Da'watuna: Journal of Communication and Islamic Broadcasting
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
Articles
48 Documents
Search results for
, issue
"Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting"
:
48 Documents
clear
<![CDATA[Makna IPhone Bagi Sheeple di Kalangan Generasi Z ]]>
<![CDATA[Puri, Widya Triananda]]>;
<![CDATA[Utamidewi, Wahyu]]>;
<![CDATA[Nayiroh, Luluatu]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4696
<![CDATA[Salah satu feinomeina peingguna iPhonei dalam keihidupan seihari-hari untuk meingikuti trein sudah meinjadi topik hangat di kalangan masyarakat hampir di seluruh dunia. Dimana masyarakat seikarang seiakan beirlomba-lomba untuk meimiliki smartphonei yang satu ini. Adapun sebutan untuk penggemar setia iPhone disebut dengan istilah sheeple. Tujuan dari penelitian ini adalah ingin mengetahui Apa Makna iPhone Bagi mahasiswa Ilmu Komunikasi angkatan 2019 FISIP UNSIKA sebagai pengguna iPhone dari kalangan Generasi Z. Penelitian ini menggunakan jenis penelitian kualitatif dengan menggunakan pendekatan Fenomenologi. Teknik pengumpulan data dilakukan dengan cara observasi non partisipan, wawancara mendalam dan dokumentasi. Teknik analisis data menggunakan teknik dari Miles dan Huberman yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Penentuan informan menggunakan teknik purposive sampling. Hasil penelitian diperoleh bahwa makna iPhone bagi para informan adalah Pertama, sebagai alat kepercayaan diri. Kedua, sebagai alat kepuasan diri. Ketiga, sebagai alat penunjang bermedia sosial dan Keempat, sebagai alat penunjang segala aktivitas.]]>
<![CDATA[Kecanduan Game Online Terhadap Konsumsi Pembelian Virtual Goods ]]>
<![CDATA[Maylintang, Andien]]>;
<![CDATA[Utamidewi, Wahyu]]>;
<![CDATA[Kusumaningrum, Rastri]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4724
<![CDATA[Game online Genshin Impact yang baru rilis pada tahun 2021 telah berhasil mengantongi 46 miliar rupiah pada tahun rilis pertamanya. Genshin Impact adalah game yang berbasis undian atau gacha dimana pemainnya dapat membeli virtual goods atau item dalam game untuk memenuhi kebutuhan bermain. Kecanduan game online dapat memicu pemainnya untuk berperilaku konsumtif demi mendapatkan apa yang mereka mau. Misi dari penelitian ini adalah untuk mengungkapkan seberapa besar pengaruh kecanduan game online terhadap perilaku konsumtif, dengan menggunakan pengikut akun Twitter @babufess sebagai contoh para pemain Genshin Impact. Penelitian ini mengadopsi metode survei kuantitatif eksplanatori, dengan menerapkan analisis regresi linear sederhana. Teori yang diadopsi dalam penelitian ini adalah Teori Ketergantungan Media. Partisipan dalam penelitian ini berjumlah 100 orang, dan data dikumpulkan melalui kuisioner yang disebar menggunakan skala Likert serta menguji hipotesis koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari kecanduan permainan online Genshin Impact terhadap perilaku konsumtif.]]>
<![CDATA[Dampak Pesan Campaign Love Myself terhadap Pentingnya Kesehatan Mental Remaja ]]>
<![CDATA[Damanik, Retno Permatasari]]>;
<![CDATA[Nursanti, Siti]]>;
<![CDATA[Utamidewi, Wahyu]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4746
<![CDATA[In 2017 BTS released a campaign with UNICEF "love myself" which aims to influence fans to love themselves, spread positivity around and make the world safe for the younger generation. The research entitled Dampak Pesan Campaign Love Myself terhadap Kesehatan Mental Remaja was conducted to see how much impact the love myself campaign message has on adolescent mental health in ARMY aged 20-23 years. An explanatory survey was used in this quantitative research project. Uses and Effect Theory is the theory put to use. 100 persons made up the study's population. Distribution of surveys using the Likert scale, simple linear regression, and hypothesis testing using the coefficient of determination (R2) were used to gather the data. According to the findings, neither the message variable from the "love yourself" campaign nor its impact on variable Y (adolescent mental health) had any beneficial effects. Only 0.00009% of the message variable's effect was found in this analysis, with the remaining influence coming from other factors that were not included. Keywords: Love Myself Campaign, Adolescent Mental Health, Uses and Effect]]>
<![CDATA[Analisis Naratif Product Placement Daihatsu dalam Web Series Mulih ]]>
<![CDATA[Pahlevi, Muhammad Haykal]]>;
<![CDATA[Utamidewi, Wahyu]]>;
<![CDATA[Kusumaningrum, Rastri]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4771
<![CDATA[The current information age provides various ways that are used by certain parties in marketing their products, one of which is by using video media to create Web series. This study aims to examine the four-episode Mulih web series which airs on the Daihatsu Sahabatku channel. In this web series, several Daihatsu product lines appear as vehicles that support the narrative of the actors. This study dissects Product Placement practices conducted by PT. Astra Daihatsu Motor with the concept of Product Placement Dimension namely Visual, Auditory and Plot Connection and Elaboration Likelihood Model. This study uses narrative analysis and conducts interviews with some viewers of the Mulih Web Series. The results show that the Plot Connection dimension dominates the Web Series with a storyline that focuses on Daihatsu vehicles. Apart from that, the audience also indicated that there was a difference in the elaboration resulting from watching this Web Series. Of the four informants, there were at least two informants who leaned towards the central path while the other two leaned towards the peripheral path. The formation of this elaboration is based on the background or motivation of the audience and the ability to think what they can do. Daihatsu seems to be trying to give the audience subtle hints without bringing up the technical aspects, but more about how the story is told. Keywords: Web Series; Product Placements; Elaboration Likelihood Model; Narrative Analysis]]>
<![CDATA[Pengaruh e-WOM Terhadap Minat Beli Produk Kecantikan ]]>
<![CDATA[Balqis, Padmasari]]>;
<![CDATA[Dharta, Firdaus Yuni]]>;
<![CDATA[Oxcygentri, Oky]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4856
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth pada akun TikTok @Camillebeauty_Official terhadap minat beli produk melalui survei pada pengikut akun TikTok Camille Beauty. Objek penelitiannya merupakan electronic word of mouth sebagai variabel bebas dan minat beli sebagai variabel terikat. Metode penelitian yang digunakan adalah metode kuantitatif dengan desain survei kepada 100 responden pengguna TikTok yang mengetahui dan mengikuti akun TikTok @Camillebeauty_Official. Kuesioner digunakan untuk mengukur seberapa besar pengaruh electronic word of mouth yang dilakukan akun TikTok Camille Beauty terhadap minat beli.]]>
<![CDATA[Pengaruh Konten Instagram Food Vlogger @gina_angelia terhadap Minat Kuliner pada Followers ]]>
<![CDATA[Febrianita, Rika Hadhi]]>;
<![CDATA[Nursanti, Siti]]>;
<![CDATA[Utamidewi, Wahyu]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4876
<![CDATA[Instagram is one of the most popular forms of social media used for information, communication, and entertainment, with a wide reach and a continuously growing user base. The Instagram food vlogger account @gina_angelia has gained popularity among individuals due to its unique culinary content. This research aims to determine the influence of @gina_angelia's Instagram content on culinary interests among her followers. The study adopts a quantitative approach using the AIDDA theory, with data collected through a questionnaire from 100 respondents. The results of this research indicate that @gina_angelia's Instagram content significantly influences the culinary interests of her followers, with a coefficient of determination value of 72.1%. The remaining 27.9% is influenced by other variables outside the model. The results, processed using SPSS 26, reveal that the sub-variable X, namely Attention to @gina_angelia's Instagram content, significantly affects the culinary interest of her followers. Interest in @gina_angelia's Instagram content also significantly impacts on her followers' culinary interests. Likewise, Desire in @gina_angelia's Instagram content significantly influences her followers' culinary interests. The Decision factor shows that @gina_angelia's Instagram content has a significant influence on her followers' culinary interests. Meanwhile, the Action factor indicates that @gina_angelia's Instagram content significantly influences her followers' culinary interests. Keywords: Instagram, Culinary Interests, Food Vlogger]]>
<![CDATA[Revitalisasi Perpustakaan Sekolah dalam Meningkatkan Minat Baca Siswa di Sekolah Menengah Kejuruan Negeri 1 Percut SEI TUAN ]]>
<![CDATA[Umara, Shoumi]]>;
<![CDATA[Monang, Sori]]>;
<![CDATA[Naldo, Jufri]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4893
<![CDATA[This study discusses the revitalization of the school library in increasing students' reading interest at SMK Negeri 1 Percut Sei Tuan. The purpose of this study was to determine the revitalization program at SMK Negeri 1 Percut Sei Tuan and how the impact of the revitalization program on students' reading interest. The research method uses a qualitative descriptive approach, using data collection techniques through interviews, observation and documentation. The informants used in this study were the Deputy Principal of the Facilities and Infrastructure School, the Head of the Library, Teacher and students at SMK Negeri 1 Percut Sei Tuan who had been selected by researchers according to the criteria of the research subject. Keywords: Revitalization, School Libraries, Reading]]>
<![CDATA[Pengaruh Rebranding Terhadap Loyalitas Pelanggan ]]>
<![CDATA[Novianty Putri, Risma]]>;
<![CDATA[Dharta, Firdaus Yuni]]>;
<![CDATA[Yusup, Eka]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4902
<![CDATA[Perusahaan memerlukan strategi pemasaran yang baik untuk bisa mempertahankan produknya agar terus dibeli oleh pelanggan dan menciptakan loyalitas antara pelanggan dan perusahaan. Namun dalam kegiatan pemasaran tidak selalu berjalan dengan baik, terdapat krisis dan masalah yang harus ditangani oleh perusahaan. Selain itu, perusahaan juga bisa mengubah fokusnya jika menganggap pasar dari produknya sudah tidak sesuai lagi, salah satu cara menangani hal tersebut adalah dengan melakukan rebranding. Gojek merupakan salah satu perusahaan yang melakukan rebranding pada 22 Juli 2019 lalu, dengan melakukan perubahan pada layanan dan fokus perusahaan. Dengan adanya rebranding yang dilakukan oleh pihak Gojek, penelitian ini bertujuan untuk melihat apakah terdapat loyalitas pelanggan setelah dilakukannya rebranding. Penelitian ini menggunakan metode kuantitatif dan analisa regresi berganda dengan 79 orang responden yang berasal dari mahasiswa angkatan 2019 Fakultas Ilmu Sosial dan Ilmu Politik di Universitas Singaperbangsa Karawang. Berdasarkan hasil penelitian, didapatkan hasil yaitu terdapat pengaruh yang signifikan dari rebranding yang dilakukan oleh aplikasi Gojek terhadap loyalitas pelanggan.]]>
<![CDATA[Pola Komunikasi Guru dan Murid dengan Autisme di SDIT Mutiara Hati Tambun Selatan: Studi Deskriptif tentang Komunikasi Interpersonal antara Guru dan Murid dengan Autisme di SDIT Mutiara Hati Tambun Selatan ]]>
<![CDATA[Isma, Syafrina Nur]]>;
<![CDATA[Tayo, Yanti]]>;
<![CDATA[Teguh, Made Panji]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4954
<![CDATA[The research discussed in this journal focuses on the communication patterns of teachers and students with autism at SDIT Mutiara Hati Tambun Selatan. Students with autism are those who have an interaction impairment, have difficulty communicating with their surroundings, cannot look others in the eye, and prefer to withdraw into their own world. The objective of this study was (1) to explore interpersonal communication patterns between teachers and students with autism at SDIT Mutiara Hati Tambun Selatan. (2) Aims to learn the verbal or nonverbal communication used in the admission of autistic children at Mutiara Hati Tambun Selatan Integrated Islamic Primary School. (3) Exploring factors that support and hinder teaching and learning activities at Mutiara Hati Tambun Selatan Integrated Islamic Primary School. With qualitative descriptive research method. The theory used in this study is that Devito's five positive attitudes support interpersonal communication. The results of this study suggest that students with autism who attend regular private schools with other normal children report that interpersonal communication or interpersonal communication patterns are use is more likely in the form of verbal or oral communication with repetition (drill) and the use of slow intonation and soft language. During this time, nonverbal communication is used more in the form of movements interspersed with stories, or smiles, hand gestures, as a form of appreciation for the positive things that students have. autistic have done with the purpose that they have confidence in themselves to interact with their surroundings. keyword: communication pattern, interpersonal communication, verbal communication, nonverbal communication, students with autism]]>
<![CDATA[Analisis dan Perancangan Sistem Informasi Seleksi Karyawan Baru pada PT.Erafone Artha Retailindo Cabang Pekanbaru ]]>
<![CDATA[Arribe, Edo]]>;
<![CDATA[Damila, Miesie Sasikirana]]>;
<![CDATA[Rezeki, Rezeki]]>;
<![CDATA[Afrida, Ayuni]]>;
<![CDATA[Putra, Rachel Pramana]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Institut Agama Islam Nasional Laa Roiba Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47467/dawatuna.v4i2.4957
<![CDATA[Efficient and organized employee recruitment management is very important for the success of a company. In this digital era, web-based technology offers a great opportunity to improve the recruitment process by reducing time, costs and increasing the quality of prospective employees. This study aims to analyze and design an innovative and easy-to-use web-based recruitment system for the company PT ERAFONE ARTHA RETAILINDO to increase efficiency and accuracy in the recruitment process. The research method we use is waterfall and interviews with HR managers and the company's recruitment team to understand the process. current recruitment. We also carry out document analysis, such as historical data on previous recruitment and the recruitment platform used. The results of the system implementation show a significant increase in the response time of the recruitment process and the quality of candidates invited to further selection stages. The HR team also reported reduced workload and increased productivity due to the efficiency of the new recruitment system Keywords: Information systems, recruiting employees, system design, HR, waterfall]]>
