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Program Studi Ilmu Komunikasi, Fakultas Hukum dan Komunikasi, Universitas Katolik Soegijapranata, Jl. Pawiyatan Luhur IV/1, Bendan Dhuwur, Semarang 50234, Indonesia
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INDONESIA
Jurnal Komunikasi dan Media
Published by Universitas Katolik Soegijapranata
ISSN : -     EISSN : 27468364     DOI : https://doi.org/10.24167/jkm
Core Subject : Education,
Languange, Linguistic, Communication & Media
Artikel yang diterbitkan adalah artikel hasil penelitian, baik penelitian lapangan, analisis teks, maupun studi literatur. Topik artikel yang difokuskan dalam jurnal ini adalah komunikasi strategis, komunikasi publik, kajian media dan budaya, jurnalisme, dan teknologi komunikasi dan informasi.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol 5, No 2: Mei 2025" : 6 Documents clear
THE COMMUNITY RELATIONS STRATEGY FOR INCREASING BRAND AWARENESS (A CASE STUDY OF SEVENHUB TRANS7) Sahara, Raveena Alifia; Hardiyarso, St.; Grafiani, Cecilia Pretty
Jurnal Komunikasi dan Media Vol 5, No 2: Mei 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v5i2.13348

Abstract

The increasing competition in digital content has driven the television industry to innovate and adapt to retain its audience. The rapid development of digital platforms forced traditional television media to enhance creativity and establish strong relationships with communities. One such initiative was Sevenhub TRANS7, a platform dedicated to fostering community engagement. This study aim to examine the community relations strategy implemented by Sevenhub TRANS7 to increase brand awareness. This study adopted a qualitative case study approach, using interviews, observations, and documentation as methods of data collection. Based on organization-public relationship (OPR) theory, the findings revealed that Sevenhub applied five dimensions of relationship management, such as trust, openness, engagement, investment, and commitment. As a result, Sevenhub successfully doubled its community members in 2024 compared to 2022.These findings suggested that TRANS7 should establish clear regulations for Sevenhub’s business partner program to facilitate implementation, ensuring mutual benefits for both the company and community members in organizing events.
FULFILLING THE RIGHT TO INFORMATION AND COMMUNICATION FOR DETAINEES AT THE SEMARANG IMMIGRATION DETENTION CENTER Simandjuntak, Marcella Elwina; Saraswati, Rika; Wahyati, Endang; Sarwo, Budi; Rahman, Arief
Jurnal Komunikasi dan Media Vol 5, No 2: Mei 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v5i2.13404

Abstract

Detainees are those who are currently undergoing a detention process for violating Law Number 6 of 2011 concerning Immigration. They are in Indonesian territory without valid travel documents or residence permits, or their residence permits are no longer valid. This research aims to determine the fulfillment of communication and information rights services (for Detainee) during the pandemic and post-pandemic COVID-19 and the obstacles in implementing these services. The method used in the research is a qualitative method approach with an analytical descriptive. The data used are primary and secondary. Primary data was collected by conducting interviews with Rudenim Semarang officers. Secondary data was collected by conducting literature studies. The research results show that the right to information and communication for Detainees is provided both during the COVID-19 pandemic and post-COVID-19 Pandemic, which includes the right to information regarding the continuation of cases faced by Detainees given by forwarding information to Detainees regarding the extent to which Rudenim communicated with the Detainee's country of origin to return the Detainee to his country. The right to communication is exercised by providing a teleconference room that Detainees can use to contact colleagues or relatives via the Internet. The obstacle is the complaint from the Detainee about the time limitation during video calls and the extended response from the Detainee's country/government of origin.
MASKULINITAS INKLUSIF DAN IKLAN PRODUK PERAWATAN LAKI-LAKI: ANALISIS SEMIOTIKA IKLAN MSGLOW Aditya, Prasad
Jurnal Komunikasi dan Media Vol 5, No 2: Mei 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v5i2.13215

Abstract

Konsumsi produk perawatan laki-laki menunjukan tanda peningkatan. Hal ini memiliki hubungan dengan bagaimana maskulinitas direpresentasikan dalam iklan produk perawatan laki-laki yang mengalami pergeseran. Representasi maskulinitas yang ditampilkan dalam iklan produk perawatan juga berhubungan dengan kebutuhan produsen untuk menjual produknya kepada konsumen. Iklan “Msglow Marshel Widianto X Babe Cabita” adalah sebuah iklan produk perawatan laki-laki yang juga merepresentasikan maskulinitas dalam iklan produk perawatannya. Studi ini memiliki tujuan untuk menjelaskan bagaimana iklan tersebut merepresentasikan maskulinitas dan bagaimana representasi tersebut menjadi bagian dari kebutuhan laki-laki dalam mengkonsumsi produk perawatan. Penelitian ini menggunakan metode studi dokumentasi dengan kacamata semiotika struktural Roland Barthes dalam melaksanakan proses pengumpulan data guna mengungkap makna yang disiarkan. Teori maskulinitas inklusif dan metroseksualitas juga digunakan untuk membantu mengungkapkan representasi maskulinitas yang tersirat di dalam iklan tersebut. Hasil dari penelitian ini menunjukan bahwa maskulinitas direpresentasikan dengan mendobrak nilai-nilai maskulinitas ortodoks dan menolak stereotip machismo. Maskulinitas diasosiasikan dengan ekspresi gender feminin, asosiasi dengan homoseksualitas, dan interaksi homosocial. Perawatan diri juga diasosiasikan dengan nilai-nilai maskulinitas yang direpresentasikan. Dengan mengikutsertakan ekspresi feminin dan interaksi homososial, serta beragam bentuk maskulinitas, pesan bahwa semua orang berhak menggunakan produk perawatan teramplifikasi. Hal ini memperluas makna konotatif tentang siapa yang dapat menggunakan produk tersebut.
PPID INSTITUTIONS AND SERVICES IN REGIONAL APPARATUS OF CENTRAL JAWA PROVINCE GOVERNMENT Pandiangan, Andreas
Jurnal Komunikasi dan Media Vol 5, No 2: Mei 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v5i2.13561

Abstract

This study aims to determine and understand the availability of adequate PPID organizations and personnel, the availability of procedures and processes for managing and providing public information services, coordination with other units in a public body. This research method is a qualitative method that seeks to explore the phenomenon of the object of research. The type of qualitative method approach used is a case study. The research location was carried out at 36 PPIDs (Main and Assistant) within the Central Java Provincial Government. Data collection is done through literature studies, regulations and documents. The research found that the latest PPID institutional structure and personnel (2024) are regulated through the Central Java Governor Decree Number 487.22/8 of 2024. The establishment of PPID structure and organization with the division of duties and responsibilities is the actualization of the first element of Gareth R. Jones' (2010) organizational theory, namely differentiation. This includes the implementation of the third element of Gareth R. Jones' organizational theory, namely the existence of an organizational structure. At the same time, the establishment of the PPID organization also regulates coordination and communication between units within the public body and coordination and communication between PPID organs when implementing public information services. This is the implementation of the second element of Gareth R. Jones' organizational theory, namely integration. The existence of the PPID SOP and the dissemination of public information is more effectively and efficiently done through the website than by other means.
SOCIAL MEDIA STRATEGY THE SALATIGA REGIONAL POLICE FOR SUPPORTING IMAGE TOLERANT CITY IN SALATIGA CITY Shobron, Yazid; Arenggoasih, Wuri
Jurnal Komunikasi dan Media Vol 5, No 2: Mei 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v5i2.13236

Abstract

Social media as a platform for interaction and information sharing has profoundly changed the path people communicate and interact. It has had a significant impact in facilitating global connections, the exchange of ideas, and public participation in public dialogue. In the context of security and order in a city of tolerance, social media strategy becomes an important instrument for the police in building effective communication with the community. This study aims to analyse the social media strategy implemented by the Salatiga Police in maintaining security and order in Salatiga City as a city of tolerance. Using a descriptive approach and case study method, this research explores how social media planning and implementation are conducted by the Salatiga Police. The results show that the social media strategy implemented includes six main aspects, namely (1) determining communication objectives, (2) identifying target audiences, (3) selecting media platforms, (4) determining messages and delivery methods, (5) allocating budgets, and (6) implementation and monitoring. The findings provide insights for police institutions and policymakers in optimising social media as a strategic communication tool to increase public interaction and participation in maintaining security and order in the city of tolerance.
MEDIA DYSFUNCTION ON THE COMMODIFICATION OF INDONESIAN HORROR FILMS Ariestya, Vidya Talisa; Astuti, R.A. Vita
Jurnal Komunikasi dan Media Vol 5, No 2: Mei 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v5i2.13346

Abstract

The trend of horror films in the Indonesian film industry for 2019–2024 has given rise to a media dysfunction affected by the commodification of viral content. This is due to the lack of diversity, decreased quality, and deviation of cultural, religious, and ethical information from the films produced. The research conducted as a references for producers and content creators to address media dysfunction caused by the commodification of viral content. This method of this research uses a qualitative approach by interviewing Indonesian film industry players. The research results that the application of three appropriate types of commodification has the potential to better suppress media dysfunction compared to the application of virality. In addition to collaboration among all parties in the film industry, there needs to be awareness from producers in determining indicators of a film's success, beyond financial profit.

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