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M Maulana Hamzah
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Indonesian Journal of Islamic Economics and Business (IJIEB) Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi Fakultas Ekonomi dan Bisnis Islam Jln. Arif Rahman Hakim, No. 111 Telanaipura, Jambi email : ijieb@uinjambi.ac.id
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INDONESIA
Indonesian Journal of Islamic Economics and Business
Published by Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
ISSN : 25409514     EISSN : 25409506     DOI : https://doi.org/10.30631/ijoieb
Core Subject : Religion, Economy, Science, Social,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Indonesian Journal of Islamic Economics and Business E-ISSN: 2540-9506 P-ISSN: 2540-9514 is the journal that concerns to publish broader issues on Islamic Economics and Business. It based on the presupposition that Islamic economics and Business is still on going process to be established. There is a need to serious study on not only limited to Islamic banking and financing system but also on philosophy, politic, environment, law, culture, ethics, management and entrepreneurship of ‘Islamic Economics’. The journal aimed at bridging and solving the dichotomy between ‘orthodox’ and ‘heterodox’ problems of Islamic economics. So, the journal invites scholars who interesting in Islamic economics and Business contributes to submit their research article.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 232 Documents
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Pengaruh Pemanfaatan Layanan dan Strategi Promosi GoFood terhadap Kinerja Penjualan UMKM Kuliner di Surabaya: Peran Keunggulan Bersaing Digital Wasiun Nabil; Dhiyan Septa Wihara
Indonesian Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v11i1.6240

Abstract

The rapid growth of digital food delivery platforms such as GoFood has opened new opportunities for culinary micro, small, and medium enterprises (MSMEs) to expand their market reach and increase sales. However, not all business owners are able to optimize the available services and promotional strategies, resulting in varying levels of sales performance. This study aims to analyze the effect of GoFood service utilization and promotional strategies on the sales performance of culinary MSMEs in Surabaya, with digital competitive advantage as a mediating variable. A quantitative approach was employed using purposive sampling, involving 100 culinary MSME owners or managers who had been GoFood partners for at least six months. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that service utilization and promotional strategies have a positive and significant effect on both digital competitive advantage and sales performance. However, digital competitive advantage does not significantly affect sales performance and fails to mediate the relationship between service utilization or promotional strategies and sales performance. These findings suggest that sales performance improvements are more directly driven by the optimization of GoFood services and promotional strategies rather than through the formation of digital competitive advantage. This study contributes to the digital marketing management literature by integrating platform service utilization and promotional strategy variables with the concept of digital competitive advantage as a mediator, offering practical implications for MSMEs seeking to optimize their use of digital platforms more effectively and strategically.
Analisis Kebijakan Pembiayaan Porsi Haji pada Pegadaian Syariah: Tinjauan dari Aspek Regulasi dan Prinsip Syariah Ocha Pratika; Ahmad Perdana Indra; Tuti Anggraini
Indonesian Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v11i1.6247

Abstract

This study aims to analyze the Hajj portion financing policy at Pegadaian Syariah from a regulatory and sharia perspective. The Hajj pilgrimage requires istitha'ah (ability), but in practice, not all people are financially prepared to meet the initial BPIH (Islamic Pillars of Hajj) deposit. This situation encourages the emergence of rahn-based financing with gold as an alternative solution. This study uses a normative juridical method with a qualitative approach through analysis of literature, regulations, and field data. The results show that Hajj portion financing has a strong legal basis through the DSN-MUI Fatwa on rahn and gold rahn, and is reinforced by MUI Fatwa No. 004 of 2020, which permits financing of the initial Hajj deposit as long as it complies with sharia principles. This scheme is considered more in line with the principle of prudence because it is supported by real assets. From a sharia perspective, this financing provides benefits in the form of easy access for the public to obtain Hajj portion numbers amidst the long queues. However, there is a potential shift in the meaning of istitha'ah because financial capability does not entirely stem from independent readiness. Therefore, its implementation must continue to adhere to the principles of prudence, repayment capacity, and freedom from usury. Going forward, adjustments to collateral values ​​are needed to make them more proportional and regulations must be strengthened to maintain alignment with the maqasid of sharia.

Page 24 of 24 | Total Record : 232

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