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Dedi Junaedi
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 0218757150 HP 08118114379 Email: dawatuna@laaroiba.ac.id
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INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN : 2798690X     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Education, Social,
Religion Education Languange, Linguistic, Communication & Media Social Sciences
The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting Communication Dakwah and Islamic propagation Islamic education Islamic studies Islamic education Other related issues
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 306 Documents
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Makna Quarter Life Crisis : Studi Fenomenologi Pemuda Gereja Kristus Gunung Putri Ndraha, Yalimurni; Nayiroh, Luluatu; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4693

Abstract

This research aims to find out about the meaning of the Quarter Life Crisis and whether there is an influence from the environment as well as communication among the youth of Christ Gunung Putri church. The method used in this study uses qualitative methods in this study, namely researchers use descriptive data that uses several words, either written or spoken, by behavior and people who will be observed. The approach used is phenomenology to understand the meaning of the Quarter Life Crisis among the youth of the Christ Gunung Putri Church. The informants in this study were young members of the Christen Gunung Putri church aged 18-29 years who were going through the Quarter Life Crisis phase. The results of this study consist of two main issues, namely regarding the meaning of the Quarter Life Crisis and its influence on communication among the youth of Christ the Gunung Putri church. With the experiences felt by the informants raises questions that refer to how the meaning of the Quarter Life Crisis is in the communication of the youth of the church of Christ the Gunung Putri. Based on the direct experience experienced by the informants about the Quarter Life Crisis phase, it produces various meanings. This meaning is of course related to one's background, age, communication patterns, and responses from the surrounding environment. Quarter Life Crisis as a phase of crisis at the age from adolescence to adulthood, which they are generally experiencing at this time. Feelings of anxiety, worry about the future, confusion, searching for identity, feeling insecure and having many demands they feel at this time. Of course, all informants had conducted intrapersonal communication (by struggling with themselves for any concerns as well as making decisions) and also interpersonal (sharing with fellow youth members which resulted in comfort, relief and helpful inside) during the Quarter Life Crisis phase. Keywords: Quarter Life Crisis, intrapersonal communication, interpersonal communication
Makna IPhone Bagi Sheeple di Kalangan Generasi Z Puri, Widya Triananda; Utamidewi, Wahyu; Nayiroh, Luluatu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4696

Abstract

Salah satu feinomeina peingguna iPhonei dalam keihidupan seihari-hari untuk meingikuti trein sudah meinjadi topik hangat di kalangan masyarakat hampir di seluruh dunia. Dimana masyarakat seikarang seiakan beirlomba-lomba untuk meimiliki smartphonei yang satu ini. Adapun sebutan untuk penggemar setia iPhone disebut dengan istilah sheeple. Tujuan dari penelitian ini adalah ingin mengetahui Apa Makna iPhone Bagi mahasiswa Ilmu Komunikasi angkatan 2019 FISIP UNSIKA sebagai pengguna iPhone dari kalangan Generasi Z. Penelitian ini menggunakan jenis penelitian kualitatif dengan menggunakan pendekatan Fenomenologi. Teknik pengumpulan data dilakukan dengan cara observasi non partisipan, wawancara mendalam dan dokumentasi. Teknik analisis data menggunakan teknik dari Miles dan Huberman yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Penentuan informan menggunakan teknik purposive sampling. Hasil penelitian diperoleh bahwa makna iPhone bagi para informan adalah Pertama, sebagai alat kepercayaan diri. Kedua, sebagai alat kepuasan diri. Ketiga, sebagai alat penunjang bermedia sosial dan Keempat, sebagai alat penunjang segala aktivitas.
Kecanduan Game Online Terhadap Konsumsi Pembelian Virtual Goods Maylintang, Andien; Utamidewi, Wahyu; Kusumaningrum, Rastri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4724

Abstract

Game online Genshin Impact yang baru rilis pada tahun 2021 telah berhasil mengantongi 46 miliar rupiah pada tahun rilis pertamanya. Genshin Impact adalah game yang berbasis undian atau gacha dimana pemainnya dapat membeli virtual goods atau item dalam game untuk memenuhi kebutuhan bermain. Kecanduan game online dapat memicu pemainnya untuk berperilaku konsumtif demi mendapatkan apa yang mereka mau. Misi dari penelitian ini adalah untuk mengungkapkan seberapa besar pengaruh kecanduan game online terhadap perilaku konsumtif, dengan menggunakan pengikut akun Twitter @babufess sebagai contoh para pemain Genshin Impact. Penelitian ini mengadopsi metode survei kuantitatif eksplanatori, dengan menerapkan analisis regresi linear sederhana. Teori yang diadopsi dalam penelitian ini adalah Teori Ketergantungan Media. Partisipan dalam penelitian ini berjumlah 100 orang, dan data dikumpulkan melalui kuisioner yang disebar menggunakan skala Likert serta menguji hipotesis koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari kecanduan permainan online Genshin Impact terhadap perilaku konsumtif.
Dampak Pesan Campaign Love Myself terhadap Pentingnya Kesehatan Mental Remaja Damanik, Retno Permatasari; Nursanti, Siti; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4746

Abstract

In 2017 BTS released a campaign with UNICEF "love myself" which aims to influence fans to love themselves, spread positivity around and make the world safe for the younger generation. The research entitled Dampak Pesan Campaign Love Myself terhadap Kesehatan Mental Remaja was conducted to see how much impact the love myself campaign message has on adolescent mental health in ARMY aged 20-23 years. An explanatory survey was used in this quantitative research project. Uses and Effect Theory is the theory put to use. 100 persons made up the study's population. Distribution of surveys using the Likert scale, simple linear regression, and hypothesis testing using the coefficient of determination (R2) were used to gather the data. According to the findings, neither the message variable from the "love yourself" campaign nor its impact on variable Y (adolescent mental health) had any beneficial effects. Only 0.00009% of the message variable's effect was found in this analysis, with the remaining influence coming from other factors that were not included. Keywords: Love Myself Campaign, Adolescent Mental Health, Uses and Effect
Analisis Naratif Product Placement Daihatsu dalam Web Series Mulih Pahlevi, Muhammad Haykal; Utamidewi, Wahyu; Kusumaningrum, Rastri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4771

Abstract

The current information age provides various ways that are used by certain parties in marketing their products, one of which is by using video media to create Web series. This study aims to examine the four-episode Mulih web series which airs on the Daihatsu Sahabatku channel. In this web series, several Daihatsu product lines appear as vehicles that support the narrative of the actors. This study dissects Product Placement practices conducted by PT. Astra Daihatsu Motor with the concept of Product Placement Dimension namely Visual, Auditory and Plot Connection and Elaboration Likelihood Model. This study uses narrative analysis and conducts interviews with some viewers of the Mulih Web Series. The results show that the Plot Connection dimension dominates the Web Series with a storyline that focuses on Daihatsu vehicles. Apart from that, the audience also indicated that there was a difference in the elaboration resulting from watching this Web Series. Of the four informants, there were at least two informants who leaned towards the central path while the other two leaned towards the peripheral path. The formation of this elaboration is based on the background or motivation of the audience and the ability to think what they can do. Daihatsu seems to be trying to give the audience subtle hints without bringing up the technical aspects, but more about how the story is told. Keywords: Web Series; Product Placements; Elaboration Likelihood Model; Narrative Analysis
Pengaruh e-WOM Terhadap Minat Beli Produk Kecantikan Balqis, Padmasari; Dharta, Firdaus Yuni; Oxcygentri, Oky
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4856

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth pada akun TikTok @Camillebeauty_Official terhadap minat beli produk melalui survei pada pengikut akun TikTok Camille Beauty. Objek penelitiannya merupakan electronic word of mouth sebagai variabel bebas dan minat beli sebagai variabel terikat. Metode penelitian yang digunakan adalah metode kuantitatif dengan desain survei kepada 100 responden pengguna TikTok yang mengetahui dan mengikuti akun TikTok @Camillebeauty_Official. Kuesioner digunakan untuk mengukur seberapa besar pengaruh electronic word of mouth yang dilakukan akun TikTok Camille Beauty terhadap minat beli.
Pengaruh Konten Instagram Food Vlogger @gina_angelia terhadap Minat Kuliner pada Followers Febrianita, Rika Hadhi; Nursanti, Siti; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4876

Abstract

Instagram is one of the most popular forms of social media used for information, communication, and entertainment, with a wide reach and a continuously growing user base. The Instagram food vlogger account @gina_angelia has gained popularity among individuals due to its unique culinary content. This research aims to determine the influence of @gina_angelia's Instagram content on culinary interests among her followers. The study adopts a quantitative approach using the AIDDA theory, with data collected through a questionnaire from 100 respondents. The results of this research indicate that @gina_angelia's Instagram content significantly influences the culinary interests of her followers, with a coefficient of determination value of 72.1%. The remaining 27.9% is influenced by other variables outside the model. The results, processed using SPSS 26, reveal that the sub-variable X, namely Attention to @gina_angelia's Instagram content, significantly affects the culinary interest of her followers. Interest in @gina_angelia's Instagram content also significantly impacts on her followers' culinary interests. Likewise, Desire in @gina_angelia's Instagram content significantly influences her followers' culinary interests. The Decision factor shows that @gina_angelia's Instagram content has a significant influence on her followers' culinary interests. Meanwhile, the Action factor indicates that @gina_angelia's Instagram content significantly influences her followers' culinary interests. Keywords: Instagram, Culinary Interests, Food Vlogger
Revitalisasi Perpustakaan Sekolah dalam Meningkatkan Minat Baca Siswa di Sekolah Menengah Kejuruan Negeri 1 Percut SEI TUAN Umara, Shoumi; Monang, Sori; Naldo, Jufri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4893

Abstract

This study discusses the revitalization of the school library in increasing students' reading interest at SMK Negeri 1 Percut Sei Tuan. The purpose of this study was to determine the revitalization program at SMK Negeri 1 Percut Sei Tuan and how the impact of the revitalization program on students' reading interest. The research method uses a qualitative descriptive approach, using data collection techniques through interviews, observation and documentation. The informants used in this study were the Deputy Principal of the Facilities and Infrastructure School, the Head of the Library, Teacher and students at SMK Negeri 1 Percut Sei Tuan who had been selected by researchers according to the criteria of the research subject. Keywords: Revitalization, School Libraries, Reading
Pengaruh Rebranding Terhadap Loyalitas Pelanggan Novianty Putri, Risma; Dharta, Firdaus Yuni; Yusup, Eka
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4902

Abstract

Perusahaan memerlukan strategi pemasaran yang baik untuk bisa mempertahankan produknya agar terus dibeli oleh pelanggan dan menciptakan loyalitas antara pelanggan dan perusahaan. Namun dalam kegiatan pemasaran tidak selalu berjalan dengan baik, terdapat krisis dan masalah yang harus ditangani oleh perusahaan. Selain itu, perusahaan juga bisa mengubah fokusnya jika menganggap pasar dari produknya sudah tidak sesuai lagi, salah satu cara menangani hal tersebut adalah dengan melakukan rebranding. Gojek merupakan salah satu perusahaan yang melakukan rebranding pada 22 Juli 2019 lalu, dengan melakukan perubahan pada layanan dan fokus perusahaan. Dengan adanya rebranding yang dilakukan oleh pihak Gojek, penelitian ini bertujuan untuk melihat apakah terdapat loyalitas pelanggan setelah dilakukannya rebranding. Penelitian ini menggunakan metode kuantitatif dan analisa regresi berganda dengan 79 orang responden yang berasal dari mahasiswa angkatan 2019 Fakultas Ilmu Sosial dan Ilmu Politik di Universitas Singaperbangsa Karawang. Berdasarkan hasil penelitian, didapatkan hasil yaitu terdapat pengaruh yang signifikan dari rebranding yang dilakukan oleh aplikasi Gojek terhadap loyalitas pelanggan.
Pertarungan Makna Atas Pernyataan Cawe-Cawe Presiden Jokowi Mengenai Pemilu 2024 di Media Indonesia Simamora, Jumadal; Rusadi,  Udi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4933

Abstract

The mass media has an important role as a means to reach a wide audience that can influence public opinion in society. Therefore, the media is a social institution that is contested to obtain and win power. Text is a form of ideological practice, language, writing and choice of words that are understood to carry ideological meanings that are used to win public support. In a meeting with the editors-in-chief of mass media and content creators, President Jokowi stated that he would participate in the 2024 elections to ensure that the elections take place safely and smoothly. President Jokowi's statement that he will chat in the 2024 Presidential Election has received pros and cons and has been interpreted differently by the public. The purpose of this study is to find out how the battle for meaning is being carried out by Media Indonesia regarding the statements of President Jokowi's cawe in the 2024 election in the headline news. This study uses a critical paradigm using a political economy media approach. The method used is Halliday's social discourse analysis method which is based on three concepts, namely, the field of discourse, the involvement of discourse and the mode of discourse. Based on the analysis carried out, in its reporting, Media Indonesia chose sources who were dominant against President Jokowi's cawe-cawe statements. Cawe-cawe is interpreted as the President's non-neutrality in the 2024 presidential election, a setback to democracy and as scaring the people. Keywords: Battle of Meaning, Cawe-cawe, 2024 Election, Media Indonesia.

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