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INDONESIA
ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 2722841X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. Risk Management, 15. Syariah banking, 16. Economics of Sharia, 17. Islamic Capital Market, 18. Financial accounting, 19. Managerial accounting, 20. Behavioral accounting, 21. Tax accounting, 22. Public Sector Accounting, and 23. Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2024): November 2024" : 9 Documents clear
Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Dalam Pemilihan Kredit Kepemilikan Rumah (KPR) Dimas Zaenal Arifin; Siti Aisyah; Retno Suwiyanti
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.1980

Abstract

The establishment of Islamic banks is one of the signs of the growth of the Indonesian banking industry. Sharia Home Ownership Credit (KPR) is a type of KPR that uses transactions in accordance with Islamic law. Clients who use the KPR financing facilities from Islamic banks will not experience fluctuating bank interest rates and uncertainty when obtaining home ownership credit. The purpose of this research is to determine the influence of factors such as religiosity, literacy, and costs on customers' decisions to use mortgage services at Islamic banks. This research is qualitative in nature, and the method used is a survey. Customers of Islamic banks who take out home purchase loans through the mortgage service in the Jabodetabek area are the respondents of this study. Using the non-probability sampling method, a questionnaire with a sample of one hundred people was distributed online to residents of Jabodetabek. The data analysis used is multiple linear regression analysis. Next, the data were collected with the help of SPSS Version 27. The test results show that the variables Religiosity (X1) and Literacy (X2) partially have a positive and significant impact on customers' decisions to choose mortgage services at Islamic banks (Y). Conversely, the variable Cost (X3) has a negative and significant impact on customers' decisions to choose mortgage services at Islamic banks. (Y).
Pengaruh Live Streaming Selling dan Discount Pada Tiktok Shop Rolando, Benediktus; Angelica, Natasya
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2092

Abstract

This study examines the influence of Live Streaming Selling and discounts on Impulse Buying  behavior among Gen Z on the TikTok Shop platform. The objective of this research is to understand how these two factors can trigger impulsive purchasing decisions among young users. The type of research conducted is quantitative, with a sample of 99 respondents who are students aged 17-27 years actively using TikTok. Data collection was carried out through the distribution of questionnaires containing a Likert scale to measure respondents' perceptions. Data analysis was performed using quantitative descriptive and correlational methods to determine the relationship between the variables. The results indicate that Live Streaming Selling has a significant influence (t=2.242, p=0.027) and discounts also have a significant effect (t=2.018, p=0.046) on Gen Z's Impulse Buying  behavior. Simultaneously, both variables demonstrate a strong influence (F=29.707, p<0.05) with a determination coefficient (R²) of 0.382, indicating that 38.2% of the variation in Impulse Buying  behavior can be explained by these two factors. The implications of this research suggest that marketers need to integrate live streaming strategies with attractive discount offerings, enhance interactivity during live streaming sessions, and design discount programs tailored to Gen Z preferences. These findings also suggest the importance of maintaining live streaming content quality and timing discount offers to optimize their impact on impulse purchasing decisions.
Pengaruh Viral Marketing Shopee Affiliate, Kualitas Produk, dan Harga Terhadap Minat Beli Konsumen Shopee Rolando, Benediktus; Nur Azizah, Fitrica; Karaniya Wigayha, Carmel
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2167

Abstract

This study aims to examine the influence of viral marketing, product quality, and price on consumer purchase intention on the Shopee e-commerce platform. Data were collected through a questionnaire-based survey involving 100 university students in the Tangerang area, using a purposive sampling approach. The data were analyzed using multiple linear regression analysis, with validity, reliability, and classical assumption testing conducted via SPSS version 26 statistical software. The results indicate that all three independent variables have positive and significant effects on consumer purchase intention, with viral marketing (t-count=6.854, p=0.0394), product quality (t-count=5.994, p=0.001), and price (t-count=6.840, p=0.000) each exceeding the t-tabel value (1.650). The F-test (F=8.932 > F-tabel=2.28) confirms the simultaneous influence of these three variables. Theoretically, this study enriches the existing literature on consumer behavior by providing empirical evidence that supports marketing theories emphasizing the importance of digital strategies, product attributes, and pricing in shaping consumer choices, particularly in the e-commerce sector. From an industry perspective, the findings highlight the critical role of viral marketing in boosting consumer purchase intention and purchase decisions, suggesting that e-commerce platforms like Shopee should continue investing in digital marketing campaigns and influencer collaborations. Additionally, the study demonstrates that maintaining high product quality and offering competitive prices are key to driving purchase decisions, providing valuable strategic insights for businesses to refine their marketing, product management, and pricing strategies.
Determinasi Loyalitas Nasabah Bank Central Asia: Perspektif Kualitas Pelayanan, Kepercayaan dan Kepuasan Salsabilla Rahma; Handayani; Eka Patriya; Andriansyah Latif
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2219

Abstract

The objective of this study is to analyze the influence of service quality, trust, and satisfaction on customer loyalty at Bank BCA. The research employs qualitative primary data, with tests including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, R coefficient of determination, t-test, and F-test. Data for this study were gathered using a questionnaire, with valid responses collected from 100 respondents. The sampling method used is non-probability sampling with purposive sampling technique. The analytical tool used is multiple linear regression with SPSS version 22. The study results show that, in partial tests, service quality has a significance value of 0.027 < 0.05, trust has a significance value of 0.030 < 0.05, and satisfaction has a significance value of 0.000 < 0.05. Simultaneously, the test yields a significance value of 0.000 < 0.05, indicating that both partial and simultaneous tests have a significant effect on customer loyalty at Bank BCA KCU Bekasi Barat.
Determinan Minat Beli Smartphone Iphone: Perspektif Kualitas Produk, Gaya Hidup, Citra Merek, Word of Mouth, Desain Produk dan Persepsi Harga Ade Sutrisna; Komsi Koranti; Aji Sukarno; Haryono; Budi Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2250

Abstract

A smartphone is a mobile phone equipped with advanced features and high capabilities similar to a computer. The iPhone is a product of Apple that can function as one of the flagship smartphones. The purpose of this study is to examine and analyze the influence of product quality, lifestyle, brand image, word of mouth, product design, and price perception on the purchase intention of the iPhone smartphone. This research uses primary data with testing stages that include validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression, F test, t test, and coefficient of determination. Data collection was carried out using a questionnaire, with 152 respondents. The sampling method used in this study is non-probability sampling with purposive sampling technique, assisted by IBM SPSS Statistics 25 software. The results of the t-test show that the t-value is smaller than the t-table value for the following variables: Product Quality (0.318 < 1.658), Lifestyle (-0.790 < 1.658), Brand Image (0.389 < 1.658), Word of Mouth (0.988 < 1.658), and Product Design (0.808 < 1.658). These variables do not have a partial effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area (Jabodetabek). However, Price Perception has a t-value greater than the t-table value (5.726 > 1.658), indicating that Price Perception has a partial effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area. The results of the F test show that Product Quality, Lifestyle, Brand Image, Word of Mouth, Product Design, and Price Perception all have a simultaneous effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area.
Pengaruh Intellectual Capital Terhadap Kinerja Keuangan Bank Syariah di Indonesia Yuni Shara
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.1286

Abstract

This study aims to analyse the effect of Intellectual Capital on the financial performance of Islamic banks in Indonesia. This study uses a quantitative approach with the Value Added Intellectual Coefficient (VAIC™) model to measure three main elements: Human Capital Efficiency (HCE), Structural Capital Efficiency (SCE), and Capital Employed Efficiency (CEE). This study was conducted by collecting data from the financial statements of Islamic banks in Indonesia during the 2019-2022 period, involving 12 Islamic banks registered with the Financial Services Authority (OJK) as samples. The analysis method used is regression analysis with the Partial Least Squares (PLS) approach to test the relationship between Intellectual Capital and Return on Assets (ROA) as an indicator of financial performance. The analysis shows that Intellectual Capital has a positive and significant effect on financial performance. Human Capital Efficiency has the greatest influence on financial performance, followed by Capital Employed Efficiency and Structural Capital Efficiency. The findings confirm that investment in human capital and efficient management of organisational structures play an important role in improving financial performance. This study provides an important contribution in understanding the role of Intellectual Capital in the Islamic banking sector, as well as practical implications for bank management to improve efficiency and financial performance through intellectual capital development. The results of this study can provide recommendations for Islamic bank management regarding the importance of effective intellectual capital management to achieve optimal financial performance.
Determinan Loyalitas Pelanggan Toko Gramedia Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Sri Murtiasih; Denia Nabilah Putri
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.1565

Abstract

Retail stores are constantly trying to improve store atmosphere, service quality, and product diversity in order to survive and grow in this era of increasingly fierce competition. The aim of this research is to determine the influence of store atmosphere, service quality, and product diversity on customer loyalty through customer satisfaction as an intervening variable at Gramedia stores in Bogor City. The analysis method for this research uses quantitative methods with primary data sources obtained through distributing questionnaires via google form with a sample of 150 respondents for validity, reliability, normality test, multicollinearity test, heteroscedasticity test, t test, R2 coefficient of determination test, and sobel test. Data processing in this study used the SPSS version 25 application. The results of this study indicate that the variables of store atmosphere, service quality, and product diversity affect customer satisfaction. Service quality and product diversity affect loyalty, while store atmosphere has no effect on customer loyalty. Customer satisfaction affects customer loyalty. Store atmosphere, service quality, and product diversity affect customer loyalty through customer satisfaction as an intervening variable at Gramedia stores in Bogor City.
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Skincare: Persepektif Social Media Marketing, Kualitas Produk, Dan Persepsi Harga Afriyani Dwi Tanti; Edy Nursanta; Widiyarsih; Siti Masitoh
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2015

Abstract

This study aims to analyze the influence of social media marketing, product quality and price perceptions on purchasing decisions for skincare products (Study of users of The Originote skincare products in Tangerang City). The analysis method in this research uses quantitative primary data, the test stages carried out are validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression analysis, coefficient of determination, t test and F test. The data used in this research uses questionnaire instruments, and Valid data was collected from 120 respondents. The sampling method in this research was purposive sampling. The testing tool used is SPSS Version 26. The results of the research show that the variables Social Media Marketing, Product Quality, and Price Perception partially influence the decision to purchase The Originote Skincare product. The results of the research show that the variables Social Media Marketing, Product Quality, and Price Perception simultaneously influence purchasing decisions for The Originote Skincare products.
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Iklan, Kualitas Produk Dan Citra Merek Terhadap Loyalitas Pelanggan Ashur Harmadi; Guyub Nuryanto; Maritza Nurhaliza Angginami
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2016

Abstract

The surge in demand for cosmetics increasingly shows that cosmetics are now considered an important need, comparable to basic needs such as clothing and food. The Wardah cosmetics company has gained recognition as a global brand that not only prioritizes the domestic market in Indonesia, but also pays attention to the skin needs of various countries. The aim of this research is to determine the effect of advertising, product quality and brand image on loyalty through customer satisfaction as an intervening variable at Wardah Cosmetics in Bekasi. The analytical method in this research uses quantitative primary data. The test stages used are validity test, reliability test, classical assumption test, statistical test, coefficient of determination test and path analysis. This research used a questionnaire instrument for 100 respondents. The sampling technique uses Purposive Sampling. Analysis tool with Multiple Pregression. The results of this research show that advertising, product quality and brand image have effect on loyalty. Meanwhile, advertising, product quality and brand image do not have effect on loyalty through customer satisfaction with Wardah cosmetics in Bekasi.

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