International Journal on Social Science, Economics and Art
International Journal on Social Science, Economics and Art is an open access, peer-reviewed and refereed journal published by Institute of Computer Science (IOCS), Indonesia. The main objective of International Journal on Social Science, Economics and Art is to provide an intellectual platform for the international scholars. International Journal on Social Science, Economics and Art aims to promote interdisciplinary studies in humanities and social science and become the leading journal in humanities and social science in the world. The journal publishes research papers in the fields of humanities and social science such as anthropology, business studies, communication studies, corporate governance, criminology, crosscultural studies, demography, development studies, economics, education,learning, ethics, geography, history, industrial relations, information science, international relations, law, linguistics, library science, media studies, methodology, philosophy, political science, population Studies, psychology, public administration, sociology, social welfare, linguistics, literature, paralegal, performing arts (music, theatre & dance), religious studies, visual arts, women studies and so on. The journal is published in both print and online versions. International Journal on Social Science, Economics and Art publishes original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, technical notes.
Articles
206 Documents
<![CDATA[Public Relations of Prabowo Subianto's Political Relations for Gen Z Voters in the 2024 Presidential Election ]]>
<![CDATA[Gauri, Anna Purnama]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Along with the development of information technology, currently the media is entering a new phase called new media, namely internet-based mass media that can be accessed online. Mass media is a means of publication, as well as a means of building reputation. The aim of this research is to analyze the role of Prabowo Subianto's political public relations for Gen Z voters in the 2024 presidential election. This research method uses descriptive qualitative methods with textual analysis of news related to the role of Prabowo's PPP for Gen Z voters. The results of this research show that the formation of a political image This new one is used to present Prabowo as a civil politician and position himself close to the community. This method is also used to attract the attention of young voters who will be the deciding group in the 2024 election.]]>
<![CDATA[The Influence of Financial Education and Financial Literacy in Improving Financial Management Behavior in Tasikmalaya MSMEs Business Actors ]]>
<![CDATA[Rosliyati, Ati]]>;
<![CDATA[Iskandar, Yusuf]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Financial education plays a crucial role in the sustainability and development of micro, small, and medium enterprises (MSMEs). This study aims to examine the influence of financial education and financial literacy on financial management behavior. The research uses a quantitative approach with a survey method. A quantitative approach was chosen to observe the effect of financial education and literacy on the financial management behavior of MSMEs in Tasikmalaya City. The research instruments consist of questionnaires related to financial education, the level of financial literacy (adapted from the Financial Literacy Index by OJK) assessing basic financial knowledge, and questionnaires related to financial management behavior. The data analysis technique uses regression tests to determine the influence of the independent variables on the dependent variable. The conclusion of this study indicates that financial education and financial literacy significantly impact financial management behavior. This underscores the importance of these two factors in improving financial management behavior among MSME players.]]>
<![CDATA[The implementation of integrated marketing communication strategies to enhance the appeal of ngargoretno tourism village in the digital era ]]>
<![CDATA[Pinontonan, Nexen Alexandre]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/ijosea.v14i3.645
<![CDATA[This study aims to explore the implementation of integrated marketing communication strategies in enhancing the appeal of Ngargoretno Tourism Village in the digital era. With its significant potential as a prominent tourism destination, the management of Ngargoretno Tourism Village requires a holistic and synergistic marketing approach to strengthen its competitiveness in an increasingly digitized tourism market. The research questions addressed in this study include: (1) what forms of integrated marketing communication are employed by the management of Ngargoretno Tourism Village, and (2) what challenges and obstacles are encountered in the implementation of these strategies. Utilizing a qualitative approach with interactive model analysis, this research collects data through in-depth interviews and field observations with key stakeholders. The study aims to provide strategic insights into the role of integrated marketing communication in reinforcing the positioning of Ngargoretno Tourism Village in the digital era, while also identifying operational barriers that must be addressed to ensure the sustainability of digital-based tourism growth.]]>
<![CDATA[Forming conservation ambassadors: an education and training-based hr development program at semarang zoo ]]>
<![CDATA[Lahagu, Aristo]]>;
<![CDATA[Pranoto, Pranoto]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/ijosea.v14i3.646
<![CDATA[The management of Semarang Zoo has taken significant steps to improve the quality of services and conservation through the impact of the development and implementation of more modern and inclusive Human Resource management practices. This study presents an observational analysis of how the organizational structure, jobdesk, job requirements, planning and assessment of human resource performance, recruitment process, and human resource problems in Semarang Zoo are present. The research method used is an ethmomethodological approach that involves observation, interviews, and in-depth understanding and interaction regarding Human Resource Management at the destination. The results show that Semarang Zoo has a structure and jobdesk with the aim that the zoo can be managed into a recreational place that has conservation and educational value. Employee characteristics play an important role, there are job opportunities that offer a degree of flexibility depending on the size of the risk. Decisions are not just black on white, but depend on employee experience. Planning and assessing Human Resources performance are also carried out to anticipate problems that will occur in the future. However, the problems that arise can be solved because there are suitable solutions to overcome them. The reference at Semarang Zoo is reflected through the existence of structured management procedures. Knowledge of this is important in the development of conceptual and sustainable tourism management.]]>
<![CDATA[Improving the resilience of sorake beach destination: an integrated education and training program to balance the impact of foreign tourist visits ]]>
<![CDATA[Waruwu, Agustinus]]>;
<![CDATA[Pranoto, Pranoto]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/ijosea.v14i3.647
<![CDATA[Sorake Beach is one of the tourist destinations with the main attraction is marine tourism which if managed with good management can attract many foreign tourists, especially tourists who like to do marine activities. The arrival of foreign tourists brings positive and negative impacts. In this research, the impact of tourism on the economic, socio-cultural and environmental conditions is explored so that the real conditions can be known and then compiled into a sustainable tourism destination development plan. The research was conducted using a qualitative method using data collection techniques in the form of observation, interviews, documentation and library literacy to explore the true conditions in the research. The result of the research is the documentation of data on the impact of tourism on economic, socio-cultural and environmental conditions in Sorake Beach. Furthermore, the data is used as the basis for the preparation of community education and training planning to increase the resilience of Sorake Beach tourist destinations.]]>
<![CDATA[The Role of Profitability on Firm Value Using Corporate Social Responsibility as a Moderation Variable ]]>
<![CDATA[Susandya, Anak Agung Putu Gede Bagus Arie]]>;
<![CDATA[Sunarwijaya, I Ketut]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 4 (2025): February: Social Science, Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The aim of this research is to examine the effect of profitability on company value with disclosure of corporate social responsibility as a moderating variable in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange. The population of this research is manufacturing companies in the consumer goods industry sector listed on the IDX for 2020 - 2022. The sample in this study was 36 manufacturing companies in the consumer goods industry sector which were determined based on the purposive sampling method. The data analysis used to test the hypothesis is MRA (Moderated Regression Analysis). Based on the research results, it shows that profitability has a positive effect on company value. Meanwhile, Corporate Social Responsibility is able to moderate the relationship between Profitability and Company Value in a negative direction. This means that the profitability variable with disclosure of Corporate Social Responsibility as moderation weakens profitability on company value. Future research can develop research by using other variables or adding other variables that are more relevant to company value, such as company size and dividend policy.]]>
<![CDATA[Does the Financial Characteristic Matters? Evidence from Firms Value on Banking Sector ]]>
<![CDATA[Suryandari, Ni Nyoman Ayu]]>;
<![CDATA[Mongan, Frischa Faradilla Arwinda]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 4 (2025): February: Social Science, Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The purpose of this study is to ascertain how the value of banking businesses listed on the Indonesia Stock Exchange (IDX) for the years 2021–2023 is impacted by factors such as profitability, liquidity, solvency, company size, and growth. 135 banking businesses that were listed on the Indonesia Stock Exchange between 2021 and 2023 make up the study's sample. Purposive sampling was used to determine the sample. Multiple linear regression analysis is the method of analysis that is employed. The study's findings indicate that, among banking businesses listed on the Indonesia Stock Exchange (IDX) in 2021–2023, profitability, solvency, and company development positively impact company value, however liquidity and company size have no influence on firm value.]]>
<![CDATA[... Rethinking State Theory Gramsci and Contemporary ]]>
<![CDATA[Dharma Prasetyo, Dwi]]>;
<![CDATA[Sinaga, Jona Bungaran Basuki]]>;
<![CDATA[Soleh, Mohamad]]>;
<![CDATA[Haekal, Muhammad]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 4 (2025): February: Social Science, Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[One of the most significant aspects of Antonio Gramsci’s social theory is his analysis of political strategy, particularly his distinction between "war of maneuver" and "war of position." Gramsci argued that the classical model of revolution through military insurrection (war of maneuver) has been replaced by a much longer and more complex cultural struggle within advanced capitalism (war of position). Despite the importance of these concepts for contemporary Marxism, they have received relatively little attention. These terms have a history rooted in both military theory and Marxism, predating Gramsci’s prison notebooks, as reflected in the writings of Engels, Lenin, and Trotsky, which offer different perspectives on political strategy.]]>
<![CDATA[Effect of service quality and price perception on customer satisfaction at kedai bedikari rembang ]]>
<![CDATA[Ahmad Rizal Rahardian]]>;
<![CDATA[Alimuddin Rizal]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 4 (2025): February: Social Science, Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[In Indonesia, the development of restaurants and eateries indicates a progressively intensifying competition within the culinary industry. In this context, consumers are increasingly focused on the satisfaction they derive from their dining experiences. As a result, it it essential for culinary entrepreneurs to carefully consider and improve strategies that effectively address consumer needs. The purpose of this study is aimed to analyze the service quality impact and price perception on consumer satisfaction. The population taken was consumers of Kedai Bedikari Rembang. The sample collection technique used accidental sampling technique and purposive sampling technique as many as 100 respondents. This study uses quantitative analysis with validity test, reliability test, normality test, classical assumption test, correlation coefficient, determination coefficient, multiple regression analysis, and significance test (t test and F test) with SPSS Software application version 22 The study's findings suggest that both service quality and price perception exert a positive and significant influence on consumer satisfaction.]]>
<![CDATA[Accessibility and Amenity Challenges in the Development of Ecotourism Attractions: An Evaluative Study of Curug Kedung Kudhu. ]]>
<![CDATA[Sagita, Novieta Maya]]>;
<![CDATA[Mistriani, Nina]]>
<![CDATA[ International Journal on Social Science, Economics and Art Vol. 14 No. 4 (2025): February: Social Science, Economics ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to evaluatively examine the challenges of accessibility and amenities in the development of Curug Kedung Kudhu ecotourism attraction. Through a qualitative interpretive approach based on constructivist epistemological principles, the study seeks to uncover the complexities of obstacles encountered in transforming Curug Kedung Kudhu into an accessible and comfortable nature tourism destination for visitors. Primary data were collected through semi-structured interviews with purposively selected participants, analysis of institutional records, and triangulation of various data sources to ensure the research's credibility. The findings reveal three main themes representing challenges in accessibility and amenities: (1) inadequate infrastructure accessibility; (2) limited tourist amenities; and (3) suboptimal destination governance. This research highlights the complexity of infrastructure, governance, and amenity barriers that need to be addressed holistically and collaboratively. The resulting policy recommendations emphasize the importance of multi-stakeholder collaboration, local community empowerment, and sustainable destination planning and management. By adopting a comprehensive community-based ecotourism approach, Curug Kedung Kudhu has the potential to become a model for the development of an inclusive and sustainable nature tourism destination that provides optimal benefits for local communities and environmental conservation.]]>
