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Jurnal Komunikasi Pembangunan
Published by Institut Pertanian Bogor
ISSN : 16933699     EISSN : 24424102     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikasi Pembangunan (Jurnal KMP) is a journal that publishes research results on development communication, especially related to agriculture and rural areas. Jurnal KMP is published twice a year, in February and July.
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Articles 243 Documents
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Hubungan Motivasi dan Pola Menonton dengan Tingkat Kepuasan Pemirsa pada Program Berita Topik ANTV (Kasus Pemirsa di Komplek Perumahan Pondok Sukatani Permai, Tapos, Kota Depok) Marwan Albab; Amiruddin Saleh
Jurnal Komunikasi Pembangunan Vol. 11 No. 1 (2013): Februari 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.998 KB) | DOI: 10.46937/1120139069

Abstract

ABSTRACT Television is most effective mass media to transfer information to audience than print media. Recently, people use television not only to get entertainment but also information. One of television programme that content more information and knowledge is news programme. ANTV become one option which can be a source of recent information and science for audiences.  Based on uses and gratification theory, the audiences were looked actively in using mass media to fulfill their need. It means that someone use mass media because of certain motive. Mass media application offer expectable satisfaction for audience. The audiences behavior in applying media continually will increase day after day, in which they get satisfaction. It called by pattern of watching. Therefore, this research examine relationship between motivation, pattern of watching and satisfactory rate of audiences on Topik ANTV news programme. This research was done by a quantitative survey using a desciptive correlational design. Respondent were audiences in Komplek Perumahan Pondok Sukatani Permai, Tapos Distric, Depok City, and it selected by proportional stratified random sampling technique. Data were processed by the Spearman correlation test with SPSS for windows version 18. Motivation and  pattern of watching shows option had a highly significant relation (p<0,01) with whole aspects of motivation for each them. Motivation with satisfaction shows option had significant relation (p<0,05) and the pattern with satisfaction shows option had highly significant relation (p<0,01). Keywords: news programme, motivation, patterns of watching, satisfaction
Hubungan Aktivitas Komunikasi dengan Tingkat Keberdayaan Kader Posdaya di Kota dan Kabupaten Bogor Sigit Pamungkas; Amiruddin Saleh; Pudji Muljono
Jurnal Komunikasi Pembangunan Vol. 11 No. 1 (2013): Februari 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.764 KB) | DOI: 10.46937/1120139070

Abstract

Abstract Posdaya is an integrated forum of friendship, communication, advocacy, and family empowerment. Posdaya focuses on four fields, namely education, health, entrepreneurship and environment. The study was administered using a descriptive correlational research survey design by scrutinizing communication activities and level of empowerment. The purposes of this study were: 1) to describe the communication activities of Posdaya cadres in Bogor City and Bogor Regency; 2) to describe the empowerment level of Posdaya cadres in Bogor City and Bogor Regency; 3) to analyze the individual characteristics and environmental factors associated with communication activities of Posdaya cadres in Bogor City and Bogor Regency; 4) to analyze the individual characteristics and environmental factors associated with the level of empowerment of Posdaya cadres in Bogor City and Bogor Regency;  and 5) to analyze the relationship between the communication activities and level of empowerment of Posdaya cadres in Bogor City and Bogor Regency. The samples of this study were 92 Posdaya cadres. The data was processed and analyzed using t-test samples and rank Spearman Correlation Formula. The results showed that: 1) there is a difference in terms of level of education, level of experience, level of income, access to media, and the role as companion between the cadres in Bogor City and Bogor Regency; 2) there is a difference on the use of communication media such as radio and television between the cadres in Bogor City and Bogor Regency; 3) there is a relation in terms of cognitive, affective and behavior aspects between interpersonal activities, mediated communication, and communication in groups and level of empowerment of Posdaya cadres. Keywords: communication activities, posdaya cadres, empowerment
Keterdedahan Dan Pemanfaatan Informasi Oleh Petani Sayuran Syatir .; Djuara P. Lubis; Krishnarini Matindas
Jurnal Komunikasi Pembangunan Vol. 11 No. 2 (2013): Juli 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.43 KB) | DOI: 10.46937/1120139071

Abstract

ABSTRACT Agricultural development growns toward modern agriculture along with the development in science and technology in the field of agricultural technology and management, supported by fast development of communication technology. In current agricultural communities, information has become a significant part of their farming activities, because information actually plays a crucial role in improving the effectiveness and efficiency of the farming process, supporting decision-making process, and triggering innovation. The objectives of this study were (1) to describe vegetable farmers’ exposure to sources of information; (2) to analyze the relationship between the characteristics of farmers and exposure to information sources; and (3) to learn the relationship between exposure to information sources and the utilization of information. The study was designed as a descriptive-correlational survey research and it was conducted in Tugu Selatan village, Cisarua subdistrict, Bogor regency. The data was collected by means of simple random sampling and the data analysis used Spearman rank. The research result  showed that the farmers got the most varied materials from extension officers and farmer groups. Meanwhile, the highest use of information was enlightening. There was a significant correlation between variables of age, experience, land area, and types of vegetables and several other variables such as exposure to information sources. Some variables of exposure to information sources were significantly correlated with the use of information. Keywords: exposure to information sources, information utilization, vegetable farmers
Pengaruh Daya Tarik Iklan Televisi Cosmetik Wardah Terhadap Keputusan Pembelian Ilona V. Oisina Situmeang
Jurnal Komunikasi Pembangunan Vol. 11 No. 2 (2013): Juli 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.293 KB) | DOI: 10.46937/1120139072

Abstract

ABSTRACT Television is a media to advertise both products and services, through the advertising it is expected that the audience will be informed about the advertised product or service. To appeal the audiences, an advertisement needs to have certain persuasive input to audiences’ buying decision. There are several dimensions of advertisement magnetism including music (or commonly known as jingle), storyboard, copy or script, endorser, signature slogan, strapline or logo. As for the buying decision, the stages involved in are: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Research carried out by using a quantitative approach, the explanatory research in nature and survey research methods. The study population is guests of Muslimah Cibubur salon and Sari Tebet salon, amounting to 238 visitors in a week. Research samples are 112 visitors where visitors using Wardah Cosmetic. Pretest trials were conducted on 30 samples obtained for test validity. All statements were declared valid because the result is above 0,361 and reliability tests revealed reliable because the Cronbach’s alpha values ​​were above 0.60. The correlation test obtained results of 0.607 which implies a strong correlation between advertising appeal with the purchasing decision. From linear regression test, result showed that R-square value was 0755, which means that Wardah Cosmetic television advertising has influential value to purchasing decisions as much as 75.5%. From the results of hypothesis testing known that t value was equal to 19,031 and the significance value was 0.00 or less than 0.05 (0.00 <0.05). In conclusion, there is certainly a significant influence of Wardah Cosmetic television advertising to the purchasing decision.
Pemaknaan Iklan Serial Rokok Djarum Super Analisis Semiotika Ferdinand de Sausure Agustini .; Novando Andria Purwadi
Jurnal Komunikasi Pembangunan Vol. 11 No. 2 (2013): Juli 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.596 KB) | DOI: 10.46937/1120139073

Abstract

ABSTRACT The purpose of this research is knowing about meanings that contained in advert of cigarette Djarum Super “My Great Adventure Indonesia” version in television. The type of this research is qualitative descriptive that using qualitative method by approach semiotic analysis. The data of analyse from this research using “signifier” or connotation meaning, “signified” or denotation meaning and “signification” or both meanings. This advert of Djarum Super “My Great Adventure Indonesia” version is explaining if this advert want to show to public the characteristic that leading to positive things of that product, it also want to present if Indonesia is reach of nature potential, beauty of nature and varied of cultures.Key words:advertmeaning, semiotica analysis, SCTV
Analisis Berita Pertanian Koran Kampus IPB Dari Perspektif Agenda Setting Theory (Kasus Mahasiswa SKPM 2009 dan AGH 2008) Agus Sandra; Amiruddin Saleh
Jurnal Komunikasi Pembangunan Vol. 11 No. 2 (2013): Juli 2013
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.16 KB) | DOI: 10.46937/1120139074

Abstract

Abstract Agenda setting indicate a relationship between the media and the public in terms of determining whether a message is important or not. But, there are not real if the media haven’t strong influences. Analysis of agricultural news in IPB Campus Newspapers prove that the media hasn’t influenced IPB students to pay attention about the agricultural issue. The results of this study found the media assess the agriculture news is not important. That caused by the quantity was low compared to the other news, although their was put the agricultural news on front pages. The survey showed that the agricultural information was reported by IPB Campus Newspapers causses important by the public. That was known by asking the public to assess the level of news interest, rate the agricultural news, and also choose the agricultural news than the other news. This studi also showed that there was’nt real differences of students from two disciplines in assessing the public agenda of agricultural news in Campus Newspapers IPB, which inferential statistical analysis showed the results of T2Hotelling of 1,0782 (p>0.05).Keywords: media agenda, public agenda, agenda setting
PENGARUH VISUALISASI DAN ISI CAPTION PADA BUKLET PEMBUATAN PUPUK ORGANIK CAIR TERHADAP PENINGKATAN PENGETAHUAN SISWA DI KOTA BOGOR Titien Yusnita; Amiruddin Saleh; Krishnarini Matindas
Jurnal Komunikasi Pembangunan Vol. 13 No. 1 (2015): Februari 2015
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.175 KB) | DOI: 10.46937/13201510377

Abstract

(The Effect of Visualisation and Caption Content in the Booklet of Liquid Organic Fertilizer Making toward The Improvement of Knowledge for Students in Bogor City) ABSTRAK  Pendidikan lingkungan hidup diharapkan mampu mendorong pengetahuan dan kesadaran warga sekolah dalam upaya pelestarian lingkungan hidup karena warga sekolah ikut terlibat dalam kegiatan sekolah menuju lingkungan yang sehat serta menghindari dampak lingkungan yang negatif. Shobeiri et al. (2013) menyatakan bahwa pendidikan lingkungan yang difokuskan pada siswa sekolah merupakan strategi jitu untuk melakukan intervensi pada tahap perkembangan dari kehidupan generasi muda untuk menjaga keberlanjutan kehidupan. Tujuan penelitian ini  adalah agar siswa berperan aktif di lingkungan sekitarnya dalam  mengurangi tumpukan sampah sisa makanan dari rumah tangga yang mencapai 68% dari tumpukan sampah di tempat pembuangan akhir/TPA (Pemkot Bogor 2012). Melalui media buklet berisi kombinasi perlakuan antara foto digital dan isi caption diharapkan mampu menyampaikan pesan tentang proses pembuatan pupuk organik cair . Isi caption yang menggunakan himbauan rasional dan himbauan emosional diharapkan mampu memberikan kesan yang mendalam bagi siswa dengan tujuan untuk meningkatkan pengetahuan siswa tentang pengelolaan sampah organik di rumah.  Kata kunci : pendidikan lingkungan hidup, visualisasi foto digital, isi caption, himbauan  emosional, himbauan rasional  ABSTRACT  Environmental educationis expected to encourage knowledge and awareness of the school community in the environmental preservation efforts due to their involvement in the school activities toward a healthy environment and avoiding negative environmental impacts. Shobeirietal. (2013) stated that environmental education focused on students is a proven strategy to intervene whom in youth to be aware of environmental sustainability. The purposeof this study wa sto have students play an active rolein reducing heap of house hold waste in their surrounding environment which reach 68% piles of the waste in land fills (Bogor City Government, 2012). A medium of booklet containing combination of treatments between digital photo and caption of contents was expected to deliver a message about the process of making liquid organic fertilizer. Captions of contents using rational and emotional appeals were expected to provide a deeper impression for students so that the students' knowledge on the management of household organic waste would increase. Keywords:   environmental education, visualization of digital photos, caption contents, rational and emotional appeals
PENGARUH DURASI SHOT DAN TEMPO NARASI TERHADAP PENYERAPAN INFORMASI VIDEO INOVASI JAMBU KRISTAL Ahmad Aulia Arsyad; Pudji Muljono; Krishnarini Matindas
Jurnal Komunikasi Pembangunan Vol. 13 No. 1 (2015): Februari 2015
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.612 KB) | DOI: 10.46937/13201510378

Abstract

(The Influences of Shot Duration and Narration Tempo toward Information Absorption of Crystal Guava (Psidium guajava L.))ABSTRACTThis research was conducted to analyze the influences of shot duration and narration tempo toward information absorption. Shot duration in this research is referred to the length (on seconds) of each shots on video after editing, so that the audience interested to watch and understand what is the video tell us about. This experimental research was conducted on 60 posdaya members which were randomly selected and divided into four treatment groups. Data was analyzed using Two-way analysis of varians. The result shows that shot duration has a significant influence on the absorption of information, while there is no significant differrence has been shown by narration tempo. Meanwhile, the combination of shot duration and narration tempo which has most influence on information absorption is fast shot duration with a slow narrative tempo, according to the average posttest score of four treatment groups. Key words: Information Absorption, Narration Tempo,  Shot Duration.  ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh durasi shot dan tempo narasi terhadap penyerapan informasi. Durasi Shot yang dimaksud dalam penelitian ini adalah berapa detik durasi setiap gambar (shot) dalam video setelah melalui proses pemotongan (cut dalam editing), agar penonton tertarik untuk menikmati tayangan tersebut serta memahami isi ceritanya. Penelitian ini dilaksanakan untuk menganalisis pengaruh durasi shot dan tempo narasi terhadap penyerapan informasi anggota Posdaya Cisadane Kecamatan Cigombong Kabupaten Bogor. Penelitian Eksperimen ini dilakukan pada 60 anggota posdaya yang dipilih secara random dan dibagi menjadi empat kelompok perlakuan. Data dianalisa menggunakan analisis sidik ragam dua arah (Two-way ANOVA). Hasil penelitian menunjukkan bahwa durasi shot memiliki pengaruh signifikan terhadap penyerapan informasi, sedangkan tempo narasi belum terbukti memiliki pengaruh signifikan terhadap penyerapan informasi. Sementara itu, kombinasi antara durasi shot dan tempo narasi yang paling berpengaruh terhadap penyerapan informasi  adalah durasi shot cepat dengan tempo narasi lambat, dilihat melalui rataan hasil skor pos tes empat kelompok perlakuan.Kata kunci : Durasi Shot, Penyerapan Informasi, Tempo Narasi.
ANALISIS KEPUASAN MAHASISWA BARU TERHADAP KOMUNIKASI LAYANAN KEMAHASISWAAN1 (New Student Satisfaction Analysis of Communication Services Student) Maharani Imran; Maharani Imran; Djuara P. Lubis; Basita Ginting
Jurnal Komunikasi Pembangunan Vol. 13 No. 1 (2015): Februari 2015
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.056 KB) | DOI: 10.46937/13201510379

Abstract

ABSTRACTPerguruan tinggi membutuhkan komunikasi yang efektif dengan calon mahasiswa, yaitu dengan memberikan pelayanan kepada calon mahasiswa mengenai berbagai program studi, kegiatan, prospek kerja dan lain sebagainya untuk memotivasi calon mahasiswa agar tertarik dengan programnya. Dari tahun 2009 sampai dengan tahun 2013 di Universitas Islam “45” (Unisma) Bekasi terjadi kenaikan jumlah mahasiswa baru sebesar 71,48%. Saluran komunikasi yang digunakan oleh Unit Penerimaan Calon Mahasiswa (UPCM) di Unisma adalah: pesan lisan, spanduk, baliho, selebaran biaya kuliah, buklet, website, facebook, telepon, dan SMS Gateway. Tujuan penelitian ini adalah mendeskripsikan proses komunikasi di UPCM Unisma; menganalisis hubungan karakteristik individu dengan proses komunikasi; menganalisis hubungan proses komunikasi dengan kepuasan dan tindakan mahasiswa baru. Pengumpulan data dilakukan selama bulan Mei-Juli 2014 menggunakan pengambilan sampel kuota. Jumlah sampel adalah 210 mahasiswa baru. Pengujian hipotesis menggunakan uji korelasi Rank Spearman. Hasil penelitian menunjukkan pesan lisan dan selebaran biaya kuliah adalah saluran komunikasi yang paling banyak dipakai oleh mahasiswa baru, sedangkan yang paling sedikit adalah baliho dan SMS Gateway; buklet adalah saluran komunikasi yang paling berhubungan terhadap karakter individu; mayoritas mahasiswa baru puas dengan pelayanan penerimaan mahasiswa baru. Spanduk, baliho, selebaran biaya kuliah dan SMS Gateway adalah saluran komunikasi yang paling berhubungan terhadap kepuasan dan tindakan mahasiswa baru.   Kata Kunci: Komunikasi Organisasi, Kepuasan, Tindakan, Pelayanan Kemahasiswaan, Mahasiswa Baru
PEMANFAATAN CYBER EXTENSION SEBAGAI MEDIA INFORMASI OLEH PENYULUH PERTANIAN DI KABUPATEN BOGOR ( Utilization of Cyber Extension as Information Media by Agricultural Counselor in the District of Bogor) Abung Supama Wijaya; Sarwititi Sarwoprasodjo; Kudang Boro Seminar
Jurnal Komunikasi Pembangunan Vol. 13 No. 1 (2015): Februari 2015
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.632 KB) | DOI: 10.46937/13201510380

Abstract

ABSTRACTThis study aims to analyze the characteristics and relations of counselor, obstacle of media use, information seeking phases on Cyber Extension and Cyber Extension utilization. The information stages intended use the theory of information seeking, namely: starting, chaining, browsing, differenciating, monitoring, and extracting. This study is conducted to 61 counselors in the Regent/District of Bogor, originationg from three different BP3K. This study is a quantitative research utilizing questionnaires as the research  instrument and applying Spearman rank statistic test to analyze the relation between the characteristics of a counselor, the obstacle of media use for information seeking process, and Cyber Extension utilization. The study results state that the characteristics of a counselor has a definite relation with the information seeking phases on the age and motivation indicators. The obstacle of media use has a definite relation with the information seeking phase, and the information seeking phase in Cyber Extension has a definite and positive relation with the utilization of Cyber Extension. Keywords: Cyber Extension, Information Seeking, Counselor  ABSTRAKPenelitian ini bertujuan menganalisis karakteristik dan hubungan penyuluh, hambatan penggunaan media, tahapan pencarian informasi pada Cyber Extension dan pemanfaatan Cyber Extension. Tahapan informasi yang diamksud menggunakan teori pencarian informasi yaitu, starting, chaining, browsing, differentiating, monitoring dan extracting. Penelitian ini dilakukan kepada 61 penyuluh di Kabupaten Bogor yang berasal dari tiga BP3K yang berbeda.  Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner sebagai instrumen penelitian dan menggunakan uji statistik rank Spearman untuk menganalisis hubungan antara karakteristik penyuluh, hambatan penggunaan media untuk proses pencarian informasi dan, penggunaan Cyber Extension. Hasil penelitian menunjukan bahwa karakteristik penyuluh memiliki hubungan nyata dengan tahapan pencarian informasi  pada indikator umur dan motivasi. Hambatan penggunaan media  berhubungan nyata dengan tahapan pencarian informasi dan tahapan pencarian informasi pada Cyber Extension berhubungan positif dan sangat nyata dengan pemanfaatan Cyber Extension.Kata kunci: Cyber Extension, Pencarian Informasi, Penyuluh

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