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COMMENTATE: Journal of Communication Management
Published by London School of Public Relations
ISSN : 27233014     EISSN : 27745856     DOI : https://doi.org/10.37535/103001220201
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. Multimodal communication in audio, visual and audiovisual both mainstream and digital to deliver information or data. 3. Public relations. Communication that is associated with the strategic message to build corporate image and reputation. 4. Business communication. The interchange of a verbal, written or recorded message in the circumstances of business to accomplish organization objectives. 5. Entertainment communication. Communication that attaches the experience, role and impact of entertainment media on a scope of various people. 6. Global communication. Communication that implies a transfer of information, knowledge and ideas across geographic, political, economic, social and cultural divides. 7. Communication management. The systematic plan, implementation, and evaluation of all communications activities in different channels within an organization or between organizations.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 78 Documents
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Navigating Digital Political PR Law and Ethics: : A U.S.–Indonesia Comparison Maryufani, Fathiyyah; Carl Jackson, Dean
COMMENTATE: Journal of Communication Management Vol. 6 No. 1 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006120251

Abstract

This article examines the ethical and regulatory frameworks guiding political public relations (PR) in the United States and Indonesia through document analysis of professional codes and legal regulations. Comparing the PRSA Code of Ethics (U.S.) and the PERHUMAS Code (Indonesia), the study reveals key differences rooted in political and cultural contexts. PRSA emphasizes individual rights, transparency, and free speech, aligning with liberal-democratic values. In contrast, PERHUMAS prioritizes national interest, cultural harmony, and social stability, reflecting Indonesia’s collectivist and developmentalist orientation. Despite differing emphases, both codes lack specific ethical standards for political PR. This absence creates a grey zone where political communicators operate with limited guidance, risking the spread of disinformation, emotional manipulation, and public distrust. Regulatory documents in both countries also fall short: U.S. electoral laws focus on campaign finance and media fairness but overlook ethical conduct in strategic messaging. Indonesia’s regulations, while emphasizing national unity and public order, offer minimal oversight of political PR practices and are shaped by informal power structures. The findings show that both systems rely on voluntary compliance and self-regulation, with weak enforcement mechanisms. However, Indonesia’s context, marked by populism and digital transformation, makes the lack of clear ethical and regulatory frameworks particularly urgent. This article argues for the development of targeted ethical standards and stronger regulatory clarity to ensure accountability and uphold democratic values in political communication.
The Role of Mass Media in Shaping Public Discourse on Age Limits in Job Recruitment in Indonesia Witono, Andika; Ryzan, Kezia Descita; Martohasian, Ryan Ichiro
COMMENTATE: Journal of Communication Management Vol. 6 No. 2 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/03006220251

Abstract

In recent years, age limitations in job recruitment have emerged as a highly debated issue in Indonesia, attracting significant attention. Many Indonesian companies set age ceilings for job applicants, commonly setting limits around 25-30 years of age. This practice has caused growing frustration among job seekers, prompting widespread public discourse across various media platforms. The Ministry of Manpower(Kemnaker) as the responsible authority, aims to promote a productive, competitive, and prosperous workforce, yet controversies related to age-based recruitment policies persist. Media outlets, ranging from online news portals to social media platforms, play a critical role in shaping the discussion around age discrimination. This study employs content analysis to investigate how the Indonesian mass media frames this issue, identifying prevailing narratives, biases, and their potential negative public emotions and policy development on public opinion and policy development. The significance of this research lies in its exploration of the media's power in providing information and governmental responses to employment equity. Through qualitative approach and using Robert Entman’s framing theory to analyze a comprehensive evaluation of media portrayals, this study contributes insights into the complexities surrounding age-based recruitment practices, emphasizing the importance of inclusive employment policies for Indonesia's workforce sustainability.
Nippon Paint’s Mosque-Musala CSR Program on Paint Sales Impact: A Case Study Wijaksono, Topan
COMMENTATE: Journal of Communication Management Vol. 6 No. 2 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006220253

Abstract

Corporate Social Responsibility (CSR) has become one of the key strategies in managing the relationship between companies and society. However, in practice, CSR is generally utilized only as a means of building corporate image, and it is rarely employed as part of a marketing strategy aimed at boosting product sales. This study seeks to analyze the influence of CSR programs on increasing product sales, using a case study of Nippon Paint Indonesia’s CSR program implemented in Banten during February–March 2024. The program engaged 35 mosques and prayer halls as well as 17 building material stores, with research focusing on BA Bangunan Group, which consists of 12 stores and 22 houses of worship. Beyond the conceptual importance of a CSR program itself, the appropriate publication and dissemination of such initiatives can also raise consumer awareness and attract purchasing behavior. In this case, Nippon Paint Indonesia strategically utilized digital marketing to publicize its CSR activities in ways that captured consumer attention and encouraged purchases. This research applied a descriptive quantitative approach with comparative methods, analyzing sales data both before and during the CSR program, measuring sell-in (from Nippon Paint to stores) and sell-out (from stores to end consumers). The findings are expected to provide new insights that CSR can not only be used as a corporate social obligation or public relations activity but also as an effective marketing strategy that contributes directly to sales growth in Indonesia.
Innovative Digital Commerce and Its Impact on Doom Spending and Unsustainable Fashion Choices Among Generation Z: A TikTok Live Shopping Study Jarut, Gracias Irene; Ana, Selvi
COMMENTATE: Journal of Communication Management Vol. 6 No. 2 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006220254

Abstract

This study examines the effect of TikTok Live Shopping on doom spending and its impact on unsustainable fashion choices among Generation Z consumers. Using a quantitative survey method, data were collected from 150 respondents aged 18–26 who actively use TikTok and have engaged with its live shopping feature. The results show that TikTok Live Shopping has a significant positive effect on doom spending (β = 0.571, p < 0.001), and doom spending significantly influences unsustainable fashion choices (β = 0.507, p < 0.001). TikTok Live Shopping also directly affects unsustainable fashion choices (β = 0.355, p < 0.001). Furthermore, the mediation analysis indicates that doom spending partially mediates the relationship between TikTok Live Shopping and unsustainable fashion choices, with the indirect effect also being significant. All four hypotheses (H1–H4) were supported, demonstrating that real-time purchasing features on social commerce platforms foster impulsive buying behavior, which in turn drives less sustainable fashion consumption. These findings provide valuable insights for marketers and policymakers in promoting responsible consumption and developing ethical marketing strategies in the era of digital commerce.
Beyond Traditional Banking: Smart CRM Strategies for Next-Generation Financial Technology Peer To Peer Lending Trust Ridho, Muamar Ridho; Hasta, Susy Hastanarini; Arnold, Arnoldyth Rodes Medo
COMMENTATE: Journal of Communication Management Vol. 6 No. 2 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006220255

Abstract

The financial technology (fintech) industry faces a consumer trust crisis due to the proliferation of illegal online lending practices that have damaged the reputation of the entire Peer-to-Peer (P2P) Lending ecosystem. This research aims to formulate a strategic Customer Relationship Management (CRM) model for rebuilding consumer trust in legitimate P2P Lending platforms. Using a systematic literature review (SLR) method following PRISMA 2020 guidelines, this study analyzes 10 academic studies published between 2003-2022. Literature searches were conducted through Scopus, Web of Science, and Google Scholar databases, focusing on CRM implementation in the fintech context and its relationship with consumer trust building. The research identifies five main CRM contribution themes: service personalization, transparency and effective communication, data security, education and financial literacy, and responsive and sustainable customer relationship management. Findings indicate that effective CRM implementation not only enhances customer satisfaction and loyalty but also serves as a key strategy in reputational risk mitigation and public trust recovery. This study recommends integrating advanced technology with humanistic approaches in CRM, as well as the importance of proactive education and consumer engagement to build a sustainable trust ecosystem in the fintech industry.
Integrated Marketing Communication (IMC) Strategy of @kueliam to Increase Sales during Ramadan 2025 Winata, Veronica; Poeradisastra, Teguh
COMMENTATE: Journal of Communication Management Vol. 6 No. 2 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006220257

Abstract

This study aims to examine a partial and adaptive implementation of integrated marketing communication (IMC) applied by a micro and small enterprise (MSE) during a seasonal campaign, and to identify empirical indications of its contribution to sales performance. A qualitative case study approach is used to explore communication practices carried out across various channels, both online and offline. Data is collected through participant observation and documentation, and analysed using the Miles & Huberman model. The findings reveal that although all elements of the marketing communication mix were taken into consideration, Kue Liam, as an MSE, was only able to implement two main channels: direct selling and online & social media marketing. These two channels proved effective in reaching consumers, fostering engagement, and significantly driving sales during the Ramadan period. This study offers practical insights into the application of IMC by MSEs in the context of seasonal campaigns and serves as a strategic reference for similar businesses.
ESG Communication, Green Marketing Mediation, and Brand Trust in Fore Coffee Indonesia Hermawan, Chika Agina; Alifah Putri, Mayangsari; Hidayat, Muhamad
COMMENTATE: Journal of Communication Management Vol. 6 No. 2 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006220256

Abstract

Purpose. This study examines the effect of ESG communication on brand trust among Fore Coffee Indonesia consumers and investigates the mediating role of green marketing in this relationship, addressing how ESG communication is translated into consumer trust within a local post-IPO food and beverage context. Method. A quantitative explanatory design was used with a purposive survey of 180 Fore Coffee consumers who had recent purchase experience and exposure to the brand’s ESG-related communication. Data were analyzed using a two-stage Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach: Stage 1 generated latent variable scores for lower-order constructs; Stage 2 used those scores to estimate higher-order structural relationships among ESG communication, green marketing, and brand trust. Findings. Results indicate that ESG communication significantly strengthens green marketing practices, which in turn have a strong positive effect on brand trust. The direct effect of ESG communication on brand trust is relatively weak, while the indirect effect through green marketing is significant, confirming green marketing as a key mediating mechanism. Conclusion. ESG communication enhances brand trust primarily when operationalized through credible green marketing practices; sustainability communication alone is insufficient to build consumer trust without consistent implementation in the marketing mix. The study clarifies the mechanism linking ESG communication and brand trust and offers practical guidance for integrating ESG strategies with green marketing execution.
Mega vs. Macro Influencers: Narrative Analysis of Motul Promotions on Instagram Rizal Perdana, Buwana; Jannah, Miftahul
COMMENTATE: Journal of Communication Management Vol. 6 No. 2 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006220252

Abstract

The development of digital technology has transformed the landscape of marketing communication, particularly through social media, which has become a dominant channel for influencer marketing strategies. This research offers novelty by analyzing the differences in soft-selling and hard-selling communication styles employed by mega- and macro influencers in promoting Motul-branded vehicle oil on Instagram, an automotive industry context rarely explored in Indonesia. Using a descriptive qualitative approach with thematic analysis, this study identifies recurring patterns in promotional narratives. Data were collected through content documentation, semi-structured interviews with the Motul brand manager, and online narrative questionnaires. The study operationalizes 'promotional narratives' by analyzing four core elements: personal experience, emotional framing, technical explanation, and Call to Action (CTA). The findings indicate that soft selling is more effective in building emotional attachment, while hard selling drives information seeking. The contextual insights from this research enrich the digital marketing communication literature in the automotive sector and provide a practical contribution for marketers in designing targeted collaboration strategies with influencers that align with audience segments and campaign goals.

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