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INDONESIA
COMMENTATE: Journal of Communication Management
Published by London School of Public Relations
ISSN : 27233014     EISSN : 27745856     DOI : https://doi.org/10.37535/103001220201
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. Multimodal communication in audio, visual and audiovisual both mainstream and digital to deliver information or data. 3. Public relations. Communication that is associated with the strategic message to build corporate image and reputation. 4. Business communication. The interchange of a verbal, written or recorded message in the circumstances of business to accomplish organization objectives. 5. Entertainment communication. Communication that attaches the experience, role and impact of entertainment media on a scope of various people. 6. Global communication. Communication that implies a transfer of information, knowledge and ideas across geographic, political, economic, social and cultural divides. 7. Communication management. The systematic plan, implementation, and evaluation of all communications activities in different channels within an organization or between organizations.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 78 Documents
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Empowering Indonesia's Local Brands: A Case Study on Ruaya’s Digital Branding and Marketing Herfini, Dewi Diastuti; Iranti, Tasya Putri; Nadhifah, Yassela Luqi
COMMENTATE: Journal of Communication Management Vol. 5 No. 2 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005220243

Abstract

This study highlights how Public Relations (PR) practitioners assist Indonesia's local Micro, Small, and Medium Enterprises (MSMEs) in the souvenir printing business for various needs. The products created by the local MSME named Ruaya are used by their clients to design digital campaigns aimed at developing better branding strategies and increasing customer awareness in marketing efforts. "The research focuses on two main issues: integrating the Cognitive Dissonance Theory (CDT) into Ruaya’s product branding and promotion, and developing strategies for employee training and leadership as the company transitions from traditional to digital media for branding and promotion." The aim of this paper is to develop strategies that Ruaya can adopt to effectively utilize social media for creating branding strategies that enhance brand awareness and attract new consumers. Additionally, the research focuses on building employee capacity by leveraging CDT as a communication tool to promote active online engagement, adopting niche marketing strategies, and establishing a unique identity for Ruaya. The strategies suggested by PR practitioners to Ruaya’s management include consistently creating video content with storytelling elements, planning content regularly, and collaborating with influencers. The novelty of this qualitative research lies in the exploration of CDT utilization, highlighting its role in three aspects: leadership, marketing, and content strategy.
Two-Way Symmetrical Model in Enhancing Inclusivity: A Case Study of Sunyi Coffee Erika Kezhia Josephine; Nicholas Ronald Parris; Rawi Diwangkara Harrianto
COMMENTATE: Journal of Communication Management Vol. 5 No. 2 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005220242

Abstract

Inclusivity in Indonesia, especially in Jakarta, is starting to become a visible issue and is starting to be noticed. This issue is not only from a social perspective, but also from a work perspective. Jobs are now starting to employ people with disabilities, but the number is not large and there are still many people who are not used to interacting with people with disabilities because of the social stigma related to disability. This study explores the role of public relations in promoting inclusivity and fostering engagement between deaf employees and customers at Sunyi Coffee, a socially conscious café in Indonesia. Guided by the Two-Way Symmetrical Model, the research analyzes gaps in interactions and provides actionable recommendations for future strategies. Using qualitative methods, including interviews, observations, and case analysis, this study emphasizes the importance of open communication in building a vibrant and inclusive digital community. The findings offer practical insights for organizations aiming to enhance inclusivity and customer relationships through digital platforms.
Public Space for Disabled Students in Higher Education Puspitasari, Maria
COMMENTATE: Journal of Communication Management Vol. 5 No. 2 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005220241

Abstract

Students with disabilities have been treated discriminative practices in their space of movement in society, including on campus. The facilities available on campus do not yet reflect the concept of public space as a manifestation of democracy. The purpose of this study was to identify the experiences and meanings of disabled students related to the public spaces available on campus. The study used a qualitative approach, and utilized interviews with five research subjects, four of whom were disabled students, and one of Commissioner with disabilities. Observation was the method for triangulation. The study showed that public spaces were designed without considering aspects of accessibility, comfort, and safety for disabled students. This resulted in a strong awareness that they were marginalized and ignored in the public space policy process. The study also showed the importance of take notice to a several elements in the process of building a fair and equal public space, by prioritizing the principle of participation that show interest to aspects of social inclusion and no party is ignored in the process. For this reason, collaborative cooperation is needed between the campus by encouraging the government to form regulations to develop public spaces. The stakeholders involved first are people with disabilities, in collaboration with campus stakeholders and other civil society organizations.
Audience Interpretation of Masculine Domination of Female Superhero Characters: A Reception Analysis Study on the Captain Marvel Film Avina, Diyah Ayu Amalia; Ardhiaputri, Dhiesta
COMMENTATE: Journal of Communication Management Vol. 5 No. 2 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005220244

Abstract

This research explores how audiences interpret messages about masculine dominance in the portrayal of female superhero characters in the film Captain Marvel, emphasizing its elements of female masculinity. Employing a descriptive qualitative approach within an interpretive paradigm, the study applies Stuart Hall’s reception analysis method focusing on encoding and decoding. Audience interpretations are categorized into three hypothetical positions: dominant-hegemonic, negotiated, and oppositional. Data were gathered through in-depth interviews with six informants (three male, three female) selected via purposive sampling to ensure diversity and familiarity with the film. Preliminary interviews were followed by main interviews, during which six scenes were presented for interpretation. The collected data were transcribed, coded, and analyzed to determine the informants' positions. The findings show that audience interpretations of female masculinity in Captain Marvel are shaped by their individual experiences, knowledge, and backgrounds, leading to varied understandings of the film’s messages. These interpretations place informants within one of the three categories, with most audiences accepting the majority of the preferred readings.
Pemetaan Jaringan Komunikasi AKLI DKI Jakarta: Studi Kolaborasi berbasis Komunitas Irwandy, Deddy; Waluyo, Waluyo
COMMENTATE: Journal of Communication Management Vol. 5 No. 1 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005120245

Abstract

Penelitian ini mengeksplorasi dinamika jaringan komunikasi dan Communities of Practice (CoP) di Asosiasi Kontraktor Listrik dan Mekanikal Indonesia (AKLI) DKI Jakarta, yang menghadapi tantangan dalam menjaga aliran informasi yang efektif dan keterlibatan anggota. Jaringan formal, yang terpusat pada sekretariat dan ketua, menunjukkan ketidakseimbangan distribusi informasi akibat penggunaan media komunikasi seperti WhatsApp dan website yang belum optimal. Ketergantungan pada jaringan informal antaranggota menjadi solusi sementara, namun menciptakan akses informasi yang tidak merata. Dari perspektif CoP, mutual engagement anggota masih lemah, dan shared repertoire tidak sepenuhnya mendukung kolaborasi komunitas. Secara teoretis, penelitian ini memperkaya literatur jaringan komunikasi dan CoP dengan menyoroti peran penting shared repertoire dan mutual engagement dalam komunitas berbasis praktik. Secara praktis, hasil penelitian merekomendasikan penguatan peran sekretariat sebagai fasilitator informasi, optimalisasi media komunikasi digital, dan pengembangan saluran informasi yang lebih inklusif. Penelitian lebih lanjut disarankan untuk mengeksplorasi strategi inovatif berbasis teknologi, seperti aplikasi khusus asosiasi, dan menganalisis dampak persaingan antar asosiasi terhadap loyalitas anggota. Temuan ini memberikan kontribusi signifikan bagi pengembangan strategi komunikasi organisasi dan keberlanjutan komunitas asosiasi di tengah persaingan industri.
Reinforcing Indonesia’s Maritime Identity: Strategic Narratives within the Belt and Road Initiative Framework Riyanto, Budi; Vadra, Rossabel Mellyana
COMMENTATE: Journal of Communication Management Vol. 5 No. 2 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005220245

Abstract

This study examines Indonesia's strategic communication within the framework of the global maritime fulcrum, utilizing the theoretical framework of strategic narratives, which encompasses system, identity, and policy narratives (Miskimmon, O'Loughlin, & Roselle, 2013). This study analyzes how the Global Maritime Fulcrum (GMF) vision is projected to enhance Indonesia's diplomatic standing in the Indo-Pacific region. The findings reveal that system narratives are employed to promote a rules-based order, identity narratives reinforce Indonesia's role as a maritime nation and middle power, while policy narratives support the implementation of the ASEAN Outlook on the Indo-Pacific (AOIP) to foster mutually beneficial regional collaboration. GMF as a strategic narrative is utilized by Indonesia to benefit from the China-initiated Belt and Road Initiative (BRI), while maintaining its strategic autonomy and leadership at the regional level. Additionally, this research also highlights the three stages of strategic narrative: formation, projection, and reception by global audiences. However, the research is limited by the lack of empirical evaluation regarding the effectiveness of these narratives both domestically and internationally. Future research should focus on analyzing stakeholder perceptions at the regional level and domestic public reception of the GMF narrative, as well as exploring deeper utilization of media to maximize global reception.
The Romance Between NCTzen and NCT: Commodifying Fan Relationships on the Bubble App Salijar, Hasna Qhotrunnadaa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia
COMMENTATE: Journal of Communication Management Vol. 6 No. 1 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006120253

Abstract

This study aims to understand how NCT's romance is commodified through the Bubble application. It employs a qualitative approach with a constructivist perspective. Informants were chosen based on their availability and willingness. Data were gathered from two sources: primary and secondary. Primary data were collected through interviews with informants and participant observation on the Bubble app, while secondary data were derived from relevant previous literature. The research data were analyzed in several stages: data reduction, data presentation, conclusion drawing, and verification. The study found that SM Entertainment, the media owner, recognizes the desire of NCTZen to have a closer connection with NCT. Consequently, SM Entertainment engages in three forms of commodification through the Bubble application: romantic content, labor, and audience. This commodification results in significant benefits for SM Entertainment due to the loyalty of NCTZen towards NCT.
Pengaruh Interaktivitas Terhadap Interaksi Sosial Konten YouTube Windah Basudara Pada Khalayak Remaja Rizkiansyah, Mariko; Mahardika, Prada Hafiz; Berta, Ani
COMMENTATE: Journal of Communication Management Vol. 6 No. 1 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006120252

Abstract

Interaktivitas adalah elemen penting dalam media baru seperti YouTube, yang memungkinkan pengguna berkomunikasi aktif melalui fitur interaktif, seperti kolom komentar. Penelitian ini berfokus pada kanal YouTube gaming "Windah Basudara," yang dikenal interaktif dengan audiensnya, khususnya remaja. Tujuan penelitian ini adalah mengidentifikasi hubungan antara interaktivitas kanal tersebut dengan interaksi sosial audiensnya, serta mengetahui dimensi interaktivitas yang paling memengaruhi aspek social support, friendship, dan intimacy. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 402 responden remaja berusia 12-25 tahun, yang diambil melalui purposive sampling dari grup Facebook "Fans Windah Basudara" dan akun X (Twitter) @nocontextwindah. Metode yang digunakan mencakup analisis regresi linear sederhana dan korelasi Spearman Rank dengan bantuan software SPSS 25. Temuan penelitian menunjukkan hubungan signifikan dan positif antara interaktivitas dan interaksi sosial (R = 0,649; p < 0,05). Dimensi connectedness memiliki pengaruh terbesar terhadap social support (R = 0,481), sedangkan playfulness memiliki pengaruh terendah terhadap intimacy (R = 0,267). Interaktivitas hanya menyumbang 39,9% terhadap interaksi sosial, sementara 60,1% dipengaruhi oleh faktor lain di luar penelitian ini. Kesimpulan, penelitian menyatakan bahwa interaktivitas pada kanal "Windah Basudara" berkontribusi signifikan terhadap interaksi sosial, dengan connectedness sebagai dimensi dominan dalam memenuhi kebutuhan dukungan sosial audiens. Sebaliknya, dimensi playfulness kurang memengaruhi kebutuhan intimacy. Penelitian ini mendukung pentingnya indikator interaktivitas dalam konten YouTube, seperti yang disarankan dalam penelitian sebelumnya. Studi lanjutan disarankan untuk mengeksplorasi faktor-faktor lain yang memengaruhi interaksi sosial di luar interaktivitas, serta menggunakan metode kualitatif untuk memberikan wawasan yang lebih mendalam, misalnya dengan wawancara atau observasi terhadap audiens dan kreator konten.
Challenges and Strategies in Addressing Fake News in the Digital Age Nugraha, Budi; Purwitasari, Ira
COMMENTATE: Journal of Communication Management Vol. 6 No. 1 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006120255

Abstract

Fake news is a major challenge in modern journalism in this digital era. Although mainstream media have strict journalistic standards, they can inadvertently popularize fake news. Mainstream media can also increase public exposure to fake news through moral efforts to correct incorrect reporting. This article highlights fake news mitigation practices in Indonesian mainstream media through a literature review approach of previous research and direct observation of eight online news media: detiknews, kompas.com, liputan6.com, okezone, republika, sindonews, tempo.co, and tribunnews.com. The results of the study show that online media are aware of the importance of maintaining credibility amidst the rapid flow of digital information, the balance between meeting readers' information needs instantly and maintaining news credibility, media awareness of the importance of digital literacy among the public, and the importance of maintaining morality amidst online media competition. Several suggestions are given so that mainstream media are better able to improve their quality by reporting high-quality news and preventing fake news from spreading in the community.
Influence of Instagram Clothing Advertisements on the Purchase Decision of Female Youths Olumuji , Emmanuel Olukunle; Akinwalere , Ifedayo; Akinrinola, Daniel Gbolahan; Alayaki, Mofiyinfunoluwa
COMMENTATE: Journal of Communication Management Vol. 6 No. 1 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006120254

Abstract

The study explored the impact of Instagram clothing advertisements on the purchasing decisions of female youths aged 18–35 years in Nigeria. Guided by the Reception Theory, the study employed a survey research design, distributing structured questionnaires to 385 respondents selected via stratified random sampling. Data were analyzed to evaluate the frequency of Instagram use for clothing ads, the platform's appropriateness as an advertising medium, and strategies for effective clothing advertisements targeting female youths. The findings revealed that while Instagram is widely used for viewing and engaging with clothing advertisements, this interaction does not strongly translate into actual purchases. Most respondents cited product quality, price and brand reputation as key factors influencing their purchase decisions. Additionally, the study found that Instagram advertisements significantly enhance fashion trend awareness and inspire new styles among young women. However, their direct influence on purchase behavior is moderated by economic factors such as income and affordability. This study highlights the critical role of product characteristics and pricing strategies in shaping consumer choices within the social media landscape. The findings emphasize the need for advertisers to bridge the gap between high engagement rates and purchase conversions through targeted and incentive-driven advertising strategies.

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