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I Ketut Putu Suardana
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Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 23388382     EISSN : 27984842     DOI : -
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu is an academic journal has been published since 2019 twice annually (May-November) by Program Studi Magister Ilmu Komunikasi Hindu IAHN Gde Pudja Mataram. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on communication studies. The Focush and scope of Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu : Mass Media and Journalism (this field examines journalistic activities and media production which includes print, radio, television, and internet); New Media and Communication Technology (a new field of communication study that continues to develop along with technological advances and community needs, this field includes digital media, virtual, interactive, hypertextual and networking); Public Relations (this field of communication examines Public Relations which include internal and external relations within an organization or institution, as well as the creation of public opinion in society); Political Communication (communication involving messages, media, and political actors or those related to power, government, and policy); Marketing Communication (a field that examines ideas, information, opportunities, and challenges through various symbols to achieve company goals); Hindu Communication (communication applied in dharma wacana or Hindu preaching activites using media or occured in society); Sociology of Communication (the process of sociological communication, as a form of social interaction involving individuals or social groups).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 99 Documents
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Analisis Pengelolaan Media Sosial Instagram @translation.mega November, Lintang Samudera; Kurniasari, Ni Gusti Ayu Ketut
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 2 (2025): Vol 7 No 02 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i2.2672

Abstract

This study aims to analyze the management of the Instagram account @translation.mega, owned by Mega Translation Service, a company providing professional translation services. In the digital era, social media plays a crucial role in marketing, brand building, and audience engagement. This research adopts a qualitative approach using Regina Luttrell’s theoretical framework, The Circular Model of Social Media (SoMe), which consists of four stages: Share, Optimize, Manage, and Engage. Data were collected through interviews, observations, and documentation of the activities on the @translation.mega Instagram account. The findings indicate that Mega Translation has implemented a well-structured social media strategy through content planning, visual and caption optimization, the use of content management tools, and active audience engagement via Instagram features. Through effective social media management, the account has not only increased user engagement but also strengthened the company’s image and professionalism as a translation service provider.
Komunikasi Pemasaran Pakaian Adat Bali Melalui Facebook Budawati, Ni Putu Sudewi; Febriyani, Ida Ayu Indah
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 2 (2025): Vol 7 No 02 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i2.2940

Abstract

Abstract The development of information technology has changed conventional sales to online sales. Social media is widely used as a product marketing medium. The existence of online marketing can help in promoting and marketing the products offered to all people. Similar to the marketing carried out by Balinese traditional clothing traders, Facebook is used to market their products. This study aims to produce an effective form of marketing communication for traditional Balinese clothing through Facebook in the city of Mataram, identify and analyze the inhibiting factors of using Facebook in marketing communications for Balinese traditional clothing in the city of Mataram and find and analyze solutions to the obstacles to using Facebook in marketing communications for Balinese traditional clothing in the city of Mataram. This study used a qualitative method while the data were obtained from observation, interviews and documentation. The results showed that the effective form of marketing communication for traditional Balinese clothing through Facebook in the city of Mataram were advertising, sales promotion, public relations & publicity and personal selling. Inhibiting factors faced are physical barriers, sematic barriers, obstacles can also come from internal barriers, process barriers that originate from message senders. The solution to overcome the barriers to using Facebook in marketing communications for traditional Balinese clothing in the city of Mataram is to provide all the facilities needed in online marketing, for example the existence of wifi or the use of pedana cards that have a strong internet network, use the right language, create other accounts, consumers visit directly location of a traditional Balinese clothing shop, use of the right language, directly visiting the shop location, training namely photography training. Keywords: marketing communication, Balinese traditional clothing, facebook.
Hubungan Fear of Missing Out (FOMO) dengan Pola Nongkrong Anak Muda di Coffee Shop Kota Palangkaraya Sabani, Ahmad; Larisa, Naila Isabel; Rhama, Bhayu
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 2 (2025): Vol 7 No 02 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i2.3270

Abstract

This study aims to analyze the relationship between Fear of Missing Out (FOMO) and the hanging-out behavior of young people in coffee shops in Palangka Raya City. The increasing trend of spending time in coffee shops among youth is not solely driven by face-to-face social interaction needs but also by the desire for digital visibility and social recognition on social media platforms. This research employed a quantitative approach with a correlational design. The sample was selected using a purposive sampling technique and consisted, of respondents aged 18–25 years who actively visit coffee shops and use social media. Data were collected using a Likert-scale questionnaire and analyzed through correlation tests to examine the relationship between variables. The results show a positive and significant relationship between FOMO and hanging-out behavior (r = ___; p < 0.05), indicating that higher levels of FOMO lead to stronger tendencies among young people to spend time in coffee shops. These findings suggest that hanging out is not merely motivated by social interaction needs but also by the desire to maintain digital presence and social connectivity. This study contributes to understanding youth behavior in the digital era and provides insights for future research on contemporary social and cultural dynamics.
Strategi Komunikasi Organisasi Dalam Meningkatkan Profesionalisme Bhabinkamtibmas Di Polres Mataram Getas, I Wayan; Sukarta, Gede
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 2 (2025): Vol 7 No 02 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i2.3365

Abstract

This research aims to examine and analyze Organizational Communication Strategies in Improving Bhabinkamtibmas Professionalism in Mataram Police. Interpretive qualitative research aims to analyze and examine in more depth the Organizational Communication Strategy in Improving the Professionalism of Bhabinkamtibmas in the Mataram Police. With the results of the research. 1). The communication strategies implemented by the Mataram Police in improving the professionalism of Bhabinkamtibmas are 1). Effective internal communication, through regular briefings, digital coordination groups, and periodic training 2). Improving communication skills with the community, with socialization, persuasive training, and conflict resolution simulation in carrying out their duties, 3). The use of digital media to accelerate coordination and support the transparency of police work, 4). Communication strategies in handling social conflicts, which prioritize a humanist approach and build synergy with community leaders, 5). The importance of building a structured and efficient communication strategy, 6). External Communication Approach to the Community through the "Friday Curhat" Program, 7). Humanist Approach through Bhabinkamtibmas Social Media. 2. The obstacles and challenges faced in the implementation of communication strategies to improve the professionalism of Bhabinkamtibmas in the Mataram Police are 1). Limited human resources, 2). Lack of Understanding and Awareness of Bhabinkamtibmas Understanding and Awareness, 3). Bhabinkamtibmas Organizational Culture, 4). Technology and infrastructure. 3. What affects the effectiveness of communication strategies in improving the professionalism of Bhabinkamtibmas in the Mataram Police are 1). Training and Capacity Development of Bhabinkamtibmas, 2). Utilization of Technology and Social Media Communication Platforms, 3). Building Partnerships and Collaborative Cooperation with Institutions, 4). Feedback System and Evaluation of the Role of Bhabinkamtibmas, 5). Improvement of Facilities and Infrastructure for the Provision of Communication Equipment.
PERANCANGAN MEDIA KOMUNIKASI VISUAL BUKU ILUSTRASI SEJARAH PURA MERU DAN MASJID NURUL FALAH DI CAKRANEGARA nyoman miyarta yasa
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 8 No 1 (2026)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v8i1.3746

Abstract

This study examines the limited availability of engaging visual teaching materials based on local history to instill the value of tolerance in elementary school students in the multicultural environment of SDN 20 Cakranegara, Lombok. Amidst the dominance of global entertainment media, local symbols such as Pura Meru and Masjid Nurul Falah, which are rich in the values ​​of interfaith harmony, have not been optimally explored as sources of character education. The main objective is to design visual communication media in the form of illustrated books on the history of the two holy sites along with supporting products (t-shirts, tote bags, mugs, stickers) for students aged 7–12 years. The descriptive qualitative method applies a design thinking approach through the stages of empathize, define, ideate, prototype, and test, with primary data collection via interviews with teachers and religious leaders, field observations, and documentation. The results of trials on students and teachers show the effectiveness of the book in increasing understanding of the value of tolerance, with visual design and layout that are appropriate to children's learning characteristics and the Merdeka Curriculum. This research contribution complements the study of educational visual communication design, provides a replicable model for multicultural education in Indonesia's diverse religious areas, and emphasizes the urgency of strengthening the character of tolerance from an early age.
Strategi Branding Donat Pinkan Mambo dalam Meningkatkan Minat Beli Konsumen melalui TikTok Danny Christiawan; Rini Darmastuti; Deasy Carolina
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 8 No 1 (2026)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v8i1.3905

Abstract

Digital transformation has reshaped the marketing landscape, establishing TikTok as a crucial platform for brand identity development through intensive digital narratives. This research aims to analyze the branding strategy of Donat Pinkan Mambo in increasing consumer purchase intention via TikTok. The method employed is qualitative descriptive with a Qualitative Content Analysis approach focusing on live streaming content and digital interactions. The results indicate that the integration of personal vulnerability narratives with TikTok’s interactive features successfully creates strong brand differentiation. The "Donat Air Mata" emotional narrative strategy is proven effective in converting audience empathy into actual purchase actions, while premium pricing is validated by the moral values of the communicator's life struggles. The study concludes that authenticity and emotional attachment are the primary keys to building MSME brand equity in today's digital ecosystem. The success of this model demonstrates that honest human dimensions can surpass the dominance of conventional visual aesthetics in securing sustainable consumer loyalty.
Strategi Storytelling Religi dalam Podcast Keagamaan Hindu sebagai Media Komunikasi Penyebaran Dharma bagi Generasi Z I Komang Widya Purnama Yasa; Ni Made Dhyana Astikarani
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 8 No 1 (2026)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v8i1.3917

Abstract

The development of digital media has transformed patterns of religious communication, with Generation Z as the dominant users of digital media tending to prefer content that is engaging, contextual, and easy to understand. However, there remains a gap in the delivery of Dharma teachings, which are often normative and lack relevance to the lives of young people. This study aims to analyze religious storytelling strategies in Hindu religious podcasts and to identify effective forms of religious communication and the role of storytelling in enhancing the understanding of religious messages for Generation Z. This study employs a qualitative approach using content analysis of purposively selected Hindu religious podcasts, supplemented by interviews with Generation Z. The findings indicate that storytelling grounded in personal experiences, using simple language, and delivered in a dialogic and contextual manner enhances listeners’ understanding, retention, and emotional engagement. Furthermore, effective religious communication for Generation Z is communication that is authentic, reflective, and relevant to the realities of their lives. These findings affirm that storytelling is a crucial strategy in the dissemination of dharma through digital media in a more adaptive and meaningful way.
KONVERGENSI SIMBOLIK SEBAGAI BASIS INTEGRASI SOSIAL KOMUNITAS HINDU-BALI DI DAERAH TRANSMIGRASI I Wayan Astraguna; I Nengah Alit Nuriawan; Komang Reza Kartika
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 8 No 1 (2026)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v8i1.3945

Abstract

This research is based on the social reality of the Balinese Hindu community in the transmigration area of ​​East Luwu Regency, which, despite its diverse internal backgrounds, is able to build relatively harmonious social relations. Previous studies have primarily viewed integration as a result of structural adaptation or intercultural interaction, while the dimension of shared meaning-making in group communication has received less attention. Therefore, this research aims to examine the process of symbolic convergence in group communication and its relationship to the formation of social integration. The approach used was qualitative with a communication ethnography design. Data were obtained through participant observation, in-depth interviews, and documentation of purposively selected community members. Analysis was conducted in stages, exploring fantasy themes, key symbols, collective narratives, and social cohesion as manifestations of symbolic convergence. The findings indicate that symbolic convergence develops through four stages: the emergence of fantasy themes based on shared experiences, the use of symbols to unify meaning, the formation of collective narratives, and the emergence of social cohesion. This confirms that social integration is the result of an ongoing communicative process. This study strengthens the relevance of symbolic convergence theory in the local context and emphasizes the importance of group communication spaces in building social harmony.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL BERLANDASKAN TRI KAYA PARISUDHA DALAM MEMBANGUN BRAND AWARENESS PADA PRODUK KEKINIAN Ida Ayu Nyoman Sutriani; Ni Kadek Keysia Citra Dharma
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 8 No 1 (2026)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v8i1.4289

Abstract

This study aims to analyze the Tri Kaya Parisudha-based digital marketing communication strategies used to build brand awareness for Kopi Keliling products in Mataram, the application of Tri Kaya Parisudha values in digital marketing communication activities, and the implications faced by business owners. This study employs a qualitative approach using descriptive methods. Data were collected through observation, in-depth interviews with business owners and consumers, and documentation of digital marketing activities. The results show that digital marketing communication strategies are implemented through the use of social media, the creation of informative and entertaining content, interaction with consumers, digital promotions, and the integration of various communication media. The application of these strategies has implications for strengthening brand awareness, brand association, perceived quality, and brand loyalty, although challenges remain in the form of digital competition, changing trends, limited resources, and the need for consistency between communication and actual actions. A digital marketing communication strategy based on Tri Kaya Parisudha can serve as an ethical, consistent, and sustainable approach to building brand awareness for Kopi Keliling in Mataram.

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