cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rahayu Budhi Handayani
Contact Email
rahayu.handayani@ciputra.ac.id
Phone
-
Journal Mail Official
jurnalmoda@ciputra.ac.id
Editorial Address
CitraLand CBD Boulevard, Made, Kec. Sambikerep, Kota SBY, Jawa Timur 60219
Location
Kota surabaya,
Jawa timur
INDONESIA
Moda : The Fashion Journal
Published by Universitas Ciputra Surabaya
ISSN : 26565005     EISSN : 26558203     DOI : https://doi.org/10.37715/moda
Core Subject : Art,
Arts
MODA merupakan jurnal akademik yang diterbitkan secara online oleh Program Fashion Product Design Universitas Ciputra. Jurnal ini merupakan kompilasi dari hasil penelitian, produksi, perancangan, review teori dan literatur maupun praktik-praktik bisnis dari produk-produk fashion, yang tidak terbatas dalam ruang lingkup nasional namun juga dalam kajian internasional. Nama Moda, diambil dari bahasa Italia yang artinya Fashion dalam bahasa Indonesia. Harapannya ke depan Moda dapat menjadi salah satu rujukan mutakhir dan terpercaya di bidang produk fashion baik secara akademik maupun industri. . Artikel yang dimuat belum pernah diterbitkan di media lain dan atau proceeding ber-ISBN/ISSN. Isi artikel beserta semua akibat yang ditimbulkan oleh artikel itu menjadi tanggung jawab penuh penulisnya.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 65 Documents
 3   4   5   6   7 
Perancangan Busana Ready-To-Wear Ibu dan Anak dengan Aplikasi Teknik Digital Printing dan Teknik Bordir sebagai Pengembangan Produk Local Brand Crazy Little Party Club Rahma Putri, Andini; Bastaman, Widia Nur Utami; Ramadhan, Mochammad Sigit
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4398

Abstract

The development of local brands is relatively rapid with the presence of the #LocalPride movement on social media, which brings progress to the developing of local products in the fashion sector, especially children’s fashion products. At the Jakarta Fashion Week event in 2022, a well-known local brand, Cottonink, released a collection of mother and child clothing that was welcomed by the public. Therefore, local brands are increasingly choosing the potential for developing children’s products so that mothers can look harmonious with their children. The Crazy Little Party Club brand, which has the characteristics of applying playful motifs with digital printing techniques, is also interested in developing various ready-to-wear clothing products for mothers and children. The research used a qualitative method, with data collection techniques, namely literature study, observation, interviews, and exploration. This research aims to create new product variations in the Crazy Little Party Club brand by applying motifs using digital printing techniques that have become its trademark to mother and child products. In addition to digital printing techniques, researchers will also combine them with embroidery techniques that are popularly used in children’s clothing so that it is expected to offer product novelty in the market. The product design method applies the SCAMPER method, adjusting to the design concept made. The research output resulted in the design of ready-to-wear clothing products for mothers.
Introduction of Basic Geometry Shapes for Children Aged 5-6 Years Through Fashion Ready to Wear Alfarist, Salsabila Zahra; Ratuannisa, Tyar
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4450

Abstract

Learning for children aged 5-6 years requires concrete media so that learning can be conveyed well and students can understand learning easily. Based on the results of observations found problems in learning math geometry, namely the lack of media that supports learning geometry in the material so that students mastery of the material is still not optimal. Therefore, the focus of this research is to create design innovations by applying printing and knitting techniques as visual and sensory media on ready-to-wear clothing products for children aged 5-6 years to prevent delays in knowledge of geometric shapes before entering further education. This research was conducted using the creation theory method of “three stage design process”. The design is also meant to promote children’s fashion as part of a trend that is now rare to find. In addition, this design will produce a product that is different from other clothing products, this research produces a design concept and modification of geometric motifs applied to printing and knitting techniques using fabric materials applied to basic products of ready-made children’s clothing that has aesthetic and modern values.
Inovasi Baik yang Dilakukan Batik Komar terhadap Branding Batik Komar Anjarani, Clarina Meisya
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4453

Abstract

The importance of building a brand or brand as brand equity for a company has become the focus for achieving long-term competitive advantage. In a competitive global context, innovation is the key for companies to create new ideas, new products and improve business conditions. This research focuses on Batik Komar, a batik manufacturer that has made various innovations in its product design. The purpose of this research is to identify the branding strategies used by Batik Komar, explore the product innovations they have implemented, and analyze their impact on sales and company existence. Three research questions were asked to achieve this goal. Through this research, it is hoped that it can provide insight into the importance of innovation in the context of branding to strengthen a company’s position in the market.
The Vintage Waves: Generation Z Style Perception in Indonesia Pradana, Dhanar; Ratuannisa, Tyar
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4502

Abstract

This research project is primarily dedicated to comprehension of individuals’ perspectives on vintage fashion styles. In the contemporary era, vintage fashion has not only emerged as a substantial trend within the fashion industry but has also captured the interest of numerous individuals who are drawn to clothing and accessories reflecting elements from bygone eras. Employing a quantitative research methodology and utilizing the semantic differential approach, the study endeavors to quantify and understand consumers’ perceptions of products embodying vintage styles. Furthermore, the investigation seeks to discern the various factors that contribute to shaping individuals’ perceptions of vintage fashion, including the influences of prevailing fashion trends and cultural elements. The significance of acquiring an in-depth understanding of the intricate nature of perceptions surrounding vintage fashion within the broader fashion landscape holds considerable potential for elucidating how individuals engage with the historical dimensions of fashion. Despite the scarcity of research focus on this particular phenomenon, this study is prompted by the imperative to scrutinize the factors that impact consumer interest and comprehension of fashion trends in Indonesia, employing constructed perceptions as a framework. Consequently, the research aims to address and bridge existing knowledge gaps, aspiring to provide a more profound and nuanced understanding of the role that vintage fashion plays in the Indonesian fashion industry and its consequential impact on individual perceptions. In conclusion, Generation Z exhibits a well-rounded knowledge of vintage- style fashion, understanding distinctive characteristics like silhouettes, colors, and era-specific motifs. They possess awareness of specific years, recognize brands, and differentiate vintage fashion from new products.
Perancangan Special Occasion Wear Terinspirasi dari Kebaya Encim dengan Teknik 3D Embellishment Davis, Vanessa Angeline; Enrico, Enrico; Githapradana, Dewa Made Weda
Moda : The Fashion Journal Vol. 6 No. 1 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i1.4904

Abstract

In the past, kebaya was worn by women from different ethnicities. Kebaya encim is one of Indonesian women’s many traditional clothing that was influenced by Peranakan culture. However, the rise of practical culture and changing human lifestyles have led to the perception that kebaya encim is less modern, too vibrant, and not very comfortable. The lack of frequency and enthusiasm among the younger generations in wearing kebaya encim has driven development steps resulting in modern special occasion wear inspired by kebaya encim. This design is carried out using primary and secondary data research methods. Primary data is obtained through interviews with experts and extreme users and through direct observations on embroidery techniques. Secondary data is obtained from various sources such as scientific publications, books, journals, and dissertations. This design process uses the design thinking technique to create a solution for designing five modern kebaya garments using decoratove 3D fabric and embroidery embellishments. The motifs used in the designs are developments from classic floral kebaya encim motifs such as lilies, orchids, chrysanthemums, jasmine, and others. The target market for this design is women aged 20-35 years. Testing is conducted after creating product prototypes to get feedback and suggestions from the respondents before proceeding to further development. The results of this design process are expected to repopularize and develop kebaya encim as part of Indonesia’s intangible cultural heritage.
Decoding Jakarta's Generation Z: An Analysis of Initial Purchase Intention in the Pre-Owned Luxury Bag Sector Angelina, Angelina; Saffira, Mega; Humolta, Marco Rene; Vinnchi, Chrisielle; Widjaya, Valerie Arielle
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5280

Abstract

In today's consumer landscape, there is a noticeable trend towards exploring different ways of obtaining luxury goods, especially seen in the increasing interest in the pre-owned luxury bags market among Generation Z consumers in Jakarta. This study aims to explore the perceptions of value and risk, product attitudes, and the credibility of authenticity claims regarding the initial purchase intention of pre-owned luxury bags among this demographic. Built upon a thorough examination of current literature and initial exploratory research, an online survey was designed to illustrate the connections among the variables proposed in the conceptual framework.
PERANCANGAN BUSANA GENDERLESS FASHION BERDASARKAN ANALISIS PREFERENSI DAN PERSEPSI GENDER PADA DEWASA AWAL Kamilia, Alya Izza; Ratuannisa, Tyar
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.4823

Abstract

The continuous development of technology and information flow has brought about significant shifts in the dynamics of life, including changes in culture, values, and social norms in today's era. This transformation also impacts the fashion industry, which is an integral part of society's appearance and lifestyle. The phenomenon of genderless fashion trends exemplifies a significant change in the contemporary fashion landscape. Genderless fashion expands perspectives on gender and creates space for individual expression without rigid gender boundaries. However, in Indonesia, this trend faces challenges in acceptance by a society that predominantly adheres to patrilineal cultural values. Through a qualitative phenomenological research approach, this study aims to design and generate recommendations for genderless fashion clothing forms that are responsive and relevant based on the analysis of preferences and gender perceptions among young adults in Indonesia. Additionally, this research aims to identify and evaluate factors influencing the acceptance of genderless fashion clothing among young adults in Indonesia, particularly concerning the essence and role of genderless fashion trends. By considering issues such as ethics, sustainability, and inclusion, this research is expected to provide insights into the industry regarding the relevance and urgency of these issues amid current social developments and fashion trends. Thus, this research is expected not only to contribute to the academic domain but also to serve as a bridge for educating and fostering open dialogue among the wider society and unraveling its current complexities. The findings of this research will provide significant benefits to researchers, academics, designers, the fashion industry, and society as a whole. It is hoped that this research will serve as a valuable guide in designing more inclusive and relevant genderless fashion clothing aligned with current social values and fashion trends, thereby enhancing understanding and acceptance of the genderless fashion concept in Indonesia.
PERANCANGAN SET PERHIASAN GENDERLESS MENGGUNAKAN STUDI KASUS GENDER BISSU Adeline, Marselina
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5411

Abstract

Penelitian ini bertujuan untuk mencapai dua hal, yaitu meningkatkan pengetahuan masyarakat Indonesia mengenai komunitas LGBT dengan harapan dapat mengurangi diskriminasi terhadap komunitas tersebut dan melestarikan keberagaman gender dalam budaya Indonesia, khususnya dalam suku Bugis. Melalui penelitian ini penulis akan mengeksplorasi konsep gender dalam budaya Bugis, yang memiliki lima kategori gender, dan akan fokus kepada gender Bissu yang merepresentasikan peran penting dalam tradisi dan spiritualitas suku Bugis. Penulis menggunakan pendekatan kualitatif untuk penelitian tersebut, dengan wawancara mendalam dengan seseorang yang ahli dalam bidang pengetahuan seputar gender, serta dengan individu-individu dari komunitas LGBT di Indonesia. Dalam penelitian ini, penulis juga akan melibatkan analisis visual yang ada dalam budaya Bugis, khususnya dalam konteks perhiasan tradisional sebagai dasar desain visual yang akan digunakan dalam perancangan perhiasan. Dari penelitian ini penulis akan merancang sebuah set perhiasan berupa kalung, gelang, dan ear cuff yang didesain sebagai sarana ekspresi diri untuk beragam gender, dengan fokus pada gender Bissu sebagai simbol harmonisasi gender. Perhiasan ini tidak hanya berfungsi sebagai objek seni, tetapi juga sebagai media edukasi untuk memperkenalkan konsep gender non-biner dalam konteks budaya tradisional Indonesia, serta memperkuat nilai-nilai keberagaman dan inklusivitas
PEMANFAATAN GULMA ECENG GONDOK BATANG PENDEK DI WILAYAH WADUK JATILUHUR SEBAGAI MATERIAL BIOKOMPOSIT UNTUK PRODUK TAS WANITA Heriadi, Almira; Widiawati, Dian
MODA Vol. 7 No. 1 (2025)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v7i1.5467

Abstract

Water hyacinth is as an invasive weed, can cause various problems in the water ecosystem. In the Jatiluhur Reservoir, the accumulation of short-stemmed water hyacinths has become a serious issue as they cannot be utilized as raw materials for woven products, as traditionally done by the local community, rendering them useless plants that pollute the environment.The use of water hyacinth weed as a biocomposite material aims to provide innovation in the processing of water hyacinth in the realm of crafts, which so far has only been processed by making woven. Apart from that, the processing of water hyacinth into biocomposite sheets is also carried out in order to obtain a more artistic visual that can be applied to various applied products with the aim that craftsmen can market their products at a more reasonable price than The method used for the process of utilizing into biocomposite material includes steps such as: (1) Understanding the characteristics of the raw material used as biocomposite filler and selecting a suitable matrix material to produce the desired type of material. (2) Material exploration process; which includes experimental processing processes with various ingredient composition measurements, coloring processes and simultaneous administration processes. (3) Material testing. Material durability test is carried out which includes a tensile test, heat resistance test and water resistance test. (4) Product design. After the right material composition has been found and trials have been carried out on the durability of the material, the process of designing a suitable product is continued in accordance with the results of material trials and in accordance with the properties and characteristics of the biocomposite material.
PENGOLAHAN KREASI TEKSTIL DENGAN INSPIRASI AROMATHERAPY LAVENDER DAN BERGAMOT ESSENTIAL OIL UNTUK KOLEKSI FESYEN Cengnata, Evelyn Patricia; Parung, Christabel; Juniati, Ninik
MODA Vol. 7 No. 1 (2025)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v7i1.5611

Abstract

Penelitian ini bertujuan untuk merancang dan mengolah tekstil dengan menerjemahkan efek menenangkan dari essential oils lavender dan bergamot ke dalam elemen visual dan tekstural. Tujuan penelitian ini adalah menciptakan motif tekstil dan manipulasi kain yang merefleksikan pengalaman sensorik dari kedua aroma tersebut, selaras dengan tren Beautiful Serenity dalam prediksi mode Autumn/Winter 2025/2026. Metode yang digunakan adalah penelitian kualitatif, dengan pendekatan kuesioner pertanyaan terbuka dan analisis tren untuk memahami bagaimana individu mengasosiasikan aroma lavender dan bergamot dalam bentuk visual yang sesuai dengan tren terkini. Partisipan diberikan stimulus aroma dan diminta menggambarkan emosi serta asosiasi visual yang muncul, yang kemudian diterjemahkan ke dalam desain motif dan manipulasi kain seperti pleats, flounce, dan smocking. Hasil penelitian menunjukkan bahwa aroma lavender dan bergamot memberikan kesan rileks, tenang, dan segar, yang diwujudkan dalam desain tekstil melalui pemilihan warna pastel, bentuk motif yang mengalir, serta tekstur kain yang berlapis. Studi ini membuktikan bahwa pengalaman olfaktori dapat mempengaruhi desain tekstil, membuka peluang bagi pengembangan mode multisensorial yang mendukung kesejahteraan mental.

Page 6 of 7 | Total Record : 65

 3   4   5   6   7 

Filter by Year

2019 2025


Reset
Filter By Issues
All Issue Vol. 7 No. 1 (2025) Vol. 6 No. 2 (2024) Vol. 6 No. 1 (2024) Vol. 5 No. 2 (2023) Vol. 5 No. 1 (2023) Vol 4 No 2 (2022) Vol 4 No 1 (2022) Vol 3 No 2 (2021) Vol. 3 No. 1 (2021) Vol 3 No 1 (2021) Vol. 2 No. 2 (2020) Vol. 2 No. 1 (2020) Vol. 1 No. 2 (2019) Vol. 1 No. 1 (2019) More Issue