kampus Universitas Majalengka Jl. KH. Abdul Halim No. 103 Majalengka 45418
Location
Kab. majalengka,
Jawa barat
INDONESIA
Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
 1   2   3   4   5 
Strategi Kepemimpinan Pada Organisasi Mahasiswa Sebagai Upaya Mewujudkan Ketercapaian Program Kerja : (Studi Kasus Organisasi Mahasiswa Fakultas Ekonomi Universitas Tidar)
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 2 No. 2 (2021): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v2i2.1130

Abstract

Student organizations play a role in the development of students' managerial and leadership abilities. Human resources in student organizations include leaders and members of the organization. Every student organization certainly has a work program (proker) where this work program is a guide for every step of the organization and also becomes a direction for leaders and members to run the organization's wheels. To carry out this work program, a leadership strategy is needed because this strategy will later provide direction on how the organization can achieve the work program it has set. This study aims to determine how leadership strategies are applied to organizations in order to realize work programs in student organizations. This research uses descriptive qualitative research methods and data processing techniques using SWOT analysis techniques. The population in this study were 15 students who joined the organization at the Faculty of Economics, Tidar University. Based on the results of the study, it was stated that the leadership strategy applied by organizational leaders in directing their members to realize work programs, among others, by providing opportunities for members to participate in decision making, motivating members, directing members to work, and coordinating However, in reality, this strategy still poses obstacles for the organization in the form of delays in carrying out work programs due to lack of discipline among members of the organization.
Analisis Pengaruh Return On Asset (ROA) Dan Return On Equity (ROE) Terhadap Harga Saham PT. Indosat Tbk Roslina; Alwi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol 2 No 2 (2021): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v2i2.1139

Abstract

Before investing, investors must know and choose stocks that can provide benefits by assessing the ratio of return on assets (ROA) and return on equity (ROE). This study aims to observe and analyze the effect of return on assets (ROA) and return on equity (ROE) on the stock price of Pt. Indosat Tbk. This research is an associative type, using quantitative data from secondary data sources. The population in this study is the Financial Statements of Pt. Indosat, Tbk. Which is calculated from the beginning of going public for the period 1994-2020, which is for 25 years. The sample used is the period 2006-2019, which is 14 years at Pt.IndosatTbk which is listed on the Indonesian stock exchange. The sampling technique used in this study is purposive sampling with the sampling criteria in this study are updated financial statement data for 14 years from 2006-2019. 2019. The research instrument used is in the form of financial statement data consisting of a statement of net income, total assets, total equity and profit and loss of the company to get the share price value for the period 2006-2019. Data collection techniques used are documentation and literature study. The data analysis technique used is the classical assumption test, multiple linear regression analysis, multiple correlation coefficients, determination test, t test and f test. The results showed that return on assets (ROA) and return on equity (ROE) had a significant effect on the stock price of PT. Indosat Tbk.
Manajemen Pengembangan Sumber Daya Anggota (PSDA) KOPMA UIN Sunan Kalijaga Yogyakarta
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 2 No. 2 (2021): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v2i2.1158

Abstract

The ups and downs of the journey of KOPMA UIN Sunan Kalijaga Yogyakarta was able to give an idea to all its cadres that the optimization of the development of member resources was not optimal. This study aims to describe how the process and implementation of human resource management in the development of member resources (PSDA) of KOPMA UIN Sunan Kalijaga Yogyakarta. So that it is hoped that in the future the cadres are required to be able to optimize the development of the resources of KOPMA UIN Sunan Kalijaga Yogyakarta members to achieve common goals. The research is a type of qualitative research whit data collection carried out by conucting observations, interviews and documentation. The validity of the data was tested by using triangulation technique. The results showed that:1) human resource management of KOPMA UIN Sunan Kalijaga Yogyakarta through: a) planning and recruitmen: b)selection process: c) education and training; d)career development; e) comensation. 2) development of mamber resourvces (PSDA) of KOPMA UIN Sunan Kalijaga Yogyakarta through: a) member development; b) communication media; c) membership administration; d) member welfare; e) special programs.
Peran Kepuasan Pelanggan Pada Hubungan Kausalitas Antara Kualitas Layanan Terhadap Niat Beralih: (Studi Pada Pengunjung Hotel Fitra Majalengka)
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 2 No. 2 (2021): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v2i2.1165

Abstract

ABSTRACT This type of research is associative research. This research takes the title: “This type of research is associative research. This research takes the title: "The Role of Customer Satisfaction on the Causality Relationship Between Service Quality and Switch Intention (Study on Fitra Majalengka hotel visitors)”. The purpose of this study was to determine the partial effect of core service quality and encounter on switching intentions with the mediating factor of customer satisfaction. The population in this study were all visitors to the Fitra Majalengka hotel. The sampling technique used is purposive sampling. The number of respondents in this study was 120. The data were analyzed using structural equation modeling (SEM) with AMOS 21 software. The results of this study indicate that 1) core service quality has no effect on switching intentions, 2) encounter service quality has no effect on switching intentions, 3) core service quality has a positive effect on customer satisfaction, 4) encounter service quality has a positive effect on customer satisfaction, 5 ) customer satisfaction has a negative effect on switching intentions, 6) customer satisfaction mediates the negative effect of core service quality on switching intentions, 7) customer satisfaction mediates the negative effect of encounter service quality on switching intentions. An important finding from this study is that it can confirm the concept of EDT in which customer satisfaction becomes a mediating variable between the relationship between core service quality and encounter with switching intentions.
Penerapan Design Thinking Dalam Inovasi Tempat Bertransaksi Jual Beli Barang Pada Toko Online Thrifter.Things
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 2 No. 2 (2021): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v2i2.1169

Abstract

The purpose of this study is to analyze the application of design thinking in designing appropriate solutions and innovations to the problems found in the thrifter.things online store, especially on the problem of buying and selling transactions (buying and selling platforms). This research method uses descriptive research methods and design thinking methods, namely research that aims to describe a situation or phenomenon that is currently happening by using scientific procedures to solve problems. The results of this study indicate that at the Emphatize stage the process and place for thrifter.things transactions are irregular, at the Determine stage only one platform is needed that is used as a special place for transactions, at the Ideate Thifter.things stage you can use the platform's website as the main place to sell buy products, at the Prototype stage because the website is an innovative idea to improve the buying and selling transaction process at the Thrifter.things online store which will be used as the only place for transactions, and in testing the use of the website as a potential land for doing business online.
Endorsement Sebagai Strategi Pemasaran Ditinjau Dari Etika Bisnis Pada PT Murbey Pasti Sukses
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 2 No. 2 (2021): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v2i2.1178

Abstract

Online business is one of method of promoting/offering goods/services that are carried out using the internet network by communicating with each other. In online business, marketing strategies are needed by advertising each product produced thru social media. One of these strategies is endorsement acts. There are several business ethics noted when endorsers or celebrities promote a product through their social media. The purpose of this study was to determine whether the endorsement strategy at PT Murbey Pasti Sukses is in accordance with business ethics. This type of research is qualitative and collected data from PT Murbey Pasti Sukses. The results of the research and discussion can be concluded that the business strategy at PT Murbey Pasti Sukses uses two types of endorsers, namely artists/celebrities and influencers who are active on social media. Endorsements selection choosen by PT Murbey Pasti Sukses considered by shown a good engagement rate. The four strategy indicators (product, promotion, price and people) describe that promotion indicator has a dominant impact to attract consumers' attention and encourage them to buy. Likewise with online business through social media on Instagram at this time, Murbey conducts online promotions using the endorsement system.
Pengaruh Keadilan Prosedural Partisipatif Dan Pengembangan Karir Terhadap Kinerja Karyawan Pada PT. Pancaragam Toyindo Majalengka
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 2 No. 2 (2021): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v2i2.1183

Abstract

Performance is the work achieved by a person in carrying out his duties or work both in quantity and quality, namely in accordance with responsibilities and is the result of work that has been achieved by someone with predetermined standards. This research was conducted at PT. Pancaragam Toyindo Majalengka, as for the purpose of this study is to determine the effect of participatory procedural justice variables and career development on employee performance. The research method used in this research is a survey method with a descriptive verification approach. The data obtained are primary data, namely data from respondents' responses which are distributed to respondents. Population of all employees as many as 200 people and a sample taken is 100 people. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression, coefficient determination and hypothesis testing, for partial test using t test and model feasibility test. Based on the results of hypothesis testing, participatory procedural justice has a positive and significant effect on employee performance. Career development has a positive and significant effect on employee performance at
Pengaruh Motivasi Dan Kompetensi Terhadap Kinerja Perawat Di Instalasi Paviliun Tandang Pada Rumah Sakit Umum Daerah Kabupaten Sumedang Nining Kurniasih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1167

Abstract

The findings of this study prove all the hypotheses of this research, namely that there is an influence of work motivation and competence, either simultaneously or partially. The influence arising from the results of the study shows a positive direction, which means that better work motivation and good competence will improve the performance of nurses. Nurse motivation is a form of willingness to strive to achieve organizational goals by paying attention to efforts to satisfy several needs, as well as efforts to to improve and shape the knowledge, attitudes and behavior of employees so that these employees voluntarily try to work cooperatively with other employees to improve their performance.The effect of work motivation on the performance of nurses, to see if there is an influence between the motivational variables and the performance of nurses, the thing that needs to be done is to determine the hypothesis, based on the calculation results, H0 is rejected and H1 is accepted. This means that there is an influence between the motivation and performance of nurses. while the magnitude of the influence of motivation on the performance of nurses means that motivation increases, then the performance will increase.The effect of competence on the performance of nurses, the results of the calculation of H0 are rejected and H1 is accepted. This means that there is an influence between the competence and performance of nurses. To see the effect of motivation and competence on the performance of nurses simultaneously (combined), the magnitude of R Square can be used to see the magnitude of the influence of motivation and competence on the performance of nurses simultaneously or simultaneously. The magnitude of the influence of motivation and competence on the performance of nurses is jointly influenced by other factors, namely, training, compensation and others.The results of the calculation of the correlation between the variables studied using the SPSS software assistance program, it is known that the correlation value between motivation and competence variables shows that the relationship between variables is very strong. and the correlation of the two variables is significant, from the results of the path coefficient calculations obtained, it can be seen the magnitude of the influence of the hypothesized variables. variables outside the research variables affect the performance of nurses.
Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space & Café Aldirafi Gani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1240

Abstract

Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelanggan. Akibat dari peningkatan jumlah konsumsi tersebut banyak orang tertarik untuk membuka bisnis kedai kopi. Banyak kedai kopi menawarkan berbagai macam produk untuk menarik perhatian pelanggan. Penelitian ini, dilakukan untuk mengetahui bagaimana retention pelanggan serta bagaimana cara untuk memberikan usulan strategi pemasaran. Penelitian ini dilakukan di Sawala Space & Cofe. Untuk strateginya sendiri memuat beberapa aspek yang dibahas yaitu seperti pendekatan analisis internal perusahaan, kerangka VRIO, Sustainable Competitive Advantage(SCA) dan analisis TOWS. Hasil penelitian ini menghasilkan usulan strategi pemasaran yang bersifat berkelanjutan dan menguntungkan kedai kopi Sawala Space & Cofe.
TASLAMPOT (Tanaman Hias Dalam Pot) Pembudidayaan Tanaman Hias Dimasa Pandemi Covid 19
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 1 (2022): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i1.1252

Abstract

The need for ornamental plants has increased. In addition to the fresh impression, the presence of ornamental plants can nourish the body because existing plants release the oxygen needed by humans. Ornamental plants play a role in producing oxygen and decorate the house or yard where we live, but efficacious medicine for the health of the human body. Taslampot can use the place in the form of plastic pots and clay pots. Taslampot planting media certainly has advantages and disadvantages. The advantages of taslampot, which is practical, do not require a lot of media and the price is relatively cheap. The downside, namely the number and types of ornamental plants that can be accommodated is limited. Taslampot can be used as a practical solution in the limitations of agricultural land. Land limitations do not stop one's intention to cultivate. Some housewives still do the hobby of gardening even though the available space is not large enough.

Page 3 of 20 | Total Record : 199

 1   2   3   4   5 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2025): Januari Vol. 5 No. 3 (2024): November Vol. 5 No. 2 (2024): JULI Vol. 5 No. 1 (2024): Januari Vol. 4 No. 03 (2023): September Vol. 4 No. 2 (2023): Mei Vol. 4 No. 1 (2023): Januari Vol. 3 No. 2 (2022): Juli Vol 3 No 1 (2022): Januari Vol. 3 No. 1 (2022): Januari Vol. 2 No. 2 (2021): Juli Vol 2 No 2 (2021): Juli Vol. 2 No. 1 (2021): Januari Vol 2 No 1 (2021): Januari Vol 1 No 2 (2020): Juli Vol. 1 No. 2 (2020): Juli Vol. 1 No. 1 (2020): Januari More Issue