cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Karona Cahya Susena
Contact Email
karonacahya@gmail.com
Phone
+6281541234500
Journal Mail Official
emakjurnal@gmail.com
Editorial Address
JL. KEBUN VETERAN NO. 12, NUSA INDAH, RATU AGUNG, KOTA BENGKULU 38224
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Indonesian Journal Publisher
ISSN : 27980499     EISSN : 27980502     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 501 Documents
 35   36   37   38   39 
Impact Of Social Media Marketing On Brand Image On Purchase Decisions Of Millenials Consumers Hastuti, Hastuti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.65

Abstract

Social media marketing has a substantial and beneficial influence on brand image. Cosmetics are becoming increasingly popular among the millennial age, particularly in major cities. Previous study has found that millennials are highly worried about how others view them. Consumption of goods via online or social media is one of the qualities that might aid in the development of their identity. The goal of this study was to determine the impact of social media marketing on brand image, cosmetic purchasing decisions among millennial consumers, and the relationship between emotional aspects (self-concept connection, brand love, and emotional attachment) and brand loyalty on consumer willingness to buy Nu Skin cosmetic products. The conceptual model established in this study was evaluated in actual investigations after a review of the literature to identify gaps from prior research. Previous research was used to modify the instrument. According to the findings of this study, the influence of social media marketing on brand image has the biggest impact on cosmetic customers' brand loyalty (Nu Skin). Loyalty has shifted from a single brand to a younger consumer lifestyle when it comes to purchasing cosmetics (Nu Skin). Despite the fact that the study sample should be increased, these findings aid brand managers in establishing successful brand strategies that will secure the company's long-term viability
Analysis Of Marketing Strategy At Business Resources Store Bintuhan Kaur Regency Afiro, Dezandra; Afriani, Sulisti; Effendi, Yanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.90

Abstract

Marketing strategy is a form of plan that unravels in the marketing field. To obtain optimal results, this marketing strategy has a broad scope in the field of marketing, including strategies dealing with competition, pricing strategies, product strategies, service strategies and so on. The aim of this research is to determine the marketing strategy at Toko Sumber Bisnis Bintuhan, Kaur Regency. The sample in this study were 30 people consisting of 4 employees at Toko Sumber Bisnis Bintuhan, Kaur Regency for internal factors and 26 people for external factors, namely customers. The analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results showed that the marketing strategy at Toko Sumber Bisnis Bintuhan of Kaur Regency supports the aggressive strategy, or SO strategy in SWOT matrix. The result of the sum of the strengths owned is 43.20 while the weaknesses are 26.90, then the internal quadrant of the factors is 43.20 - 26.90 =16.30 which means the ability of Toko Sumber Bisnis Bintuhan of Kaur Regency to utilize the strengths and minimize the weaknesses that exist on the internal. The chances of this strategy are 42.60 and the threat is 23.41. So the external quadrant factors are 42.60 - 23.41 = 19.19, which means that the high ability of Toko Sumber Bisnis Bintuhan of Kaur Regency to take advantage of opportunities and overcome the threats faced by companies in marketing clothes, bags and shoes.
Marketing Strategy Analysis Of Arco Azka Manna Kitchen Msmes, Bengkulu Selatan Arsianti, Devi; Hanila, Siti; Damarsiwi, Eska Prima Monique
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.91

Abstract

Pursuant to result of calculation of internal factor and strategy ekternal marketing of UMKM Snack Kitchen of Arco Azka got by co-ordinate value for kuadran analyse internal SWOT score wight ( 5,62) and score wight of eksternal ( 5,77). Pursuant to each calculation of kuadran above indicating that biggest value reside in at SO kuadran that is 6,72. The value obtained from calculation of strength score and opportunity score, where company maximize internal strength which owned by an company by exploiting existing opportunity. Kuadran analyse SWOT applying of strategy marketing of UMKM Snack Kitchen of Arco Azka show its position reside in at I kuadran, that strategy the yielded is strategy of SO, that is organization have the power of and opportunity where organization in a state of settled and prima. Conducive organization to continue to ekspansi, enlarging growth and reach for progress maximally. compatible strategy is (penetration of market and development of market) and product development in this time, is so that diversified by konsentrik can lessen risk related to narrow;tight product lini.
Effectiveness of Implementation of Siskeudes And Financial Reports of Village Funds in Rejang Lebong Regency Sinta, Dwi; Gayatri, Gayatri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.92

Abstract

This research was conducted in Rejang Regency which aims to see how effective the application of village financial information system to village fund financial statements. This research is useful as an evaluation material for local governments in placing human resources engaged in financial management on the other hand information systems help operators in making financial reporting effectively, appropriately and financial reporting in accordance with village government accounting standards. The method used is a simple regression method with the retrieval of questionnaire sampel with predefined criteria. From the results of the dissemination of questionnaire data that can be processed as many as 67 questionnaires. The results of a simple regression test in the study with a value of F count 19,833 with a significance level of 0.000 < 0.005 means that in the study can be used to predict the variable effectiveness of the implementation of siskeudes and financial statements of village funds in other words, namely the implementation of the Village Financial Information System on the financial statements of village funds in an effective manner. Korelasi of 0.484 and coefficient of determination (Rsquare) of 0.243 can be concluded the influence of variable effectiveness of the implementation of siskeudesn on the financial report of village funds by 24.4%.
Analysis of the Internal Control System for Merchandise Inventory at Alfamart Merapi, Tebeng Gardens, Bengkulu Saresa, Lausa; Afriani, Sulisti; Fitriano, Yun
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.102

Abstract

The purpose of this study was to determine the internal control system for merchandise inventory at Alfamart Merapi Kebun Tebeng Bengkulu. The results showed that the internal control system for merchandise inventory at Alfamart Merapi Kebun Tebeng Bengkulu was compatible with Mulyadi's theory (2018: 488). In the organizational element, there is a schedule and committee involved in the stock opname. The authorization system and recording procedures are appropriate, where the monthly Stock Opname report is signed by the shop head and the daily Stock Opname is signed by the employee of the shift holder, the recording is based on the results of the monthly and daily (partial) Stock Opname reports calculated based on an invoice containing the type of goods, price of goods and quantity of goods. Healthy practice, there is conformity in the application of the internal control system for merchandise inventory, where invoices have been printed serial numbers and issued by DEPO Alfamart, Stock opname is carried out twice (monthly and daily) using the PDA system. In this element of healthy practice control there is an inconsistency with Mulyadi's theory (2018: 44), where the quantity and other inventory data listed in the 3rd and 2nd part of the physical count card are matched by the physical count card holder before the data is collected. listed in part 2 of the physical count card is recorded in the list of physical count results, because at Alfamart Kebun Tebeng, the quantity and inventory data are matched based on the invoice sent by DEPO
The Effect of Organizational Commitment and Placement on Employee Performance at The Regional Financial Management Agency (BPKD) of Bengkulu Province Ameri, Agusman; Anggriani, Ida; Irwanto, Tito
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.103

Abstract

The purpose of this study is to determine the effect of organizational commitment and placement on employee performance at the Regional Financial Management Agency (BPKD) of Bengkulu Province. The sample in this study was 46 civil servants at the Regional Financial Management Agency (BPKD) of Bengkulu Province. The data were collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 7,828 +0,386X1 +0,445 X2, this describes a positive regression direction, meaning that there is a positive influence between X1 (organizational commitment) and X2 (placement) on performance (Y). It means that if the variable of organizational commitment and placement increases, it will increase performance. The value of the coefficient of determination is 0.557. This means that X1 (organizational commitment) and X2 (placement) affect performance (Y) by 55.7% while the remaining 44.3% is influenced by other variables not examined in this study. 0.05 explains that partially organizational commitment and placement variables have a significant influence on employee performance variables at the Bengkulu Province Regional Financial Management Agency (BPKD). The F test results at a significance level of 0.05 explain that organizational commitment and placement variables have a significant effect significant simultaneous effect on employee performance at the Regional Financial Management Agency (BPKD) of Bengkulu Province.
Analysis of The Feasibility Study for The Culinary Business of Culinary Tourism in Kali Mojo, Tegalwaton, Semarang Regency Maulida, Nur Ifa; Ambarwati, Rahayu; Utami, Astri Dian; Inggarwati, Komala
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.319

Abstract

Tegalwaton Village has potential that can be developed to become a tourist attraction. One of them is the Kali Mojo area which is located near the Tingkir toll exit. For now, Kali Mojo is managed by the Kingstone youth organization in the area. The potential of Kali Mojo has a good opportunity to become a culinary tourism center. This study was conducted to assess the development of culinary tourism in Kali Mojo from the market and financial aspects. The results show that the culinary tourism development plan in Kali Mojo has a large market potential and is financially profitable so it is possible to run.
The Role of Marketing Management Through Social Media Instagram on Scarf By Miwa in Aceh Singkil Magfira, Araza Yudha; Nurbaiti, Nurbaiti; Harlina, Sella Fauziati
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.365

Abstract

Bymiwa scarf is one of the businesses in the field of hijab that is in great demand by the public. scarfbymiwa sells various kinds of headscarves with various motifs, the hallmark of scarfbymiwa is selling various kinds of veils (hijab) with various motifs and made of voal cotton. Knowing the implementation of marketing management in the scarfbymiwa business through Instagram social media (3) Evaluating the scarfbymiwa marketing management through Instagram social media (4) Following up the scarfbymiwa business. The method used is descriptive with a qualitative approach. The subject of this research is Ownerscarfbymiwa, and 30 scarfbymiwa consumers from various circles, the determination of research subjects is done by interviewing respondents. Data was collected using observation techniques, interview techniques and documentation techniques. The results showed that the role of marketing management was very helpful in marketing scarfbymiwa products on Instagram. From the owner who is very good at marketing through Instagram social media, then consumers really appreciate Instagram social media marketing and 30 consumers 9 (90%) like Instagram social media marketing and often use it while 1 respondent (10%) likes but doesn't like it in social media marketing. product photo design is lacking because it is attractive. Therefore, it is necessary to pay more attention to uploading products, to pay more attention to product photo designs.
Comparative Analysis of Marketing Strategies for Online Shopping Applications on Shopee and Lazada (Case Study of Febi Uinsu Students) Prasetyo, Aris Kukuh; Khalizah Siregar, Siti Nur; Nurbaiti, Nurbaiti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.373

Abstract

Development in the growing world of business have mande infulencing the world esier. This can be observed in buying goods as desired in a transaction using E-Commerce, regradless of the infulence in the marketing strategy of two E-Commerce. Where in the marketing strategy can be observed in terms of prices, products, promos and service offered. This research method uses qualitative methods based on literature results through sources from previous research results by discussing data based on theory 15 informants. This study aims to determine the E-Commerce application that is in great demand by the respondents in terms of its marketing strategy. The results of this study indicate that the most widely used E-Commerce based on its marketing strategy is shopee. this can be seen in terms of the price offered, the promotions provided, the products sold according to the prcie, and the service provided.
Cybercrime and Its Impact on E-Commerce Technology Harahap, Efni Yulia Santri; Ramadhani, Nabila; Nurbaiti, Nurbaiti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.398

Abstract

This study aims to educate those who use e-commerce about the existence of cybercrime and its impact on e-commerce applications. Cybercrime is known as a cyber crime that is carried out online. One example of this is e-commerce. Those who use e-commerce already know about the effects of cybercrime on e-commerce. Predicting cybercrime remains difficult. So should be more vigilant against this crime.

Page 37 of 51 | Total Record : 501

 35   36   37   38   39 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2025): April Vol. 6 No. 1 (2025): Januari Vol. 5 No. 4 (2024): Oktober Vol. 5 No. 3 (2024): July Vol. 5 No. 2 (2024): April Vol. 5 No. 1 (2024): Januari Vol. 4 No. 4 (2023): Oktober Vol. 4 No. 3 (2023): Juli Vol. 4 No. 2 (2023): April Vol. 4 No. 1 (2023): Januari Vol. 3 No. 4 (2022): Oktober Vol. 3 No. 3 (2022): Juli Vol. 3 No. 2 (2022): April Vol. 3 No. 1 (2022): Januari Vol. 2 No. 4 (2021): OKTOBER Vol. 2 No. 3 (2021): JULI Vol. 2 No. 2 (2021): APRIL Vol. 2 No. 1 (2021): JANUARI Vol. 1 No. 4 (2020): OKTOBER Vol. 1 No. 3 (2020): JULI Vol. 1 No. 2 (2020): APRIL Vol. 1 No. 1 (2020): JANUARI More Issue