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Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 23388382     EISSN : 27984842     DOI : -
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu is an academic journal has been published since 2019 twice annually (May-November) by Program Studi Magister Ilmu Komunikasi Hindu IAHN Gde Pudja Mataram. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on communication studies. The Focush and scope of Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu : Mass Media and Journalism (this field examines journalistic activities and media production which includes print, radio, television, and internet); New Media and Communication Technology (a new field of communication study that continues to develop along with technological advances and community needs, this field includes digital media, virtual, interactive, hypertextual and networking); Public Relations (this field of communication examines Public Relations which include internal and external relations within an organization or institution, as well as the creation of public opinion in society); Political Communication (communication involving messages, media, and political actors or those related to power, government, and policy); Marketing Communication (a field that examines ideas, information, opportunities, and challenges through various symbols to achieve company goals); Hindu Communication (communication applied in dharma wacana or Hindu preaching activites using media or occured in society); Sociology of Communication (the process of sociological communication, as a form of social interaction involving individuals or social groups).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 94 Documents
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Analisis Wacana Dalam Film Titanic Menurut Sara Mils Abadi, Totok Wahyu; Rahmatullah, Ardhidan
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 6 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v6i2.1897

Abstract

Analisis wacana dalam film “Titanic” menurut Sara Mills mengungkap bagaimana film ini membangun dan mengkomunikasikan makna melalui penggunaan bahasa visual dan naratif. Penelitian ini menggunakan pendekatan analisis wacana kritis untuk mengidentifikasi representasi sosial, gender, dan kelas dalam film. Analisis ini menyoroti bagaimana dialog, simbol visual, dan plot digunakan untuk mereproduksi atau menantang norma-norma budaya yang ada. Temuan ini menunjukkan bahwa “Titanic” tidak hanya menceritakan kisah cinta yang tragis, namun juga berfungsi sebagai cerminan zaman dan kekuatan sosial yang memengaruhi produksi dan penerimaan film tersebut.
Pengaruh Kompetensi Komunikasi Politik Dan Manajemen Strategik Terhadap Kualitas Kader Partai Sari, Ayu Puspita; Wijana, I Nyoman; Rasmini, Ni Wayan
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 6 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v6i2.1904

Abstract

This quantitative study aimed to investigate how political communication competence and strategic management influence the quality of party cadres. The research goals included evaluating the levels of these competencies, assessing the quality of party cadres, and analyzing their impact on party quality. A sample of 103 participants completed questionnaires for data collection. The results showed that both political communication competence and strategic management had a significant impact on party cadre quality, with high ratings of 87.48% and 87.26% respectively. The overall quality level of party cadres, as assessed by the party, was 87.54%, indicating a very good standard. The statistical analysis confirmed that both competencies had significant effects on party cadre quality. This suggests that political parties should prioritize the development of political communication competence and strategic management among their cadres to improve party performance and public perception.
Dinamika Perubahan Sosial Akibat Konten Viral Tiktok Pada Remaja Hindu Di Kota Mataram Satria Wibawa, I Dewa Made
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 6 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v6i2.2330

Abstract

Seiring dengan perkembangan zaman, perubahan sosial semakin tampak jelas, terutama dengan kemajuan teknologi informasi dan komunikasi. Media sosial telah menjadi bagian yang tidak terpisahkan dari kehidupan modern, menjadi platform utama untuk berinteraksi sosial, berbagi informasi, dan membentuk opini. Tujuan dari penelitian ini adalah untuk menemukan dan mengidentifikasi konten viral di TikTok yang memengaruhi perubahan sosial remaja Hindu dan untuk mengetahui dinamika perubahan sosial remaja Hindu akibat konten viral TikTok. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Teknik pengumpulan data dalam penelitian ini menggunakan teknik observasi partisipan, wawancara semi terstruktur, dan dokumentasi. Teori yang digunakan dalam penelitian ini adalah Teori Jarum Hipodermik untuk mengenali dan mengidentifikasi konten viral di TikTok. Teori Perubahan Sosial digunakan untuk mengkaji dan mengetahui dinamika perubahan sosial akibat konten viral TikTok. Hasil dari penelitian ini adalah konten viral TikTok seperti udeng dan kebaya memengaruhi perubahan sosial remaja Hindu di Kota Mataram, khususnya di lingkungan Montong Are. Remaja lebih kreatif dan percaya diri dalam berekspresi, memilih kain udeng dan kebaya modern meskipun mendapat kritik tentang kesopanan. Perubahan dalam cara berpakaian dan penampilan terlihat, dengan perpaduan unsur tradisional dan modern. Namun, mereka perlu berhati-hati terhadap risiko pandangan dan perilaku yang seragam akibat konten viral.
Strategi Komunikasi Persuasif Admin Online Untuk Menarik Minat Pembeli Di Toko Online Samudracomp Rohmah, Suci Nur; Prihandoyo, Windi Baskoro; Suryani, Nining
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 6 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v6i2.2384

Abstract

This research aimed to find out the strategy of persuasive communication which implemented by online admin in effort to attract buyers' interest at Samudracomp online store. The method used is a descriptive qualitative with data collection techniques formby structured interview, observation and documentation. The research results show that the persuasive communication strategy which implemented by online admin in services can influence buyers' interest in Samudracomp, the number of visitors to Samudracomp online store in 2023 was only 210 followers, after the increase in online admin services the amount of followers increase to 322 in 2024, positive reviews given by buyers and the increase in number of products that sold in Samudracomp online store.
Akomodasi Komunikasi Komunitas Hindu Bali Sebagai Penduduk Pendatang Di Daerah Transmigrasi Astraguna, I Wayan
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 01 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i01.2447

Abstract

This research aims to examine the communication strategies used by the Balinese Hindu community in adapting as a migrant group in the transmigration area of ​​South Sulawesi. Using a descriptive qualitative approach and Howard Giles' Communication Accommodation theory, this research found that the Balinese Hindu community implemented convergence and divergence strategies in maintaining social harmony. The active participation of women and vulnerable groups also shows inclusiveness in the adaptation process. This research confirms that communication is a key factor in successful social integration and preventing conflicts with SARA nuances (Ethnicity, Religion, Race) that can arise due to economic inequality. Thus, the findings of this research lie in emphasizing that the success of social integration is not only determined by economic aspects or state policy, but is deeply influenced by cross-cultural communication skills carried out consciously, strategically and participatively by the community itself.
Strategi Komunikasi Public Relations RRI Mataram dalam Mensosialisasikan Transformasi Digital di Era Konvergensi Media Widaswara, Rieka Yulita; Dasih, I Gusti Ayu Ratna Pramesti
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 01 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i01.2530

Abstract

Penelitian ini bertujuan untuk mengkaji strategi komunikasi yang diterapkan oleh Public Relations RRI Mataram dalam mensosialisasikan transformasi digital di era konvergensi media. Transformasi ini melibatkan pergeseran dari penyiaran konvensional menuju pemanfaatan platform digital, yang menuntut pendekatan komunikasi yang adaptif, inovatif, dan responsif terhadap perkembangan teknologi. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Analisis menggunakan teori konvergensi media, yang menjelaskan integrasi antara media lama dan media baru dalam menyampaikan pesan komunikasi secara efektif kepada khalayak yang semakin beragam. Hasil penelitian menunjukkan bahwa strategi Public Relations RRI Mataram meliputi publikasi informasi melalui media sosial, penyelenggaraan event seperti peluncuran logo baru, penyebaran berita terkini melalui siaran radio dan kanal digital, serta keterlibatan komunitas melalui kerja sama dengan instansi pemerintah, lembaga pendidikan, dan penyiaran iklan layanan masyarakat maupun iklan komersial. Strategi ini mencerminkan integrasi media tradisional dan digital dalam membangun citra serta menjaga eksistensi lembaga. Selain itu, RRI Mataram mengoptimalkan teknologi digital seperti audio-video streaming dan aplikasi RRI Play Go guna meningkatkan kualitas siaran dan memperluas jangkauan audiens. Temuan ini menunjukkan bahwa strategi komunikasi yang holistik, adaptif, kolaboratif, dan berbasis teknologi menjadi kunci keberhasilan RRI Mataram dalam menghadapi tantangan era digital yang dinamis dan kompetitif.
Peran Pemayun dalam Strategi Komunikasi Budaya pada Perkawinan Adat Bali di Kabupaten Lombok Barat Kariana, I Nengah Putra; Dasih, I Gusti Ayu Ratna Pramesti
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 01 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i01.2531

Abstract

Penelitian ini bertujuan untuk mengkaji Peran Pemayun dalam Strategi Komunikasi Budaya pada Perkawinan Adat Bali di Kabupaten Lombok Barat yang diterapkan oleh pemayun dalam konteks upacara perkawinan adat Bali di Kabupaten Lombok Barat. Pemayun merupakan tokoh adat yang memiliki posisi sentral dalam prosesi pernikahan sebagai juru bicara dan penengah antara dua keluarga besar. Perannya tidak sekadar menyampaikan pesan adat, melainkan juga mengelola dinamika komunikasi agar tetap sesuai dengan nilai-nilai budaya Bali yang menjunjung tinggi keharmonisan, kesopanan, dan rasa saling menghormati. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi terhadap prosesi upacara serta tokoh-tokoh adat yang terlibat secara langsung. Temuan penelitian menunjukkan bahwa pemayun menerapkan strategi komunikasi interpersonal yang didasarkan pada nilai-nilai tradisional dan kearifan lokal, seperti empati, tata krama, dan pengendalian diri. Strategi tersebut meliputi pengelolaan pesan-pesan sensitif secara hati-hati, komunikasi dua arah yang terbuka, pendekatan persuasif yang personal, serta kemampuan memediasi konflik dengan cara yang halus dan penuh wibawa. Selain itu, pemayun juga menunjukkan keterampilan manajerial dalam mengatur waktu, suasana, dan dinamika sosial selama prosesi berlangsung. Di tengah arus modernisasi dan pergeseran nilai dalam masyarakat, peran pemayun tetap relevan karena mampu menyesuaikan diri tanpa mengabaikan substansi adat. Dengan demikian, strategi komunikasi yang digunakan tidak hanya menjamin kelancaran prosesi, tetapi juga menjadi sarana pelestarian budaya, penguatan identitas kolektif, serta penjaga keberlangsungan nilai-nilai adat Bali di Lombok Barat.
Strategi Manajemen Komunikasi Public Relation Untuk Meningkatkan Pelayanan Prima Di Kantor Kementerian Agama Kabupaten Lombok Barat Jelantik, Sayu Kadek; Dasih, I Gusti Ayu Ratna Pramesti
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 01 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i01.2532

Abstract

This study aims to examine the public relations (PR) communication management strategy in improving excellent service at the Office of the Ministry of Religious Affairs of West Lombok Regency. The background of this study is based on the importance of effective communication between government institutions and the community in creating quality public services. The approach used in this study is qualitative with descriptive methods. Data collection techniques were carried out through in-depth interviews, direct observation, and documentation studies of internal office parties and community users of the service. The results of the study indicate that the PR communication strategy implemented includes planning targeted communication messages, utilizing information media such as social media and bulletin boards, and interpersonal approaches through direct services. This strategy has been proven to be able to increase public understanding of service procedures, build public trust, and strengthen the positive image of the institution. However, the study also found several obstacles such as limited human resources trained in the field of communication and the suboptimal periodic communication evaluation system. This study concludes that PR communication management that is designed systematically and contextually plays an important role in supporting excellent service. Strengthening communication capacity, using appropriate media, and involving the community in the communication process are the keys to creating effective, efficient, and humanistic public services. The implications of this study are expected to be a reference in developing PR strategies in other government agencies.
Strategi Manajemen Komunikasi Ormas Hindu dalam Membangun Representasi Keagamaan di Instagram Suardana, I Ketut Putu; Wastawa, I Wayan; Dasih, I Gusti Ayu Ratna Pramesti
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 01 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i01.2562

Abstract

This study examines the digital communication strategies of Hindu mass organizations (ormas) in Lombok in building religious representation through the Instagram platform. Social media has become a new potential space to convey Hindu religious teachings more widely and interactively. This study analyzes the content of the official accounts of four Hindu mass organizations, namely PHDI, KMHDI, Prajaniti, and Peradah, with a focus on the types of messages, visual forms, and communication patterns used. The results of the study show that Prajaniti Lombok is the most active and strategic mass organization in building religious representation digitally. Through educational reel content and attractive visuals, Prajaniti is able to raise narratives of Hindu teachings in a contextual and relevant manner to young audiences. Meanwhile, PHDI and KMHDI are still dominant in the use of informative and ceremonial content, while Peradah tends to be limited to formal speech. This study suggests the importance of strengthening the digital capacity of Hindu mass organizations in Lombok through training in managing social media based on religious narratives, as well as collaboration in producing creative and contextual content. An effective digital communication strategy will strengthen the role of Hindu mass organizations in maintaining the existence of dharma teachings amidst the dynamics of today's digital space.
Strategi Solutif Terhadap Kendala Dalam Mendukung Brand Awareness di Media Massa dan Platform Digital Pada Produk Real Estate PT. Muara Alam Indonesia Adnyana, Agus Widhi; Listiawati, Ni Putu; Yudhiarsana, I Made Agus
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 7 No 2 (2025): Vol 7 No 02 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v7i2.2642

Abstract

This study aims to examine the solutions implemented by PT. Muara Alam Indonesia to the obstacles that occur in supporting brand awareness of real estate products in mass media and digital platforms. The solutions implemented by PT. Muara Alam Indonesia are carried out with a psychological, informative and transparent communication approach. The method used in this study is qualitative research with a case study approach with data collection techniques using non-participant observation, semi-structured interviews and in-depth documentation of the mass media used by PT. Muara Alam Indonesia. Data analysis uses the theory of possible elaboration. The results of the study indicate that the solutions implemented by PT. Muara Alam Indonesia are by conducting morning briefings and compiling more creative digital pamphlets as a form of solution to the obstacle of using cliché sentences, disseminating complete and transparent information as a solution to audience skepticism towards real estate advertising, and always informing the audience about the project development process until completing previously stalled projects as a solution to the obstacle of the community's negative perspective on developers.

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