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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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Persepsi Konsumen terhadap Transparansi Biaya Perbankan dan Pengaruhnya terhadap Pengelolaan Risiko Keuangan Bank Dianningsih; Kristanto, Giovanny Bangun; Istiningrum, Farida
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12710

Abstract

This study aims to examine the impact of banking fee transparency on financial risk management in Banyumas Regency. Focusing on five main variables—clarity of fee information, ease of information access, perceived fairness, customer satisfaction, and technological systems—the research involved 116 respondents utilizing digital banking services. A quantitative approach using survey methods was employed to identify causal relationships between independent and dependent variables. The analysis revealed that fee transparency significantly influences consumer trust and loyalty, which, in turn, affects the effectiveness of financial risk management. Ease of information access, customer satisfaction, and technological systems positively and significantly impact financial risk management. Conversely, perceived fairness of fees showed no significant influence. Simultaneously, the five variables collectively contributed significantly to supporting financial risk management. This study highlights the importance of information transparency and technological innovation in creating an inclusive, trustworthy, and sustainable banking system. The findings provide insights for financial institutions to design strategies that strengthen customer relationships and for regulators to develop policies promoting transparency and consumer protection. These efforts are expected to enhance public trust in the banking system and support overall financial stability.
Strategi Pemasaran Pariwisata Dan Manajemen SDM Berbasis Kearifan Lokal Dalam Penguatan atribut Produk Pariwisata Kecamatan Kabila Bone Kabupaten Bone Bolango Ahmad, Muchtar; Radji, Djoko Lesmana; Saman, Siti Nur A.
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12790

Abstract

The purpose of this study is to find out the Tourism Marketing Strategy and Human Resources Management in Improving the Creative Economy Based on Local Wisdom Strengthening the Attributes of Local Tourism Products in Kabila Bone District, Bone Bolango Regency. The research method used is a quantitative research method with multiple regression. The results of the research show that in terms of tourist attraction attractions, Kabila Bone District, Bone Bolango Regency according to visitor responses are in the attractive category, tourist attraction facilities are in the inadequate category, while the accessibility of beach tourist attractions is in the category of quite available. Human resource management (managers) will have a positive impact on the value of trust in visitors to tourist attractions (attractions, facilities and accessibility). If it is improved again, it will be better to present attractions that will provide increased customer value. From the aspect of local wisdom, it is necessary to strengthen the education of the surrounding community to understand the visit of foreign tourists to enjoy Susana Beach. Facilities have an impact on customer value, meaning that the better the provision of facilities, the more customer value will increase. And accessibility also has an impact on customer value, meaning that the better the provision of accessibility will provide increased customer value, so that it will increase the economic income of the community, especially the management of beach tourist attractions. With the value of excellence increasing visitors obtained from the value of benefits is relatively better, but seen from the category of both the value of benefits and the value of sacrifices are included in the good category of determining the superiority of the beach tourist attraction  of Kabila Bone District, Bone Bolango Regency.
Membangun Brand Loyalty: Analisis Peran Brand Equity Dan Brand Trust Pada Dua Merek Mie Cup Terpopuler Di Solo Raya Nisa, Pramesti 'Ainun; Nasir, Moechammad
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12919

Abstract

This study proposes a model that explores the influence of brand equity elements, namely brand awareness, brand association, perceived quality on brand loyalty, with brand trust as an intervening variable, on the two most popular cup noodle brands in Solo Raya, namely Mie Sedaap Cup and Pop Mie. This research was conducted to find out the differences in the impact of brand equity elements on brand trust and brand loyalty in each brand. This study uses an explanatory research method with a purposive sampling approach. This study involved 223 respondents who met the criteria. The data was processed using SmartPLS version 3.0. The results showed that perceived quality has a significant influence on brand trust and brand loyalty in both brands. However, brand awareness only has a significant influence on brand trust and brand loyalty on Sedaap Cup Noodles. Meanwhile, brand association only has a significant effect on brand trust and brand loyalty on Pop Mie. Brand trust is able to mediate the relationship between perceived quality and brand loyalty on both brands, but brand trust is unable to mediate the effect of brand association on brand loyalty on Sedaap Cup Noodles and brand trust is unable to mediate the effect of brand awareness on brand loyalty on Pop Mie.
Eksplorasi Pandangan dan Minat Generasi Y dan Z Terhadap Transformasi Koperasi Sholihah, Dienni Ruhjatini; Lestari, Dea Delia; Dafina, Risty Rahma
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12961

Abstract

Cooperatives have long been one of the main pillars of Indonesia's economy; however, interest among younger generations in this business model has declined in the digital era. The transformation of cooperatives through innovation and digitalization presents both challenges and opportunities in attracting the engagement of Generation Y and Z. This study aims to explore the factors influencing the perceptions and interest of these generations in cooperatives, focusing on digital innovation, social sustainability, and technological access. Employing a qualitative approach with a phenomenological design, this research involves semi-structured interviews with 15 participants from Generation Y and Z who have experience or interest in cooperatives. Thematic analysis is used to identify emerging patterns. The findings reveal that although Generation Y and Z show interest in cooperatives that embrace sustainability and digitalization, barriers such as limited understanding, negative experiences, and a lack of information about cooperatives persist. This study emphasizes the importance of innovation in cooperative products and services, as well as the need to enhance cooperative literacy and accessibility for younger generations. Therefore, cooperatives must adapt by leveraging digital technology and strengthening sustainability-based promotional strategies to remain relevant and appealing to Generation Y and Z.
Apakah Konsumen Menunjukkan Kepercayaan Pada Provider Telkomsel? Sunarjo, Wenti Ayu; Lukman, Muhammad
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12978

Abstract

Currently, cellular network products are widely used by humans in their activities. One of the factors that influence the use of cellular networks is the use of cellular phones and the number of cellular phones used. In addition, because the Telkomsel cellular network has the most users in Indonesia, this can provide an opportunity to increase customer awareness through successful branding. Therefore, the purpose of this study is to see how the variables of brand awareness, brand loyalty, and brand image affect consumer satisfaction. The sample collection technique of 100 respondents used the cluster sampling technique, with questionnaires filled out directly by Telkomsel provider users in Pekalongan City. The results show that brand awareness, brand loyalty, and brand image significantly positively affect consumer trust. However, the limitations of the study which only chose Telkomsel as the provider that was the object of the study need to be carried out in the future by comparing it to other providers to produce comparative data.
KOMUNIKASI INTERPERSONAL Pengaruh Komunikasi Interpersonal Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Wild Original Majalengka Istiono, Deni; Kurniasih, Nining; Pamungkas, Pupung
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12988

Abstract

In the business world, business actors must be able to maintain their existence and compete with other companies. To achieve this goal, a high level of customer satisfaction is required. Interpersonal Communication and Service Quality are factors that can increase customer satisfaction. This study aims to determine how the influence of Interpersonal Communication and Service Quality on Consumer Satisfaction at Wild Original Majalengka. This research is a survey research type using a descriptive and verification approach. The population in this study is the Wild Original Majalengka consumers with a total sample of 100 respondents. The sampling technique used is Nonprobability Sampling. The data collection technique in this study was a questionnaire using a Likert scale. Data analysis using classical assumption test, multiple regression analysis, coefficient of determination, model feasibility test and partial hypothesis testing. The results of hypothesis testing indicate that Interpersonal Communication has a positive and significant effect on Consumer Satisfaction. Service quality has a positive and significant effect on consumer satisfaction
ANALISIS STUDI KELAYAKAN BISNIS DITINJAU DARI ASPEK PEMASARAN DAN ASPEK KEUANGAN PADA UMKM FRUTTY TUTTY PURWOKERTO Indrawati, Iin Dyah; Faizal Rizky Yuttama
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.13057

Abstract

The aim of this research is to study the feasibility of the Frutty Tutty Purwokerto business from a market and marketing perspektive as well as financial aspects. Frutty Tutty is a small business that combines food and drink ideas in a culinary setting. Qualitative research is used to collect primary data through interviews with business owners. The research results show that Frutty Tutty has used effective offline and online marketing strategies. Varied products, affordable prices and strategic locations are the keys to attracting customers. From the financial aspect of the Frutty Tutty business, it is a profitable business. This research provides insight into the feasibility of MSMEs such as Frutty Tutty regarding effective marketing strategies by paying attention to exploration and increasing market share.
Budaya Kerja Dan Kualitas Kerja Di PT. Bank Maluku Malut Cabang Tobelo Vebrianti Bitikal; Anita Dilly; Oktadwilaras Anugerah Putri Papuling
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.13129

Abstract

This research aims to determine work culture and the impact of work culture towards employee’s work quality at PT Bank Maluku Malut, Tobelo branch. This research uses descriptive qualitative methods. Data was obtained through interviews with 5 (five) research informants. The research results are then researched, analyzed, developed and adapted to supporting theories. The research results show that work culture as a reference, values, work design, work systems and organizational environment are things that need to be considered in efforts to achieve optimal employee work quality. Because, optimal employee work quality will have an impact on increasingly optimal organizational performance. The impact of work culture on work quality can be seen from 2 (two) sides, namely First, from the positive side, namely that it can improve the quality of employee work. Second, from the negative side, namely the occurrence of fraud or banking crime. Banking crimes can occur if employees misuse their skills at work for things that can harm themselves and the company. The role of organizational leaders is needed to encourage employee behavior in increasing work morale, working more structured, minimizing boredom at work and increasing work discipline.
Top Up ML Murah, FF Cepat & Kalkulator WR ML Lengkap: Top Up ML Murah, FF Cepat & Kalkulator WR ML Lengkap suparto, L
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gamers sejati tahu betapa pentingnya diamond untuk mendominasi permainan. Tapi sekarang, kamu nggak perlu keluar banyak uang untuk jadi pro! Lewat TiamoPlay, kamu bisa nikmatin layanan top up ML murah dan FF yang aman, cepat, dan pastinya bikin puas. Gak cuma murah, tapi juga bebas ribet—cukup beberapa klik, diamond langsung meluncur ke akunmu. Buat kamu yang juga main Free Fire, TiamoPlay punya paket top up FF super lengkap dengan harga bersahabat. Dari yang hemat sampai yang maksimal, semuanya tersedia. Prosesnya pun instan dan nggak pake delay. Cocok buat kamu yang pengen beli Elite Pass, ganti skin, atau langsung gas turnamen bareng tim. TiamoPlay juga bukan platform biasa. Mereka hadir dengan fitur keren seperti kalkulator penghitung WR ML, yang bikin kamu makin pede masuk ke ranked. Cukup masukin jumlah match dan kemenangan, dan kamu langsung tahu seberapa kuat performamu. Cocok banget buat kamu yang lagi push ke Mythic dan butuh data real-time. Keunggulan lainnya, TiamoPlay support berbagai metode pembayaran: e-wallet, transfer bank, hingga QRIS—semuanya bisa! Interface-nya juga simpel dan ramah pengguna, jadi bahkan gamer pemula pun bisa top up tanpa bingung. Keamanan akun? Dijamin aman 100% karena gak perlu login ID game atau kasih data pribadi. Gabungan antara harga murah, layanan cepat, fitur bermanfaat, dan tampilan modern menjadikan TiamoPlay tempat top up pilihan ribuan gamers Indonesia. Jadi tunggu apa lagi? Yuk, top up sekarang juga dan rasakan sensasi main game tanpa batas bareng TiamoPlay!

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