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International Journal of Multidisciplinary: Applied Business and Education Research

ijmaber
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Published by Future Science

ISSN : - EISSN : 27745368 DOI : 10.11594/ijmaber

Core Subject : Economy, Health, Science, Social, Engineering,

Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

International Journal of Multidisciplinary: Applied Business and Education Research is a peer-reviewed in a monthly basis that publishes full-length papers. it is to enhance the dissemination of knowledge across the multidisciplinary community. We are particularly interested in papers relevant to all disciplines. The editorial board is keep to receive articles that address all areas. The editorial board is keep to receive articles that address, inter alia, the following business scientific fields: General management International business trategic management Marketing Supply chain management Operations management Knowledge management Management of education Organization studies Entrepreneurship Small and medium enterprise Innovation Human resource management Information technology E-business Financial management and time series analysis. Education Social Sciences Science, Technology, Engineering and Mathematics (STEM) Economic Development Tourism Development Arts and Language Sports Theory Others The above areas are just indicative and the editors, in principle, welcome rigorous articles that encompass any scientific business and management field.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,836 Documents

151 152 153 154 155

Social Media Strategies for Luxury Brands: Navigating Brand Equity, Consumer Engagement, and Digital Challenges Lee, Galvin Kuan Sian
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.02

The intersection of social media and luxury branding presents a paradox: luxury thrives on exclusivity, while digital platforms are designed for visibility and participation. This narrative literature review synthesises studies published between 2010 and 2025 to examine how luxury brands navigate this paradox. Three key domains are explored: the role of social media in shaping brand equity, the evolving mechanisms of consumer engagement, and the digital challenges unique to the luxury sector. The review finds that while social media strengthens brand image through symbolic storytelling and aesthetic immersion, it has a more limited role in building brand awareness. Personalisation and co-creation strengthen emotional bonds and loyalty, though overuse risks prestige dilution. Technological innovations such as AR, VR, and AI offer new experiential frontiers but require alignment with the brand’s symbolic capital. This study contributes a multidimensional framework for understanding digital luxury branding and highlights managerial imperatives for balancing visibility with exclusivity. Future research is urged to explore generational and cultural variances, integrate stronger theoretical foundations, and address the tension between consumer empowerment and brand control in increasingly participatory environments.

Behavioral Problems of Learners in Iba District, Zambales: Basis for an Intervention Plan Magtalas, Santi A.; Bundang, Emma T.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.28

This descriptive-correlational study surveyed 150 elementary teachers in Iba District, Zambales using a validated questionnaire. Results revealed that learners with behavioral issues generally performed fairly satisfactory (M=79). Common behaviors included indifference, lack of motivation, violent tendencies, destructiveness, and communication problems. Misbehavior significantly correlated with impacts on teaching (r=.756), classroom management (r=.724), academic success (r=.786), and school climate (r=.658). Teachers strongly endorsed preventive, intramural support, and communication strategies. An intervention plan is recommended involving teacher training, parental engagement, and structured behavioral programs.

Awareness and Perception on the Use of Open Educational Resources Among Public Senior High School Teachers Guzman, Frances Aleyanna D.; Francisco, Zian Mark P.; Azurin, Aster Gabriel L.; Lapuz, Eunice Keith P.; Magtoto, Christoper Kyle L.; Vergara, Charles Nicolo C.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.06

Education plays an essential role in shaping not only one’s knowledge but also in addressing global issues. However, the limited availability of learning resources in the Philippines continues to hinder the delivery of quality education. This suggests that Open Educational Resources (OER) can be a solution by providing free and adaptable materials that can enhance teaching. However, few studies in the Philippines have examined how senior high school faculty perceive and adopt OER, particularly in regional contexts. Thus, this research explores public senior high school teachers' awareness and perception of using OER. Using convenience sampling, the study polled 82 public senior high school instructors through a quantitative-descriptive research approach. Results indicate that most of the faculty are moderately to highly familiar with OER and have an overall positive perception of it. However, concerns persist regarding usability issues, preparation time, and institutional support. The research underlines the importance of focused training initiatives and policies in institutions to encourage teachers to adopt OER further.

Qualitative Inquiry on Understanding Barangay Governance Through Resident Lenses in Tudela, Misamis Occidental Tamayo, Jinel V.; Buaquiña, Janine; Tibor, Catherine P.; Egam, Kim John E.; Datwin, Bengie S.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.03

This study aimed to explore the problems encountered by residents of Centro Napu, Tudela, Misamis Occidental in relation to the services provided by their barangay. It also sought to gather suggestions from the community to improve these services. A descriptive qualitative research design was employed, involving 18 residents as participants. Data were collected through a structured interview guide, allowing in-depth responses. The findings revealed several challenges faced by the community, including ineffective waste disposal, poor emergency response, weak enforcement of peace and order, inadequate infrastructure maintenance, inconsistent health services, unequal educational support, and inefficient water supply management. In response, residents recommended that barangay officials may practice active listening, conduct proper deliberations before taking action, coordinate with the local government for financial support, and ensure fairness in service delivery. The study emphasized the need for responsive governance at the barangay level and emphasizes the importance of community involvement in addressing local issues as these can build more resilient and inclusive service systems that better meet the needs of their constituents.

Filipino Libang: University Student’s Leisure Ecology Uy, Danielle Naomi
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.29

This mixed-methods study defined the leisure ecology of Filipino university students through exploration of their leisure motivation, leisure satisfaction, and happiness through their leisure pursuits. Data were collected using surveys, while quantitative analysis utilized Factor Analysis to define motivation and satisfaction factors alongside a standardized happiness measure. Factor analysis revealed that the students’ leisure ecology is primarily oriented toward competence, relaxation, and the cultural pursuit of ligaya (deep, lasting happiness). Despite high leisure motivation and leisure satisfaction being significantly correlated (r>0.60), their correlation with the standardized happiness measure was low (r=0.20), suggesting ligaya is gained through distinct, culturally embedded pathways, while significant gender differences emerged in specific motivational and satisfaction factors (p<0.05). This study also identified specific cultural components such as libang (soulful easing through carefree amusement), kapwa (shared inner self), and barkada (chosen peer circle) as profound mechanics of this unique leisure ecology. These findings underscore the local culture’s influence on leisure, giving insights for cultivating well-being among Filipino university students.

Strengthening The Implementation of Recovery and Wellness Program: The Case of Meisic Police Station Cabanayan, Maricris T.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.39

This study evaluates the effectiveness of the Recovery and Wellness Program (RWP) in helping former drug users reintegrate into the community and in reducing crime within the area of Meisic Police Station, Manila. It presents the insights of program implementers, including police officers, social workers, and local government officials, as well as program graduates. Using a qualitative approach, data were gathered through semi-structured interviews with ten key participants and were analyzed thematically. Guided by the Transtheoretical Model of behavioral change, the research focused on five areas: program effectiveness, implementation strategies, prevention of relapse, challenges encountered, and proposed improvements. Findings indicate that the RWP has contributed to lowering crime rates and improving the lives of drug dependents. Nonetheless, its continued success depends on stronger community participation, sustained collaboration among agencies, and better logistical support.

Challenges in Teaching Storytelling in a Public Elementary School in the Bicol Region, Philippines Alimonsurin, Anthony V.; Fuentebella, Reimarl F.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.04

Storytelling is a powerful tool for creating attractive learning environments by integrating instructional objectives with activities. This study examines storytelling's effectiveness and implementation challenges at one of the elementary schools in the Bicol Region, Philippines, using qualitative descriptive design and teacher interviews. Findings indicate storytelling deepens critical thinking but faces challenges including students' low comprehension, vocabulary deficits, disengagement, and material scarcity. Interventions like material innovation and community partnerships mitigated these issues. Further research should explore localized storytelling models for Bicol's multilingual classrooms.

Factors Affecting Employee Motivation in Selected Local Government Units (LGUs) in Davao Del Norte Tan, Jhaca Jones N.; Cemini, Jinedeth T.; Morente, Glenn Froyd N.; Castro III, Modesto Carlos S.; Saromines, Gemar S.; Pormento, Shemar Jove H.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.05

This quantitative descriptive-correlational research aimed to investigate the factors affecting employee motivation in selected local government units (LGUs) in Davao del Norte. In this study, 365 employees from various LGUs participated, providing insights into how financial incentives, career development, promotional opportunities, and job security influence their motivation levels. The researchers used adopted research instruments to assess the variables. Data were analyzed using statistical tools like Mean, Standard Deviation, Pearson Correlation Coefficient (r), and Regression Analysis. Based on the results of the study, financial incentives, career development, promotional opportunities, and job security collectively scored very high, indicating that these factors are evident at a very large extent. Similarly, the level of employee motivation among employees is evident to a very great extent. The findings further show that there is a significant relationship between factors affecting motivation and employee motivation among employees. The results also showed that the factors affecting motivation significantly predict the employee motivation among LGU employees in Davao Del Norte. The findings suggest that enhancing these influencing factors can effectively lead to increased levels of employee motivation. Based on these findings, the study recommends maintaining and increasing financial rewards, investing in career development and job security programs. Also, the Human Resource Department of each LGU may implement transparent, merit-based promotion policies aligned with organizational goals and employee performance. They may also foster employee well-being by introducing programs such as team-building activities, wellness initiatives, and recognition awards to build a motivating and supportive workplace.

The Mediating Effect of Job Expectations on Selected Human Resource Management Practices and Career Satisfaction Mata, Love Joy A.; Abueg, Madelaine I.; Alano, Melody O.; Delantar, Zena Jean A.; Malabad, Angelica Louise C.; Nuevas, Angela May A.; Reyes, Rhea Joyce A.; Socao, Jesselle Maine R.; Lipio, Eloisa Mae P.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.07

As companies face changes from globalization, new technologies, and a younger workforce, Human Resource Management (HRM) has become more important in keeping employees satisfied and motivated. This study looked into how HRM practices and job expectations affect the career satisfaction of Generation Z alumni. The researchers used a descriptive quantitative method with 91 participants. The data were analyzed using frequency counts, mean, standard deviation, and Pearson correlation. The results showed that HRM practices have a strong and direct effect on career satisfaction. While job expectations also had a positive connection with satisfaction, they did not serve as a link between HRM practices and satisfaction. This means that HR practices alone can already help increase how satisfied employees feel in their careers. Based on the findings, organizations can focus on improving HR practices such as fair salary, open communication, giving feedback, and providing training or growth opportunities. These can make employees feel valued and more engaged at work. The study also suggests that HR planning should support not just work performance but also overall employee well-being.

Procurement Ethics and Accountability: A Comparative Analysis of Government and Private Sector Practices in the Philippines Orencia, Abrian Joy B.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.01

Procurement has always mirrored how institutions value fairness and discipline. In the Philippines, a major turning point came with the transition from Republic Act 9184 to RA 12009. This reform renewed the government’s push for transparency and digital integration while encouraging professionalism among procurement staff. The private sector, though ruled by its own internal frameworks, faces a similar public demand to demonstrate ethics and accountability. Few studies, however, have looked at both sides in one frame. This study brought together 36 procurement professionals—half from government, half from private organizations—through a structured survey and 10 follow-up interviews. Their stories reveal the same ethical spirit but different approaches: government workers lean on compliance and transparency; corporate buyers emphasize efficiency and flexibility. Most welcomed RA 12009, though many said that paperwork, supplier diversity, and training remain persistent hurdles. Despite these, both sectors show readiness to learn from one another, particularly in ethics, documentation, and digital systems. The research points to one message: integrity thrives best when systems are clear, people are trained, and collaboration is encouraged.

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Contact Name
Froilan D. Mobo

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Phone
+6281331990313

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editor@babmrjournal.org

Editorial Address
Griya Shanta Eksekutif P470 Lowokwaru, Malang, Indonesia 65141

Location
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Jawa timur

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Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Froilan D. Mobo

Contact Email fd.mobo@pmma.edu.ph

Phone +6281331990313

Journal Mail Official editor@babmrjournal.org

Editorial Address Griya Shanta Eksekutif P470 Lowokwaru, Malang, Indonesia 65141

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Froilan D. Mobo

Contact Email
fd.mobo@pmma.edu.ph

Phone
+6281331990313

Journal Mail Official
editor@babmrjournal.org

Editorial Address
Griya Shanta Eksekutif P470 Lowokwaru, Malang, Indonesia 65141

Location
Kab. malang,

Jawa timur

INDONESIA